PPC ROI: A Simple Formula to Calculate Lead Value
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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How to Get Higher ROI from Search Engine Marketing (SEM...
Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right track. Here, y...
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5 Ways Remarketing Can Benefit Your Business
Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....
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SMB Digital Marketing: 8 Tricks of the Trade
Keep these SMB digital marketing tips in mind to add some method to the madness, stay relevant in your industry, and beat competitors to come out on top....
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7 Success Secrets for Partnering with an SEO Agenc...
There’s no shortcut to good SEO, but the right agency can help you create a strategy that will have a lasting positive impact on your brand. Here, you’ll find: What questions to ask an S...
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10 Steps to a Successful ROI-Driven PPC Campaign
ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....
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The 5 Newest Google Ads Tools: What You Need to Kn...
These 5 new Google Ads tools can remove a lot of the guesswork, jumpstart productivity, and help campaigns better address your business goals....
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Digital Marketing Agency vs. Consultant: Which is ...
When looking to boost your digital marketing ROI, you’ll likely come across consultants and agencies. Here's how to tell which one is right for you....
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11 Best Practices for SEO in 2019
These SEO best practices will add value to your brand and show prospects, users, and the algorithm that your company is one that can be trusted....
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Why PPC Lead Scoring is Crucial to SEM Programs
Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....
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Missed the HubSpot 2019 Inbound Conference? See Ou...
HawkSEM attended the Inbound conference to learn about the latest marketing tools, tips, and trends, from LinkedIn ads to native advertising and more....
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Amazon Advertising 101: What You Need to Know
This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....
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12 Key Ways to Boost Landing Page Conversions
From a consistent message to mobile-friendly design and a killer headline, keep these 11 tips in mind to ensure your landing pages are set up for success....
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5 Cutting-Edge Digital Marketing Tactics
Digital marketing trends are leaning more towards personalized promotions featuring content and media, transforming digital marketing as we know it....
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Paid Search Marketing for Financial Services: 13 T...
PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....
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Paid Search Marketing for SaaS Companies: 10 Tips ...
As your SaaS company plans its marketing strategies, there are a few key areas to focus on to make your strategy more effective. ...
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12 Steps to Selecting a New PPC Agency
Using a PPC agency can help you increase ROI and qualified conversions. Here are some tips to prepare and select the agency that fits your needs....
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HawkSEM Named a Top Enterprise SEO Company by Clut...
We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...
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New Heights for HawkSEM as a Leading PPC Agency
Results are everything to our team at HawkSEM, both in terms of the growth that we usher our clients toward and in terms of the personal progress that our entire team achieves. Through our f...
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HawkSEM Reviews 5 Star on Clutch.co!
We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...
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PPC Management – Increase ROI Year-Over-Year
How much are you spending on SEM every year? North American advertisers spent nearly $20 billion in 2012 alone. With that much money being thrown around, it’s important to focus on SEM and...
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5 Proven SEM Strategies to Reduce Cost Per Acquisi...
Your customer base is the proverbial goose that lays the golden eggs, in that you have to keep feeding new customers into it in order to maintain profits. Yet you’re probably already aware...
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The Challenge of Cost-Effective PPC
So you’ve finally made the commitment to go all-in on a full scale PPC campaign. That’s great, yet there’s just one problem: so have quite a few others. Competition for keywords drives...
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What Every B2B Company Needs to Know About Custome...
When looking at a big business from the outside as a small startup, large companies seem to have no worries when it comes to balancing the budget. It almost seems as if they have money to bu...
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Why PPC Lead Scoring is Crucial to SEM Programs
In marketing, as in sales, being able to save time wherever you can is a game-changer. Of course, there are multiple steps you have to take to see real results — from launching a marketing...
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Proven Strategies to Increase Organic Website Traf...
We all live in a world where we’ve become accustomed to instant gratification. “Wait” has become a four-letter word in the business world. When it comes to improving your organic web t...
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Digital Marketing Strategies to lower CPA for SaaS...
Far too many companies in SaaS only associate PPC with improving Cost per Acquisition (CPA). While you’ll find a wealth of information linking the two, that’s not to say that each is mut...
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5 Steps to Increase ROI from PPC
Analyzing year over year PPC data is not as straightforward as many marketing managers think. You have to connect trends in sales and trends in PPC campaigns beyond the number of dollars spe...
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