Written by Caroline Cox on Apr 12

Wind River Doubles Clicks & Nearly Triples Clickthrough Rate Through Partnership with HawkSEM

Group of People in Mission Control Center Witness Successful Space Rocket Launch. Flight Control Employees Sit in Front Computer Displays and Monitor the Crewed Mission.

Wind River (windriver.com) is a leading global software-as-a-service (SaaS) company. Its focus is on accelerating the digital transformation of mission-critical intelligent systems.

And we don’t use the term “leading” lightly. Wind River was a catalyst for the first real-time operating system on Mars. The company was also instrumental in the world’s first successful 5G data session and in building one of the world’s largest Open RAN networks.

Wind River’s technology is leveraged across billions of products in fields ranging from automotive and medical to defense, aerospace, and industrial.

The Challenge:

Despite Wind River’s cutting-edge technology, the team lacked the internal bandwidth and resources to optimize PPC (pay-per-click or paid search) efforts to their full potential. They knew they needed more targeted, fresh campaigns to bring in more PPC leads.

They also needed assistance with end-to-end tracking, attribution, and ongoing PPC management tasks such as bid optimization, keyword strategy, ad copy, and landing pages.

The Solution:

First, we worked to understand Wind River’s business goals and target audience. Next, we conducted an audit to get a better feel for where their program currently stood.

From there, our plan was three-fold:

  • Grow their ecommerce marketing
  • Explore new digital channels, campaign types, and potential audiences to expand market reach
  • Build authority through lower-funnel content

The Wind River team was so pleased with our results that they decided to partner with us on search engine optimization (SEO) strategies as well. For that, we assisted in the research, strategy, and optimization of content. Our team also worked to clean up info like metadata and heading tags.

Lastly, we improved interlinking between related content. This allows us to help build brand authority and improve organic rankings on the search engine results page. 

The Results:

While partnering with HawkSEM, Wind River was able to: 

  • Decrease ad spend by 20%
  • Nearly triple clickthrough rate (294%)
  • Grow users by more than 39%

About HawkSEM

Our mission as an agency is to improve your digital marketing results dramatically. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between.

We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

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Caroline Cox

About Caroline Cox

Caroline is HawkSEM's senior content marketing manager. Through more than a decade of professional writing and editing experience, she creates SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of reading, yoga, new vegetarian recipes, and paper planners.