Greater Orlando Medical Case Study

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GREATER ORLANDO CASE STUDY

THE GOAL

Get more new patients

THE STRAIGHT LINE THINKING

Product – healthy weight loss solutions

Strategy – dominate untapped geographical markets

THE RESULTS

More than tripled return on ad spend

Greater Orlando Medical Weight Loss is composed of several weight loss clinics in Florida which provide patients with a doctor supervised weight loss program tailored to that individuals needs and goals.
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THE CHALLENGE

The primary goal for Greater Orlando Medical Weight Loss was to increase the number of new patients for thier weight loss centers. They also wanted to make sure the majority of these new patients would keep their appointments.
1.

INCREASE NUMBER OF new patients

2.

MAKE SURe majority of new patients keep their appointments


The company also wanted to set themselves apart from fad weight loss providers
by highlighting the fact that their clinics were staffed with licenced medical professionals.

Solution

The HawkSEM team met with Greater Orlando Medical Weight Loss to discuss goals, unique selling points, customer persona, competition, and other key components of the business.
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Using the details from the kick-off meeting, the HawkSEM team dove into researching the search behaviors of potential weight loss clients within their target areas.

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HawkSEM then created engaging ad campaigns, using in-depth trend and competitive research to find many low-cost keyword gems missed by the competition.

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Next a new landing page design was discussed, designed, approved and then implimented to bring all of the important key aspects of the business model and marketing strategy together.

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As a result of implementation of the landing page coupled with a well-structured ad campaign there was a strong launch to the new SEM campaign.

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The landing page was so successful and well-received by Greater Orlando Medical Weight Loss patients it shortly ended up being the inspiration for a full website re-design to match the landing page style.

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RESULTS

Today Greater Orlando Medical Weight Loss benefits from a steady stream of new patients and the professional relationship between HawkSEM and Greater Orlando Medical Weight Loss continues to grow.

Now as an important part of their marketing team Greater Orlando Medical Weight Loss relies heavily on HawkSEM to continuously drive new qualified weight loss leads, a key aspect to the success of the company. In addition, HawkSEM does much more than simply manage thier PPC account and drive leads.

Each day in order to retain past successes and to go as far as possible to achieve even more amazing results, everything in the Greater Orlando Medical Weight Loss account is deeply analyzed and monitored. HawkSEM continuously develops new strategies to improve results, optimize the best performing keywords and ads, and make ongoing modifications. This has all led to increased performance month over month for Greater Orlando Medical Weight Loss.

21.05%

Conversion Rate

355%

Increased Return On Ad Spend

20-30

New Patients Per Month

1.9

Average Position

5,646

Phone Calls To Date

 

Low Average CPA Rates

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CONTACT HAWKSEM

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