HawkSEM blog: 11 Steps to Create Quality Content

11 Steps to Create Quality Content Marketing

Follow these 11 steps to create quality content marketing that educates your audience and makes your brand an industry thought leader. ...

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digital-marketing-strategies

Digital Marketing Tactics to Lower SaaS CPA

Lowering your CPA is a broad-based task. PPC is just one tool available to help you accomplish this. As you’ll see, there are other digital marketing strategies that you can also leverage ...

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HawkSEM blog: 4 Scary PPC Problems (And How to Fix Them)

4 Scary PPC Problems (And How to Fix Them)

We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....

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HawkSEM blog: Paid Search Marketing for Higher Education: Advice from an SEM Agency

Paid Search Marketing for Higher Education: Advice...

Higher education SEM doesn’t need to be expensive. With a well-planned strategy, you can get immediate results and make back your investment ten-fold....

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These Clients Achieved Greatness — And You Can, ...

These HawkSEM clients have received significant funding or even IPOed — here's how digital marketing can help you follow in their footsteps....

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HawkSEM blog: How Working with an Agency Improves Your In-House Team

How a Marketing Agency Can Improve Your In-House T...

Read on to find out about the 7 main ways agencies and in-house marketing teams can come together to produce greater results than the sum of their parts....

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How to Get Higher ROI from Search Engine Marketing...

Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right trac...

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ppc-roi-the-simple

PPC ROI: A Simple Formula to Calculate Lead Value

By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....

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HawkSEM blog: 5 Ways Remarketing Can Benefit Your Business

5 Ways Remarketing Can Benefit Your Business

Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....

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HawkSEM blog: SMB Digital Marketing: 8 Tricks of the Trade

SMB Digital Marketing: 8 Tricks of the Trade

Keep these SMB digital marketing tips in mind to add some method to the madness, stay relevant in your industry, and beat competitors to come out on top....

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HawkSEM blog: 7 Success Secrets for Partnering with an SEO Agency

7 Success Secrets for Partnering with an SEO Agenc...

There’s no shortcut to good SEO, but the right agency can help you create a strategy that will have a lasting positive impact on your brand. Here, you’ll find: What questions to ask an S...

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HawkSEM blog: 10 Steps to a Successful ROI-Driven PPC Campaign

10 Steps to a Successful ROI-Driven PPC Campaign

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

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HawkSEM blog: Google Ads Tools

The 5 Newest Google Ads Tools: What You Need to Kn...

These 5 new Google Ads tools can remove a lot of the guesswork, jumpstart productivity, and help campaigns better address your business goals....

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HawkSEM blog: Marketing Agencies vs. Consultants

Digital Marketing Agency vs. Consultant: Which is ...

When looking to boost your digital marketing ROI, you’ll likely come across consultants and agencies. Here's how to tell which one is right for you....

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HawkSEM blog: SEO Best Practices

11 Best Practices for SEO in 2019

These SEO best practices will add value to your brand and show prospects, users, and the algorithm that your company is one that can be trusted....

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HawkSEM blog: PPC lead scoring

Why PPC Lead Scoring is Crucial to SEM Programs

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

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Missed the HubSpot 2019 Inbound Conference? See Ou...

HawkSEM attended the Inbound conference to learn about the latest marketing tools, tips, and trends, from LinkedIn ads to native advertising and more....

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amazon-advertising

Amazon Advertising 101: What You Need to Know

This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....

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how-to-boost-conversions

12 Key Ways to Boost Landing Page Conversions

From a consistent message to mobile-friendly design and a killer headline, keep these 11 tips in mind to ensure your landing pages are set up for success....

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five-cutting-edge

5 Cutting-Edge Digital Marketing Tactics

Digital marketing trends are leaning more towards personalized promotions featuring content and media, transforming digital marketing as we know it....

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Paid Search Marketing for Financial Services: 13 T...

PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....

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ten-tips-saas-companies

Paid Search Marketing for SaaS Companies: 10 Tips ...

As your SaaS company plans its marketing strategies, there are a few key areas to focus on to make your strategy more effective. ...

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how-to-choose-the-right-ppc

12 Steps to Selecting a New PPC Agency

Using a PPC agency can help you increase ROI and qualified conversions. Here are some tips to prepare and select the agency that fits your needs....

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HawkSEM Named a Top Enterprise SEO Company by Clut...

We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...

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new-heights-for-hawksem

New Heights for HawkSEM as a Leading PPC Agency

Results are everything to our team at HawkSEM, both in terms of the growth that we usher our clients toward and in terms of the personal progress that our entire team achieves. Through our f...

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hawksem-receives

HawkSEM Reviews 5 Star on Clutch.co!

We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...

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PPC Management – Increase ROI Year-Over-Year

How much are you spending on SEM every year? North American advertisers spent nearly $20 billion in 2012 alone. With that much money being thrown around, it’s important to focus on SEM and...

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5 Proven SEM Strategies to Reduce Cost Per Acquisi...

Your customer base is the proverbial goose that lays the golden eggs, in that you have to keep feeding new customers into it in order to maintain profits. Yet you’re probably already aware...

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seven-ways-to-overcome

The Challenge of Cost-Effective PPC

So you’ve finally made the commitment to go all-in on a full scale PPC campaign. That’s great, yet there’s just one problem: so have quite a few others. Competition for keywords drives...

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customer-acquisition

What Every B2B Company Needs to Know About Custome...

When looking at a big business from the outside as a small startup, large companies seem to have no worries when it comes to balancing the budget. It almost seems as if they have money to bu...

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HawkSEM blog: PPC lead scoring

Why PPC Lead Scoring is Crucial to SEM Programs

In marketing, as in sales, being able to save time wherever you can is a game-changer. Of course, there are multiple steps you have to take to see real results — from launching a marketing...

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proven-strategies-to-increase

Proven Strategies to Increase Organic Website Traf...

We all live in a world where we’ve become accustomed to instant gratification. “Wait” has become a four-letter word in the business world. When it comes to improving your organic web t...

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five-steps-to-increase

5 Steps to Increase ROI from PPC

Analyzing year over year PPC data is not as straightforward as many marketing managers think. You have to connect trends in sales and trends in PPC campaigns beyond the number of dollars spe...

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