It takes a great PPC agency to know one. (And as a top 3% PPC agency that manages over $80M in client ad spend, we know one when we see it.) Check out the best of the best as reviewed and vetted by our team of editors.

Use this list to find:

  • The top paid search companies worth exploring
  • Highlights from each of these digital marketing agencies
  • How to choose a paid search agency
  • Who each agency is best for
  • How much do PPC agencies cost

Our editors top picks:

HawkSEM

The SEM agency challenging what is to help you create what’s next.

Wpromote

Award-winning digital marketing agency with offices across the United States.

Silverback Strategies

Silverback Strategies helps marketing leaders drive growth through Search, Social, Content and Analytics.

Tinuiti

The largest independent performance marketing firm across Streaming TV.

Services
  • PPC and Paid Search
  • Paid social
  • Conversion rate optimization (CRO)
  • Search engine optimization (SEO)
  • Content strategy and creation
  • Paid Search
  • Paid Social
  • SEO
  • Content Marketing
  • Programmatic
  • Email Marketing
  • CRO
  • Paid Search
  • Display Ads
  • CRO
  • Paid Social
  • Amazon, Instacart, Walmart, Target PPC Advertising
  • Live Streaming Ads
  • Paid Search, Social, and Shoppable Media
  • SEO
  • Lifecycle Marketing
  • Affiliate Marketing
Best For B2B, B2C, Ecommerce, SaaS, Finance, Healthcare, Education, Professional services Small businesses and Medium enterprise companies Local and national clients looking for help with PPC Fortune 1000, multichannel
Rating
4.9 5 Stars
4.5 4.5 Stars
4.8 5 Stars
4.9 5 Stars

Search for a “PPC agency” on Google, and you’ll find endless options.

Who has the time to sort through them all? Certainly not busy marketers.

What’s more, just because an agency ranks high on the search engine results page (SERP) doesn’t mean they’re a great fit for your business. Each agency has specialties, unique services, and case studies demonstrating their results.

Whether you need a Google Ads PPC agency, an Amazon PPC agency, or one that combines PPC, search engine optimization (SEO) and social media, this list has you covered. Let’s get straight to it.

20 top PPC agencies in the game

  1. HawkSEM
  2. Wpromote
  3. Silverback Strategies
  4. Tinuiti
  5. Jumpfly
  6. We are Social
  7. Huge Inc.
  8. AKQA
  9. MuteSix
  10. Impression
  11. ProfitWhales
  12. ROI Revolution
  13. Fortress Brand
  14. Jellyfish
  15. 3Q/DEPT
  16. Rise Interactive
  17. Spinx
  18. Walker Sands
  19. Bruce Clay
  20. Thrive agency

 The best full-service PPC marketing agencies

 1. HawkSEM

HawkSEM Website Homepage Screenshot

(Image: HawkSEM)

HawkSEM is more than a PPC agency. We’re a full-service digital marketing agency dedicated to helping our clients secure consistent revenue, sustainable growth, and achievable business goals.


We focus on search engine marketing (SEM), which comprises SEO and PPC marketing. Along with these offerings, we provide a wide range of services to ensure our clients dominate the SERPs, and we maintain the utmost expertise and excellence in every aspect of our PPC ads management services.
We’re committed to high quality at every stage of the customer journey, whether it’s crafting compelling ad copy and striking display ads, fine-tuning a Google Ads campaign structure, or optimizing Facebook ads with eye-catching visuals.
Our clients put their trust in us thanks to our decades of combined industry experience. And our impeccable results and success stories speak for themselves.
Our client Zephyr, a San Francisco-based software company, came to us suffering from a siloed marketing strategy. We noticed poor landing pages right away in our initial PPC audit.
We infused more creative storytelling across all PPC marketing channels and noticed higher engagement and lower CPA immediately.
A firm handle on metrics and data using our ConversionIQ software helped us maintain consistent results.
And we’re ready to devote the same skill and strategy to your next campaign.
Best for: B2B/B2C, ecommerce, SaaS, finance, healthcare, education, professional services
Services:

  • PPC audit
  • Audience and competitive analysis
  • Keyword research and development
  • Landing page A/B testing
  • Conversion and goal tracking
  • Campaign audit, PPC strategy, and execution
  • Custom reporting
  • Proprietary ConversionIQ tech

Clients:

  • Verizon Media
  • Microsoft
  • Nike

 2. Wpromote

Google Ads Agency

(Image: Wpromote)

Wpromote is one of the country’s most recognizable online marketing agencies that focuses on paid search, media, and Amazon marketing. With a large team of experienced marketers, Wpromote has the juice for large-scale campaign management and accompanying data architecture and analysis for custom reporting.
Check out Wpromote’s impressive case studies, especially this one for Frontier Airlines. The agency helped Frontier leverage Facebook flight ads for lead generation and, ultimately, get more conversions.
The results were tangible and significant: 9X return on ad spend and 2.5X increase in revenue.
Best for: Small businesses, medium businesses, and medium enterprise
Services:

  • Paid search
  • Paid social
  • Amazon and retail media
  • Performance creative

Clients:

  • FIVE STAR
  • ACP (America’s College of Physicians)
  • Cinemark

 3. Silverback Strategies

Silverback website

(Image: Silverback)

Silverback Strategies boasts 15 years of diverse marketing experience, from SEO and creative content to all types of PPC.
They emphasize collaboration as a path toward results, structuring internal teams for clients based on behavioral analytics. They then collaborate with SEO, creative, and analytics teams to coalesce your marketing strategy and improve results.
Remember the 2008 housing crisis? This was a tough time for the Ritz-Carlton, with defaulted construction contracts and growing irrelevance on the SERPs. At one point, a gentleman’s club popped up before the renowned hotel for branded keywords. Yikes.
Silverback Strategies went to work increasing their client’s YoY by 300%, thanks to a dedicated keyword strategy to find qualified leads, remarketing and retargeting, targeted PPC, and creative adjustments and monitoring.
Best for: Local and national clients looking for help with PPC
Services:

  • Paid search and display (Google Ads and Bing Ads)
  • Conversion rate optimization
  • Paid search
  • Paid social (including Facebook, LinkedIn, and Instagram PPC)

Clients:

  • LexisNexis
  • Ocean Conservancy
  • Deepwatch

 4. Tinuiti

Tinuiti Website Screenshot

(Image: Tinuiti)

Few agencies can match Tinuiti’s vast array of services. We’re not just talking about PPC, SEO, and social media marketing — all of which demand a ton of time and resources.
Tinuiti’s service roster includes affiliate and influencer marketing, commerce platforms like Amazon, Walmart, Target, and Instacart, and even streaming campaigns for digital audio, OTT, and streaming TV.
They also boast an impressive proprietary technology suite for performance marketing intelligence and media activation: MobiusOS, Mobius Apps, and MobiusX.
Tinuiti’s case studies are peppered with impressive results, from 37% increases in clickthrough rate to doubled returns.
Best for: Fortune 1,000 companies with a multichannel approach

Services:

  • Amazon, Instacart, Walmart, Target PPC advertising
  • Live streaming ads
  • Paid search, social, and shoppable media
  • SEO
  • Lifecycle marketing
  • Affiliate marketing

Clients:

  • Basset
  • Burt’s Bees
  • Advil

If you’re struggling to decide between agencies that offer similar services, Yadegar offers this advice:
“Do a “chemistry test” to see how you get along with your potential team before you sign on. I would [also] put emphasis on the actual proposal they present, how in-depth [it was]…did you walk away with key opportunities that you know will move the needle and make you feel good?”
Keep this advice in mind for the next category of PPC agencies as well.

 5. Jumpfly

Jumpfly website

(Image: Jumpfly)

Jumpfly has nearly 20 years of experience as a full-service marketing agency. But this PPC company earns serious Google Ads points for their unique relationship with Google, allowing them to be trained first on Google’s BETA programs and new rollouts. Still, they demonstrate prowess in PPC campaigns across both Google and Bing, as well as for a variety of niches.
They have tons of impressive results under their belt, from 200% conversion rate increases to revenue jumps of more than 90%. We also respect the emphasis they place on results over locked-in contracts.
Jumpfly offers month-to-month services with the option to cancel if clients don’t see positive performance — a testament to the brand’s confidence and commitment to their process and clients.
Best for: Lead generation and ecommerce, SMB
Services:

  • Paid search and display
  • Paid social media
  • Amazon Ads management
  • SEO

Clients:

  • Jura Coffee Machines
  • Earthmed
  • Depalma Studios

 Social media-focused PPC agencies

For some brands, social media is a goldmine above all other channels. You might have killer landing page designs for your Google Ads, but your audience spends more time perusing Instagram and Facebook.

If that’s the case, you’ll want to partner with dedicated paid social experts to handle your ad campaigns. We’ve rounded a few up for you.

Expect to see intense illustration and web design expertise here — perfect for the brand craving a visual creative boost.

 6. We Are Social

We are social website

(Image: We are Social)

Is your audience on TikTok or Facebook? You might flock to a verified Facebook and TikTok partner like We Are Social. This social media marketing agency covers every aspect of ad campaign development and management on social media — and then some.


They’re design experts and relish the editorial and content marketing creative process. You won’t just have one person handling captions, copy, and visuals. We Are Social has an editorial team of journalists and writers, graphic designers, and illustrators to source, communicate, and promote stories within social media posts tailored perfectly for your audience.


A notable case study for Bumble displayed this agency’s strong research and societal perception.
They tapped into the Bumble audience’s backdrop of cultural and social conversations amidst dating — themes they could apply to a strong marketing strategy. With this intel, they built a weekly digital digest with content fueled by audience research and deep dives into TikTok, YouTube, Instagram, and TikTok activity.
Best for: Ecommerce Fortune 1,000 brands
Services:

  • Social insights and strategies
  • Cultural intelligence
  • Influencer co-creation and marketing
  • Paid media management
  • Animation
  • Live streaming events and podcasts
  • Competitor analysis
  • Social audits
  • Brand strategy
  • Editorial and content
  • Creative campaign development and strategy

Clients:

  • Ebay
  • Under Armour
  • Bumble

 7. Huge Inc.

Huge website

(Image: Huge)

Some brands need a complete overhaul in their social media marketing — even when it comes to the branding itself.
Luckily, agencies like Huge Inc. specialize in design and branding even as early as business conception and creation. A creative growth acceleration company, Huge Inc. helps brands generate leads, interest, and notoriety through unique design products and experiences.
Their growth process always starts with brainstorming ways to disrupt an industry and stand out from competitors, followed by a strategy, model, and blueprint before diving into the marketing.
Best for: Ecommerce enterprise companies
Services:

  • Marketing transformation
  • Immersive experiences and storytelling (virtual reality, physical, Web 3, etc.)
  • Brand strategy
  • Commerce market strategies, tech, and operating models for retail, virtual, and ecommerce initiatives
  • Design products and platforms

Clients:

  • Google
  • Pantone
  • Zelle

8. AKQA

AKQA website

If your brand goes the extra mile with design and storytelling, AKQA could take your marketing messaging to the next level.
This agency redefines visual media by offering the most cutting-edge AI art. Their focus? Interior spaces, outdoor environments, product design, and video and illustrated narratives.


Sounds like a great match for the visual elements of a killer social media PPC campaign.
We were wowed by this case study for NotCo, a plant-based food company reinventing the food industry. AKQA created AI-generated images of old farm animals. What’s the big deal, you might wonder?


NotCo’s campaign asks: have you ever seen an old farm animal?
The images are poignant and hyper-realistic, and offer a completely new concept for NotCo’s audience.
The powerful concept showcased how short farm animals’ lives are in the food industry, and that aged animals are essentially brand new ideas to take in, let alone see on billboards and print ads.
The marketing campaign also promoted the compelling images across various social media platforms.
The creativity AKQA offers its clients is informed by the expertise of a diverse, international team with audiences and offices in Cairo, San Francisco, Capetown, and Copenhagen, among others.
Best for: B2B and B2C brands
Services:

  • Design
  • Story
  • Commerce
  • Technology
  • Product
  • Space

Clients:

  • GoFundMe
  • Nike
  • H&M

 9. MuteSix

MuteSix Marketing Agency

(Image: MuteSix)

Imagine the memorable social media strategies from notable brands like Disney, 21st Century Fox, and YouTube. Now imagine receiving that same level of expertise and dynamism for your social media campaigns.

Founded by global marketing veteran Juhee Kim, MuteSix was the very first agency to establish a partnership with TikTok. They’ll handle content creation and performance insights for ad campaigns on pretty much every social media channel.

Using an omnichannel strategy, Mutesix aligned social media ad strategies for their banking app client, Dave — YouTube, Snapchat, TikTok, Meta, and Google for good measure. The results included a 53% revenue increase per user.

Wondering how to best assess case study results like these ones from Dave?

“Not only would I key in on before-and-after metrics, but the actual story on the problems a brand faced and how the agency helped solve those problems,” says Yadegar. “A potential client should definitely relate to the story.”

Best for: Larger ecommerce brands

Services Offered:

  • Meta
  • TikTok
  • Google
  • YouTube
  • Email marketing
  • SMS
  • Amazon advertising
  • Pinterest
  • Snapchat
  • Content creation and bespoke production

Clients:

  • Disney
  • GNC
  • Ancient Nutrition

 10. Impression

(Image: Impression)

Impression is all about growth potential – and their goal is to help ambitious brands push boundaries and drive impact. This award-winning agency has a reputation for helping clients make huge strides in the paid media sphere, and they’ve got the results to prove it.

With over 10 years of digital marketing expertise, Impression has made leaps and bounds when it comes to integrating with existing marketing teams, understanding challenges, and meeting ambitious growth targets.

Working with clothing brand BC4U, Impression was able to drive a 305% increase in website sales with their omnichannel strategy. Their mix of GIF ads, video, and dynamic remarketing did wonders for this brand… imagine what they could do for yours.

Best for: Ecommerce, nonprofits, and retail

Services:

  • Paid media
  • CRO
  • Digital PR
  • SEO
  • Media solutions
  • Digital strategy

Clients:

  • Cancer Research UK
  • Lotus Car Rental
  • BC4U

 PPC agencies with an ecommerce focus

Do most of your customers find you on Amazon? Then consider working with a dedicated ecommerce PPC agency to boost conversions and maximize your marketing strategy.

 11. Profit Whales

Profit Whales website

(Image: Profit Whales)

Imagine lowering your Amazon advertising cost of sales (ACOS) by 48%.
That’s the average result for Amazon sellers who work with Profit Whales, an Amazon marketing agency for ecommerce brands. Profit Whales is a proud top-50 Amazon partner, which makes it stand out with exclusive beta program access and tailored ad strategy training.
With nearly 10 years of experience under their belt, Profit Whales has developed an advanced Amazon campaign structure that helps them maintain full control (and budget respect) for client Amazon ads — brand awareness and boosted sales are natural results.
Here’s the thing with Amazon. The marketplace popularity makes the sky the limit. So when a home decor brand with 4.7-star-average ratings came to Profit Whales looking for more Amazon conversions, the agency leveraged its strategy and achieved:

  • Over $3 million more in sales
  • More than 28% decrease in ACOS
  • Additional 93,000 orders
  • Talk about serious gains.

Best for: SMB ecommerce


Amazon PPC services:

  • PPC management
  • Product ranking
  • DSP ad services
  • PPC audit

Clients:

  • Dr. Krause
  • Artistro
  • Kinetic Labs

 12. ROI Revolution

ROI Revolution website

(Image: ROI Revolution)

If you want ROI, your strategy needs to be agile enough to meet your brand’s unique challenges. ROI Revolution knows this more than most, helping clients with Amazon campaign optimization and full-funnel strategies.
They even take their online marketplace PPC expertise to Walmart and Target to maximize revenue. And as far as data and metrics go? ROI Revolution has their own proprietary Revolution SuiteTM that offers automated building, real-time query analysis, product status monitoring, and custom reporting.
Best for: SMB ecommerce
Services:

  • Conversion rate optimization
  • Amazon and retail media services
  • Product feed optimization
  • Social media advertising

Clients:

  • PUMA
  • Clean Simple Eats
  • Conair

 13. Fortress Brand

Fortress brand website

(Image: Fortress Brand)

If you sell health and wellness products on Amazon, you’ll love Fortress Brand’s specialized niche expertise.


This PPC company recognizes Amazon’s complex marketplace landscape but has years of experience navigating its endless consumer categories, flows, and data to provide clients with unique strategies (including a dedicated strategy manager) to soar Amazon PPC goals.

But as most PPC agencies know, focusing singularly on one channel will result in a siloed marketing plan. That’s why Fortress Brand offers a unified marketing plan that captures paid Amazon ads, overall digital advertising, content, and SEO.

A nice bonus? Fortress Brand offers global expansion as a service, soaring their clients’ products from their home base in the US and Canada all the way to Europe and Japan.
Best for: SMB ecommerce
Services:

  • Amazon retail management
  • Analytics and tech
  • Global expansion
  • Marketing
  • Brand protection
  • Operations
  • Strategy

Clients:

  • Versed Skin
  • Microbiome Labs
  • Scrub Daddy

 14. Jellyfish

(Image: Jellyfish)

Jellyfish is a boutique agency helping businesses thrive by navigating, connecting, and harnessing platforms that drive growth. Their expertise spans creative, media, tech, data, and more. 

As for paid search, it’s no secret that the fluid landscape keeps marketing agencies on our toes. However, Jellyfish takes a fresh approach to those ever-changing trends and features. Go with the current? Not these folks—they’re making waves. 

For example, they used predictive modeling in GA4 to identify more qualified leads and new audiences while reducing cost per install (CPI) by 33% for travel-platform client Yanolja. 

Attracting swarms of fish in the digital ocean isn’t easy, but one thing’s clear: Jellyfish has the juicy bait (a.k.a. results) to reel ’em in.

Best for: Emerging platforms and ambitious start-ups

Services:

  • Strategy building
  • Conversion optimization
  • Market intelligence
  • Data gathering
  • Training and development
  • Paid media strategy
  • Video production
  • Email marketing

Clients:

  • Google
  • Meta
  • Salesforce
  • Amazon
  • TikTok

 15. 3Q/DEPT

(Image: 3Q/DEPT)

Got your sights set on massive growth? Then you might want to partner with 3Q/DEPT (formerly 3Q Digital), a “disruptive independent growth marketing agency.” 

While they offer a broad range of digital solutions, these disruptors essentially segment their expertise within two domains: full-service digital and strategic advisory. This dual approach lets them tailor their strategies to their client’s unique needs for max impact.

Take their client, Blurb, who faced steep competition with keyword bids in their Google Ads campaigns. 

3Q/DEPT rolled up their sleeves to optimize the book-creation platform’s Google Ads account, change customer tracking methods, and create non-brand campaigns for stronger cost-per-click (CPC) and cost-per-rating (CPR). Even with a 17% budget cut, the collaboration led to better ROAS and increased bookings. 

Best for: Businesses of all sizes looking to become industry leaders

Services:

  • Paid social
  • Creative
  • Content marketing
  • Business strategy
  • SEO
  • CRO
  • Ecommerce campaign management
  • Web3 integration

Clients:

  • Turbotax
  • Square
  • Nextdoor

 16. Rise Interactive

(Image: Rise Interactive)

Rise Interactive is an award-winning agency that operates in the domains of performance marketing, digital marketing, customer experience, and analytics. 

They’ve also garnered accolades from the Global Agency Awards, DotCOMM Awards, Hermes Creative Awards, and Global Social Media Awards. 

Increased traffic and conversions are standard for Rise Interactive’s clientele. 

For example, they helped NorthShore University Health System market its healthcare solutions without spending too much on resources. 

How? Through a four-pronged approach emphasizing PPC campaigns, Google Ads account restructuring, SEO strategy, and short-tail keywords. This garnered a 490% increase in appointments and a 27% surge in organic search traffic. 

Best for: Large global companies in various industries

Services:

  • Paid search
  • SEO
  • Amazon Ads
  • Affiliate marketing
  • Social media marketing
  • Mail marketing

Clients:

  • Ulta Beauty
  • Reynolds Consumer Products
  • ColourPop Cosmetics

 17. Spinx

(Image: Spinx Digital)

Spinx Digital is a multifaceted marketing agency specializing in web design, development, and paid search

Spinx takes every client through its signature “connect, create, and evolve” process to: 

  • Help your target audience form an emotional connection with your brand
  • Create solutions for you using technology and creative strategies to 
  • Inspire growth as a brand by evolving strategies and solutions

This agency has a penchant for high-quality website design and revamps. If you’re looking for an extra bit of oomph in your landing pages, their UX experience, creative skillset, and visually stunning design prowess could be the difference between web visitor and customer.,  

Best for: Small to mid-market businesses

Services:

  • SEO
  • Graphic design
  • Ecommerce
  • Social media marketing
  • CMS management
  • Strategic planning
  • Digital marketing services

Clients:

  • Bega
  • Willkie Insurtech
  • Paul Hasting

 18. Walker Sands

(Image: Walker Sands)

As a top-3% paid search agency that services both B2C and B2B brands, we always appreciate agencies that bring the necessary, focused expertise demanded of B2B brands in their marketing strategy.

Walker Sands specializes in delivering top-notch PPC, web design, and SEO services for B2B brands across various niches. Their mission? Driving growth through “outcome-based marketing.” 

They achieve this by assembling the right team, “pushing the limits” in B2B marketing, and tailoring strategies to their clients’ unique needs and challenges.

Their expertise is evident in their landmark campaign for commercetools, a prominent B2B commerce platform. By breaking traditional B2B marketing norms, Walker Sands helped Commercetools leverage celeb influence to communicate its value proposition and stand out in a crowded market. 

The campaign’s success garnered a 54% video completion rate on YouTube, 16.9 million views in just three months, and a 98% positive sentiment.

All in all, Walker Sands significantly elevated Commercetools’ brand exposure, solidifying their position as an industry frontrunner.

Best for: B2B and B2C businesses

Services offered:

  • Branding
  • Creative services
  • Demand generation
  • Marketing strategy
  • Public relations
  • Web services

Clients:

  • Paylocity
  • Tessian
  • Echo
  • Sophos

 19. Bruce Clay

(Image: Bruce Clay)

When most people hear the name Bruce Clay, they think of SEO, which has been their specialty since 1996. SEO may be their bread and butter, but do they stack up in paid search? You bet.

Just check out how they revved up a national auto services chain’s PPC campaigns, driving more business and slashing costs with smart campaign segmentation and deploying a CPA Optimizer.

The results? A nice uptick in clicks and conversions, coupled with a substantial drop in average CPC and overall cost per conversion across all categories.

Best for: Businesses of all sizes looking to harness SEO and paid search

Services: 

  • Online SEO training
  • Search engine marketing (SEM)/PPC
  • Content development
  • Social media advertising/SMM
  • SEO tools and guides

Clients:

  • Rosetta Stone
  • Victoria’s Secret
  • Netflix
  • Nickelodeon

 20. Thrive Agency

(Image: Thrive Agency)

Another full-service dynamo, Thrive Agency uses a combination of strategy, data-driven insights, and creative adjustments to optimize marketing campaigns across industries.

And they know their stuff. This paid search agency has earned multiple awards and accolades, solidifying them as a top-tier Google Premier Partner and Microsoft Advertising partner.

So how does Thrive, well, thrive?

For one, they took a local building material marketer and distributor and launched their social media presence to seriously impressive heights. In just four months, Thrive was able to generate a 9,692% increase in Facebook impressions, a 112% boost in Instagram engagement rate and a 120% improvement in LinkedIn impressions.

Talk about thriving.

Best for: Enterprises of all sizes

Services:

  • Paid ads
  • Local SEO and PPC
  • Search Engine Marketing
  • Custom website design

Clients:

  • West Chevrolet
  • Simply Organic Beauty
  • Midway Sports

The takeaway

If you’ve managed a PPC budget, you know more than anyone how expensive they can be. This rings especially true for ecommerce and SaaS brands, where marketing has to take center stage to find consistent, qualified leads.

But from our client results and industry experience, we know the right PPC agency maximizes results for every dollar of your ad spend.

At HawkSEM, that means executing a custom strategy for every client and following a proven process to optimize campaigns from start to finish. We work with PPC specialists with years of experience and maintain efficiency and solid strategy with AI insights from our proprietary tech, ConversionIQ.

We take pride in offering bespoke PPC solutions that consider the target audience, budget, and brand values for every single client we work with, and we’re proud to be among the leading PPC agencies on this list.

Curious about how this paid search company can skyrocket your traffic, conversions, and other PPC goals? Let’s talk!

FAQs About PPC Agencies

1. What is a PPC agency?

A PPC advertising agency is a company that creates, launches, and manages pay-per-click ad campaigns. They might specialize in specific PPC platforms, like a dedicated Google Ads agency. Or, they could have a wider array of expertise across Google Ads, Bing Ads, YouTube, Facebook PPC ads, and more.

Popular paid advertising services include:

  • Auditing your brand’s existing ad campaigns to identify costly or inefficient features
  • Conducting market, competitor, and keyword research
  • Creating ads, including visual elements, videos, and ad copy
  • Launching A/B testing to assess results for different post times, channels, and keywords
  • Carrying out bid adjustments to maintain ROI
  • Planning ad strategies and launching ad campaigns
  • Monitoring and reporting on campaign performance to inform strategic adjustments

2. Why should you hire a PPC agency?

Even if you have a skilled in-house marketing manager, they might not have the same expertise or bandwidth to properly manage your ad campaigns like devoted PPC experts can.

Plus, PPC agencies usually have more experience and resources to interpret performance metrics. At HawkSEM, that looks like a solid team of PPC specialists with industry know-how armed with quick data insights from our proprietary tech, ConversionIQ.

Yadegar recommends brands evaluate the following qualities when assessing different PPC agencies:

  • Track record
  • Team size
  • Experience
  • Case studies
  • Return on investment
  • Testimonial videos

PPC agencies ensure your ad dollars generate traffic, conversions, and revenue for your brand — enough to offset the cost of the service.

3. How much do PPC agencies charge?

Paid search company pricing ranges anywhere from $2,500 to $10,000 or more per month, depending on experience, speed, scope, and even your location. Some PPC agencies charge hourly or by performance. HawkSEM charges a flat project fee that doesn’t involve setup costs.

4. How long does it take to see results on PPC campaigns?

On average, you’ll need to invest at least three months before seeing results on your PPC campaigns. While PPC advertising definitely brings results faster than SEO, it requires strategy, persistence, constant marketing, pivoting, and refining to see the best results, and that takes expertise and time.

5. What should you ask a PPC agency in a discovery call?

The most important thing to ask prospective PPC agencies is about their experience and proven results, especially for clients similar to your brand.
You could also ask them about vertical and niche experience, along with case studies outlining how they solved problems for their clients. Don’t forget to ask about fees, contracts, timelines, and team introductions.

6. How do I choose the best PPC agency?

When researching PPC agencies, look for strong case studies, relevant experience, and a detailed plan on how they will achieve your goals before you start working with them. Finding the right PPC agency means considering factors like pricing, your industry, and marketing goals.

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Christina Lyon

Christina Lyon

Christina Lyon is an entrepreneur and writer from sunny SoCal. She leads Lyon Content, a tight-knit team of bold creatives, and crafts engaging written content that helps brands sparkle and scale.