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Table of
Contents
Our Local SEO Services: The Deliverables
Sound like a good start? Great! Let’s get into the nitty-gritty of what you would receive on a monthly basis from your local SEO team here at HawkSEM.
Here’s a sampling of what each of our SEO packages include:
Google Business Profiles, Bing Places, Apple Business Connect
- Create/Verify Profiles
- Optimize Profiles
- Weekly GBP Posting
- Review Templates
- Existing Citation Cleaning
Local Keyword Analysis & Recommendations
Local Content Strategy, Analysis & Development
Location Pages Creation
Local Competitive Landscape & Industry Analysis
Internal Linking Structure Improvements
Local Schema Audit & Implementation
Local search audit & recommendations
New content & on-page optimization
Off-site strategy
Competitor & industry analysis
Local Tracking & Reporting
Organic Traffic Goal Assessment
Google Analytics Setup (goals, etc.)
Position Monitoring
Algorithm Impact Analysis & Resolution
Local SEO Pricing
Local SEO services will vary by agency partner, but here’s a good guideline to get you started:
Our pricing starts here
Multi-Location SEO (10+ locations)
Larger brands that need more resources
Here are a few things we consider when determining costs:
- Business goals
- Speed (desired time to goal)
- Competition
- Account size
Contracts? Not Here
Contracts? Not Here
Detailed Plan Before Working Together
We offer a free audit of your existing digital footprint and provide a detailed plan before we begin working together.
No Setup Fees
Other agencies charge upfront for account setup – we don’t do that here at HawkSEM.
Local SEO Timeline
Month One
-
Review and Set Up Your GBP for All Locations
Do you already have a GBP? Great! We’ll make sure you are the verified owner. Then, confirm all your basic information is set up properly.
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Off-site SEO
Next up, we’ll audit and optimize your GBP, Apple, and Bing profiles. This includes posting products, events, services, service areas, and urchin tracking modules (UTMs), which are snippets of code added to your website’s URLs to track data accurately.
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Conversion Setup
At this point, we’ll ensure we are tracking all the goals that are most important to you.
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Keyword Research
We execute our initial keyword research by taking inventory of what you already do well, what your competitors rank for, and opportunities for your business going forward. The goal here is to track these keywords for reporting purposes, of course, but also to map out our future content efforts.
Month Two
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Local Position Monitoring
During month two, we’ll double down on the keywords you want to rank for.
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Technical Audit
Time to get technical. This is also when we evaluate your internal linking structure and schema.
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Competitive Research
Using the list of competitors compiled the month before, we dig deeper into competitive research. Fun fact: sometimes your online and keyword competitors are very different from your real-life competitors!
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Custom Reporting Creation
Time to call in the data and analytics team to create your custom reports, which you will receive on a monthly basis going forward.
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On-page SEO
Last but not least, our team will execute technical autistic changes and updates to your site.
Month Three (And Beyond)
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New Content Development & Strategy
At this point, we’ll create pages for each of your physical locations, ensuring all necessary elements are included. We’ll also continue to implement changes on location pages that might be underperforming.
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Off-Site SEO
We like to keep things clean around here. Working on the projects based on the previous month, we’ll clean and submit all local citations — aiming for about 10 citations per month and two locations.
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On-Site SEO
It never ends! We audit and execute changes on a monthly basis.
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Monthly Reporting
You’ll always be in the know. Just wait until you learn more about our unique ConversionIQ reporting software (more on this in a minute).
Who We Help
Ecommerce
In the competitive realm of online shopping, effective SEO campaigns require more than just audience targeting. We understand the importance of captivating visuals, updated product feeds, and strategic approaches to help ecommerce brands thrive.
SaaS
With its unique sales cycles, the SaaS industry demands a tailored SEO strategy focused on conveying values and benefits. We excel in nurturing leads and driving conversions for SaaS businesses.
B2B
Accelerate the growth of your B2B offerings with targeted SEO campaigns. Our expertise lies in optimizing campaigns to deliver results that matter to your business.
Healthcare
Trust and clarity are paramount in the healthcare sector. We assist healthcare businesses in enhancing their SEO efforts with clear and accurate messaging.
Realtor
Bridge the gap between property sellers and buyers with our realtor-focused SEO solutions. We ensure potential clients find you easily, driving increased visibility and business.
Hotel
Drive web and foot traffic to your hotel with our hospitality-focused SEO strategies. Our adept team positions your listing prominently in search engine results, outshining competitors.
Senior Living
Craft compelling messaging for senior living facilities to attract potential residents. Our SEO services focus on communicating your commitment and values effectively to drive conversions.
Law Firm
Serve prospective clients efficiently with clear and prominent ad copy. Our team ensures that your ads effectively convey your services, helping you reach those in need promptly.a
Manufacturing
Reach potential buyers in the manufacturing industry with targeted SEO campaigns. We understand the target audience and channels that matter most in this sector.
Recruiter
Elevate your recruitment company’s digital marketing strategy with strategic SEO copy and value proposition highlighting. Our insights drive significant results for recruiters seeking top talent.
Financial Services
Enhance brand recognition and credibility in the financial services sector with our SEO solutions. We help financial brands showcase their expertise and drive swift conversions.
What Makes Us a Perfect Match?
It’s true: we’re one of the best local SEO companies you’ll find anywhere in the country. But here’s why we’re the best local SEO company for you:
Our Team
As a HawkSEM client, expect your expectations to be exceeded.
With a dedicated team of local SEO experts, each with at least three years of experience, your tailor-made local SEO strategy will boost your organic search traffic and foot traffic alike.
To sweeten the deal, you’ll have access to our in-house Performance Team who are available to answer any questions all while seeking additional growth opportunities for your business.
Enhance Your Local SEO Efforts
7x increased conversions
Increased Ecommerce Conversion Rates 2-fold
30% increase in conversions
Increased enrollment and filled seats in our sleep
3x lead volume
Doubled holiday sales
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Our Proprietary Software: ConversionIQ™
Picture it: your online marketing data from multiple platforms in one dashboard.
No more hopping from account to account. Instead, get a holistic view of your online performance.
ConversionIQ Does All That and More
Part reporting system, part marketing tool, ConversionIQ is HawkSEM’s proprietary software that merges clients’ marketing channels into a single dashboard for easy access to performance data and updates.
Connect Your Marketing Channels (Yep, All of Them)
Chances are, you already dabble with social media marketing, email marketing, or pay-per-click (PPC). ConversionIQ gives you and our team the ability to make connections across those channels, giving us a full view of the customer journey and how to improve your overall marketing efforts — even if we exclusively manage your local SEO marketing.
Access Reports Anytime
ConversionIQ is the product of our dedication to transparency and communication.
As our client, you have complete access to your ConversionIQ dashboard, which allows you to review our activity inside your account, your performance, and endless data. You never have to ask us to send you a report (although we will every month!). And you never have to worry about your team cherry-picking results that make us look good.
Make Effective Optimizations in an Instant
With so much data on hand, identifying optimization opportunities is more efficient than ever.
Who Needs Local SEO Services?
Any business that targets customers in specific geographic areas would benefit from high-quality local SEO services.
This includes:
- Small businesses with brick-and-mortar locations, like retail stores and restaurants
- Service-area businesses, such as plumbers and cleaning services
- Professionals targeting local clients (lead generation), like lawyers and real estate agents
- Online businesses with a local focus, like delivery services
Here’s the thing:
When a local business is ready to expand, often the plan is to hire a developer to build new web pages and then hire a marketing agency to ensure your website ranks in all the right places.
But by hiring a qualified local SEO agency from the beginning, your new pages can be built with local SEO in mind so you have less work down the road to appear at the top of the almighty Google search results.
What Is a Local SEO Company?
A local SEO company is a digital marketing agency that helps businesses improve their local online visibility and local search rankings to attract more in-person customers (and phone calls for lead generation businesses).
Local SEO companies employ unique SEO strategies, like optimizing the business’s website, managing online reviews, local link building, and ensuring accurate business information is on directories and platforms.
Unlike traditional SEO, the goal of a local SEO campaign is to rank highly on the local search results. These local results show up alongside search engine maps (think Google Maps, Apple Maps, Bing Maps, and Yahoo Maps) rather than the standard search engine results pages (SERP).
This makes it easier for potential customers to find and choose local businesses when they perform online search queries for relevant products or services in their immediate vicinity.
Helpful Resources
FAQs About Local SEO Services
What is a local SEO company?
A local SEO company is a digital marketing agency that helps local businesses improve their online visibility and search engine rankings to attract more in-person customers and foot traffic.
How much do local SEO services cost?
Local SEO services cost $500-$1,000 per month but will vary by agency or provider.
How long does it take to see results?
It typically takes around 3-12 months to see results with local SEO.
What services do local SEO companies provide?
Local SEO company deliverables include:
- Conversion tracking setup
- Local SEO audit & recommendations
- Local keyword analysis & recommendations
- Local competitive landscape & industry analysis
- Technical SEO
- New content & on-page optimization
- Off-site strategy
- Custom Reporting
What is the difference between local SEO and traditional SEO?
Traditional SEO focuses on improving website visibility and rankings on a wider scale, whereas local SEO targets a specific geographic area to attract local customers.
This means that while there are some strategies that overlap, such as technical SEO, keyword targeting, and content strategies, there are many methodologies unique to local SEO.
What’s the difference between backlinks and citations?
Backlinks are tactical strategies used in local and traditional SEO to earn links back to your website from another reputable site. Citations, on the other hand, can be as simple as a name, address, and phone number listed on another site — and these citations might not even include a link. While citations might not immediately boost organic traffic, they boost brand awareness and authority.
Examples of valuable citations include the local chamber of commerce and local listings. This is also why sponsoring local events is such a good move for local SEO, as sponsors are typically listed on the website promotion.
Local SEO Benefits
Local SEO offers a range of benefits for businesses looking to target specific geographic areas, drive foot traffic to physical locations, and establish a strong online presence within their local communities.
Some of the key benefits include:
Local SEO offers a range of benefits for businesses looking to target specific geographic areas, drive foot traffic to physical locations, and establish a strong online presence within their local communities. Some of the key benefits include:
Local SEO helps businesses appear in local search results when users are looking for products or services in their area. This increased visibility can lead to more website traffic, foot traffic to physical locations, and ultimately, more customers.
Targeted traffic
By optimizing for local keywords and geographic modifiers, businesses can attract highly relevant and targeted traffic. This means reaching potential customers who are actively searching for what your business offers in your local area, increasing the likelihood of conversion.
Higher conversion rates
Local SEO connects businesses with customers who have a genuine interest in their products or services (and are more likely to make a purchase or visit a physical location).
Improved online reputation
Local SEO efforts typically involve managing online reviews (think Yelp, Google reviews, and the like), business listings, and directories. By actively monitoring and responding to both negative and positive reviews and maintaining accurate business information across various platforms, you can enhance your online reputation and credibility in your local community.
Competitive advantage
Many businesses still overlook the importance of local SEO, leaving opportunities for those who invest in it to gain a competitive edge. By optimizing their online presence for local search, businesses can outrank competitors and attract more customers in their area.
Mobile traffic and local searches
As the use of mobile devices increases, local searches have become more prevalent. Local SEO ensures that businesses appear in mobile search results when users are on the go, making it easier for them to find and engage with local businesses.
Our Services: So Much More Than Local SEO
Local SEO services will vary by agency partner, but here’s a good guideline to get you started:
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together