Search Engine Marketing Benefits: Why SEM Is a Gam...
Need more eyes on your business? Search engine marketing is your best bet. Learn all about it here....
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How to Duplicate a Google Ads Campaign (+ Why You Shoul...
Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....
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What are Google Ads Discovery Campaigns? (+ How to...
Google Discovery Ads can help advertisers reach high-intent audiences, grow lead generation efforts, and improve brand awareness....
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Software for Search Engine Marketing: Top 6 Tools ...
Great SEM strategies need great SEM software. Here's a list of our top picks in 2023....
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Google Ads Smart Campaigns: How They Work (+ When ...
Google Ads Smart campaigns and Smart Mode make it easy to get your paid search campaigns up and running, even if you're not a digital marketing pro....
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How to Launch Google Ads Video Campaigns (+ What t...
Video isn't just here to stay -- it's on the rise. Let's delve into what Google Ads video campaigns are and how to make them work for your business....
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Google Ads Campaigns: The Ultimate Guide
Google Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...
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Google Ads Optimization Score: Everything You Need...
Ready to improve your Google Ads performance? Let us introduce you to Google Ads Optimization Scores. Here’s how (and how not) to use it. ...
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How Hotel Brands Can Get The Most Out of Google Ad...
Looking to boost your hotel Google Ads? Now’s the time to edge out the competition and target travelers with Google Hotel Ads and a killer digital strategy. ...
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How to Set Up a Google Ads Campaign: The Ultimate ...
Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....
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Top 6 Amazon PPC Experts to Help Your Ecommerce Br...
Managing Amazon campaigns can be quite the undertaking. These are the best high-performing Amazon PPC experts ready to help you with your ecommerce ads....
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How to Set Up a Remarketing Campaign in Google Ads
Some audiences don’t convert on the first try. Retargeting creates additional opportunities to generate conversions with a Google Ads remarketing campaign. Here, you’ll find: What a rema...
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10 Display Ads Best Practices for 2023 Success
These expert insights will help ensure you're leveraging all of the latest and greatest tactics to make your display ads stand out in 2023....
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Search Engine Marketing Costs: What to Expect in 2...
Amidst the sea of SEM software, staff, and systems, where should you allocate marketing funds to see the best ROI? ...
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5 Expert Search Engine Marketing Strategy Tips for...
Use this HawkSEM guide to brush up on the latest search engine marketing strategy basics and get inspired by successful paid search campaigns....
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Google Ads Campaign Cost: What Should You Expect?
How much does a Google Ads campaign cost, anyway? If you need to know how much you should allocate to your budget, you’re in the right place. ...
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The Definitive Guide to Managing PPC Campaigns in ...
Properly managing PPC campaigns can be the difference between a profitable marketing plan and a budget-sapping flop. Let's talk PPC management essentials....
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Top 8 Google Ads Agencies to Take Your Campaigns t...
Let's dive into the best Google Ads agencies to ensure your PPC campaigns are targeted, optimized, and achieving the maximum return on ad spend (ROAS). ...
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How In-Market Audiences Can Cut Ad Spend & Bo...
In-market audiences are groups of online users Google analyzes and determines are looking to buy a specific product or service -- here's what to know....
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9 Expert PPC Optimization Tips for 2023
Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the PPC optimization strategies you need to know....
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Set Up Google Tag Manager For Better Google Ads Co...
Conversion tracking is an essential digital marketing process offering greater insight into marketing strategy success. Enter: Google Tag Manager. ...
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Digital Advertising for SaaS: How to Create a Kill...
SaaS businesses: Do you need more qualified leads? It’s time to invest in a digital advertising strategy that works....
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PPC Management: The Ins and Outs of Successful Cam...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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What is Google Ads Campaign Manager 360?
Learn more about the ins and outs of Google Ads Campaign Manager 360 from the seasoned digital marketing experts at HawkSEM....
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SEO and PPC Management: Pros, Cons + How They Work...
SEO is the tortoise, PPC is the hare — what happens when the two run the race together?...
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The Top 8 PPC Audit Tools to Consider for 2023
PPC audit tools can give you tons of helpful insights about your paid search program. Here, we've rounded up a handful of the ones worth your time....
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Google Ads Marketing: A Crash Course
Want to master your Google Ads marketing? Walk through this in-depth guide to understand how to incorporate Google Ads into a wider marketing strategy....
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Search Engine Marketing for Lawyers: A Complete Gu...
Looking to get your law firm in front of more people online? Search engine marketing for lawyers is the way to do it -- here's everything you need to know....
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Digital Marketing for Startups: 8 Tips to Put Your...
For startups, strategies change often. The same goes for digital marketing. These SEM agency tips can help you navigate digital marketing for startups....
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B2B PPC Agencies: The Ultimate List for 2023
Looking to succeed in PPC? It’s all in who you partner with. Here’s your top 10 list. ...
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Law Firm SEO: 3 Optimization Tips for Attorneys
Ask any attorney: Quality clients usually come from online leads. That’s why the strongest law practices implement search engine optimization (SEO) strategies to climb to the top of search...
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Search Engine Marketing for B2B Brands: 13 Essenti...
PPC + SEO = Powerful digital marketing campaigns. Learn how search engine marketing for B2B brands can boost visibility and sales. ...
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Recruitment Company PPC: Why It Matters (and How t...
Grow the online reach of your recruitment company (and boost your bottom line) with the help of strategic PPC ad campaigns. ...
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PPC Management Price: How Much Should You Pay? (+ ...
PPC management price will vary from agency to agency. But this guide outlines what you can expect, from fee structures and services to culture and reporting. ...
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Technical SEO: Why It Matters (+ 6 Common Issues)
There's more to SEO than keywords, meta tags, and quality content. Here's how technical SEO can help search engines crawl your site more effectively. ...
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Social SEO: What It Is (and Why It Matters)
More and more social media users are leveraging these apps as search engines. Here's why marketing professionals should pay attention to social SEO....
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How to Set Up an SEM Campaign: Advice from a Paid ...
Ready to start running SEM campaigns? Use this guide to get started and be set up for success....
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Google Ads Management: How to Manage a Successful ...
Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....
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Facebook Audience Targeting: What You Need to Know
Here's how to use Facebook audience targeting to connect with potential and current customers seamlessly and directly on the popular social platform....
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Top 12 Performance Marketing Agencies You Need On ...
Performance marketing hinges on data insights and results. Partnering with a performance marketing agency can help grow your revenue, ROI, and more....
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Best Paid Search Agency: Top 12 Choices (2023)
Ready to hand off your paid search efforts to the pros? Check out this list to find the right paid search agency to improve your campaigns, ROI, and overall revenue....
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SaaS Market Overview: Size & Growth Statistic...
The SaaS industry is an open road of opportunities for massive revenue -- prepare for the ride with the the latest SaaS market statistics....
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Ecommerce PPC Ads: 7+ Success Secrets for 2022
Take your e-commerce ads to the next level with expert tips on proper product feeds, remarketing, testing, and much more. ...
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How to Hire a PPC Expert (+ Top 6 Agencies to Cons...
Hiring a pay-per-click (PPC) expert can be a challenging prospect, but finding the right one could be your ticket to big wins....
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SEO for Nonprofits: 6 Expert Tips to Thrive in 202...
Knowing best practices when it comes to SEO for nonprofits can help grow your organization's reach, increase awareness, and further your cause....
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How to Conduct a Competitor Analysis for PPC
Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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What is Google Ads Expert Mode? (+ Why You Should ...
Discover how Google Ads Expert Mode can help you create the best PPC advertising for your budget. Here, you’ll find: What Google Ads Smart Mode is What Google Ads Expert Mode is The be...
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Setting Up Amazon PPC Campaigns: The Ultimate Guid...
Amazon can offer your brand major opportunities. But getting "foot traffic" takes time. Here’s how Amazon PPC campaigns help you gain traction and sales. ...
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Create Stellar Bing PPC Ads: 10 Steps to Microsoft...
If you're not leveraging Microsoft Advertising to surface ads on its Bing search engine, you could be missing out on audience members, sales, and more....
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What is PPC Marketing? A Beginner’s Guide
Here's everything you need to know about PPC marketing and management, from the latest stats to all the components of a successful PPC ad and more....
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Top 10 Best Amazon PPC Agencies (2022)
We've rounded up the top Amazon PPC agencies with proven results, the most tailored services, and real customer feedback on performance metrics....
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9 Steps to Create an A-List Entertainment Marketin...
Lights, camera, better ROI! This guide will help you craft a well-rounded, cutting-edge entertainment marketing plan so you can keep the applause coming....
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Google Ads PPC Campaigns: A 10-Step Guide for Begi...
This beginner's guide to Google Ads PPC campaigns will walk you through the process of creating and optimizing your first ad. You're almost there!...
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9 Holiday Marketing Tips to Help You Crush 2022 Sa...
Recycling your same old holiday marketing plan again? Stay competitive with expert tools and tips to help you craft your best-ever holiday ads this season....
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Optimizing Google Ads: 8 Ways to Get the Most Out ...
From audience targeting and A/B testing to keyword research and bidding, there’s a lot that goes into optimizing Google Ads. Here's what you need to know....
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PPC for Law Firms: The Ultimate Guide (+ Expert Ti...
Want to attract more leads to your law firm? Then meet prospects where they are and learn how to use PPC for law firms specifically in this guide....
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Schema Markup Audit: A Step-by-Step Guide
Schema markup (or structured data) is a search engine’s love language. And a schema markup audit keeps the flame burning bright. ...
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Google Ads Campaign Types: An Introduction
PPC on your mind? Good thinking. Before you get into the paid search weeds, learn about Google Ads campaign types so you know where to focus your energy....
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12 Holiday E-Commerce Tips for Your Best End-of-Ye...
E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....
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PPC Audit: A Beginner-Friendly Expert Checklist (1...
Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....
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Voice Search Optimization & Why It Matters
It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....
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10 Tips to Improve Your Lead Quality — Fast
Flaky leads, be gone! Filter out spammy subscribers and noncommittal clicks from your ideal customers with these expert tips to improve lead quality....
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How to Conduct a Competitor Analysis for SEO
Conducting a competitor analysis for SEO can help you rank higher, increase traffic, and improve conversions. Here's how to do it right....
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8 Important PPC KPIs to Track (& How to Choos...
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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What is a CTA in Marketing? The Ultimate Guide (+ ...
Need to inspire your target audience to take the next step with your brand? A well-written call to action (CTA) is how to do it....
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B2B Paid Social Media Strategies to Build Your Aud...
Not exploring social media ads could mean missing out on clicks, leads, and conversions. These are the B2B paid social media strategies you need to succeed....
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What is a Paid Search Specialist (& How Do Yo...
Paid search is an indispensable arm of modern-day marketing. Whether you want to outsource your PPC, hire a paid search specialist to work with your team, or become one yourself, you need to...
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14 Brilliant SaaS Ads for Facebook that Get Result...
Struggling to get leads from SaaS Facebook ads? Learn the best practices, then get inspired by a few brilliant SaaS ad examples....
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9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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SEM and SEO Marketing: What’s the Difference...
SEM and SEO are inextricably linked, but the differences are crucial. Learning about each -- and which you need -- can accelerate your marketing success....
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How to Hire an SEM Expert (+ Top 5 Agencies to Con...
Hiring an SEM marketing expert is a nuanced process. Here's how to find the right professional to manage your organization's search engine marketing....
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Financial Services SEO: 8 Things to Know
SEO can help companies grow their reach, increase leads, and beat out the competition. Here are the financial services SEO strategies you need to know....
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Paid Search Optimizations: The Quick-and-Dirty Gui...
Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....
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4 PPC Management Software Platforms to Explore (+ ...
While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....
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E-Commerce & Social Selling: 6 Quick Tips
Social media platforms have added features and tools to help brands make in-app sales. Here's how to make social selling work for your e-commerce business....
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The SEO Content Strategy You Need: A Step-by-Step ...
An SEO content strategy that engages users and addresses pain points can boost your brand authority and help lift you over your competitors....
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What is Search Engine Marketing (SEM) and How Does...
Search engine marketing is a process that mostly uses paid ads to secure top rankings in search engine results. This guide explains how SEM strategies work....
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20 of the Best Search Engine Marketing Blogs to Fo...
Here are our favorite search engine marketing blogs to follow to track industry news, learn advanced strategies, and find success on your SEM journey....
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The Ultimate Digital Marketing Blueprint for SaaS ...
Ready to kick some SaaS? Walk through this digital marketing blueprint for SaaS to build the ultimate plan for your business....
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SEO & Paid Search: Why They Work Better Toget...
Paid search and SEO are key pillars of a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....
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What is M-Commerce?
M-commerce continues to rise in popularity as shopping via smartphone becomes more common. Here's what m-commerce is and how to make it work for your brand....
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12 Tricks to Effective SMB Digital Marketing
Keep these SMB digital marketing tips in mind to add some method to the madness, stay relevant in your industry, and beat competitors to come out on top....
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11 Efficiency Tools Our Marketing Experts Use to G...
Life hacks, pro tips -- however you describe them, these are the HawkSEM team's top tricks and tools for saving time, boosting efficiency, and more....
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Understanding Responsive Search Ads (RSAs)
With extended search ads (ETAs) officially discontinued, responsive search ads (RSAs) have taken their place. Here's what you need to know about the change....
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6 SEM Success Secrets to Hit Your Goals in 2022 (&...
Search engine marketing is a fast-evolving field. These SEM success secrets can help you reach your digital marketing goals in 2022 and for years to come....
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Landing Pages: The Ultimate Guide
Effective landing pages are key tools to have in your digital marketing arsenal. From optimization ideas to design advice, here's what you need to know....
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9 Can’t-Miss Marketing Conferences (Virtual, Hyb...
Whether you're looking for an IRL, hybrid, or virtual event experience, here's a breakdown of 9 marketing conferences worth your time. ...
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6 Common F&B Marketing Problems (+ How to Fix...
The food & beverage industry can be intense, fun, and cutthroat all at once. Here, we highlight a few common F&B marketing problems -- and how to fix them. ...
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The Digital Marketer’s Ultimate Guide to SEM
SEM is a crucial tool in your digital marketing arsenal -- it connects you with potential clients, gets you better visibility on the SERP, and much more....
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Getting Started with Security Services Marketing
The security services industry has its own regulations and best practices. Create a successful security services marketing plan with these expert tips....
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7 Marketing Reporting Problems (+ Solutions)
From double-counting conversions to ignoring organic data, these are the most common marketing reporting errors we see -- and how you can avoid them....
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12 Key Ways to Boost Landing Page Conversions
From a consistent message to mobile-friendly design, keep these tips in mind to ensure you're getting the landing page conversions you deserve....
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What is Social Proof?
Marketers can use the psychology concept of "social proof" to improve campaigns with client testimonials, company badges, and word of mouth....
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The Evolution of Google Shopping
In honor of Google Shopping's 20th anniversary, let's take a look back at when the platform started, how it's evolved, and where it's headed next....
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What is Google Analytics 4? (+ Pros & Cons)
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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Why Website Header and Footer Navigations Matter
Are you taking advantage of all that your website's header and footer navigation have to offer? Find out how to make each section work for you....
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10 Proven Steps to LinkedIn Ads Success in 2022
From sponsored content to Matched Audiences and everything in between, here's what you need to know to create effective LinkedIn Ads in 2022....
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8 Things Every Google Ads Expert Should Know
Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....
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6 Ways Digital Marketing Leads to Customer Acquisi...
Digital marketing is all about attracting new customers, and keeping customer acquisition top of mind is how marketers can make that happen....
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5 Steps to Create an Automotive Marketing Plan
For dealerships, rental companies, and other auto brands, here's how to use digital marketing efforts to drive traffic and beat the competition....
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How to Increase Conversions with CRO Website Desig...
Sure, you've got an impressive, well-designed site, but is it set up to convert? Here's how CRO-focused website design can boost your conversion rate....
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The State of Ecommerce Marketing
From building your merchant accounts to optimizing your ads, here's everything you need to know about ecommerce marketing....
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What is Heatmapping?
Heatmapping can help you identify problem areas on your website so you can improve conversion rates and retention. Here's what heatmapping is all about....
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6 F&B Paid Social Tactics You Need in 2022
Social media is one of the strongest tools for food & beverage brands. Here are 6 tactics for leveraging paid social to enhance your F&B marketing plan....
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8 Effective Ways to Use Customer Reviews in Market...
Customer reviews can boost brand loyalty, credibility, and authenticity. Here are some effective ways to leverage reviews in your marketing initiatives....
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The Ultimate Guide to Content Marketing
Here's what you need to know to create successful content marketing that adds value, educates your audience, and frames you as an industry thought leader....
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6 Steps to Powerful Podcast SEO
If you're taking the time to produce a podcast, you want it to get the widest reach and most listens possible. Podcast SEO is the way to do it....
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How to Find Your Quality Score — and Why It ...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
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How to Conduct a Google Ads Audit
Here, we break down how to conduct a proper Google Ads audit, how often to audit your account, and why it's worth your time....
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Paid Social Media Marketing: What You Need to Know
From audience targeting to which platform is right for your business, here's everything you need to know about paid social media marketing....
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How to Create Display Ads for Bing
Looking to set up Microsoft Advertising (formerly Bing) display ads? Here's a step-by-step guide for doing just that, along with why you should. ...
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8 Landing Page Design Tips to Know in 2022
With stiff competition online, it’s important to create dynamic, engaging landing pages. Here are 8 of the best landing page design tips of 2022....
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9 Steps to Conduct a Social Media Audit
Let's walk through the steps it takes to conduct a proper social media audit — and learn why it could be the key to your campaign's success....
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6 Steps to a Financial Services Marketing Plan
Digital marketing can do wonders for boosting your financial services brand. Here's a play-by-play guide for creating a marketing plan that converts....
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Search Engine Marketing vs. Social Media Marketing
Both search engine marketing and paid social have their place in your strategy -- but it can be tough to know how and when to leverage each....
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What is Backlinking?
A good backlinking strategy can do wonders for your brand's SEO. Here, we break down what backlinking is, how to do it right, and what missteps to avoid....
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What is Zero-Party Data?
Curious about zero-party data? Find out what it means, how it's different from first- and third-party data, and how it can benefit your campaigns....
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12 Inbox-Worthy Digital Marketing Newsletters
Marketing newsletters are one of the easiest ways to stay up to date on the latest industry tips and trends. These are the ones worth a spot in your inbox....
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Work-from-Home Essentials, According to Our Remote...
HawkSEM has been an all-remote team for years, so we've become well-versed in the best tools, tips, and tricks to make work-from-home life a success....
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Increase Lead Gen with the Google Display Network
Whether you're a Google Display Network Ads pro or just getting started, these are the tricks you need to know for the best possible lead gen....
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What You Need to Know About Google Search Console
Find out how to use Google Search Console to monitor, maintain, and troubleshoot your site's presence in Google Search results....
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Gaming Advertising: What Marketers Need to Know
Gaming is a multi-billion-dollar industry -- and marketers are starting to take notice. Here, we break down what to know about gaming advertising....
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7 Local SEO Best Practices to Leverage in 2022
Local search allows you to directly connect and engage with customers in your area -- these are the local SEO best practices to follow for 2022 success....
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Paid Search Marketing for Real Estate: Advice from...
Real estate paid search marketing can help you achieve high ROI, attract clients, and beat your competition. Here's how to do it right. ...
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What is Structured Data? What Marketers Need to Kn...
Find out what what structured data is, how it works, why it matters to marketers, and all the ways it's key to proper SEO....
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Your Guide to Creating an Apparel & Fashion M...
Get expert tips for making your fashion and apparel brand stand out in this enormous market. Here you’ll find: How to use the Ps of marketing for your fashion and apparel brand Tips fo...
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Search Engine Algorithms: What You Need to Know
Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....
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Don’t Fall for These 6 Marketing Email Mista...
Not getting the open rates you want? You could be falling for these marketing email mistakes. Find out what they are and how you can avoid them....
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How ADA Compliance Factors Into SEO
Find out what ADA compliance is, how it factors into SEO, and ways to make sure your website meets the proper standards to be as accessible as possible....
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Experts Tips to Create a Franchise SEO Plan
From accurate Google Business Profiles to well-structured websites, franchise SEO is a multi-faceted and ongoing process. Here's how to do it right....
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How Call Tracking Enhances Your Digital Marketing
Not tracking calls? You could be missing a key element in your conversion mapping -- here's how to connect call tracking to your ads, and why you should....
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8 Expert Food & Beverage Marketing Tips for 2...
As the food & beverage industry begins rebuilding, these creative marketing strategies can serve you well for years to come....
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Restrictions for Housing Ads: What Digital Markete...
Content rules and regulations for housing ads can be tricky. Find out why ads are disapproved and what the restrictions are when it comes to housing ads....
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5 Steps to Create More Successful Pinterest Ads
Interested in Pinterest Ads? Here's what you need to know to create successful campaigns on this social media platform. ...
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11 Steps to a Successful ROI-Driven PPC Campaign
ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....
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Why Pillar Pages are Key for Content Marketing
Pillar pages keep your content organized, easy to find, and more likely to land on the SERP. Here's how to incorporate them into your SEO strategy....
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8 Google Ads Updates & Tips to Know in 2022
From mobile app updates to privacy changes and everything in between, here's what you need to know about Google Ads in 2022....
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How Keyword Mapping Enhances SEO Efforts
Keyword mapping is an important part of overall SEO. Here, we explore how to create a keyword map, why it matters, and more....
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5 Things Every PPC Marketing Expert Should Know
The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....
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8 Success Strategies for Franchise Digital Marketi...
These best practices will help you craft a solid franchise digital marketing strategy that's cohesive, competitive, and poised for maximum growth....
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Conduct an SEO Audit: A Step-by-Step Guide
Conducting an SEO audit helps you improve your current strategy and gives you a framework to ensure you’re ranking as highly as possible on the SERP....
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The Best Marketing Tools to Enhance Productivity, ...
Marketing tools help teams work better and faster. Here are a few that can help streamline your processes, save you time, and keep you connected....
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5 Ways Remarketing Can Benefit Your Business
Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....
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10 Steps to Creating TikTok Ads
The TikTok video app has taken the world by storm. Find out how to create successful TikTok ads on this mega-popular social media platform....
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PPC Marketing for Lead Generation: 5 Actionable Ti...
PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....
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Branded vs. Non-Branded Keywords in Marketing
Let's break down the differences between branded and non-branded keywords, and how you can use them both to level up your digital marketing program....
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Marketing Agencies vs. Consultants: Pros & Co...
When looking to boost digital marketing ROI, you may come across both consultants and agencies. Here's how to determine which one will best fit your needs....
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SEO Takes Time to Build — Here’s Why
SEO is a key part of a well-rounded digital marketing program. But most of the time, SEO takes time to show significant results....
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Google Ads vs. LinkedIn Ads for B2C & B2B Com...
Let's dive into a comparison of Google Ads and LinkedIn Ads, from the pros and cons of each to the benefits for B2C and B2B companies....
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ROI vs. ROAS: Similarities & Differences
What's the difference between ROI (return on investment) and ROAS (return on ad spend) when it comes to marketing metrics? Here's what you should know....
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How Lead Scoring Benefits Your SEM Program
Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....
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10 Best Practices for SEO Success in 2022
These SEO best practices will add value to your brand and show prospects, users, and the algorithm that your company is one that can be trusted....
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Getting Started with Google Merchant Center
Google Merchant Center serves as the hub for all things e-commerce on Google. Here, find out how to make sure yours is set up for success....
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The Downsides of Automated Marketing
It's easy to see the appeal of automated marketing. But these methods just can't compare to hands-on, personalized attention to your marketing program. ...
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7 Ways to Boost Your YouTube SEO
Is your YouTube channel optimized for search engines? Follow these YouTube SEO steps to get your video content the maximum reach possible....
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Why Meta Descriptions Matter
Find out what meta descriptions are, how to create your own, and why they're key for proper content marketing and SEO strategies....
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Promoted Posts vs. Paid Social Ads
Do you know the difference between promoted social posts and paid social ads? Find out how they compare and get tips to determine which is right for you....
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7 Ways to Create an Inclusive Marketing Strategy
Now more than ever, it's important that your marketing ads appeal to all facets of your target audience. Here's how to make sure your message is inclusive....
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HawkSEM Named a Top 3% Google Premier Partner
HawkSEM is honored to be in the top 3% of Google Partners in the country as part of the new Google Partners program....
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User-Generated Content for Digital Marketing
Leveraging user-generated content is win-win for marketers and for content creators -- find out how to use this content type in various forms of marketing....
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13 Proven Ways to Grow Your Organic Traffic
And while it’s not entirely impossible to see dramatic increases in a relatively short amount of time, maintaining a steady traffic increase takes work....
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What’s the Deal with Google Discovery Ads?
Google Discovery campaigns are a relatively new ad format. Find out the ways they can benefit your brand, where they appear, and how to create your own....
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How to Get Started with PPC for Schools
Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....
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How to Make Your Site Mobile-Friendly (& Why ...
Smartphones are more popular than ever for searching, shopping, and browsing online. Here's how to ensure your site is optimized to be mobile friendly....
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How to Navigate Healthcare Search Ad Disapprovals
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