What is Content Marketing? Types, Examples, and Pr...
Here's what you need to know to create successful content marketing that adds value, educates your audience, and frames you as an industry thought leader....
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Building an SEM strategy isn't just about what you work on, it's who you work with. Here are 12 SEM agencies we love and why we love them....
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Google Ranking Factors: The 11 That Matter Most
Google ranking factors are signals that determine a webpage's position in the search results for a relevant query. These 11 signals matter most....
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3 Easy Ways to Monitor Campaign Performance + Metr...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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How to Calculate Your Facebook Ads ROI + Tips for ...
A good Facebook Ads ROI is 4x to 5x or more of your spend. Here, learn how to calculate and improve the return on your FB ad campaigns....
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15 Common Content Marketing Mistakes + How to Avoi...
Content marketing can be a game-changer for your brand... if done right. Here are the common missteps to avoid, from thin content to improper targeting....
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How to Measure Social Media ROI + 8 Ways to Improv...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Ecommerce Marketing Plan: Proven Strategies + Temp...
Boost your business to new heights with this complete breakdown of how to build, implement, and execute a winning ecommerce marketing plan....
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Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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Social Media Consultants: What They Do + Tips to F...
A social media consultant can help your business build brand awareness and reach more customers. They can cost $2,000 to $10,000 per month. Learn more about what they do and check out the to...
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How to Build a Content Marketing Funnel that Drive...
A well-planned content marketing funnel can generate awareness around your business, turn potential leads into become paying customers, and more....
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How to Conduct Content Optimization (15 Proven Tip...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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The 10 Best GA4 Alternatives (+ Features and Prici...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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How to do a PPC Audit: 10 Easy Steps (+ Checklist)
Regular PPC audits show you what’s working and how to optimize your account to increase conversions. Discover how to audit your PPC ad campaigns like a pro. ...
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How to Scale PPC Campaigns: 7 Tried-and-True Tacti...
Ready to scale your PPC campaigns to get more clicks and conversions? Learn how to scale paid search campaigns with tactics like targeting new keywords, remarketing to engaged users, and mor...
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Shopify SEO Best Practices Our Experts Use (+ Chec...
Performance marketing hinges on data insights and results. Partnering with a performance marketing agency can help grow your revenue, ROI, and more....
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Pinterest Ads: 10 Simple Steps to Pin Like a Pro
Pinterest is highly targeted, affordable, and 89% of users visit with the intent to purchase. Here’s how to get their attention with well-thought-out Pinterest Ads....
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Shopify Plus SEO: Common Issues, Fixes, Tips + Bes...
Shopify Plus SEO can increase organic traffic from search engines to your store. Learn how to optimize your Shopify Plus store to boost traffic and sales. ...
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11 Social Media Trends to Supercharge Your Strateg...
These are the latest cutting-edge social media trends happening now that can help you increase engagement and grow your reach....
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How to Create a Winning Law Marketing Plan for Max...
A proper law marketing plan makes a compelling case with detailed client insights, a unique brand identity, local SEO, and strategic placements in legal directories — all designed to overr...
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SEO for Roofing: How-to Guide + Costs and Examples
Performance marketing hinges on data insights and results. Partnering with a performance marketing agency can help grow your revenue, ROI, and more....
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24 SEO Principles + Expert Tips and Examples
Performance marketing hinges on data insights and results. Partnering with a performance marketing agency can help grow your revenue, ROI, and more....
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The Best Shopify SEO Checklist to Dominate the SER...
Performance marketing hinges on data insights and results. Partnering with a performance marketing agency can help grow your revenue, ROI, and more....
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Google Tag Manager: How to Set Up + Best Practices...
Conversion tracking is an essential digital marketing process offering greater insight into marketing strategy success. Enter: Google Tag Manager. ...
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What is First-Party Data? How to Use It, Top Tools...
Between new privacy and online tracking changes, there's a lot of talk about first-party data. Let's break down what it means, why it matters, and how to use it....
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What is NAP SEO? How to Use It, Benefits and Exper...
NAP SEO allows businesses to claim and update their online citations so customers can find and contact them. Keeping your NAP consistent across directories improves local search traffic. Lea...
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Healthcare Search Engine Marketing: A 2024 Guide
It’s vital to establish trust in your healthcare search engine marketing, as well as be mindful of what claims you can and can’t make. In this guide, we’ll show you how to get ahead in...
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7 Nonprofit SEO Tips to Boost Rankings + Increase ...
Knowing best practices when it comes to nonprofit SEO can help grow your organization's reach, increase awareness, and further your cause....
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How to Do PPC Campaign Management Like the Pros
PPC campaign management refers to the oversight and optimization of your pay-per-click ad campaigns. It requires a keen eye and attention to detail. Read on to learn how to manage your PPC c...
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Plastic Surgery SEO: Expert Tips, Costs, & Ex...
Plastic surgery SEO helps clinics rank higher in search and drive more qualified leads. Get expert tips to bring in more patients using SEO....
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How to Build a Mobile-Friendly Site: Best Practice...
Smartphones are more popular than ever for searching, shopping, and browsing online. Here's how to ensure your site is optimized to be mobile-friendly....
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Best Practices for Display Ads: 13 Ways to Boost P...
Display ads help you reach potential customers on other websites, social platforms, and apps through visual banner ads. Here are the best practices for display ads to help you get the best r...
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How Much Does PPC Management Cost? Pricing, Fee Mo...
PPC management price will vary from agency to agency. But this guide outlines what you can expect, from fee structures and services to culture and reporting. ...
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Top 12 Performance Marketing Agencies Driving Succ...
Performance marketing hinges on data insights and results. Partnering with a performance marketing agency can help grow your revenue, ROI, and more....
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Conversion Tracking for Google Ads: How to Do It R...
What is Google Ads conversion tracking and how do you do it right? Learn everything you need to know in this step-by-step guide....
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What is Content Writing? 16 Tips to Create Content...
Looking for the be-all-end-all guide to content writing and how to be successful at it in today's digital marketing world? This is it. ...
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Audience Targeting vs. Observation Strategy: How (...
Audience targeting lets you show ads to a custom audience with a smaller ad spend, while no audience targeting (Observation setting) boosts your reach and data analysis for a higher price. ...
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Google Maps SEO: 11 Pro Tips to Improve Rankings +...
Google Maps SEO optimizes your online presence to rank higher in local search results. Learn expert tips, mistakes to avoid, and more....
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User-Generated Content: Expert Tips + Examples to ...
Leveraging user-generated content is win-win for marketers and for content creators -- find out how to use this content type in various forms of marketing....
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How to Write SEO-Friendly Product Descriptions tha...
SEO product descriptions improve your product page rankings on Google and tell customers why they should buy from you. Learn how our ecommerce copywriting specialists create product descript...
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How Does Internal Linking Help SEO? (How-To + 12 B...
Internal linking boosts SEO by improving user experience, site navigation, site structure, distributing page authority, and helping search engines understand content relationships. Learn the...
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How to Conduct an Enterprise SEO Audit: 11 Easy St...
SEO audits are a vital component of any SEO strategy. Here's everything you need to know about enterprise SEO audits today....
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Healthcare SEO: How to Improve Rankings + Costs In...
Ready to create a strong healthcare SEO strategy that embodies what today’s patients value: reliability, accessibility, and convenience? Here's how....
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SEO for Cybersecurity: An Expert Guide (+ Costs an...
SEO can help cybersecurity firms increase traffic and leads from search engines. Learn the strategies we use to get clients to the top of Google results....
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What is Dynamic Keyword Insertion? How to Use It +...
Dynamic keyword insertion updates PPC ads with relevant search terms to get more clicks. Learn how the experts use them to generate leads and sales....
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What Are SERP Features? (+ Top 12 and How to Rank ...
Curious about how to break into SERP features like Google Business Profile, Featured Snippets, and Knowledge Graph? You've come to the right place....
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What’s the Cost of LinkedIn Ads? (+ How to O...
LinkedIn ads' average cost per click is between $5 and $10. Learn the factors that determine cost and how to optimize your campaigns....
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Content Marketing Cost: Is it Worth it? (+ Example...
Generally, the cost of content marketing is anywhere from $5,000 to $20,000 a month. But is it worth it? We say yes! Read on to see what to factor into your marketing budget. Here, you’ll ...
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Lead Generation vs. Demand Generation (+ How to Us...
Demand generation creates brand awareness and gets people interested in your products. Lead generation collects information from interested prospects to convert them into customers. Learn ho...
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5 Expert Strategies to Increase AOV + Industry Ave...
You can increase the average order value (AOV) by using personalized marketing to upsell, cross-sell, and bundle products to existing customers. Learn the tips our experts use to increase AO...
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How to do an SEO Competitor Analysis: 5 Easy Steps...
Conducting a competitor analysis for SEO can help you rank higher, increase traffic, and improve conversions. Here's how to do it right....
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