The Paid Social Agency Driving Proven Growth

Paid Social vs. Organic Social: What’s the Difference?

Much like paid search and search engine optimization (SEO) tactics complement one another well, including both paid social ads and organic social posts in your marketing plan can help you create a more complete, well-rounded social media approach. And just like paid search and SEO, each requires a unique approach.

Organic social posts have plenty of benefits. They can help your brand:

• Stay competitive
• Increase awareness
• Promote new offerings in a cost-effective way
• Stay top of mind
• Foster brand trust and loyalty
• Illustrate your brand’s ethos and personality

In contrast, paid social media ads allow you to reach your target audience in a way that’s direct, seamless, and cost-effective, especially when compared to other digital marketing methods.

Paid social media marketing refers to sponsored or promoted content on social media apps. These posts (which can be images or videos) generally appear in a platform’s feed, timeline, or homepage.

Paid social content marketing is effective because it allows brands to:

• Connect with potential customers in a non-intrusive way (since they’re already scrolling on their phones or other devices)
• Grow their reach by targeting a variety of audience members
• A/B test visuals like images and video
• Maintain market share rather than getting lapped by other brands leveraging these apps
• Generate leads and boost conversions
• Nurture relationships to boost customer acquisition

What’s more, most audience demographics use at least one social media app, so the chances are high that your ideal clients are on social media.