Pain Points ConversionIQ solves
- Unreliable conversion tracking
- Data in silos
- Diminishing returns
- Not knowing how to scale
- Multi-touch attribution and lack of cross-channel insight
- Budget pacing
- Lackluster reporting
- Turnaround times on addressing red flags in accounts
- Avoidable wasted ad spend
- Unqualified leads
- Low AOVs (unprofitable conversions)
ConversionIQ In Action
Getting a bunch of leads, but can’t pinpoint which leads are generating revenue?
Prior to ConversionIQ, our B2B clients like Microsoft, Datadog and Columbia University were driving respectable lead volume, however a large percentage of their leads were tire-kickers without revenue intent.
ConversionIQ was able to connect the dots between which leads were actually leading to new business. We uncovered situations where, although certain keywords were converting at high volumes with a very low cost per lead, it was actually the long-tail, low-volume keywords that drove most of the revenue. We were able to overhaul the campaigns and properly allocate budget to maximize ROAS. Overall, lead volume went up 2x, cost per acquisition was down over 40% and lead quality improved 60%.
Driving sales but feeling things have plateaued?
Prior to ConversionIQ, our e-commerce clients like Nike and Verizon were driving a healthy volume of revenue, but new customer acquisition costs were higher than customer lifetime value with little growth in net new customer numbers.
ConversionIQ was able to scale campaigns, optimize creative assets and focus on more profitable customers. We uncovered situations where although there were spikes in new customers, the order values were low and not leading to repeat purchases. We were able to optimize the campaigns leading to a drastic increase in lifetime value while improving ROAS by 109%.
Predictive Suite of Software
- Account Anomaly Signals
- Quality Score Optimization
- Trend Performance Indicators
- Growth Signals
- Audience Optimization
- ConversionIQ Sync
Robust Reporting Dashboard on all Client KPIs.
Making Data Actionable
ConversionIQ is never fully automated. We don’t set it and forget it. ConversionIQ is an assist to our stellar marketing team to bring you a balanced blend of talent + technology.