It takes a great PPC agency to know one. (And as a top 3% PPC agency who manages over $80M in client ad spend, we know one when we see it.)
Use this list to find:
- The top PPC search agencies worth exploring
- Highlights from each of these digital marketing agencies
- How to choose a paid search agency
- Who each agency is best for
The SEM agency challenging what is to help you create what’s next.
Award-winning digital marketing agency with offices across the United States.
Silverback Strategies helps marketing leaders drive growth through Search, Social, Content and Analytics.
The largest independent performance marketing firm across Streaming TV.
|Services|| || || || |
|Best For||B2B, B2C, Ecommerce, SaaS, Finance, Healthcare, Education, Professional services||Small businesses and Medium enterprise companies||Local and national clients looking for help with PPC||Fortune 1000, multichannel|
Search for a “PPC management agency” on Google, and you’ll find endless options.
Who has the time to sort through them all? Certainly not busy marketers.
What’s more, just because an agency ranks high on the search engine results page (SERP) doesn’t mean they’re a great fit for your business. Each agency has specialties, unique services, and case studies demonstrating their results.
Whether you need a Google Ads PPC agency, an Amazon PPC agency, or one that combines PPC, search engine optimization (SEO) and social media, this list has you covered.
12 top PPC agencies in 2023
- Silverback Strategies
- We are Social
- Huge Inc.
- ROI Revolution
- Fortress Brand
Let’s get straight to it.
The best full-service PPC marketing agencies
HawkSEM is more than a PPC agency. We’re a full-service digital marketing agency dedicated to helping our clients secure consistent revenue, sustainable growth, and achievable business goals.
We focus on search engine marketing (SEM), which comprises SEO and PPC marketing. Along with these offerings, we provide a wide range of services to ensure our clients dominate the SERPs, and we maintain the utmost expertise and excellence in every aspect of our PPC ads management services.
We’re committed to high quality at every stage of the customer journey, whether it’s crafting compelling ad copy and striking display ads, fine-tuning a Google Ads campaign structure, or optimizing Facebook ads with eye-catching visuals.
Our clients put their trust in us thanks to our decades of combined industry experience. And our impeccable results and success stories speak for themselves.
We infused more creative storytelling across all PPC marketing channels and noticed higher engagement and lower CPA immediately.
A firm handle on metrics and data using our ConversionIQ software helped us maintain consistent results.
And we’re ready to devote the same skill and strategy to your next campaign.
Best for: B2B/B2C, ecommerce, SaaS, finance, healthcare, education, professional services
- PPC audit
- Audience and competitive analysis
- Keyword research and development
- Landing page A/B testing
- Conversion and goal tracking
- Campaign audit, PPC strategy, and execution
- Custom reporting
- Proprietary ConversionIQ tech
Wpromote is one of the country’s most recognizable online marketing agencies that focuses on paid search, media, and Amazon marketing. With a large team of experienced marketers, Wpromote has the juice for large-scale campaign management and accompanying data architecture and analysis for custom reporting.
Check out Wpromote’s impressive case studies, especially this one for Frontier Airlines. The agency helped Frontier leverage Facebook flight ads for lead generation and, ultimately, get more conversions.
The results were tangible and significant: 9X return on ad spend and 2.5X increase in revenue.
Best for: Small businesses, medium businesses, and medium enterprise
- Paid search
- Paid social
- Amazon and retail media
- Performance creative
- FIVE STAR
- ACP (America’s College of Physicians)
Silverback Strategies boasts 15 years of diverse marketing experience, from SEO and creative content to all types of PPC.
They emphasize collaboration as a path toward results, structuring internal teams for clients based on behavioral analytics. They then collaborate with SEO, creative, and analytics teams to coalesce your marketing strategy and improve results.
Remember the 2008 housing crisis? This was a tough time for the Ritz-Carlton, with defaulted construction contracts and growing irrelevance on the SERPs. At one point, a gentleman’s club popped up before the renowned hotel for branded keywords. Yikes.
Silverback Strategies went to work increasing their client’s YoY by 300%, thanks to a dedicated keyword strategy to find qualified leads, remarketing and retargeting, targeted PPC, and creative adjustments and monitoring.
Best for: Local and national clients looking for help with PPC
- Paid search and display (Google Ads and Bing Ads)
- Conversion rate optimization
- Paid search
- Paid social (including Facebook, LinkedIn, and Instagram PPC)
- Ocean Conservancy
Few agencies can match Tinuiti’s vast array of services. We’re not just talking about PPC, SEO, and social media marketing — all of which demand a ton of time and resources.
Tinuiti’s service roster includes affiliate and influencer marketing, commerce platforms like Amazon, Walmart, Target, and Instacart, and even streaming campaigns for digital audio, OTT, and streaming TV.
They also boast an impressive proprietary technology suite for performance marketing intelligence and media activation: MobiusOS, Mobius Apps, and MobiusX.
Tinuiti’s case studies are peppered with impressive results, from 37% increases in clickthrough rate to doubled returns.
Best for: Fortune 1,000, multichannel
- Amazon, Instacart, Walmart, Target PPC advertising
- Live streaming ads
- Paid search, social, and shoppable media
- Lifecycle marketing
- Affiliate marketing
- Burt’s Bees
If you’re struggling to decide between agencies that offer similar services, Yadegar offers this advice:
“Do a “chemistry test” to see how you get along with your potential team before you sign on. I would [also] put emphasis on the actual proposal they present, how in-depth [it was]…did you walk away with key opportunities that you know will move the needle and make you feel good?”
Keep this advice in mind for the next category of PPC agencies as well.
Jumpfly has nearly 20 years of experience as a full-service marketing agency. But this PPC company earns serious Google Ads points for their unique relationship with Google, allowing them to be trained first on Google’s BETA programs and new rollouts. Still, they demonstrate prowess in PPC campaigns across both Google and Bing, as well as for a variety of niches.
They have tons of impressive results under their belt, from 200% conversion rate increases to revenue jumps of more than 90%. We also respect the emphasis they place on results over locked-in contracts.
Jumpfly offers month-to-month services with the option to cancel if clients don’t see positive performance — a testament to the brand’s confidence and commitment to their process and clients.
Best for: Lead generation and ecommerce, SMB
- Paid search and display
- Paid social media
- Amazon Ads management
- Jura Coffee Machines
- Depalma Studios
Social media-focused PPC agencies
For some brands, social media is a goldmine above all other channels. You might have killer landing page designs for your Google Ads, but your audience spends more time perusing Instagram and Facebook.
If that’s the case, you’ll want to partner with dedicated social media experts to handle your ad campaigns. We’ve rounded a few up for you.
Expect to see intense illustration and web design expertise here — perfect for the brand craving a visual creative boost.
We Are Social
Is your audience on TikTok or Facebook? You might flock to a verified Facebook and TikTok partner like We Are Social. This social media marketing agency covers every aspect of ad campaign development and management on social media — and then some.
They’re design experts and relish the editorial and content marketing creative process. You won’t just have one person handling captions, copy, and visuals. We Are Social has an editorial team of journalists and writers, graphic designers, and illustrators to source, communicate, and promote stories within social media posts tailored perfectly for your audience.
A notable case study for Bumble displayed this agency’s strong research and societal perception.
They tapped into the Bumble audience’s backdrop of cultural and social conversations amidst dating — themes they could apply to a strong marketing strategy. With this intel, they built a weekly digital digest with content fueled by audience research and deep dives into TikTok, YouTube, Instagram, and TikTok activity.
Best for: Ecommerce Fortune 1,000 brands
- Social insights and strategies
- Cultural intelligence
- Influencer co-creation and marketing
- Paid media management
- Live streaming events and podcasts
- Competitor analysis
- Social audits
- Brand strategy
- Editorial and content
- Creative campaign development and strategy
- Under Armour
Some brands need a complete overhaul in their social media marketing — even when it comes to the branding itself.
Luckily, agencies like Huge Inc. specialize in design and branding even as early as business conception and creation. A creative growth acceleration company, Huge Inc. helps brands generate leads, interest, and notoriety through unique design products and experiences.
Their growth process always starts with brainstorming ways to disrupt an industry and stand out from competitors, followed by a strategy, model, and blueprint before diving into the marketing.
Best for: Ecommerce enterprise companies
- Marketing transformation
- Immersive experiences and storytelling (virtual reality, physical, Web 3, etc.)
- Brand strategy
- Commerce market strategies, tech, and operating models for retail, virtual, and ecommerce initiatives
- Design products and platforms
If your brand goes the extra mile with design and storytelling, AKQA could take your marketing messaging to the next level.
This agency redefines visual media by offering the most cutting-edge AI art. Their focus? Interior spaces, outdoor environments, product design, and video and illustrated narratives.
Sounds like a great match for the visual elements of a killer social media PPC campaign.
We were wowed by this case study for NotCo, a plant-based food company reinventing the food industry. AKQA created AI-generated images of old farm animals. What’s the big deal, you might wonder?
NotCo’s campaign asks: have you ever seen an old farm animal?
The images are poignant and hyper-realistic, and offer a completely new concept for NotCo’s audience.
The powerful concept showcased how short farm animals’ lives are in the food industry, and that aged animals are essentially brand new ideas to take in, let alone see on billboards and print ads.
The marketing campaign also promoted the compelling images across various social media platforms.
The creativity AKQA offers their clients is informed by the expertise of a diverse, international team with audiences and offices in Cairo, San Francisco, Capetown, and Copenhagen, among others.
Best for: B2B and B2C brands
Imagine the memorable social media strategies from notable brands like Disney, 21st Century Fox, and YouTube. Now imagine receiving that same level of expertise and dynamism for your social media campaigns.
Founded by global marketing veteran Juhee Kim, MuteSix was the very first agency to establish a partnership with TikTok. They’ll handle content creation and performance insights for ad campaigns on pretty much every social media channel.
Using an omnichannel strategy, Mutesix aligned social media ad strategies for their banking app client, Dave — YouTube, Snapchat, TikTok, Meta, and Google for good measure. The results included a 53% revenue increase per user.
Wondering how to best assess case study results like these ones from Dave?
“Not only would I key in on before-and-after metrics, but the actual story on the problems a brand faced and how the agency helped solve those problems,” says Yadegar. “A potential client should definitely relate to the story.”
Best for: Larger ecommerce brands
- Email marketing
- Amazon advertising
- Content creation and bespoke production
- Ancient Nutrition
PPC agencies with an ecommerce focus
Do most of your customers find you on Amazon? Then consider working with a dedicated Amazon PPC agency to boost conversions and maximize your marketing strategy.
The online marketplace giant recently shared that Amazon SMB sellers had an average of $160,000 in annual sales in 2020. What’s more, there was a 20% increase in sellers that grossed over $1 million.
We’d bet Amazon PPC campaigns had something to do with the latter.
If you want to join the prestigious top 1% of Amazon sellers, consider working with one of these top Amazon PPC agencies.
Imagine lowering your Amazon advertising cost of sales (ACOS) by 48%.
That’s the average result for Amazon sellers who work with Profit Whales, an Amazon marketing agency for ecommerce brands. Profit Whales is a proud top-50 Amazon partner, which makes them stand out with exclusive beta program access and tailored ad strategy training.
With nearly 10 years of experience under their belt, Profit Whales has developed an advanced Amazon campaign structure that helps them maintain full control (and budget respect) for client Amazon ads — brand awareness and boosted sales are natural results.
Here’s the thing with Amazon. The marketplace popularity makes the sky the limit. So when a home decor brand with 4.7-star-average ratings came to Profit Whales looking for more Amazon conversions, the agency leveraged their strategy and achieved:
- Over $3 million more in sales
- More than 28% decrease in ACOS
- Additional 93,000 orders
Talk about serious gains.
Best for: SMB ecommerce
Amazon PPC services:
- PPC management
- Product ranking
- DSP ad services
- PPC audit
- Dr. Krause
- Kinetic Labs
If you want ROI, your strategy needs to be agile enough to meet your brand’s unique challenges. ROI Revolution knows this more than most, helping clients with Amazon campaign optimization and full-funnel strategies.
They even take their online marketplace PPC expertise to Walmart and Target to maximize revenue. And as far as data and metrics go? ROI Revolution has their own proprietary Revolution SuiteTM that offers automated building, real-time query analysis, product status monitoring, and custom reporting.
Best for: SMB ecommerce
- Conversion rate optimization
- Amazon and retail media services
- Product feed optimization
- Social media advertising
- Clean Simple Eats
If you sell health and wellness products on Amazon, you’ll love Fortress Brand’s specialized niche expertise.
This PPC company recognizes Amazon’s complex marketplace landscape but has years of experience navigating its endless consumer categories, flows, and data to provide clients with unique strategies (including a dedicated strategy manager) to soar Amazon PPC goals.
But as most PPC agencies know, focusing singularly on one channel will result in a siloed marketing plan. That’s why Fortress Brand offers a unified marketing plan that captures paid Amazon ads, overall digital advertising, content, and SEO.
A nice bonus? Fortress Brand offers global expansion as a service, soaring their clients’ products from their home base in the US and Canada all the way to Europe and Japan.
Best for: SMB ecommerce
- Amazon retail management
- Analytics and tech
- Global expansion
- Brand protection
- Versed Skin
- Microbiome Labs
- Scrub Daddy
What is a PPC agency?
A PPC advertising agency is a company that creates, launches, and manages pay-per-click ad campaigns. They might specialize in specific PPC platforms, like a dedicated Google Ads agency. Or, they could have a wider array of expertise across Google Ads, Bing Ads, YouTube, Facebook PPC ads, and more.
Popular paid advertising services include:
- Auditing your brand’s existing ad campaigns to identify costly or inefficient features
- Conducting market, competitor, and keyword research
- Creating ads, including visual elements, videos, and ad copyv
- Launching A/B testing to assess results for different post times, channels, and keywords
- Carrying out bid adjustments to maintain ROI
- Planning ad strategies and launching ad campaigns
- Monitoring and reporting on campaign performance to inform strategic adjustments
Why should you hire a PPC agency?
Even if you have a skilled in-house marketing manager, they might not have the same expertise or bandwidth to properly manage your ad campaigns like devoted PPC experts can.
Plus, PPC agencies usually have more experience and resources to interpret performance metrics. At HawkSEM, that looks like a solid team of PPC specialists with industry know-how armed with quick data insights from our proprietary tech, ConversionIQ.
Yadegar recommends brands evaluate the following qualities when assessing different PPC agencies:
- Track record
- Team size
- Case studies
- Return on investment
- Testimonial videos
PPC agencies ensure your ad dollars generate traffic, conversions, and revenue for your brand — enough to offset the cost of the service.
If you’ve managed a PPC budget, you know more than anyone how expensive they can be. This rings especially true for ecommerce and SaaS brands, where marketing has to take center stage to find consistent, qualified leads.
But from our client results and industry experience, we know the right PPC agency maximizes results for every dollar of your ad spend.
At HawkSEM, that means executing a custom strategy for every client and following a proven process to optimize campaigns from start to finish. We work with PPC specialists with years of experience and maintain efficiency and solid strategy with AI insights from our proprietary tech, ConversionIQ.
We take pride in offering bespoke PPC solutions that consider target audience, budget, and brand values for every single client we work with, and we’re proud to be among the leading PPC agencies on this list.
Curious about how this PPC agency can skyrocket your traffic, conversions, and other PPC goals? Let’s talk!
FAQs About PPC Agencies
How much do PPC agencies charge?
PPC agency pricing ranges anywhere from $2,500 to $10,000 or more per month, depending on experience, speed, scope, and even your location. Some PPC agencies charge hourly or by performance. HawkSEM charges a flat project fee that doesn’t involve setup costs.
How long does it take to see results on PPC campaigns?
On average, you’ll need to invest at least three months before seeing results on your PPC campaigns. While PPC advertising definitely brings results faster than SEO, it requires strategy, persistence, constant marketing, pivoting, and refining to see best results, and that takes expertise and time.
What should you ask a PPC agency in a discovery call?
The most important thing to ask a prospective PPC agency is about their experience and proven results, especially for clients similar to your brand.
You could also ask them about vertical and niche experience, along with case studies outlining how they solved problems for their clients. Don’t forget to ask about fees, contracts, timelines, and team introductions.
How do I choose the best PPC agency?
When researching PPC agencies, look for strong case studies, relevant experience, and a detailed plan on how they will achieve your goals before you start working with them. Finding the right PPC agency means considering factors like pricing, your industry, and marketing goals.