HawkSEM: 7 Digital Marketing Fails — And How to Avoid Them

7 Digital Marketing Fails — And How to Avoid The...

Even the most seasoned marketing pros can fall victim to these common missteps...

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HawkSEM: 6 Must-Know Tips to Make Google Shopping Ads Work for You

Make Google Shopping Ads Work for You: 6 Must-Know...

Want to get ahead of the competition by knowing how to optimize your Google Shopping Ads campaign? Here's how....

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HawkSEM: SEO Audit 101: What You Need to Know

SEO Audit: A Step-by-Step Guide

Conducting an SEO audit helps you improve your current strategy and gives you a framework to ensure you’re ranking as highly as possible on the SERP....

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HawkSEM: The E-Commerce SEO Strategy Your Website Needs

The E-Commerce SEO Strategy Your Website Needs

Competition is stiff for e-commerce — these SEO strategies can help you rise through the ranks Here, you’ll find: The elements of a good e-commerce SEO strategy How to set up your site f...

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HawkSEM: Why SEO Should Be Part of Your Marketing Strategy

Why SEO Should Be Part of Your Marketing Strategy

Here's everything you need to know about why good SEO matters — and how to get it....

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HawkSEM: 20 Must-Know Digital Marketing Terms

20 Must-Know Digital Marketing Terms

From SEO to ROAS, we're laying out today's must-know digital marketing terms, along with definitions and examples of how to use them....

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HawkSEM: 7 Tips for Successful Paid Social in 2020

7 Tips for Successful Paid Social in 2020

Whether your audience prefers LinkedIn or Instagram, take your paid social marketing to the next level in 2020 with these tactical tips and tricks. ...

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HawkSEM: 8 Psychology Tips to Improve Your Digital Marketing

8 Psychology Tips to Improve Your Digital Marketin...

Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....

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HawkSEM: How Negative Keywords Benefit Your PPC Campaigns

How Negative Keywords Benefit Your PPC Campaigns

When it comes to PPC campaigns, leveraging negative keywords can be just as, if not more, important to eliminating window shoppers and bad leads....

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HawkSEM: How to Successfully Perform a Site Migration

How to Perform a Site Migration

Migrating your site is a technical, multi-step process — and a misstep can result in broken links, a poor mobile experience, and loss of significant SEO you’ve worked hard to build....

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What 2019’s Top Google Searches Mean for Markete...

From big-name brands to unexpected breakouts, a look at 2019’s biggest Google search trends Here, you’ll find: A look at the biggest Google search trends of 2019 The biggest lessons lear...

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The CRO Benefits for Digital Marketing: A Primer

How to make conversion rate optimization (CRO) work hand in hand with your digital marketing efforts for strategies that lead to success Here, you’ll find: How to calculate conversion rate...

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White Hat vs. Black Hat SEO Explained

What these terms mean, what actions fall under each category, and the big effects they can have on your site Here, you’ll find: Definitions for white hat and black hat search engine optimi...

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6 Ways Digital Marketing Leads to Customer Acquisi...

Digital marketing can get you in front of potential customers, while the right strategy can get them to convert. Here, you’ll find: How search results affect customer acquisition The organ...

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How to Create Quality E-Commerce Content

Having quality e-commerce content on your website is one of the most effective ways to improve your SEO rankings. Here, you’ll find: How content benefits e-commerce brands How to determine...

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Increase Conversions with CRO-Focused Website Desi...

Sure, you’ve got an impressive, well-designed website — but is it set up to convert? Here, you’ll find: How site design plays into conversion rate optimization (CRO) Ideas for redu...

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Facebook Ads: Which One is Right for You?

Facebook ads are a vital part of an engaging digital marketing strategy – if you know how to leverage them. With so many segments and tools, creating ads can get overwhelming fast. Here, y...

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8 Ways to Make the Most of a Marketing Conference

Marketing conferences can be inspiring — and overwhelming. These conference tips will help ensure you’re making the most of your time. Here, you’ll find: Conference tips for networ...

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How Quality Traffic Improves Conversions

Quality traffic means more conversions, more sales, and a better digital marketing strategy overall. Here, you’ll find: Tips for shifting to a quality-over-quantity mindset What metrics to...

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14 Proven Ways to Grow Your Organic Traffic

And while it’s not entirely impossible to see dramatic increases in a relatively short amount of time, maintaining a steady traffic increase takes work....

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PPC Marketing 101: What You Need to Know

Pay-per-click (PPC) ads are a highly effective tool for getting your business in front of the right people, at the right time. Here, you’ll find: What PPC marketing is How to properly mana...

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Paid Search Marketing for Insurance Brokers: Advic...

Directory listings ensure prospects can find you, and good reviews can boost your reputation — but they don’t work like they once did. Here, you’ll learn: How paid search can benef...

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8 Tactics to Improve Your SEO in 2020

New year, new SEO goals — here’s how to ensure your strategy is primed to hit the ground running in 2020 Here, you’ll find: The biggest factors affecting your SEO Tips for setting meas...

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(Image via Unsplash)

12 Marketing Conferences to Attend in 2020

From paid search to content and everything in between, these are the can’t-miss marketing conferences happening around the country Here, you’ll find: 12 innovative marketing conferences ...

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HawkSEM blog: 9 Ways Digital Marketing Builds Brand Trust

9 Ways Digital Marketing Builds Brand Trust

How to build brand trust and loyalty with customers and prospects through authenticity Here, you’ll find: Why owning mistakes is key How to respond to positive and negative reviews Tips fo...

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HawkSEM blog: 10 Ways to Take Holiday E-Commerce Sales to the Next Level

10 Ways to Take Holiday E-Commerce Sales to the Ne...

'Tis the season to discover new ways to spice up your ad campaign, increase traffic, and boost sales for the holidays. Joy to the e-commerce world!...

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HawkSEM blog: 11 Steps to Create Quality Content

11 Steps to Create Quality Content Marketing

Follow these 11 steps to create quality content marketing that educates your audience and makes your brand an industry thought leader. ...

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Digital Marketing Tactics to Lower SaaS CPA

Lowering your CPA is a broad-based task. PPC is just one tool available to help you accomplish this. As you’ll see, there are other digital marketing strategies that you can also leverage ...

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HawkSEM blog: 4 Scary PPC Problems (And How to Fix Them)

4 Scary PPC Problems (And How to Fix Them)

We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....

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HawkSEM blog: Paid Search Marketing for Higher Education: Advice from an SEM Agency

Paid Search Marketing for Higher Education: Advice...

Higher education SEM doesn’t need to be expensive. With a well-planned strategy, you can get immediate results and make back your investment ten-fold....

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These Clients Achieved Greatness — And You Can, ...

These HawkSEM clients have received significant funding or even IPOed — here's how digital marketing can help you follow in their footsteps....

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HawkSEM blog: How Working with an Agency Improves Your In-House Team

How a Marketing Agency Can Improve Your In-House T...

Read on to find out about the 7 main ways agencies and in-house marketing teams can come together to produce greater results than the sum of their parts....

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How to Get Higher ROI from Search Engine Marketing...

Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right trac...

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ppc-roi-the-simple

PPC ROI: A Simple Formula to Calculate Lead Value

By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....

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HawkSEM blog: 5 Ways Remarketing Can Benefit Your Business

5 Ways Remarketing Can Benefit Your Business

Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....

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HawkSEM blog: SMB Digital Marketing: 8 Tricks of the Trade

SMB Digital Marketing: 8 Tricks of the Trade

Keep these SMB digital marketing tips in mind to add some method to the madness, stay relevant in your industry, and beat competitors to come out on top....

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HawkSEM blog: 7 Success Secrets for Partnering with an SEO Agency

7 Success Secrets for Partnering with an SEO Agenc...

There’s no shortcut to good SEO, but the right agency can help you create a strategy that will have a lasting positive impact on your brand. Here, you’ll find: What questions to ask an S...

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HawkSEM blog: 10 Steps to a Successful ROI-Driven PPC Campaign

10 Steps to a Successful ROI-Driven PPC Campaign

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

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HawkSEM blog: Google Ads Tools

The 5 Newest Google Ads Tools: What You Need to Kn...

These 5 new Google Ads tools can remove a lot of the guesswork, jumpstart productivity, and help campaigns better address your business goals....

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HawkSEM blog: Marketing Agencies vs. Consultants

Digital Marketing Agency vs. Consultant: Which is ...

When looking to boost your digital marketing ROI, you’ll likely come across consultants and agencies. Here's how to tell which one is right for you....

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HawkSEM blog: SEO Best Practices

11 Best Practices for SEO in 2019

These SEO best practices will add value to your brand and show prospects, users, and the algorithm that your company is one that can be trusted....

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HawkSEM blog: PPC lead scoring

Why PPC Lead Scoring is Crucial to SEM Programs

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

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Missed the HubSpot 2019 Inbound Conference? See Ou...

HawkSEM attended the Inbound conference to learn about the latest marketing tools, tips, and trends, from LinkedIn ads to native advertising and more....

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Amazon Advertising 101: What You Need to Know

This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....

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12 Key Ways to Boost Landing Page Conversions

From a consistent message to mobile-friendly design and a killer headline, keep these 11 tips in mind to ensure your landing pages are set up for success....

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5 Cutting-Edge Digital Marketing Tactics

Digital marketing trends are leaning more towards personalized promotions featuring content and media, transforming digital marketing as we know it....

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PPC for Financial Services: 13 Tips from an SEM Ag...

PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....

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Paid Search Marketing for SaaS Companies: 10 Tips ...

As your SaaS company plans its marketing strategies, there are a few key areas to focus on to make your strategy more effective. ...

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12 Steps to Selecting a New PPC Agency

Using a PPC agency can help you increase ROI and qualified conversions. Here are some tips to prepare and select the agency that fits your needs....

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HawkSEM Named a Top Enterprise SEO Company by Clut...

We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...

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New Heights for HawkSEM as a Leading PPC Agency

Results are everything to our team at HawkSEM, both in terms of the growth that we usher our clients toward and in terms of the personal progress that our entire team achieves. Through our f...

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HawkSEM Reviews 5 Star on Clutch.co!

We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...

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PPC Management – Increase ROI Year-Over-Year

How much are you spending on SEM every year? North American advertisers spent nearly $20 billion in 2012 alone. With that much money being thrown around, it’s important to focus on SEM and...

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5 Proven SEM Strategies to Reduce Cost Per Acquisi...

Your customer base is the proverbial goose that lays the golden eggs, in that you have to keep feeding new customers into it in order to maintain profits. Yet you’re probably already aware...

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The Challenge of Cost-Effective PPC

So you’ve finally made the commitment to go all-in on a full scale PPC campaign. That’s great, yet there’s just one problem: so have quite a few others. Competition for keywords drives...

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customer-acquisition

What Every B2B Company Needs to Know About Custome...

When looking at a big business from the outside as a small startup, large companies seem to have no worries when it comes to balancing the budget. It almost seems as if they have money to bu...

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HawkSEM blog: PPC lead scoring

Why PPC Lead Scoring is Crucial to SEM Programs

In marketing, as in sales, being able to save time wherever you can is a game-changer. Of course, there are multiple steps you have to take to see real results — from launching a marketing...

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5 Steps to Increase ROI from PPC

Analyzing year over year PPC data is not as straightforward as many marketing managers think. You have to connect trends in sales and trends in PPC campaigns beyond the number of dollars spe...

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