cs-swimsuits

Swimsuits Direct Case Study

swimsuitslogo

SWIMSUITS DIRECT CASE STUDY

THE GOAL

Increase Revenue

THE STRAIGHT LINE THINKING

Product – fantastic line of swimsuits

Strategy – Reach more digital shoppers

THE RESULT

Sales up over 109%

SwimsuitsDirect.com provides women with extensive and constantly updated lines of swimsuit brands and styles at affordable prices. Whether you’re a woman over forty or in her twenties, Swimsuits Direct will have the right swimsuit to help you look fabulous.
swimsuitsgirls

THE CHALLENGE

Swimsuits Direct was looking for a results-driven SEM agency to help meet their ecommerce sales and ROI goals.
1.

increase year-over-year revenue by 100%

2.

maintain at least 400% return on ad spend


Swimsuits Direct was preparing to enter swimwear’s off season making growth and ROI all the more crucial.

Solution

HawkSEM met with Swimsuits Direct and discussed the customer persona, unique selling points, and performance objectives.
searchwhiteicon

Shopping campaign product segmentations

optimzewhiteicon

Continuous bid management in response to swimwear season and product demand

searchwhiteicon2

Dynamic search ad segmentation

cartwhiteicon

Remarketing for shopping ads

cartwhiteicon

Display remarketing

swimsuits-soluitons

RESULTS

In October 2015, Swimsuits Direct’s year-over-year revenue increased by 109.93%, exceeding their goals for year-over-year growth.

Together, the HawkSEM and Swimsuits Direct teams have developed a strong working relationship that involves paid search and SEO management.

In addition to ongoing optimizations and bid management, upcoming strategies for Swimsuits Direct include unique positioning for holiday sales, promoting 2016 swimsuit lines, and preparing expansions for the spring and summer swimsuit seasons.

109.92%

Increased year-over-year SEM revenue

404%

Improved mobile return on ad spend from 250% to 404%

460%

Increased month-over-month return on ad spend from 380% to 460%

19.37%

Increased Google Shopping conversion rate

17.66%

Reduced cost per conversion

73%

Account’s impressions at Quality Score of 9 or higher

TRUSTED BY

  • app-dynamics
  • Nike
  • go-engineer
  • setavan
  • a-jaffe
  • kng-logo
  • avatier
  • at-t
  • promark
  • agent-find
  • wyndham
  • protect-a-bed
  • merrill-lynch
  • freedom
  • adt
  • steak-seafood
  • light-rx
  • proven
  • orci
  • designer-intimates

CONTACT HAWKSEM

Looking for a talented team dedicated to your success?

Leave a Reply

Your email address will not be published. Required fields are marked *