SWIMSUITS DIRECT CASE STUDY
THE STRAIGHT LINE THINKING
Product – fantastic line of swimsuits
Strategy – Reach more digital shoppers
Sales up over 109%
increase year-over-year revenue by 100%
maintain at least 400% return on ad spend
Shopping campaign product segmentations
Continuous bid management in response to swimwear season and product demand
Dynamic search ad segmentation
Remarketing for shopping ads
In October 2015, Swimsuits Direct’s year-over-year revenue increased by 109.93%, exceeding their goals for year-over-year growth.
Together, the HawkSEM and Swimsuits Direct teams have developed a strong working relationship that involves paid search and SEO management.
In addition to ongoing optimizations and bid management, upcoming strategies for Swimsuits Direct include unique positioning for holiday sales, promoting 2016 swimsuit lines, and preparing expansions for the spring and summer swimsuit seasons.
Increased year-over-year SEM revenue
Improved mobile return on ad spend from 250% to 404%
Increased month-over-month return on ad spend from 380% to 460%
Increased Google Shopping conversion rate
Reduced cost per conversion
Account’s impressions at Quality Score of 9 or higher
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