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Top SaaS marketing agencies have niche experience, glowing testimonials, recognizable clients, and impressive growth stats. As an award-winning agency, here’s our roundup of the best in the biz, vetted and reviewed by marketing experts.
Here, you’ll find:
- The top 9 SaaS marketing agencies worth considering
- What a SaaS marketing agency is
- Why you need a SaaS marketing agency
- FAQs about SaaS marketing agencies
A savvy audience, fast-growing niche, and hunger for scaling — software-as-a-service (SaaS) pros know these are the name of the game.
They also know that competitors are ready to steal customers and market share.
That’s where a SaaS marketing agency comes in. These expert marketing teams can work with your B2C or B2B SaaS company to build an air-tight digital playbook encompassing organic and paid search efforts that’ll set you up to withstand whatever challenges you face.
As an industry-leading top 3% SaaS agency, HawkSEM knows who’s got the know-how to help your brand skyrocket its return on investment (ROI) and send conversion rates through the roof.
But finding the right one for your business goals? If you’re stuck in the maze, consider this guide your smoke signal.
Top 9 SaaS marketing agencies preview
Top 9 SaaS Marketing Agencies
1. HawkSEM
As a SaaS marketing agency, HawkSEM knows what it’s like being in a fiercely competitive industry, just like your SaaS brand. With competitors nipping at your heels, you’ll need to arm yourself with a bulletproof strategy that captures leads on the search engine results page (SERP).
Search engine marketing consists of two fundamental arms: organic marketing and paid advertising. We kick SaaS at both, and we use data to do it.
HawkSEM’s content marketing strategists get straight to work to understand your unique value propositions (UVPs), customer personas, competitors (and sheesh, are there many), and current content strategy.
We do this critical research upfront to give us a holistic overview of who you’re selling to, so we can craft a bespoke content marketing strategy and PPC campaigns laser-focused on attracting your ideal audience.
This is how we drive lead generation, build brand awareness, and convert those interested parties into loyal subscribers.
Our secret weapon for screening the data for your strategy?
ConversionIQ, our innovative tech system that shows us who’s searching for your SaaS product, where they’re at in the funnel, and which leads are converting. It also shows us SaaS metrics like customer conversion costs so we can optimize your funnel assets and boost order values, like we do for our clients.
SaaS marketing case study
Peer Software is an enterprise-class SaaS company offering clients support for their biggest data management challenges. The problem? They’re not the only players in their arena.
Using insights from ConversionIQ and our team’s serious SaaS know-how, we crafted targeted ad campaigns zeroing in on their target audience’s pain points, and created helpful content to alleviate these problems. The results? We boosted brand awareness at large, and increased conversion rates by 128%!
Talk about breaking onto the scene.
Customer acquisition and retention is always top of mind for SaaS brands. The best way to grab their attention and keep it is to launch data-driven paid ads, and keep them in your SaaS sales cycle with inbound marketing content your potential customers can’t resist.
…and did we mention our clients see an average 4.5x ROI?
Best for: Large B2B and B2C SaaS brands looking to harness data-driven strategies for sustainable growth
Services offered:
- PPC
- Target audience and competitor research
- Performance analysis and A/B testing
- SEO
- Content marketing strategy
- Social media marketing
- Email marketing
- Influencer marketing
- Conversion rate optimization
- Remarketing
- Ecommerce marketing
- Website design and migration
Clients:
- Zephyr
- eThink
- Peer Software
- Datadog
- AppDynamics
2. Wpromote
What’s at the top of every SaaS marketer’s mind? Performance. You want to know which ads are performing best, which pieces of content see the most engagement, and which outreach campaigns recruit high-quality leads.
Bottom line? Data is your lifeline for scaling. And the folks over at Wpromote know this all too well. But instead of offering conventional solutions to complex problems, Wpromote focuses its SaaS marketing services on a particular clientele: “industry challengers.”
Using data from its tech, Polaris, Wpromote offers clients access to the latest insights to help them consistently refine their SaaS marketing strategy and see long-term growth that creates a lasting impact in their industry.
Just take a look at what it did for Intuit QuickBooks.
The financial software company struggled to blend its siloed paid and organic data into a cohesive platform. By harnessing search data and identifying user experience (UX) opportunities to improve search intent matches, it boosted non-brand conversions year-over-year (YoY) by 22%.
A Google Premier Partner with accolades from Adweek and Digiday, among others, Wpromote is your all-access pass for SaaS growth.
Best For: SaaS industry disruptors and challengers looking for novelty SaaS solutions
Services offered:
- SEO
- Content marketing
- Paid media
- Email marketing
- Influencer marketing
- Voice search
- Earned and owned media
- Digital intelligence
Clients:
- Marriott
- Peacock
- Equinox
- Strava
3. Power Digital Marketing
Brands on a mission to accelerate results will love Power, a digital growth marketing agency promising their clients 2.4x the brand growth than the industry status quo.
How do they do it?
By zeroing in on your business goals and potential, Power curates digital strategies for the entire SaaS marketing funnel. We’re talking growth hacking via audience research, market analysis, and strategic data insights from their novelty tech, Nova Intelligence.
With a 95% employee retention rate unleashing a 96% client retention rate, Power’s case studies prove that the secret to effective full-funnel SaaS marketing is knowing your ideal customer profile (ICP) inside and out.
It’s how they helped logistical shipping startup, Shipware, launch onto the scene with zero digital presence and see a 728% increase in organic users in just ten months. Not to mention rank for 450 brand new page one keywords. And the revenue? Over $300K.
Rapid growth with numbers to back it up? No wonder they’re called Power.
Best for: Scaling beauty, fashion, and B2B SaaS brands dead-set on rapid and sustainable growth
Services offered:
- Branding and creative
- Content marketing
- Conversion rate optimization (CRO)
- User-generated content (UGC)
- Email and SMS marketing
- Brand partnerships
- Affiliate marketing
- Product marketing
- Paid social ads
Clients:
- The Honest Company
- Bob’s Red Mill
- Casper
- Gorjana
4. Tinuiti
Streaming brands, we’ve got one of the best SaaS marketing agencies for your niche. SaaS streamers duke it out for the same thing: your target audience’s precious attention.
Tinuiti is the “largest independent performance marketing firm in the US,” and with a dynamic team of marketing experts in two hubs (San Diego and New York), this SaaS marketing agency has the juice to generate serious business growth.
The agency asks its clients to “rethink performance,” melding brand and performance into one identity. In doing so? Tinuiti connects its clients to the “Triopoly” of marketing channels that is Google, Facebook, and Amazon.
Over 1,000 employees managing $3 billion in media? Yeah, we’d say you’re in trusted hands with Tinuiti.
Best for: Streaming and SaaS brands focused on audience-centric growth marketing
Services:
- Streaming
- Paid Media
- Earned and owned media
- Content creation
- Analytics and performance monitoring
Clients:
- Instacart
- M1 Finance
- Poppi
- Olly
5. REQ
Are landing pages, branding, identity, and visual media integral spokes in the wheel of your B2B marketing strategy? Then take a close look at the marketing campaigns and services from REQ.
This content marketing agency helps you build an undeniable brand presence with a roster of in-house brand management, digital marketing, and public relations services.
Whether it’s refining your messaging, enhancing customer experience, link-building to boost authority, or increasing organic traffic with exceptional content, REQ has the solution.
It also has a pristine reputation (we’re not surprised given their glowing testimonials and rockstar reputation management services), and case studies chock-full of stats like 5.1 million unique visitors for eBay’s global grassroots community.
With so many B2B and SaaS marketing agencies in the ring, it’s tough to know who to trust to do justice to your marketing efforts, but REQ’s high-profile SaaS clients and impressive results make them worthy of a double take.
Best for: Scaling SaaS brands looking to boost industry authority and reputation
Services:
- Brand strategy
- Advertising and media
- Organic traffic and
- Public relations
- Digital advocacy
- Reputation management
- Data and analytics
Clients:
- eBay
- PayPal
- Built Technologies
- Health-Ade
6. Minuttia
Most digital marketing agencies service a wide variety of niches. But the experts at Minuttia sharpen their focus on helping B2B SaaS companies see accelerated organic growth.
With a keen insight into the nuances of the B2B SaaS industry, and tools like link-building, SEO, content strategy, content audits, and content creation, Minuttia doesn’t advertise itself as an all-in-one swath of marketing services.
Instead, it harnesses evergreen content for sustainable B2B growth for SaaS brands.
And you won’t find paywalls or gatekeeping from this agency either. It takes a strategic demand generation approach by offering free resources, templates, processes, and techniques to its clientele and prospective leads.
Reason being? The agency is selective about partnering with aligned SaaS product brands, and if you’re not a fit? They’re happy to refer you to another marketing agency.
But for those that are a fit? They’ll join the ranks of impressive results like a 137% increase in organic growth for eLearning SaaS, LearnWorlds.
A marketing agency that doesn’t aggressively market itself as the one-stop-shop solution, and instead takes the time to align synergistically with their new customers? It’s refreshing and deserving of a spot on our list.
Best for: Small and midsize business (SMB) SaaS brands wanting to lower acquisition costs and get qualified leads through educational and long-term marketing campaigns.
Services:
- Content creation, audits, and strategy
- Link building
- SEO
- Visual and web design
Clients:
- SwagDrop
- Viral Loops
- Respona
- Vowel
7. Veza Digital
As a SaaS startup, building brand awareness and gaining traction through search engine marketing (SEM) requires expertise and demonstrated success with existing SaaS brands.
And Veza Digital’s got it.
This SaaS marketing agency places special emphasis on building SEO from the ground up — starting with a fully optimized, lead-generating website.
But organic traffic alone won’t cut it. You’ll need to attract quality leads to see your conversion rate flourish.
Veza Digital builds an SEO strategy rooted in data and research so that when it’s time to launch, you’re set up for success.
Pair that with their webflow services and pump up visibility out the gate with PPC marketing, and you’ve got yourself a finely oiled digital marketing machine from the pros at Veza.
With over 1,500 top rankings garnered over five years and thirty clients in the SaaS industry, Veza may be the partner you’ve been on the hunt for.
Best for: SaaS startups focusing efforts on organic SEO content marketing
Services:
- SaaS SEO
- PPC marketing
- Webflow integrations, maintenance, and enterprise
- CRO
- Site migration
Clients:
- Instabug
- Chili Piper
- RegFox
- Real Blocks
8. Virayo
Looking to find market gaps to slide into and gain quick wins? B2B SaaS marketing agency Virayo wields the spotlight.
Their process is simple and effective:
- Create a conversion-driven foundation
- Isolate quick win traffic and conversion opportunities
- Create a targeted all-stage funnel content pipeline
- Lock in quality backlinks
- Double down on traction by adding paid media and PPC ads into the mix
Seems simple enough, right? Not so fast. Nailing every single grain of this process requires serious SaaS marketing prowess, and Virayo has it: their bread and butter are SEO and PPC for SaaS companies.
Its refined process generated a whopping 1,700+ demos and $2.8 million in new annual recurring revenue (ARR) for B2B sales app, SPOTIO.
And they do it with grassroots grit and heart. We love their motto: “We stay small, but think big.”
These are magic words for budding SaaS brands looking to make a splash with a ride-or-die agency that feels more like family than a face behind a screen.
Best for: Growth stage SaaS companies building strategies around ICP-driven marketing that drives sales qualified leads (SQLs)
Services:
- SaaS SEO (technical, on-page, and performance monitoring)
- SaaS PPC (Google, Bing, LinkedIn, SaaS product review sites)
Clients:
- Cedreo
- TruckLabs
- LexShares
- Zipflow
9. TripleDart
Struggling to get SQLs? Then it may be time to recruit a devoted SaaS acquisition marketing agency like TripleDart, a “dedicated marketing squad” servicing over 100 SaaS brands, including Freshworks and Apty.
Clients outsource to TripleDart for their SaaS growth, but they report feeling like the team is an extension of the in-house crew. That’s a green flag, since you always want to have an agency relationship where it feels easy and breezy to communicate and get things done.
Not only does TripleDart design tailored SaaS campaigns for startups and scaleups, but the agency equips clients with a playbook for long-term success.
It increased revenue for Growth Nirvana by 5x, and supercharged marketing qualified leads (MQLs) by 7x for PayU.
Big picture vision, touch points to get you to desired outcomes, and a devoted team to help you get there? We’d call TripleDart a triple threat.
Best for: Startup and scaleup SaaS brands in the venture capital and private equity niche
Services:
- Pipeline marketing
- Performance SEO
- Paid media
- SaaS content creation and thought leadership
- Marketing and sales operations
- Account-based marketing
- Branding and web design
- Data analytics
- Brand positioning
Clients:
- Astra
- Multiplier
- Graphy
- Netcore
What is a SaaS Marketing Agency?
A SaaS marketing agency partners with your business to help you build a strategic digital marketing plan, or optimize the one you currently have in place.
Some agencies are full-service, meaning they offer digital marketing deliverables like search engine optimization (SEO), paid search, email marketing, and social media management via packages or a la carte services. Others may specialize in just one marketing aspect, like pay-per-click (PPC) or LinkedIn advertising.
If you opt to work with a SaaS marketing agency, the one you choose should align with your goals, industry, marketing budget, and communication style.
Why you need a SaaS marketing agency
There are almost 31,000 SaaS brands in the world, and as businesses continue to operate online, the horizon is ever-expanding. Meaning? The competition is only going to get thicker.
You face unique challenges like defining a targeted ICP, attracting leads that actually convert, and let’s not forget the elephant in the room: standing out in the first place.
Fortunately, there are qualified SaaS marketing agencies with proven track records for producing serious results for brands of all sizes, from startups struggling to gain traction to mature, enterprise-level SaaS brands refining their messaging, cutting acquisition costs, and raising their bottom line.
Sales enablement hinges on setting competitive pricing, knowing your audience, and optimizing your SaaS sales funnel to catch leads wherever they’re at in the customer journey — all of which a SaaS marketing agency can help you with.
The takeaway
SaaS marketing agencies have large teams to tackle your most complex issues. On top of that?
Many bring innovative tech systems to the table, like HawkSEM’s game-changing ConversionIQ, which makes it easier than ever to track and monitor metrics, pivot strategies with confidence, and save more time in your day with marketing automations.
Because at the end of the day, the difference between a successful SaaS brand and one that gets lost in the shuffle is innovation and proficiency. Each of the SaaS marketing agencies on our list exhibits critical problem-solving skills alongside tangible results and niche expertise.
HawkSEM knows your challenges first-hand. We’ve worked with tons of SaaS brands, but we’ll let the results talk. How does an 80% reduced CPA sound? Want to see double the lead volume? Perhaps it’s time to 4.5x your ROI? And traffic? We can more than double it.
Our SaaS client case studies showcase our uncanny experience and artful ability to harness tech and navigate the ever-evolving SaaS landscape. On the other side? Results, results, and more results.
Ready to stop spinning your wheels and start moving the needle? Let’s go.
FAQs about SaaS marketing agencies
How much does SaaS marketing cost?
Generally, brands spend about 20% of their revenue on marketing. But SaaS brands up the ante because they operate in a fiercely competitive industry, spending around 30-40% on SaaS marketing.
If your annual recurring revenue (ARR) is $5 million, expect to invest around $1.7 million annually on SaaS marketing. Or if your monthly recurring revenue (MRR) is $400,000, your monthly SaaS marketing budget would be around $140,000.
How long does it take to see results with SaaS marketing?
New brands will have to wait 6-12 months to see results from SaaS marketing, depending on their strategy and campaigns. Established brands may see results in 3-4 months if they already have brand authority.
Ultimately, it depends on how competitive your niche is, how frequently you publish new content and paid media campaigns, and whether you’re targeting highly competitive keywords, or gaining quick wins by isolating and targeting competitor gaps.
What does a SaaS marketing team do?
A SaaS marketing team’s primary goal is to build brand awareness and niche authority. They do this through SEM campaigns like content marketing, SEO, and paid advertising. Initial work will look like a marketing audit that identifies competitor gaps and defines your ideal customer personas.
Armed with these insights, they’ll strategize brand positioning and launch campaigns to help you reach your KPIs. SaaS marketing teams also monitor, analyze, and refine strategies, looking for new opportunities to upsell and remarket SaaS products.
