Why Is My CPC Rising? + 7 Tactics To Bring It Down
When CPC rises, your ads become less cost-effective. Read on to learn all the reasons why CPC rises and what strategies you can use to bring it back down....
Read MoreTop 12 SEM Agencies to Boost ROI in 2023
Building an SEM strategy isn't just about what you work on, it's who you work with. Here are 12 SEM agencies we love and why we love them....
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16 PPC Ad Copy Examples That Convert (+ Templates ...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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7 Google Ads Campaign Types: How and When to Use T...
PPC on your mind? Good thinking. Before you get into the paid search weeds, learn about Google Ads campaign types so you know where to focus your energy....
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What is Google RLSA? + How to Use It Right (7 Expe...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Build a Target Audience: 6 Steps to Find Yo...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Use Google Ads Automated Rules + 7 Proven T...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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10 PPC Keyword Research Tools + Pro Tips for Using...
We've highlighted 10 of the top PPC keyword research tools, along with pros, cons, pricing, and expert tips for how to use each....
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How to Scale Facebook Ads + 5 Strategies from Expe...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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4 PPC Analytics Reports & How to Create Them
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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11 Conversion Rate Optimization Trends + Tips to G...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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HawkSEM Named 2023 Clutch Champion & Global L...
As a double Clutch.co award recipient, our digital marketing company ranks among Clutch's elite, placing in the top 10% of companies....
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PPC Call Tracking for Google Ads: Setup Guide, Too...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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What is Keyword Difficulty? Expert Tips to Pick Wi...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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ROI vs. ROAS: Their Differences & When to Use...
What's the difference between ROI (return on investment) and ROAS (return on ad spend) when it comes to marketing metrics? Here's what you should know....
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12 Expert Tips to Lower Customer Acquisition Costs
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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What Are Keyword Match Types? How to Use Them +Pro...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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B2B Facebook Ads Guide: How to Create a Strategy +...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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15 Landing Page Testing Ideas + Top Tools to Use
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Split Your Marketing Budget: 5 Tried-and-Tr...
Our clients typically invest 15%-20% of their budget towards marketing. But with so many moving parts, it’s easy to fumble the numbers. Learn our budgeting formula that generates an averag...
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How to Rank Higher on Google: 17 Easy Steps (+Chec...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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8 Important PPC KPIs to Track (& Why You Shou...
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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Unlocking Google Ads Auction Insights: 7 Proven St...
With the full power of Google Ads Auction Insights in your back pocket, you’ve got your ads game on lock. Find out how to make these insights work for you....
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What is Geotargeting? (+ Pro Marketer Tips for Usi...
Geotargeting uses location-based targeting to connect your audience with personalized messaging. We asked an expert for tips, tricks, and best practices....
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12 Holiday Ecommerce Tips for Your Best End-of-Yea...
E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....
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Google Ads Library: What It Is, How It Works + Pro...
The Google Ads Shared Library allows you to implement changes across multiple campaigns, centralize settings and assets, and manage shared sets, audiences, and other essential elements in on...
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Top 8 CRO Agencies to Drive More Conversions
The right CRO agencies can give you access to copywriters, designers, and marketing strategists who work tirelessly to optimize conversions and ROI. ...
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LinkedIn Ads vs. Facebook Ads: Pros, Cons + Compar...
LinkedIn Ads boasts a massive conversion-ready network with serious buying power, making it an ideal choice for B2B brands. But Facebook Ads still holds its own for certain brands. Read on f...
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How to Create TikTok Ads in 10 Steps (+ What Not t...
The TikTok video app has taken the world by storm. Find out how to create successful TikTok ads on this mega-popular social media platform....
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What is Target ROAS? How and When to Use it + Pro ...
Target return on ad spend (ROAS) bidding uses machine learning to automatically adjust bids for each click. Learn how to leverage this beneficial strategy....
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5 Multi-Location SEO Success Secrets + Examples th...
When you have multiple brick-and-mortar locations, SEO can get complicated. These expert tips from a top marketing agency will ensure customers find you....
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How to Use Generative AI for Content Marketing: To...
AI writing tools can streamline the content creation process to boost productivity and efficiency. Learn the advantages of AI-generated content and how to effectively integrate it into your ...
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How to Master B2B Paid Social Media Strategies (+ ...
Not exploring social media ads could mean missing out on clicks, leads, and conversions. These are the B2B paid social media strategies you need to succeed....
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21 Landing Page Examples You’ll Wish You’d...
In search of a landing page example to help your business attract more leads? Check out these handpicked landing pages from the marketing pros at HawkSEM....
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How to Hire an SEM Expert (+ Top 5 Choices)
Hiring an SEM expert is a nuanced process. Here's how to find the right professional to manage your organization's search engine marketing....
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What Does a Paid Search Specialist Do? (+ How to B...
Paid search is an indispensable arm of modern-day marketing. Whether you want to outsource your PPC, hire a paid search specialist to work with your team, or become one yourself, you need to...
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12 PPC Management Software Platforms to Explore (+...
While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....
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How to Tell if Your SEO is Working (+ 8 Tools to H...
You can tell SEO is working if your organic traffic growth and click-through rate (CTR) are on the upswing. Read on to learn how experts hit these strides. Here you’ll learn: How to tell i...
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How to Use UTM Parameters (with Examples + Pro Tip...
Adding UTM parameters to your URLs makes tracking easier, which makes analyzing data and improving your digital marketing campaigns easier as well....
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How to Set up Amazon PPC Campaigns: Pro Tips + Mis...
Amazon can offer your brand major opportunities. But getting "foot traffic" takes time. Here’s how Amazon PPC campaigns help you gain traction and sales. ...
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How Long Does SEO Take to Work?
SEO is a key part of a well-rounded digital marketing program. But most of the time, SEO takes time to show significant results....
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What Are DSA Campaigns? How to Use Them + Pro Tips
Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly....
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HawkSEM Named One of Quartz’s Best Companies for...
We were beyond thrilled when we got word HawkSEM had been named by Quartz as one of its Best Companies for Remote Workers 2023....
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What is the Search Terms Report? How to Use It + P...
Discover how to boost ad campaign performance and avoid costly mistakes with the Search Term Report, straight from the marketing pros at HawkSEM....
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What Social Media Specialists Do + How to Hire the...
Social media specialists are digital marketing professionals who can get your brand more visibility, grow your reach, and boost credibility. ...
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How to Create Local SEO Landing Pages That Work (+...
Local SEO landing pages share key details about your brick-and-mortar business to help turn your neighbors into loyal customers. Here, you’ll find: What a local SEO landing page is 7 i...
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How to Fix Google Merchant Center Disapprovals: 5 ...
Learn how to fix Google Merchant Center disapprovals -- and get tips to avoid future headaches -- in this no-nonsense guide....
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What Do SEO Managers Do? (+ How to Find the Right ...
The marketing experts at HawkSEM dive into the world of SEO management and guide you in finding the perfect match for your business. ...
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Top 8 Facebook Ads Agencies: Level Up Your Ads Gam...
It takes one (aka an award-winning Facebook Ads agency with a track record for skyrocketing engagement, traffic, and conversions) to know one. As a top 3% ad agency, we’ve put together a g...
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Google Ads Not Showing Up? A Complete Troubleshoot...
Vanishing acts are fun at magic shows, but not when your Google Ads have disappeared. Find the solution to get your campaigns back on track in this guide....
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7 SaaS SEO Tips That Actually Work (+ What to Avoi...
In the software world, goals change quickly. Luckily, these SaaS SEO strategies can help you increase awareness and stand out from your competitors....
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How to Create SEM Ad Copy that Clicks: 12+ Expert ...
Learn more about how to create clickworthy SEM ad copy, proven tactics to drive engagement, and insights straight from our marketing experts. ...
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Google Shopping SEO: How to Get More Traffic (+ Pr...
Proper Google Shopping SEO tactics can help your ecommerce products stand out online. In this guide, our marketing experts will tell you how. ...
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Top 14 LinkedIn Ads Agencies that Drive B2B Succes...
LinkedIn boasts millions of networking professionals, and a LinkedIn Ads agencies give you direct access to their social circuit. Can you think of a more professional social media platform t...
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Digital Marketing Plan: Your Go-To Guide (+ Free T...
In this go-to guide all about creating a digital marketing plan, get a free template and expert insights straight from HawkSEM's own CEO....
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Google Ads Attribution Models: How to Pick the Rig...
Don't leave your Google Ads success to chance. Learn how to harness Google Ads attribution models for maximum impact in all of your campaigns....
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How to Conduct a CRO Audit: A Month-by-Month Break...
Learn more about how to conduct a CRO audit with help and expert insights from the digital marketing professionals at HawkSEM....
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How to Create an SEO Plan Step by Step (+ Template...
Behind every successful campaign is a well-crafted strategy. Learn how to build a proper SEO plan to drive the results your business needs. Here, you’ll find: What an SEO plan is Benef...
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Google Ads Not Matching Analytics? Here’s How to...
If your Google Ads aren't matching your analytics, our digital marketing experts will tell you what to do -- and how to fix the discrepancies....
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How to Use Lookalike Audiences: 7 Types (+ Expert ...
Want to attract more of your top customers? With lookalike audiences, you can -- and our marketing experts will tell you how....
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Google Ads Specialists: Lessons From Hiring 100+ S...
We've interviewed thousands (and hired hundreds) of Google Ads specialists. Use this guide to leverage our learnings on how to hire the best....
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Ecommerce SEO: Pro Tips on How to Do it Right (+ C...
Without strong SEO, your e-commerce company could be missing out on serious sales. Here's how to create an SEO strategy to get the exposure you deserve....
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9 Success Strategies for Franchise Digital Marketi...
These best practices will help you craft a solid franchise digital marketing strategy that's cohesive, competitive, and poised for maximum growth....
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SEO vs. Social Media Marketing: Which is Better? +...
Both search engine marketing and paid social have their place in your strategy -- but it can be tough to know how and when to leverage each....
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How to Conduct an SEO Competitor Analysis + 10 Too...
Conducting a competitor analysis for SEO can help you rank higher, increase traffic, and improve conversions. Here's how to do it right....
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How to Do Landing Page Optimization Like a Pro: 15...
From a consistent message to mobile-friendly design, keep these tips in mind to ensure you're getting the landing page conversions you deserve....
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9 Easy Steps to Conduct a Social Media Audit (+ Ch...
Let's walk through the steps it takes to conduct a proper social media audit — and learn why it could be the key to your campaign's success....
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8 Google Ads Examples: Proven Campaigns + Why They...
We rounded up a handful of stellar Google Ads examples and pro tips from our experts to ensure your paid search campaigns stand out from the rest....
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The 14 Best Digital Marketing Agencies That Get Bi...
According to Google’s Premier Partner Network, we’re in the top 3% of digital marketing agencies in the country, so we know a great group of marketers when we see one. Here’s a...
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Ecommerce Marketing Plan: Proven Strategies + Temp...
Boost your business to new heights with this complete breakdown of how to build, implement, and execute a winning ecommerce marketing plan....
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Keyword Expansion: Pro Tips & Tools to Grow Y...
One-time keyword research for SEO and PPC isn't enough. You need to continue growing your keyword list — we'll show you how. ...
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Top 9 Content Strategy Agencies: We Did The Resear...
Spotting a content strategy superstar takes a trained eye, and since we’ve unleashed millions in ROI for our clients with killer content, our vision is 20/20 on these leading content strat...
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How to Create a B2B Google Ads Strategy That Works
Unlock the power of Google Ads for B2B and discover proven strategies for explosive growth. ...
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Is PPC Worth It? We Did The Math (+ Expert Tips)
Is PPC worth it? We think yes! But that's only if you’re doing it right. Read on to learn about our first hand experiences in creating campaigns that work....
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9 Growth Marketing Agencies with Proven Success
As a growth marketing agency, we’ve helped companies double conversions, while cutting costs by 40%. Here’s our top list of agencies to help you reach your growth potential....
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Google Optimize Sunset: Pro Tips (+3 Alt Tools to ...
Google Optimize will sunset on September 30, 2023 – what are marketers doing next? We’re here to tell you. Here, you’ll learn: Why Google Optimize is being sunset How to handle data mi...
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Prevent Google Ads Daily Budget Overspend: Best Pr...
Overspending on Google Ads? Here's why it happens and how to save your campaigns (and your money). ...
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How to Create a B2B Marketing Plan: Pro Tips &...
Learn how to reach your business’s audience and drive growth through effective B2B marketing strategies and tactics. Here, you’ll find: Definition and benefits of B2B marketing How t...
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What’s a Good ROAS? 3 Real-World Examples of...
A good ROAS is 3x for ecommerce, 4-6x for B2B, and we often see 7-10x for campaigns done right. Read these expert insights and real-world examples to maximize ROAS on your next campaign. ...
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Keyword Mapping: Step-by-Step Guide, Examples + Pr...
Keyword mapping is an important part of overall SEO. Here, we explore how to create a keyword map, why it matters, and more....
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13 PPC Platforms to Drive Conversions
PPC platforms can help make your paid search campaigns more efficient, organized, and optimized. Here are a few of the HawkSEM team's favorites....
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Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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Content Marketing Hub: How to Create One (+ 6 Exam...
A content marketing hub is a collection of curated content about a specific topic. This can be a huge undertaking, but there’s no need to reinvent the wheel....
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B2B PPC: How to Create a Strategy That Works + Pro...
Looking to supercharge your B2B PPC campaigns? Grab a coffee (or tea) and we'll explain how to improve your conversions like a pro....
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How to Set Up a PPC Campaign: Step-by-Step Tips
Discover the simple step-by-step process for setting up PPC campaigns on Google, Facebook and Amazon....
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How to Improve Lead Quality Fast + 16 Expert Tips
Flaky leads, be gone! Filter out spammy subscribers and noncommittal clicks from your ideal customers with these expert tips to improve lead quality....
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Top 10 B2B PPC Agencies that Boost Growth
Looking to succeed in PPC? It’s all in who you partner with. Here’s your top 10 list. ...
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How to Scale PPC Campaigns (+ 7 Expert Tips)
Has your PPC flatlined? CPR won’t cure that stagnant CTR — learn how to scale PPC campaigns in this guide. Here, you’ll learn: How to know when it’s time to scale your pay-per-clic...
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SEO Pricing: How Much Should You Pay? (+ 10 Option...
SEO pricing is $3,000 to $10,000 per month for fixed rates, $500 to $1,000 per month for local SEO, and $5,000 to $30,000 for one-time projects. Here, you’ll find: The traditional SEO ...
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How to Use Retargeting Ads to Boost Conversions
Retargeting ads can be highly effective way to turn virtual window shoppers into leads. Here's how to create successful campaigns that speak to them....
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How to Hire a PPC Expert (+ Top 6 Experts to Consi...
Hiring a pay-per-click (PPC) expert can be a challenging prospect, but finding the right one could be your ticket to big wins....
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How to Create a PPC Marketing Plan + Expert Strate...
PPC campaign metrics falling short? It’s time to roll out a winning PPC marketing plan set up to stand the test of time -- here's how to do it right. ...
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What are Negative Keywords? (+ A Go-To List to Use...
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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Search Engine Marketing Costs: What to Expect in 2...
Amidst the sea of SEM software, staff, and systems, where should you allocate marketing funds to see the best ROI? ...
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Local PPC: How to Create a Strategy + 10 Expert Ti...
Try these 10 expert tips our team uses every day to dominate local search results. Here you’ll find: What local PPC is How this type of PPC advertising works Local PPC strategies in action...
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Conversion Tracking for Google Ads: How to Do It R...
What is Google Ads conversion tracking and how do you do it right? Learn everything you need to know in this step-by-step guide....
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What is Schema Markup? + How to Implement and Audi...
Schema markup (or structured data) is a search engine’s love language. And a schema markup audit keeps the flame burning bright. ...
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PPC for Lead Generation: 10 Pro Tips to Get More L...
PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....
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What is Google Analytics 4 (GA4)? + Pros & Co...
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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Google Ads Campaign Cost: What Should You Expect?
How much does a Google Ads campaign cost, anyway? If you need to know how much you should allocate to your budget, you’re in the right place. ...
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How to Outrank Your Competition on Google: 18 Pro ...
Outranking competition on Google may be easier than you think. Here’s how to use organic and paid strategies to rise to the top. Here, you’ll find: How to outrank competition on ...
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