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Table of Contents
- What’s Included in CRO Services?
- How Much Do CRO Services Cost?
- How Long Does it Take?
- Our Tech: ConversionIQ
- Who We Help
- Results + Case Studies
- Team
- Client Testimonials
- Our CRO Process
- The HawkSEM Difference
- What are CRO Services?
- Helpful Resources
- FAQs
- Are CRO Services Needed?
- Benefits
- Other Services From HawkSEM
- The Bottom Line
What’s Included: Our CRO Service Deliverables
From assessing the data for better usability and optimizing landing pages to PPC ads and everything in between, we know what it takes to help your brand be found by people in the later stages of the buying cycle.
User data gathering & research
This involves collecting and analyzing information about the behavior, interactions, and preferences of your website visitors (which is essential for optimizing at every stage of the conversion funnel and enhancing user experience).
Landing page design (or redesign)
A well-designed landing page should instill trust and persuade users to take the desired action (think: “learn more,” “contact us,” or “buy now”).
Heat-mapping & scroll tracking
These are extremely useful tools for understanding user behavior on a webpage. Heat-mapping visually represents user interactions on a webpage by indicating areas of high and low engagement through color gradients. Scroll tracking monitors how long visitors stay and scroll on a page before navigating away.
Click map tracking
Similar to heat mapping and scroll tracking, click map tracking is used to track and analyze where users click on a webpage.
User session recording
This tool allows CRO specialists to observe and analyze real-time user interactions on a website.
Funnel analysis
This method is used to track and analyze the sales funnel stages users go through before completing the desired action.
Form interaction & drop-off analysis
These components focus specifically on understanding and improving user experience when completing online forms. This includes tracking inputs such as field inputs, clicks, and submissions.
A/B testing
AKA split testing, this method is used to compare two or more versions of an element (like a webpage, PPC ad, or the like) to determine which one performs better in terms of a specific metric or conversion goal.
Conversion tracking review & setup
Conversion tracking involves monitoring and analyzing user interactions to determine a website’s effectiveness in achieving specific goals. We’ll set you up for success by helping you determine what those goals are and how to get there.
How Much Do CRO Services Cost?
Conversion optimization services cost anywhere from $1,500 – $10,000 per month depending on the size and complexity of your website, traffic volumes, and scope of work.
Here are some of the things we consider when determining cost:
Our pricing starts here
Full-service CRO services
Larger brands who need more resources
These are a few things we consider when determining costs:
- Business goals
- Speed (desired time to goal)
- Competition
- Website size
No setup fees.
Other companies charge fees for account setup, but we don’t at HawkSEM.
Contracts? Not here.
No signatures required. We believe successful partnerships begin with earning your trust through building a relationship (and getting you great results).
Detailed plan before we work together
We offer a free audit and provide a detailed plan of what to expect before we begin working together.
How Long Does it Take to See Results?
You’ll typically start seeing initial improvements within 1-2 months – of course, this depends on factors such as the complexity of changes, the size of your website, and where your numbers are right now.
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
ConversionIQ
Are you a data junkie like us? We got you.
ConversionIQ is our proprietary software that keeps all your marketing data (yep, all of it) in one dashboard.
Part reporting system, part marketing tool, ConversionIQ gives you an inside look into your account to keep track of the changes in website traffic, interesting user patterns, and your overall marketing campaigns’ progress.
All of these metrics offer transparency and value to our clients — but they also act as a wildly helpful tool for our team when it comes to making optimization decisions.
Who We Help
We aren’t just CRO experts here at HawkSEM. As experienced digital marketers with at least three years of experience, we’re also experts in a long list of industries, such as:
Ecommerce
It’s no secret that ecommerce is a highly competitive industry. We understand that ecommerce isn’t just about audience targeting, but quality visuals, updated product feeds, and more.
SaaS
Software-as-a-service (SaaS) sales cycles are longer than most – so SaaS marketing requires a unique approach that puts values and benefits over features (then nurtures leads to seal the deal).
B2B
If you’re looking to grow your B2B offering quickly, we have an awesome solution for you. The trick to any successful B2B campaign is knowing how to optimize it to get the results you want. That’s where the Hawks come in.
Local PPC
Local PPC lets marketers reach an audience in a specific geographic location. This helps brands connect with folks who will visit their brick-and-mortar stores (with the added bonus of brand awareness that may help your website traffic, too!).
Healthcare
When it comes to marketing in the healthcare industry, trust, transparency, and clarity are vital. We’ve helped multiple healthcare companies boost their traffic and conversions with messaging that’s clear and concise.
Realty
As a realtor, people rely on you to find the perfect home or location for their business. Our job is to help clients find you.
Amazon
At HawkSEM, ecommerce and PPC are our bread and butter – and Amazon PPC is no exception. This is an excellent tool to add to your toolbox that can help your conversion rates skyrocket.
Hotel
We can help increase traffic to your website (and through your doors). Let our expert strategists get you to the top of the SERP.
Senior Living
Finding a facility that feels like home is no easy task, and your messaging speaks volumes.
Law Firm
Prospective clients seeking a lawyer don’t have time to waste. Get your law firm in front of more people (and traffic to your website).
Manufacturing
Advertising for manufacturing requires a deep understanding of the audience. We’ve got the chops to do just that.
Recruiter
When you leverage strategic ad copy and highlight value propositions for potential employees, the numbers speak for themselves. We know just what it takes for recruiters to get major results.
Financial Services
Garnering trust and authority in the financial space is crucial. We can help build brand recognition, showcase credibility, and boost conversions in no time.
Results From Our CRO Services
7x increased conversions
Doubled lead volume
Increased revenue 562%
Increased organic sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
Our CRO Process
Our optimization process is meticulously designed to bring about the most impactful results for our clients.
Here’s a sneak peek into what that process looks like:
1. CRO Audit
Our work together begins with an in-depth conversion audit.
Our team of experts takes a look at your existing internet marketing campaigns, website content, and web design to determine your conversion rate and improvement opportunities. During this audit, we’ll pay special attention to user experience, theorizing organic traffic patterns and user behavior.
Another biggie? Making sure your landing pages deliver the promise of your PPC ads, your messaging is clear, and CTAs are enticing and easy to see.
We’ll create a list of improvement opportunities, from content gaps to optimizations — this can include website content (like adding a pricing or “about us” page), articles, case studies, and ebooks.
This is also about the time we’ll dig into your business and conversion goals.
What do you want people to do when they land on your website? What are your key performance indicators (KPIs)? Who is your target audience and what are their biggest pain points?
With the help of some market research, we’ll get to know the ins and outs of your business, your goals, and the best conversion opportunities for your website.
2. Strategize
After a hefty load of user research and website auditing, our conversion rate experts build a data-driven optimization strategy for your website. With special consideration given to the digital marketing strategies you’re currently using and how to best unify and elevate those channels, we’ll propose a tailor-made CRO strategy full of proven methodologies for success.
3. Implement
This is where things get technical. After ensuring tracking and heat mapping are properly set up, we’ll implement our optimizations and A/B testing. From creating new content to web design, our initial implementation is perhaps the most exciting because there is so much opportunity for immediate improvements.
4. Report
For us, reviewing results is basically like Christmas.
After letting your optimizations accrue performance-based data, it’s time to review the results. You can expect monthly reports from your team to show you how your CRO efforts are impacting your website conversions.
5. Thrive
With your optimizations in full swing, we’ll make note of what works and replicate that success. With endless opportunities for optimizations, your business is on its way to revenue growth (and reaching higher conversion goals).
Our Proven Process for Success
Award-winning marketing doesn't just happen. It takes years of experience coupled with a proven process to earn such a stellar reputation.
Audit
Strategy
Buildout
Optimize
Report
Thrive
Audit
Our partnership begins with a deep dive into your current SEM campaigns. After over fifteen years in the industry, we’ve developed a thorough checklist that your dedicated team uses to determine where improvement opportunities exist — from website optimizations and content gaps, to asset creation and bidding strategies, to keywords and tracking setup.
From here, we spend time learning all about your business and goals. Some highlights include:
- Competitor analysis (direct and indirect competitors)
- Search query and keyword research
- Current ranking research using data tools like Semrush, Google Trends, and Auction Insights
- Target audience research
- Industry demand by season and region
- Your key performance indicators (KPIs)
- We’ll circle back with a list of suggestions to improve your PPC campaigns right off the bat.
- This marketing plan is yours to keep, whether you choose to partner with us or not.
- But that’s just the beginning.
Strategy
Your goals are defined. Now it’s our time to create a digital marketing strategy that will knock ‘em out of the park.
Whether you’re looking for PPC, SEO, paid social, or all of the above, our team will churn out a detailed outline of your marketing channel’s next moves. This in-depth proposal includes the “why” behind our suggestions, the “how” for implementation, and ongoing expectations and projections.
Each client strategy is unique and custom crafted for your unique objectives.
Buildout
Once you approve our proposed strategy, the fun begins. And while things get a bit *technical* here, we can give a brief outlines of a typical buildout process for our PPC clients:
- Conversion tracking setup
- Building well-structured ad groups with relevant keywords
- Building negative keyword lists
- Selecting the best bidding strategies
- Remarketing setup
- Crafting appealing ad copy
- Optimizing landing pages
- Strong calls to action (CTA)
- A/B testing setup
- Connecting your marketing channels inside ConversionIQ
Is that a criminally brief overview of the work we do to build out your campaigns? Yes. But it gives you an idea of the steps we take to ensure your campaigns are locked and loaded and ready to thrive.
Optimize
It’s the song that never ends.
Optimizations are where the real magic happens: Where our team meticulously gathers helpful metrics and executes the changes that make conversions happen.
For paid search clients, these optimizations include:
- Refreshing ad copy, assets, & formats
- A/B testing keyword variations, landing pages, & assets
- Updating negative keyword lists
- Making conversion rate optimizations
- Adjusting bidding strategy
- Improving Quality Score
- Trying new match types
- Checking languages & locations
As time goes on and performance improves, we learn the key to what makes your paid ads successful and replicate that success like crazy.
Reporting
It’s easy for SEM agencies to take their clients’ money and virtually disappear.
And because so much of what marketing agencies do is behind the scenes, how are clients supposed to feel confident that their budget is being well spent? The answer: Clear communication paired with desired results.
At HawkSEM, you can always expect your reports to be:
- Recurring
- On time
- Easy to understand
- Customized to the KPIs that matter most to you
- Accessible anytime with ConversionIQ
Our clients feel empowered when they partner with us because there’s no uncertainty. Not only do we set up regular reporting to keep you in the know, we also work with your schedule and on your terms. Some clients prefer emails while others prefer phone calls. Some lean toward video chats while others can only squeeze in a prerecorded update
However frequently and whatever method you choose, we take it upon ourselves to fit effortlessly into your existing and preferred business operations.
Thrive
Build, test, optimize, repeat.
Our data-driven process is fueled by empathy, setting you up for continued growth and scalability. If you’re ready to ramp up your ROI, we’re here for you.
Did you know we only hire senior-level talent at HawkSEM? We pride ourselves on our expertise in all things digital marketing from our split-testing scientists to our detailed designers.
Our CRO specialists take a step beyond understanding what your target audience needs – we also dig into why they need it.
How do we do it?
If you become a client here at HawkSEM, you’ll be assigned a dedicated team of CRO specialists with at least three years of experience. These senior-level employees build custom strategies dedicated to your conversion success.
Even better? You’ll also have access to a group of experts we call our in-house Performance Team. These savvy specialists can answer any questions you have at any time, all while seeking additional growth opportunities just for you.
What are Conversion Rate Optimization Services?
Whether you choose to use an agency or an in-house marketing manager, CRO services include:
- Testing elements of website design, like calls to action (CTAs)
- Target audience research
- Behavioral analysis, like heat mapping
- Optimizing website elements
- A/B testing and multivariate testing for results
- Implementing the best changes
While overall website functionality is critical, CRO services can get extremely granular — testing things like the color, location, size, frequency of appearance, and verbiage of a single CTA button. Now, let’s pan out to your entire website.
Between your CTAs, the messaging on your landing pages, and your website navigation, there are a whole lot of optimization opportunities just waiting to be discovered.
Helpful Resources
We care deeply about crafting content that informs and educates. Whether you decide to partner with us or not, we have a slew of awesome CRO resources you can access with one click.
Check out our content hub to find the answers to all your CRO queries:
FAQs
What is Conversion Rate Optimization?
Conversion rate optimization is the method of improving the design, content, and overall experience of a website to increase the number of visitors who complete a desired action.
Some examples of this include:
- Subscribe to a newsletter
- Download an ebook
- Schedule a consultation
- Complete a form fill
- Make a purchase
What Does a CRO Company Do?
A conversion rate optimization agency (CRO agency) is a team of digital marketing experts who specialize in making websites convert more (thus, more profitable) through strategic website design, A/B testing, and content updates.
The best CRO agencies are part analysts, part designers, and part communicators.
What Do Conversion Rate Optimization Services Include?
Whether you choose to use an agency or an in-house marketing manager, CRO services include:
- Testing elements of website design, like CTAs
- Target audience research
- Behavioral analysis, like heat mapping
- Optimizing website elements
- A/B testing and multivariate testing for results
- Implementing the best changes
While overall website functionality is critical, CRO services can get extremely granular — testing things like the color, location, size, frequency of appearance, and verbiage of a single CTA button. Now, let’s pan out to your entire website.
Between your CTAs, the messaging on your landing pages, and your website navigation, there are a whole lot of optimization opportunities just waiting to be discovered.
How Do You Calculate Conversion Rate?
On the fence about whether or not you need to improve your conversion rate? Here’s a quick calculation to determine your current conversion rate:
Divide the number of conversions by the total number of visitors over the same period of time — then multiply that number by 100.
For example, if you had 5,000 visitors and 500 conversions last week:
Conversion rate = 500/5,000 = 10%
Google Analytics and other analytics platforms can also do this calculation for you and show your goal conversion rate.
What should my conversion rate be?
A common benchmark for average conversion rates across industries is around 2-5%. This means that, on average, 2-5% of website visitors take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
But of course, it depends. We like to say that a good conversion rate is one that’s better than last month’s rate. So, could your conversion rate be higher? Probably. Which means it’s time for killer conversion rate optimization services.
Are CRO Services Right for Your Business?
Conversion optimization services cost anywhere from $1,500 – $10,000 per month depending on the size and complexity of your website, traffic volumes, and scope of work.
Here are some of the things we consider when determining cost:
Better search engine optimization (SEO)
SEO and CRO go hand-in-hand. After all, both revolve around an improved website experience — one emphasizes higher rankings in the search results, and the other focuses on higher rates of conversions.
Lower bounce rate
When your website is written and designed to appeal to your target audience, they’ll stick around — thus increasing the amount of time they hang around on your site (and, again, improving your SEO status).
Bigger ROI
Ultimately, CRO is all about hooking the leads who will become your best customers. A digital marketing campaign that incorporates CRO can pull in higher revenue over time, increasing your overall ROI. In fact, when done correctly, CRO tactics can actually reduce marketing costs altogether.
Higher quality content
From the copywriting in your paid search ads to the content on your landing page, CRO marketing leads to higher-quality content that engages and resonates with your audience. When readers enjoy your content, they come back for more and trust you as an authority in your industry.
Increased data
With all this tracking and data accumulation, you can easily improve and unify all other channels of your digital marketing efforts.
Benefits of Conversion Rate Optimization Services
CRO services provide tons of benefits for businesses looking to improve their website performance and increase their ROI – at HawkSEM, our clients see an average of 4.5x return on their investment.
Here are some of the key benefits of hiring a conversion rate optimization company:
Increased conversions
You’re probably thinking, “Well, duh.” But this is a big one. Whether it’s increasing sales, sign-ups, or other desired actions, strategically fine-tuning various elements of a website can help drive more conversions from existing traffic. CRO specialists have the expertise to know when, where, and how to optimize.
Improved user experience
CRO services focus on enhancing the user journey and experience of a website, making it more intuitive, engaging, and user-friendly.
Through analyzing user behavior and feedback, CRO specialists can identify pain points, leading to better overall satisfaction for visitors.
Data-driven decisions
These services rely on data analysis and experimentation to inform decision-making. By tracking user interactions, conducting A/B tests, and reviewing analytics, CRO specialists can identify trends, patterns, and opportunities for optimization (and ensure that changes are based on evidence rather than guesswork).
Optimized marketing spend
Rather than focusing solely on driving more traffic to a website, CRO ensures that existing traffic is effectively converted into valuable leads.
Customized solutions
Whether your goal is to reduce cart abandonment, increase lead generation, or improve engagement metrics, CRO specialists develop strategies and tactics customized to achieve your desired outcomes.
Other Services From HawkSEM
Conversion rate optimization is just one of our specialties here at HawkSEM. After all, successful digital marketing requires a holistic approach, encompassing all online channels; that’s why we’re a full-service agency with a team of experts for each.
Here’s our suite of digital marketing services (along with CRO):
- PPC management
- SEO
- Paid social media marketing
- Email marketing
- Content marketing services
- Performance display
- Remarketing
- Ecommerce marketing
Whether you want HawkSEM to manage one of your marketing channels, all of them, or grow together in the future — we’ve got you covered.
The Bottom Line
Website conversion rate optimization should never be an afterthought. But after putting so much work into your website design, content, and PPC campaigns, it can feel overwhelming to run extensive testing and conduct ongoing optimizations for months on end.
But before you hand over the reins to just any agency or project manager, remember that you deserve a team of CRO experts who are not only specialists in this unique digital marketing practice — but also dedicated to your business’s success.
At HawkSEM, we have over 15 years in business with an average ROI of 4.5X for our clients. Perhaps that’s why we have a 98% retention rate.
Either way, we think our track record speaks for itself. We care about our work, but most importantly, we genuinely care about our clients’ success.
Let’s grow your conversion rates together.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together