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The Paid Social Agency Driving Proven Growth

Make More. Spend Less. Scale Away.

We love helping companies grow through hyper-targeted social media campaigns that boost ROI, increase brand awareness, and beat the competition.

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We’re a Top 3% Agency According to Google Partners
98% Client Retention Rate
Best Places to Work
Voted Best Places to Work
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We manage over $80M+ in ad spend

Table of Contents

Milton's Case Study

Milton's Craft Bakers, known for their delicious gluten-free crackers and pizza crusts, had a visibility problem. Despite a great product, their social game had great opportunities to improve. Partnering with HawkSEM changed everything. Through smarter targeting and creative video content, Milton's saw nice performance growth. The takeaway? The right social strategy doesn't just drive traffic, it connects the right people to your product at exactly the right moment.

52%

increase in organic users to the website

20%

decrease in acquisition costs

15%

increase in engagement rates

What Do Paid Social Services Include?

We can’t vouch for every social media marketing agency out there, of course. But, at HawkSEM, we pride ourselves on offering a range of paid social deliverables to help you reach and exceed business goals.

These marketing services include:

Audit Icon

In-depth paid social audit

We start by taking a comprehensive look at your existing paid social efforts, analyzing account structure, creative performance, audience targeting, and spend efficiency. You'll get a clear picture of what's working, what's wasting budget, and the biggest growth opportunities.

Key Platforms Icon

Identification of key platforms and opportunities

Not every platform is right for every business. We evaluate where your audience is most active and most likely to convert, whether that's Meta, Instagram, LinkedIn, TikTok, Pinterest, or beyond, so your budget goes toward the channels that actually move the needle.

Campaign Strategy Icon

Campaign strategy and execution

From funnel mapping to creative direction to launch, we build paid social campaigns with a clear purpose. Our team handles every detail of setup and execution, ensuring each campaign is aligned with your business objectives and built to scale.

Target Audience Icon

Target audience research and builds

We dig into your customer data, market trends, and platform insights to build precise, high-intent audiences. From custom audiences and lookalikes to interest and behavioral targeting, we make sure your ads reach the people most likely to take action.

A/B Testing Icon

A/B and ad format testing

We continuously test creatives, headlines, visuals, copy, CTAs, and ad formats to find what resonates most with your audience. Every test is structured and data-driven, so learnings compound over time and your performance keeps improving.

Conversion Tracking Icon

Conversion tracking and optimization

We set up and maintain robust tracking across all platforms to ensure every click, lead, and sale is properly attributed. From there, we use real performance data to optimize creatives, budgets, and targeting, keeping your cost-per-action on a downward trend.

Righteous Felon Case Study

Righteous Felon had a great product, bold, premium, American-made beef jerky, but their ad spend wasn't pulling its weight. Campaigns lacked creative and were poorly structured. Budget was being wasted, and their ROAS goals felt out of reach. They needed more than a tweak; they needed a full strategic overhaul.

HawkSEM rebuilt their creatives and campaigns from the ground up, restructuring Meta campaigns to eliminate product overlap, sharpening audience signals and optimizing their landing pages to convert more of the traffic they were already paying for. The results were dramatic: conversions jumped 56%, revenue surged 84%, and year-over-year revenue ultimately skyrocketed 90%, with monthly conversions more than doubling initial projections. Proof that spending smarter, not more, is what actually moves the needle.

Increase conversions by

56%

See revenue increase

84%

Boost ROAS by

27%

Pricing: What Does It Cost?

Your business is unique – and your marketing goals will be, too. That’s why we offer a range of custom plans to meet your needs. To get you started, here’s a look at our general pricing guidelines:
$2,000
Monthly
Our starter paid social plans
$3,450
Monthly
Full-service paid social management
$10,000+
Monthly
Larger brands that need more resources.

How do we determine costs?

  • Your goals
  • Timeline
  • Competition
  • Account size
Optimizations

Contracts Aren’t Our Thing

Goading you into signing a contract is not how we want to start our relationship. Instead, we rely on awesome results, and clear communication to maintain your trust.

Revenue

Setup Fees? Not Here

Other agencies charge a setup fee — but that’s not really our thing.

Time

Proposal First

Our free audit includes a detailed proposal of what you can expect from our team of experts before we start working together.

Results from Our Paid Social Programs

Baskits Logo

28% ROAS Growth

Client Righteous Felon

84% Revenue Increase

Client Miltons

4.5x ROAS

The Mountain Logo

30% Increase in Conversion Rates

Calaswim Logo

25% Decrease in CPA

KTTapeLogo

34% Increase in Total Sales

Timeline: When Will You See Results?

Typically, our paid social services start to show initial results in 2-3 months, while significant results can take up to 12.
Experience has taught us that winning ecommerce marketing strategies are a marathon, not a sprint.
1

Core phase

(0-3 months)

First, we'll research, create benchmarks, identify low-hanging fruit (aka "quick wins"), and build the foundation your plan needs.

2

Amplification phase

(4-8 months)

Next, we create campaigns, foster predictability, conduct any necessary optimization, and determine how to solidify your position in the marketplace.

3

Domination phase

(9-12 months)

Finally, we focus on market leadership, expansion, and scaling through increased impression share and further fine-tuning.

HawkSEM in 90 Seconds

The Top Paid Social Media Platforms

It can be dizzying trying to keep up with the latest apps and online trends. (Hint: That’s another benefit to partnering with a paid social agency.)
However, there are a handful of key players with ad offerings that we think are worth exploring.
Meta Ads

Meta Ads

Instagram Ads

Instagram Ads

LinkedIn Ads

LinkedIn Ads

YouTube Ads

YouTube Ads

TikTok Ads

TikTok Ads

X Ads

X Ads

Pinterest Ads

Pinterest Ads

Reddit Ads

Reddit Ads

HawkSEM Difference
The HawkSEM Difference
We can help expand your paid and organic social presence through dynamic content creation and targeted social media campaigns that’ll keep you top of mind. Not only that, but we track and analyze all data gathered throughout the campaign so we can continue to optimize and grow your program.

Along with being marketing scientists at heart, we’ve got the know-how to back it up. As a team of all-senior managers, we’ve seen how crucial it is to help our clients strategize and execute while focusing on tailor-made action plans every step of the way. While automation, AI, and machine learning technology are all exciting developments, our years of industry experience have shown us that there’s no substitute for the human touch when it comes to building your marketing strategy.

Another perk of working with us: ConversionIQ, our exclusive marketing platform that gathers all of your marketing data (from social media channels to Google Ads, Bing Ads, Google Analytics, and more) into one centralized hub.

Meet the Minds Behind the Madness

We are phenomenal, but don't take our word for it.

Rave reviews
from our lovely clients...

Google Review - Rob Google Review - Marcelo Google Review - Samuel Google Review - Hope Google Review - Allison Clutch Review - Univera Clutch Review - Athletic Tape Clutch Review - LendingPoint

Paid Social vs. Organic Social: What’s the Difference?

Much like paid search and search engine optimization (SEO) tactics complement one another well, including both paid social ads and organic social posts in your marketing plan can help you create a more complete, well-rounded social media approach. And just like paid search and SEO, each requires a unique approach.

The Benefits of Partnering with a Paid Social Agency

Think all you need to achieve success on social media is a Gen Z intern or two? Think again.

The only thing constant about social is change – these apps are always evolving, with new features, ad offerings, and updates on the reg. Not only that, but today’s biggest platform could get overshadowed tomorrow by the Next Big Thing.

Whether you’ve got a full-time social manager or are just getting started on these apps, it might be time to partner with a paid social agency if:

  • You’re itching to scale
  • Your current efforts have hit a wall
  • You simply don’t have the time or bandwidth to manage these campaigns
  • Your current in-house marketing team could use some extra help
  • You’re looking for improved performance from these efforts
  • You’ve been burned by a paid social agency in the past
  • You’re looking to expand your audience and grow your reach
Partnering with Hawk SEM

Helpful Resources

We don't gate keep around here — whether or not you decide to work with us we care about providing helpful, accurate content that educates and informs. We put together the ultimate guide to Paid Social Marketing, several chapters full of tips, strategies and expert insights on running a successful social campaign, check 'em out!

PPC Marketing Paid Social 101: What You Need to Know Paid social media allows people and brands to grow their reach through sponsored posts and other content that can reach… Read more PPC Marketing Why Organic Social and Paid Social Are Better Together Organic and paid social media strategies work together to build brand awareness, engage your audience… Read more PPC Marketing How to Master B2B Paid Social Media Strategies (+ 6 Pro Tips) Your business-to-business (B2B) customers are probably on social media. Targeting industry groups… Read more

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At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.

No BS, just results. Clients see an average 4.5X ROI

  • Dramatically improve ROI
  • Outperform the competition
  • Increase conversion volume
  • Better track ROI
  • Reduce cost per acquisition
  • Improve lead quality

Ready to see if we're a match made in marketing heaven? Let's find out together

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