hawksem: instagram ads

How to Build Successful Instagram Ads: 9 Expert Ti...

Paid social ads on Instagram can be an affordable way to see serious ROI — if you do it right. Here are 9 best practices to follow for killer Instagram ads....

Read More
hawksem: site architecture article

The Importance of Website Architecture for SEO

Website architecture is how your website’s structure can help users quickly find information and drive conversions — and it's key to good SEO....

Read More
hawksem: saas marketing agency

How to Choose a SaaS Marketing Agency

Partnering with a SaaS marketing agency can be a game-changer for your growing company. Here, we break down how to determine which one is right for you....

Read More
hawksem: ppc lead gen

PPC Marketing for Lead Generation: 5 Actionable Ti...

PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....

Read More
hawksem blog: serp features guide

SERP Features 101: What You Need to Know

Curious about how to break into SERP features like Google My Business, Featured Snippets, and Knowledge Graph? You've come to the right place....

Read More
hawksem blog: google ads updates 2020

6 Google Ads Updates & Tips to Know in 2020

From the latest algorithm updates to the changing SERP layout and everything in between, here's what you need to know about Google Ads in 2020....

Read More
hawksem: social media audit

9 Steps to Conduct a Social Media Audit

Let's walk through the steps it takes to conduct a proper social media audit — and learn why it could be the key to your campaign's success....

Read More
hawksem: Competitor Analysis for SEO

How to Conduct a Competitor Analysis for SEO

Conducting a competitor analysis for SEO can help you rank higher, increase traffic, and improve conversions. Here's how to do it right....

Read More
hawksem: sem specialist

9 Traits to Look for in an SEM Specialist

Know what to look for in an SEM specialist — and which questions you can ask to determine if they're the right for your digital marketing program....

Read More
hawksem: voice search blog

Voice Search, Language Trends & the Future of...

Voice search gains popularity as algorithm updates aim to better understand natural language. Here's what that means for the future of digital marketing....

Read More
hawksem blog: seo myths

Busting the Top 10 SEO Myths

From keyword stuffing to buying backlinks, here are some of the most common SEO myths we've come across — along with why they've been debunked....

Read More
HawkSEM: PPC expert article

5 Things Every PPC Marketing Expert Should Know

The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....

Read More
HawkSEM: new website seo - balloons

Your SEO Checklist for Launching a New Website

Whether you're relaunching or migrating your site, you don't want your new website SEO to start from scratch. Here's how to preserve the SEO you've built....

Read More
HawkSEM: PPC mistakes

7 Common PPC Mistakes — and How to Avoid Them

From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....

Read More
HawkSEM: digital marketing trends 2020

5 Cutting-Edge Digital Marketing Trends for 2020

Expand the reach of your business with the most effective digital marketing trends of 2020, resulting in a customized, innovative approach....

Read More
HawkSEM: E-commerce search ads

Get Started with E-Commerce Search Ads: 6 Tips

Wondering how to best leverage e-commerce search ads? Check out these actionable tips for using search engines to increase leads and boost ROI....

Read More
HawkSEM: Find the right SEM agency

5 Things to Look for in an SEM Agency

Finding the right SEM agency can lead to explosive business growth — or become a costly learning experience. Here's how to do it right....

Read More
HawkSEM: PPC audit

How to Conduct a PPC Audit – And Why You Sho...

Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....

Read More
hawksem - content marketing

The Ultimate Guide to Content Marketing

Here's what you need to know to create successful content marketing that adds value, educates your audience, and frames you as an industry thought leader....

Read More
customer-acquisition

Customer Acquisition Strategies B2B Brands Should ...

From focusing on ROI to tips for leveraging Google, these are the customer acquisition strategies B2B brands need to know....

Read More
HawkSEM: Best Practices to Boost Your SEO

15 Best Practices for SEO Success in 2020

These SEO best practices will add value to your brand and show prospects, users, and the algorithm that your company is one that can be trusted....

Read More
HawkSEM: Determine Which Paid Social Platform is Right for You

How to Determine the Right Paid Social Platform fo...

Social media can be a great way to grow your reach and boost sales — here's how you can you determine which paid social platform is right for your brand....

Read More
HawkSEM: PPC for SaaS Brands in 2020: 6 Tips

PPC for SaaS Brands in 2020: 6 Tips

Stumped on the rules, best practices, and proper methods when it comes to crafting PPC for SaaS brands in 2020? Here, we break it all down....

Read More

How to Find Your Quality Score – and Why It Matt...

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

Read More
HawSEM - 7 Traits Every PPC Manager Should Have

7 Traits Every PPC Manager Should Have

As with any partnership, it can take time to find the right person. Once you know what to look for in a PPC manager, you'll be equipped to spot a good fit....

Read More
Microsoft Advertising 101: What You Need to Know

Microsoft Advertising 101: What You Need to Know

Get the 411 on Microsoft Advertising, whether you’re interested in leveraging it for paid search or just want to know how it stacks up against Google....

Read More
SEO Content Strategy: A Step-by-Step Guide

The SEO Content Strategy You Need: A Step-by-Step ...

An SEO content strategy that engages users and addresses pain points can boost your brand authority and help lift you over your competitors....

Read More
hawksem - utm parameters

How UTM Parameters Benefit Marketing Campaigns

Adding UTM parameters to your URLs makes tracking easier, which makes analyzing data and improving your digital marketing campaigns easier as well....

Read More
HawkSEM: branded vs. non-branded keywords

Branded vs. Non-Branded Keywords in Digital Market...

We're breaking down the difference between branded and non-branded keywords, and how you can use them both to boost your digital marketing program....

Read More
hawksem: e-commerce ad platforms

Choosing the Right E-Commerce Ad Platforms: 6 Tips

Between Amazon, search engines, social media and more, here's how to determine which e-commerce ad platforms are right for your brand....

Read More
Using reviews and rating in ads can help your business gain trust and credibility with your target audience.

How to Use Ratings & Reviews in Google Ads

Using reviews and ratings in Google Ads can boost your credibility and make your brand stand out. Get the 411 on how to add review extensions to your Google Ads....

Read More
marketing agency problems

Marketing Agency Left You in the Dark? Here’s Wh...

Experiencing marketing agency problems? Find out what questions to ask, what to expect from them, the KPIs worth tracking, and more....

Read More
HawkSEM: Paid Search Marketing for Healthcare: Advice from an SEM Agency

Paid Search Marketing for Healthcare: Advice from ...

Paid search can be an effective marketing strategy component — here's how to leverage healthcare PPC to build brand recognition and boost conversions....

Read More
HawkSEM: The Best Google Display Network Ads for Lead Generation

The Best Google Display Network Ads for Lead Gener...

Whether you're a Google Display Network Ads pro or are just getting started, these are the tricks you need to know for the best possible lead gen....

Read More
HawkSEM - Paid Social 101: What You Need to Know

Paid Social Media Marketing: What You Need to Know

From audience targeting to which platform is right for your business, here's everything you need to know about paid social media marketing....

Read More
HawkSEM: Here’s Why Your Marketing Strategy Needs Brand Advertising Campaigns

Why You Need Brand Advertising Campaigns

Brand ad campaigns can benefit nearly any business. From protecting your brand to controlling the message surrounding it, here's what you need to know....

Read More
HawkSEM: 7 Digital Marketing Fails — And How to Avoid Them

7 Digital Marketing Fails

Even the most seasoned marketing pros can fall victim to these common missteps...

Read More
HawkSEM: 6 Must-Know Tips to Make Google Shopping Ads Work for You

6 Ways to Make Google Shopping Ads Work for You

Want to get ahead of the competition by knowing how to optimize your Google Shopping Ads campaign? Here's how....

Read More
HawkSEM: SEO Audit 101: What You Need to Know

SEO Audit: A Step-by-Step Guide

Conducting an SEO audit helps you improve your current strategy and gives you a framework to ensure you’re ranking as highly as possible on the SERP....

Read More
HawkSEM: The E-Commerce SEO Strategy Your Website Needs

The E-Commerce SEO Strategy Your Website Needs

Competition is stiff for e-commerce — these SEO strategies can help you rise through the ranks Here, you’ll find: The elements of a good e-commerce SEO strategy How to set up your site f...

Read More
HawkSEM: Why SEO Should Be Part of Your Marketing Strategy

Why SEO Should Be Part of Your Marketing Strategy

Here's everything you need to know about why good SEO matters — and how to get it....

Read More
HawkSEM: 20 Must-Know Digital Marketing Terms

20 Must-Know Digital Marketing Terms

From SEO to ROAS, we're laying out today's must-know digital marketing terms, along with definitions and examples of how to use them....

Read More
HawkSEM: 7 Tips for Successful Paid Social in 2020

7 Tips for Successful Paid Social in 2020

Whether your audience prefers LinkedIn or Instagram, take your paid social marketing to the next level in 2020 with these tactical tips and tricks. ...

Read More
HawkSEM: 8 Psychology Tips to Improve Your Digital Marketing

8 Psychology Tips to Improve Digital Marketing

Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....

Read More
HawkSEM: How Negative Keywords Benefit Your PPC Campaigns

How Negative Keywords Benefit Your PPC Campaigns

When it comes to PPC campaigns, leveraging negative keywords can be just as, if not more, important to eliminating window shoppers and bad leads....

Read More
HawkSEM: How to Successfully Perform a Site Migration

How to Perform a Site Migration

Migrating your site is a technical, multi-step process — and a misstep can result in broken links, a poor mobile experience, and loss of significant SEO you’ve worked hard to build....

Read More

What 2019’s Top Google Searches Mean for Markete...

From big-name brands to unexpected breakouts, a look at 2019’s biggest Google search trends Here, you’ll find: A look at the biggest Google search trends of 2019 The biggest lessons lear...

Read More

The CRO Benefits for Digital Marketing: A Primer

How to make conversion rate optimization (CRO) work hand in hand with your digital marketing efforts for strategies that lead to success Here, you’ll find: How to calculate conversion rate...

Read More

White Hat vs. Black Hat SEO Explained

What these terms mean, what actions fall under each category, and the big effects they can have on your site Here, you’ll find: Definitions for white hat and black hat search engine optimi...

Read More

6 Ways Digital Marketing Leads to Customer Acquisi...

Digital marketing can get you in front of potential customers, while the right strategy can get them to convert. Here, you’ll find: How search results affect customer acquisition The organ...

Read More

How to Create Quality E-Commerce Content

Having quality e-commerce content on your website is one of the most effective ways to improve your SEO rankings. Here, you’ll find: How content benefits e-commerce brands How to determine...

Read More

Increase Conversions with CRO-Focused Website Desi...

Sure, you’ve got an impressive, well-designed website — but is it set up to convert? Here, you’ll find: How site design plays into conversion rate optimization (CRO) Ideas for redu...

Read More

Facebook Ads: Which One is Right for You?

Facebook ads are a vital part of an engaging digital marketing strategy – if you know how to leverage them. With so many segments and tools, creating ads can get overwhelming fast. Here, y...

Read More

8 Ways to Make the Most of a Marketing Conference

Marketing conferences can be inspiring — and overwhelming. These conference tips will help ensure you’re making the most of your time. Here, you’ll find: Conference tips for networ...

Read More

How Quality Traffic Improves Conversions

Quality traffic means more conversions, more sales, and a better digital marketing strategy overall. Here, you’ll find: Tips for shifting to a quality-over-quantity mindset What metrics to...

Read More

14 Proven Ways to Grow Your Organic Traffic

And while it’s not entirely impossible to see dramatic increases in a relatively short amount of time, maintaining a steady traffic increase takes work....

Read More

PPC Marketing 101: What You Need to Know

Pay-per-click (PPC) ads are a highly effective tool for getting your business in front of the right people, at the right time. Here, you’ll find: What PPC marketing is How to properly mana...

Read More

Paid Search Marketing for Insurance Brokers: Advic...

Directory listings ensure prospects can find you, and good reviews can boost your reputation — but they don’t work like they once did. Here, you’ll learn: How paid search can benef...

Read More
HawkSEM: Best Practices to Boost Your SEO

8 Tactics to Improve Your SEO in the New Year

New year, new SEO goals — here’s how to ensure your strategy is primed to hit the ground running in 2020 Here, you’ll find: The biggest factors affecting your SEO Tips for setting meas...

Read More
(Image via Unsplash)

12 Marketing Conferences to Attend in 2020

From paid search to content and everything in between, these are the can’t-miss marketing conferences happening around the country Here, you’ll find: 12 innovative marketing conferences ...

Read More
HawkSEM blog: 9 Ways Digital Marketing Builds Brand Trust

9 Ways Digital Marketing Builds Brand Trust

How to build brand trust and loyalty with customers and prospects through authenticity Here, you’ll find: Why owning mistakes is key How to respond to positive and negative reviews Tips fo...

Read More
HawkSEM blog: 10 Ways to Take Holiday E-Commerce Sales to the Next Level

10 Ways to Take Holiday E-Commerce Sales to the Ne...

'Tis the season to discover new ways to spice up your ad campaign, increase traffic, and boost sales for the holidays. Joy to the e-commerce world!...

Read More
HawkSEM blog: 11 Steps to Create Quality Content

11 Steps to Create Quality Content Marketing

Follow these 11 steps to create quality content marketing that educates your audience and makes your brand an industry thought leader. ...

Read More
digital-marketing-strategies

Digital Marketing Tactics to Lower SaaS CPA

Lowering your CPA is a broad-based task. PPC is just one tool available to help you accomplish this. As you’ll see, there are other digital marketing strategies that you can also leverage ...

Read More
HawkSEM blog: 4 Scary PPC Problems (And How to Fix Them)

4 Scary PPC Problems (And How to Fix Them)

We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....

Read More
HawkSEM blog: Paid Search Marketing for Higher Education: Advice from an SEM Agency

Paid Search Marketing for Higher Education: Advice...

Higher education SEM doesn’t need to be expensive. With a well-planned strategy, you can get immediate results and make back your investment ten-fold....

Read More

These Clients Achieved Greatness — And You Can, ...

These HawkSEM clients have received significant funding or even IPOed — here's how digital marketing can help you follow in their footsteps....

Read More
HawkSEM blog: How Working with an Agency Improves Your In-House Team

How a Marketing Agency Can Improve Your In-House T...

Read on to find out about the 7 main ways agencies and in-house marketing teams can come together to produce greater results than the sum of their parts....

Read More

How to Get Higher ROI from Search Engine Marketing...

Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right trac...

Read More
ppc-roi-the-simple

PPC ROI: A Simple Formula to Calculate Lead Value

By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....

Read More
HawkSEM blog: 5 Ways Remarketing Can Benefit Your Business

5 Ways Remarketing Can Benefit Your Business

Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....

Read More
HawkSEM blog: SMB Digital Marketing: 8 Tricks of the Trade

SMB Digital Marketing: 8 Tricks of the Trade

Keep these SMB digital marketing tips in mind to add some method to the madness, stay relevant in your industry, and beat competitors to come out on top....

Read More
HawkSEM blog: 7 Success Secrets for Partnering with an SEO Agency

7 Success Secrets for Partnering with an SEO Agenc...

There’s no shortcut to good SEO, but the right agency can help you create a strategy that will have a lasting positive impact on your brand. Here, you’ll find: What questions to ask an S...

Read More
HawkSEM blog: 10 Steps to a Successful ROI-Driven PPC Campaign

10 Steps to a Successful ROI-Driven PPC Campaign

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

Read More
HawkSEM blog: Google Ads Tools

The 5 Newest Google Ads Tools: What You Need to Kn...

These 5 new Google Ads tools can remove a lot of the guesswork, jumpstart productivity, and help campaigns better address your business goals....

Read More
HawkSEM blog: Marketing Agencies vs. Consultants

Digital Marketing Agency vs. Consultant: Which is ...

When looking to boost your digital marketing ROI, you’ll likely come across consultants and agencies. Here's how to tell which one is right for you....

Read More
HawkSEM blog: PPC lead scoring

Why PPC Lead Scoring is Crucial to SEM Programs

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

Read More

Missed the HubSpot 2019 Inbound Conference? See Ou...

HawkSEM attended the Inbound conference to learn about the latest marketing tools, tips, and trends, from LinkedIn ads to native advertising and more....

Read More
amazon-advertising

Amazon Advertising 101: What You Need to Know

This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....

Read More
how-to-boost-conversions

12 Key Ways to Boost Landing Page Conversions

From a consistent message to mobile-friendly design and a killer headline, keep these 11 tips in mind to ensure your landing pages are set up for success....

Read More

PPC for Financial Services: Advice from an SEM Age...

PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....

Read More
how-to-choose-the-right-ppc

12 Steps to Selecting a New PPC Agency

Using a PPC agency can help you increase ROI and qualified conversions. Here are some tips to prepare and select the agency that fits your needs....

Read More
hawksem-named-a-top-enterprise

HawkSEM Named a Top Enterprise SEO Company by Clut...

We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...

Read More
new-heights-for-hawksem

New Heights for HawkSEM as a Leading PPC Agency

Results are everything to our team at HawkSEM, both in terms of the growth that we usher our clients toward and in terms of the personal progress that our entire team achieves. Through our f...

Read More
hawksem-receives

HawkSEM Reviews 5 Star on Clutch.co!

We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...

Read More

PPC Management – Increase ROI Year-Over-Year

How much are you spending on SEM every year? North American advertisers spent nearly $20 billion in 2012 alone. With that much money being thrown around, it’s important to focus on SEM and...

Read More

5 Proven SEM Strategies to Reduce Cost Per Acquisi...

Your customer base is the proverbial goose that lays the golden eggs, in that you have to keep feeding new customers into it in order to maintain profits. Yet you’re probably already aware...

Read More
seven-ways-to-overcome

The Challenge of Cost-Effective PPC

So you’ve finally made the commitment to go all-in on a full scale PPC campaign. That’s great, yet there’s just one problem: so have quite a few others. Competition for keywords drives...

Read More
five-steps-to-increase

5 Steps to Increase ROI from PPC

Analyzing year over year PPC data is not as straightforward as many marketing managers think. You have to connect trends in sales and trends in PPC campaigns beyond the number of dollars spe...

Read More
Load More