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Written by Caroline Cox on Aug 30 , 2019

Campaign Leverages PPC and SEO to Drive 7.5x More Online Revenue While Decreasing Digital Costs

Campaign (campaignliving.com) is a Bay Area-based furnishings company with a focus on modern design, easy assembly, and quality manufacturing. Since 2015, they’ve made a name for themselves in the furniture industry through a commitment to creating thoughtfully designed pieces that are built to last.  

The Challenge

Campaign wanted to lower their digital marketing costs and increase conversions for their online marketing efforts, but they weren’t sure where to begin or the best course they should take. That’s where HawkSEM came in.

The Solution

The HawkSEM team got Campaign focused on PPC (with an emphasis on Paid Search and Shopping Feeds) and SEO strategies in tandem. They started off on PPC efforts for brand-focused terms while also building out branded content and quality backlinks to improve their organic rankings. After that, the Hawk team switched their PPC focus from branded terms to non-branded terms, casting a wider net to drive new visitors. PPC efforts introduced new prospects to the brand, while SEO efforts sealed the deal when those visitors returned to the Campaign site.   

The Results

While partnering with HawkSEM, Campaign was able to: 

  • Increase overall online revenue 7.5x year over year
  • Decrease overall digital costs by 68%
  • Reduced cost-per-click (CPC) by more than 30%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Want to know more? Let’s chat.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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