May 5 PPC Management – Increase ROI Year-Over-Year

How much are you spending on SEM every year? North American advertisers spent nearly $20 billion in 2012 alone. With that much money being thrown around, it’s important to focus on SEM and PPC marketing campaigns that produce real results, year after
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May 1 5 Proven SEM Strategies to Reduce Cost Per Acquisition (CPA)

Your customer base is the proverbial goose that lays the golden eggs, in that you have to keep feeding new customers into it in order to maintain profits. Yet you’re probably already aware of just how costly feeding that goose can become. If you
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Oct 20 The Challenge of Cost-Effective PPC

So you’ve finally made the commitment to go all-in on a full scale PPC campaign. That’s great, yet there’s just one problem: so have quite a few others. Competition for keywords drives the prices publishers will charge for them up. Ultimately,
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Sep 29 What Every B2B Company Needs to Know About Customer Acquisition Bidding

When looking at a big business from the outside as a small startup, large companies seem to have no worries when it comes to balancing the budget. It almost seems as if they have money to burn on advertisements and do not need to care about increasing
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Sep 10 Proven Strategies to Increase Organic Website Traffic

We all live in a world where we’ve become accustomed to instant gratification. “Wait” has become a four-letter word in the business world. When it comes to improving your organic web traffic, you want to see results yesterday. Unfortunately,
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Sep 3 Digital Marketing Strategies to lower CPA for SaaS Companies

Far too many companies in SaaS only associate PPC with improving Cost per Acquisition (CPA). While you’ll find a wealth of information linking the two, that’s not to say that each is mutually exclusive to the other. Lowering your CPA is a broad-based
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Aug 21 5 Steps to Increase ROI from PPC

Analyzing year over year PPC data is not as straightforward as many marketing managers think. You have to connect trends in sales and trends in PPC campaigns beyond the number of dollars spent on PPC campaigns and revenue for a comprehensive PPC ROI
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Aug 14 Higher ROI from SEM – Digital Marketing Agency

You have an established SEM campaign that brings in moderate results, but it is time to move that campaign to the next level. In order to make the most of your marketing dollar, you must think differently about your strategy. Your digital marketing
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Aug 12 PPC ROI – The Simple Formula for Calculating Revenue Per Lead

Calculating Revenue per lead for SEM Programs

Calculating revenue per lead is not necessarily as simple as dividing the cost per lead by the revenue earned per lead. In order to effectively calculate revenue per lead, you need
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Aug 7 ROI-Driven PPC Campaign: 10 Must Have Steps

Having an established PPC campaign is not enough. What you really need is a campaign that delivers results. Make your ROI the driving force behind every aspect of designing, launching, and monitoring your campaign. HawkSEM makes all of this easier
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Aug 1 PPC Lead Scoring is Crucial to SEM Programs: Learn Why!

When it comes to marketing campaigns, every marketing professional knows that it is important to know the value of the leads it generates. By setting up a lead scoring system, you can assign a value to the asset in order to maximize profits by focusing
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