SEM Blog - Digital Marketing Insights

Branded vs. Non-Branded Keywords in Digital Market...

Posted by Caroline Cox | Mar 25

We're breaking down the difference between branded and non-branded keywords, and how you can use them both to boost your digital marketing program....

Choosing the Right E-Commerce Ad Platforms: 6 Tips

Posted by Caroline Cox | Mar 19

Between Amazon, search engines, social media and more, here's how to determine which e-commerce ad platforms are right for your brand....

How to Use Ratings & Reviews in Google Ads

Posted by Caroline Cox | Mar 17

Using reviews and ratings in Google Ads can boost your credibility and make your brand stand out. Get the 411 on how to add review extensions to your Google Ads....

Marketing Agency Left You in the Dark? Here’s Wh...

Posted by Caroline Cox | Mar 11

Experiencing marketing agency problems? Find out what questions to ask, what to expect from them, the KPIs worth tracking, and more....

Paid Search Marketing for Healthcare: Advice from ...

Posted by Caroline Cox | Mar 5

Paid search can be an effective marketing strategy component — here's how to leverage healthcare PPC to build brand recognition and boost conversions....

The Best Google Display Network Ads for Lead Gener...

Posted by Sam Yadegar | Mar 3

Whether you're a Google Display Network Ads pro or are just getting started, these are the tricks you need to know for the best possible lead gen....

Paid Social Media Marketing: What You Need to Know

Posted by Caroline Cox | Feb 26

From audience targeting to which platform is right for your business, here's everything you need to know about paid social media marketing....

Why You Need Brand Advertising Campaigns

Posted by Sam Yadegar | Feb 19

Brand ad campaigns can benefit nearly any business. From protecting your brand to controlling the message surrounding it, here's what you need to know....

7 Digital Marketing Fails

Posted by Caroline Cox | Feb 18

Even the most seasoned marketing pros can fall victim to these common missteps...

6 Ways to Make Google Shopping Ads Work for You

Posted by Jane Serra | Feb 12

Want to get ahead of the competition by knowing how to optimize your Google Shopping Ads campaign? Here's how....

SEO Audit: A Step-by-Step Guide

Posted by Justine Rabideau | Feb 6

Conducting an SEO audit helps you improve your current strategy and gives you a framework to ensure you’re ranking as highly as possible on the SERP....

The E-Commerce SEO Strategy Your Website Needs

Posted by Caroline Cox | Feb 4

Competition is stiff for e-commerce — these SEO strategies can help you rise through the ranks Here, you’ll find: The elements of a good e-commerce SEO strategy How to set up your site f...

Why SEO Should Be Part of Your Marketing Strategy

Posted by Caroline Cox | Jan 29

Here's everything you need to know about why good SEO matters — and how to get it....

20 Must-Know Digital Marketing Terms

Posted by Jane Serra | Jan 22

From SEO to ROAS, we're laying out today's must-know digital marketing terms, along with definitions and examples of how to use them....

7 Tips for Successful Paid Social in 2020

Posted by Caroline Cox | Jan 21

Whether your audience prefers LinkedIn or Instagram, take your paid social marketing to the next level in 2020 with these tactical tips and tricks. ...

8 Psychology Tips to Improve Digital Marketing

Posted by Jane Serra | Jan 15

Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....

How Negative Keywords Benefit Your PPC Campaigns

Posted by Caroline Cox | Jan 9

When it comes to PPC campaigns, leveraging negative keywords can be just as, if not more, important to eliminating window shoppers and bad leads....

How to Perform a Site Migration

Posted by Caroline Cox | Jan 7

Migrating your site is a technical, multi-step process — and a misstep can result in broken links, a poor mobile experience, and loss of significant SEO you’ve worked hard to build....

What 2019’s Top Google Searches Mean for Markete...

Posted by Caroline Cox | Jan 3

From big-name brands to unexpected breakouts, a look at 2019’s biggest Google search trends Here, you’ll find: A look at the biggest Google search trends of 2019 The biggest lessons lear...

The CRO Benefits for Digital Marketing: A Primer

Posted by Jane Serra | Dec 30

How to make conversion rate optimization (CRO) work hand in hand with your digital marketing efforts for strategies that lead to success Here, you’ll find: How to calculate conversion rate...

White Hat vs. Black Hat SEO Explained

Posted by Caroline Cox | Dec 19

What these terms mean, what actions fall under each category, and the big effects they can have on your site Here, you’ll find: Definitions for white hat and black hat search engine optimi...

6 Ways Digital Marketing Leads to Customer Acquisi...

Posted by Caroline Cox | Dec 17

Digital marketing can get you in front of potential customers, while the right strategy can get them to convert. Here, you’ll find: How search results affect customer acquisition The organ...

How to Create Quality E-Commerce Content

Posted by Caroline Cox | Dec 13

Having quality e-commerce content on your website is one of the most effective ways to improve your SEO rankings. Here, you’ll find: How content benefits e-commerce brands How to determine...

Increase Conversions with CRO-Focused Website Desi...

Posted by Sam Yadegar | Dec 11

Sure, you’ve got an impressive, well-designed website — but is it set up to convert? Here, you’ll find: How site design plays into conversion rate optimization (CRO) Ideas for redu...

Facebook Ads: Which One is Right for You?

Posted by Jane Serra | Dec 9

Facebook ads are a vital part of an engaging digital marketing strategy – if you know how to leverage them. With so many segments and tools, creating ads can get overwhelming fast. Here, y...

8 Ways to Make the Most of a Marketing Conference

Posted by Jane Serra | Dec 5

Marketing conferences can be inspiring — and overwhelming. These conference tips will help ensure you’re making the most of your time. Here, you’ll find: Conference tips for networ...

How Quality Traffic Improves Conversions

Posted by Caroline Cox | Dec 3

Quality traffic means more conversions, more sales, and a better digital marketing strategy overall. Here, you’ll find: Tips for shifting to a quality-over-quantity mindset What metrics to...

14 Proven Ways to Grow Your Organic Traffic

Posted by Sam Yadegar | Nov 26

And while it’s not entirely impossible to see dramatic increases in a relatively short amount of time, maintaining a steady traffic increase takes work....

PPC Marketing 101: What You Need to Know

Posted by Caroline Cox | Nov 22

Pay-per-click (PPC) ads are a highly effective tool for getting your business in front of the right people, at the right time. Here, you’ll find: What PPC marketing is How to properly mana...

Paid Search Marketing for Insurance Brokers: Advic...

Posted by Jane Serra | Nov 20

Directory listings ensure prospects can find you, and good reviews can boost your reputation — but they don’t work like they once did. Here, you’ll learn: How paid search can benef...

8 Tactics to Improve Your SEO in 2020

Posted by Caroline Cox | Nov 18

New year, new SEO goals — here’s how to ensure your strategy is primed to hit the ground running in 2020 Here, you’ll find: The biggest factors affecting your SEO Tips for setting meas...

12 Marketing Conferences to Attend in 2020

Posted by Caroline Cox | Nov 14

From paid search to content and everything in between, these are the can’t-miss marketing conferences happening around the country Here, you’ll find: 12 innovative marketing conferences ...

9 Ways Digital Marketing Builds Brand Trust

Posted by Caroline Cox | Nov 12

How to build brand trust and loyalty with customers and prospects through authenticity Here, you’ll find: Why owning mistakes is key How to respond to positive and negative reviews Tips fo...

10 Ways to Take Holiday E-Commerce Sales to the Ne...

Posted by Jane Serra | Nov 8

'Tis the season to discover new ways to spice up your ad campaign, increase traffic, and boost sales for the holidays. Joy to the e-commerce world!...

11 Steps to Create Quality Content Marketing

Posted by Caroline Cox | Nov 6

Follow these 11 steps to create quality content marketing that educates your audience and makes your brand an industry thought leader. ...

Digital Marketing Tactics to Lower SaaS CPA

Posted by Sam Yadegar | Nov 4

Lowering your CPA is a broad-based task. PPC is just one tool available to help you accomplish this. As you’ll see, there are other digital marketing strategies that you can also leverage ...

4 Scary PPC Problems (And How to Fix Them)

Posted by Caroline Cox | Oct 31

We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....

Paid Search Marketing for Higher Education: Advice...

Posted by Sam Yadegar | Oct 28

Higher education SEM doesn’t need to be expensive. With a well-planned strategy, you can get immediate results and make back your investment ten-fold....

These Clients Achieved Greatness — And You Can, ...

Posted by Caroline Cox | Oct 25

These HawkSEM clients have received significant funding or even IPOed — here's how digital marketing can help you follow in their footsteps....

How a Marketing Agency Can Improve Your In-House T...

Posted by Caroline Cox | Oct 23

Read on to find out about the 7 main ways agencies and in-house marketing teams can come together to produce greater results than the sum of their parts....

How to Get Higher ROI from Search Engine Marketing...

Posted by Sam Yadegar | Oct 21

Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right trac...

PPC ROI: A Simple Formula to Calculate Lead Value

Posted by Sam Yadegar | Oct 17

By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....

5 Ways Remarketing Can Benefit Your Business

Posted by Caroline Cox | Oct 15

Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....

SMB Digital Marketing: 8 Tricks of the Trade

Posted by Jane Serra | Oct 11

Keep these SMB digital marketing tips in mind to add some method to the madness, stay relevant in your industry, and beat competitors to come out on top....

7 Success Secrets for Partnering with an SEO Agenc...

Posted by Caroline Cox | Oct 5

There’s no shortcut to good SEO, but the right agency can help you create a strategy that will have a lasting positive impact on your brand. Here, you’ll find: What questions to ask an S...

10 Steps to a Successful ROI-Driven PPC Campaign

Posted by Caroline Cox | Oct 3

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

The 5 Newest Google Ads Tools: What You Need to Kn...

Posted by Sam Yadegar | Oct 1

These 5 new Google Ads tools can remove a lot of the guesswork, jumpstart productivity, and help campaigns better address your business goals....

Digital Marketing Agency vs. Consultant: Which is ...

Posted by Caroline Cox | Sep 27

When looking to boost your digital marketing ROI, you’ll likely come across consultants and agencies. Here's how to tell which one is right for you....

11 Best Practices for SEO in 2020

Posted by Caroline Cox | Sep 25

These SEO best practices will add value to your brand and show prospects, users, and the algorithm that your company is one that can be trusted....

Why PPC Lead Scoring is Crucial to SEM Programs

Posted by Caroline Cox | Sep 23

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

Missed the HubSpot 2019 Inbound Conference? See Ou...

Posted by Caroline Cox | Sep 19

HawkSEM attended the Inbound conference to learn about the latest marketing tools, tips, and trends, from LinkedIn ads to native advertising and more....

Amazon Advertising 101: What You Need to Know

Posted by Sam Yadegar | Sep 17

This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....

12 Key Ways to Boost Landing Page Conversions

Posted by Caroline Cox | Sep 11

From a consistent message to mobile-friendly design and a killer headline, keep these 11 tips in mind to ensure your landing pages are set up for success....

5 Cutting-Edge Digital Marketing Tactics

Posted by Sam Yadegar | Aug 28

Digital marketing trends are leaning more towards personalized promotions featuring content and media, transforming digital marketing as we know it....

PPC for Financial Services: Advice from an SEM Age...

Posted by Jane Serra | Aug 21

PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....

Paid Search Marketing for SaaS Companies: 10 Tips ...

Posted by Jane Serra | Aug 14

As your SaaS company plans its marketing strategies, there are a few key areas to focus on to make your strategy more effective. ...

12 Steps to Selecting a New PPC Agency

Posted by Sam Yadegar | Jul 12

Using a PPC agency can help you increase ROI and qualified conversions. Here are some tips to prepare and select the agency that fits your needs....

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HawkSEM Named a Top Enterprise SEO Company by Clut...

Posted by Sam Yadegar | Jun 12

We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...

New Heights for HawkSEM as a Leading PPC Agency

Posted by Sam Yadegar | Mar 6

Results are everything to our team at HawkSEM, both in terms of the growth that we usher our clients toward and in terms of the personal progress that our entire team achieves. Through our f...

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