We know that successful digital marketing begins with having the right strategy in place. That’s why we build integrated programs that dramatically increase digital marketing ROI by precisely targeting the right people at the right time.
We love working with market leaders, market makers, and market disrupters. We’ll never start by asking you how much you’re willing to pay per click. Instead, we immerse ourselves in your business model, think big, and see how we can significantly improve your revenue over time.
Learn About Your Business
First, we get to know your target audience and buyer persona. Who are they? What motivates them? Why should they choose you over your competitors? What differentiates you?
Create Financial Goals
We ask: What is your current customer or client acquisition cost? What are your revenue goals? What is your current market share, and how can we begin a path towards domination?
Perform Current Campaign Analysis
We do a thorough analysis of all data and metrics to identify what’s working well and what’s causing waste.
Create A Winning Program
We focus on the entire visitor flow, from pre-click to post-click, all while leveraging tracking technology to attribute revenue back to specific keywords, ad copy, landing pages, time of day, channel, and more.
Paid search (or PPC) is the key component to all of our programs — it’s got the highest intent and leads to the highest ROI through our use of smart technology to attribute keywords to revenue.
More about PPC management
We leverage remarketing to tastefully follow your audience and create valuable touchpoints across multiple channels.
More about remarketing
Conversion Rate Optimization (CRO)
It’s one thing to generate high-quality traffic — it’s another to convert. We create eye-catching landing pages and perform rigorous A/B tests that produce significant conversion uplifts for our clients, all day every day.
More about CRO
Our performance display campaigns are programmatic and targeted — we don’t just throw spaghetti on the wall and see what sticks.
More about performance display
Shopping Feed Management
We create constantly evolving and real-time product feeds to maximize sales, all while growing a loyal customer base.
More about shopping feeds
Search Engine Optimization (SEO)
We understand that an effective and successful content marketing strategy is all about the buyer persona and buying insight.
More about content marketing
We don’t need to say how big social media is or how fast it’s growing. What you need to know is how social media can help your company generate high ROI.
More about social media marketing
The planning phase plays a vital role and sets the foundation to achieve the marketing goals of our clients.
When we’re ready to execute our action plan, our team will launch your campaign to start measuring performance.
Once we obtain a sufficient amount of data, our team will diligently analyze it all and create a custom report to show campaign performance.
Optimization is critical — “set it and forget it” isn’t our style. We’re all about enhancing your campaign, improving its performance, and (most importantly) optimizing your ROI.
HawkSEM, legal in all 50 states
Warning: Results are potent. Clients may experience side effects such as:
- Increased confidence
- Desire to give out more high fives
- Faster goal achievement
- Pay raises
- Boosted morale
- Better posture