9 Ways Marketing Psychology Can Boost Your Strateg...
Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....
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4 SEO Strategies for SaaS Brands
In the software world, goals change quickly. Luckily, these SaaS SEO strategies can help you increase awareness and stand out from your competitors....
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How Negative Keywords Benefit Your PPC Campaigns
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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How to Get Started with PPC for Schools
Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....
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How to Create Your Ideal Client Persona
Your ideal client persona is the audience you most want to attract to your brand. These are the steps to defining your ICP, and why it's worth your time....
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4 Steps to Create Effective Retargeting Ads
Retargeting ads can be highly effective way to turn window shoppers into leads. Here's how to create successful campaigns that speak to them....
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6 Tips for Successful Twitter Ads in 2021
Is your target audience on Twitter? Then you should be, too! Here's how to craft Twitter ads that are eye-catching, effective, and successful....
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What Your SEM Campaign Needs to Succeed in 2021
Search engine marketing is a fast-evolving field. Here are the key elements your SEM campaign needs to succeed in 2021 and beyond....
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What 2020’s Google Search Trends Mean for Market...
As 2020 draws to a close, let’s briefly look back at what the year's top search trends mean for digital marketing in 2021 and beyond....
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Facebook Ads: Which One is Right for You?
Facebook Ads can be a vital part of an engaging digital marketing strategy. Here, you’ll find: How to choose the best objective for your Facebook ads The best FB ads format for reaching ...
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Landing Pages: The Ultimate Guide
Effective landing pages are key tools to have in your digital marketing arsenal. From optimization ideas to design advice, here's what you need to know....
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The 411 on Google Analytics 4
Launched in October 2020, Google Analytics 4 promises more AI insights, cross-device user tracking, enhanced data control and more....
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Increase Lead Gen with the Google Display Network
Whether you're a Google Display Network Ads pro or just getting started, these are the tricks you need to know for the best possible lead gen....
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Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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The Latest PPC Management Stats to Know
Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....
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11 Best Practices for SEO Success in 2021
These SEO best practices will add value to your brand and show prospects, users, and the algorithm that your company is one that can be trusted....
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7 Common Landing Page Mistakes to Avoid
Landing pages can be game-changers when it comes to your conversion rate. Make sure you're not falling for any of these common landing page mistakes....
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6 Steps to Create an Annual Marketing Report
Believe it or not, we're almost at the end of 2020. If you need to create an annual marketing report but aren't sure where to begin, let us be your guide....
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Paid Search Marketing for Healthcare: Advice from ...
Marketers experienced in the healthcare space know that it can be finicky — even where there’s not a pandemic....
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Do Your Google Display Campaigns Suck? Here’...
If your Google Display ads aren't bringing you the ROI you want, one of these reasons could be to blame....
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Google Ads vs. LinkedIn Ads for B2C & B2B Com...
Whether you already use LinkedIn Ads and Google Ads or are curious about which one is right for your brand, let’s dig into the pros and cons of each....
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How Lead Scoring Benefits Your SEM Program
Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....
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Don’t Fall for These 6 Marketing Email Mista...
Emails not getting the open rates you want? You could be falling prey to these common email marketing gaffs. Here, we break down what they are and how you can avoid them....
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Marketing Agencies vs. Consultants: Which is Right...
When looking to boost your digital marketing ROI, you’ll likely come across consultants and agencies. Here's how to determine which one is right for you....
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Why Video Marketing Belongs in Your 2021 Strategy
Here, we're highlighting the latest statistics and data surrounding video marketing, and tips to make it work for your brand in 2021....
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How Call Tracking Enhances Your Digital Marketing
Not tracking calls? You could be missing a key element in your conversion tracking -- here's how to connect call tracking to your ads, and why you should....
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Search Engine Algorithms: What You Need to Know
Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....
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PPC ROI: A Simple Formula to Calculate Lead Value
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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How to Avoid These 8 Common SEO Mistakes
SEO can be a game-changer for your business -- if you do it right. Here are the common SEO mistakes we see brands make, and how you can avoid them....
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4 Scary PPC Problems (And How to Fix Them)
We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....
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8 Must-Haves for an SEO-Friendly Blog
Want your blog to rank and be read by as many people as possible? Proper SEO is key. Here's what you need to know to craft an SEO-friendly blog post....
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How to Get Higher ROI from Search Engine Marketing
Got an established SEM campaign that brings in moderate results? It's time to take your program to the next level. Here's how to get on the right track....
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Busting the Top 8 PPC Myths
Don't fall for these common PPC myths when it comes to your paid search efforts -- here's the truth behind the misconceptions....
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These Clients Achieved Greatness — And You Can, ...
These HawkSEM clients have received significant funding or even IPOed — here's how digital marketing can help you follow in their footsteps....
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The Downsides of Automated Marketing
It's easy to see the appeal of automated marketing. But these methods just can't compare to hands-on, personalized attention to your marketing program. ...
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The State of E-Commerce Marketing
From building your merchant accounts to optimizing your ads, here's everything you need to know about e-commerce marketing....
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9 Things Every SEO-Friendly Website Should Have
From a sitemap and title tags to easy navigation and proper site architecture, here are the elements every SEO-friendly website should have....
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Paid Search Marketing for Higher Education: Advice...
Higher education digital marketing often aims to achieve high ROI, increase enrollment, and beat competitors. Here's how to paid search makes it possible....
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5 Marketing Tips & Tools for the Best Holiday...
This is no ordinary holiday season, so why stick to ordinary ads? These marketing tools and expert tips can help you craft your best-ever holiday ads....
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Keyword Research 101: What Marketers Need to Know
Keywords are the backbone of any digital marketing program. Here's how to conduct effective keyword research to boost your PPC, SEO and more....
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9 Tried and True Marketing Email Design Tips
Whether you're launching a campaign or want to give your newsletter a refresh, here are the email design tips that'll help you get opens, clicks, and more....
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5 Ways Remarketing Can Benefit Your Business
Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....
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Promoted Posts vs. Paid Social Ads
Do you know the difference between promoted social posts and paid social ads? Find out how they compare and get tips to determine which is right for you....
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Technical SEO & Why it Matters
There's more to SEO than keywords, meta tags, and quality content. Here's how technical SEO can help search engines crawl your site more effectively. ...
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How Paid Search and SEO Can Work Together
Paid search and SEO are key to a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....
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9 Benefits of Working with a Full-Service Marketin...
Here are the ways a full-service agency can benefit your digital marketing program through improved communication, budget, management, and more....
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8 Success Strategies for Franchise Digital Marketi...
These best practices will help you craft a solid franchise digital marketing strategy that's cohesive, competitive, and poised for maximum growth....
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B2B Paid Social Media Strategies You Need to Know
Not exploring social media ads could mean missing out on clicks, leads, and conversions. These are the B2B paid social media strategies you need to succeed....
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How to Conduct a Competitor Analysis for PPC
Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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PPC for Financial Services: Advice from an SEM Age...
PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....
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7 Marketing Reporting Problems (And How to Fix The...
From double-counting conversions to improper setup, these are the most common marketing reporting errors we see -- and how to avoid them....
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How to Make Sure Your Site is Mobile-Friendly
Google plans to fully launch mobile-first indexing in March 2021. Here's how to make sure your site is mobile friendly so you don't get left behind....
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What Are Core Web Vitals? Here’s What to Know
Google has announced a new ranking factor slated for 2021: Core Web Vitals. Find out what it means, why it matters, and how it can affect your SEO....
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12 E-Commerce Tips for the 2020 Holiday Season
E-commerce is going to play an even larger role in holiday shopping this year because of the pandemic — here's what e-commerce marketers can do to compete....
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9 Content Marketing Mistakes (and How to Avoid The...
Content marketing can be a game-changer for your brand... if done right. Here are the common missteps to avoid, from thin content to improper targeting....
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7 Ways to Create an Inclusive Marketing Strategy
Now more than ever, it's important that your marketing ads appeal to all facets of your target audience. Here's how to make sure your message is inclusive....
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The 5 Google Ads Shortcuts You Need to Know
When you're managing Google Ads campaigns, any time saved is valuable. These Google Ads shortcuts will help you save some serious time and effort....
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12 Tricks to Effective SMB Digital Marketing
Keep these SMB digital marketing tips in mind to add some method to the madness, stay relevant in your industry, and beat competitors to come out on top....
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7 Steps to Conduct a Content Audit
A content audit helps ensure that what you're publishing is accurate, high quality, and relevant to your audience. Here's how to conduct one for your brand....
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9 Effective Ways to Use Customer Reviews in Market...
Customer reviews can boost brand loyalty, credibility, and authenticity. Here are some effective ways to leverage reviews in your marketing initiatives....
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7 Steps to Create Successful Ads for Bing
You're a pro at making your Google ads stand out. But what about Bing? This search engine can bring you serious success if leveraged right — here's how....
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The 5 Newest Google Ads Tools: What You Need to Kn...
These 5 new Google Ads tools can enhance your targeting, make editing ads easier while on the go, and help campaigns better address your business goals....
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The Evolution of Google Shopping
As Google Shopping celebrates its 18th birthday, the founders are giving vendors a nice gift: welcoming unpaid organic listings back to search results. Here you’ll learn: The 411 on ne...
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How Google Updates (and Rollbacks) Can Impact Your...
In May 2020, Google launched a new update — then conducted rollbacks after issues arose. Here's how these updates can affect your SEO performance....
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How to Optimize Your Google My Business Page
In an uncertain business climate, setting up your Google My Business page properly and thoroughly is important. Here's how do to it right. ...
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Direct Response Marketing: What You Should Know
Unlike other marketing types, direct response marketing can offer immediate results if done properly. Here's what you need to know....
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5 Steps to Create More Successful Pinterest Ads
Interested in Pinterest Ads? Here's what you need to know to create successful campaigns on this social media platform. ...
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How Google Ad Grants Can Benefit Nonprofit Paid Se...
When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....
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Amazon Advertising 101: What You Need to Know
This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....
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8 Proven Tips for Successful Display Ads in 2020
These expert insights will help ensure you're leveraging all of the latest and greatest tactics to make your display ads stand out in 2020....
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How to Determine KPIs for Your PPC Program
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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How to Create More Successful YouTube Ads
YouTube ads can be a game-changing digital marketing tool. Here are some ways you can make sure yours are set up to succeed....
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Success Secrets for Picking a PPC Service Agency
Partnering with an agency for your PPC service can get you more visibility in search results, boost your ROI, and more. Here’s what to expect from the partnership. Here, you’ll find:...
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Paid Search Marketing for Real Estate: Advice from...
Real estate paid search marketing can help you achieve high ROI, attract clients, and beat your competition. Here's how to do it right. ...
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Proven Strategies for Successful LinkedIn Ads in 2...
From InMail messages to targeting the right audience and everything in between, here's what you need to know to create effective LinkedIn Ads in 2020. ...
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Customer Lifetime Value: What You Need to Know
Customer lifetime value (CLV) is one of the most important metrics to measure. Here's what it means, why it matters, and how to calculate it for yourself....
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6 PPC Optimization Strategies for 2020
Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the top PPC optimization strategies for 2020....
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7 Success Secrets for Partnering with an SEO Agenc...
Partnering with an SEO agency can get you more visibility in search results, boost your credibility, and more. Here's what to expect from the partnership....
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Paid Search Marketing for Banks: Advice from An SE...
When it comes to paid search for banks, these strategies can help you achieve high ROI, increase your clients, beat the competition, and more....
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Top 7 Website Design Trends of 2020
With millions of websites online, you can't just lean on templates to beat competitors. Let these website design trends inspire you to make yours stand out....
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8 Things Every Google Ads Expert Should Know
Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....
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12 Key Ways to Boost Landing Page Conversions
From a consistent message to mobile-friendly design, keep these tips in mind to ensure you're getting the landing page conversions you deserve....
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Digital Marketing for Startups: Advice from an SEM...
For startups, strategies change often. The same goes for digital marketing. These SEM agency tips can help you navigate digital marketing for startups....
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9 Cutting-Edge Tactics to Boost Your Email Open Ra...
Sending out stellar email marketing that no one is seeing? Here's how to boost your open rate to get the clicks you deserve....
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6 Ways to Approach Marketing with Empathy in Mind
Marketing with empathy is more important than ever. But what are the most effective — and authentic — ways to do it? Here's how to market with empathy....
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Marketing a Virtual Conference Event: 5 Tips
A virtual conference can offer just as much value as an in-person event — here’s how to ensure your marketing conveys that message. Here, you’ll find: What message you need to shar...
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How to Conduct a Google Ads Audit
Here, we break down how to conduct a proper Google Ads audit, how often to audit your account, and why it's worth your time....
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PPC Tricks Every E-Commerce Business Should Know
Get the latest tips and tricks that'll take your e-commerce PPC ads to the next level, from proper product feeds to remarketing and everything in between....
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Paid Search Marketing for SaaS Brands: 10 Tips
As your SaaS company plans its marketing strategies, these key areas will make your paid search ads more effective. ...
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How to Build Successful Instagram Ads: 9 Expert Ti...
Paid social ads on Instagram can be an affordable way to see serious ROI — if you do it right. Here are 9 best practices to follow for killer Instagram ads....
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The Importance of Website Architecture for SEO
Website architecture is how your website’s structure can help users quickly find information and drive conversions — and it's key to good SEO....
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How to Choose a SaaS Marketing Agency
Partnering with a SaaS marketing agency can be a game-changer for your growing company. Here, we break down how to determine which one is right for you....
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PPC Marketing for Lead Generation: 5 Actionable Ti...
PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....
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SERP Features 101: What You Need to Know
Curious about how to break into SERP features like Google My Business, Featured Snippets, and Knowledge Graph? You've come to the right place....
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6 Google Ads Updates & Tips to Know in 2020
From the latest algorithm updates to the changing SERP layout and everything in between, here's what you need to know about Google Ads in 2020....
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9 Steps to Conduct a Social Media Audit
Let's walk through the steps it takes to conduct a proper social media audit — and learn why it could be the key to your campaign's success....
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How to Conduct a Competitor Analysis for SEO
Conducting a competitor analysis for SEO can help you rank higher, increase traffic, and improve conversions. Here's how to do it right....
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9 Traits to Look for in an SEM Specialist
Know what to look for in an SEM specialist — and which questions you can ask to determine if they're the right for your digital marketing program....
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Voice Search, Language Trends & the Future of...
Voice search gains popularity as algorithm updates aim to better understand natural language. Here's what that means for the future of digital marketing....
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Busting the Top 10 SEO Myths
From keyword stuffing to buying backlinks, here are some of the most common SEO myths we've come across — along with why they've been debunked....
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5 Things Every PPC Marketing Expert Should Know
The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....
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Your SEO Checklist for Launching a New Website
Whether you're relaunching or migrating your site, you don't want your new website SEO to start from scratch. Here's how to preserve the SEO you've built....
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7 Common PPC Mistakes — and How to Avoid Them
From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....
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5 Cutting-Edge Digital Marketing Trends for 2020
Expand the reach of your business with the most effective digital marketing trends of 2020, resulting in a customized, innovative approach....
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Get Started with E-Commerce Search Ads: 6 Tips
Wondering how to best leverage e-commerce search ads? Check out these actionable tips for using search engines to increase leads and boost ROI....
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5 Things to Look for in an SEM Agency
Finding the right SEM agency can lead to explosive business growth — or become a costly learning experience. Here's how to do it right....
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How to Conduct a PPC Audit – And Why You Sho...
Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....
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The Ultimate Guide to Content Marketing
Here's what you need to know to create successful content marketing that adds value, educates your audience, and frames you as an industry thought leader....
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Customer Acquisition Strategies B2B Brands Should ...
From focusing on ROI to tips for leveraging Google, these are the customer acquisition strategies B2B brands need to know....
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How to Determine the Right Paid Social Platform fo...
Social media can be a great way to grow your reach and boost sales — here's how you can you determine which paid social platform is right for your brand....
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13 PPC Marketing Tips for SaaS Brands
Stumped on the rules, best practices, and proper methods when it comes to crafting PPC for SaaS brands in 2020? Here, we break it all down....
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How to Find Your Quality Score – and Why It Matt...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
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7 Traits Every PPC Manager Should Have
As with any partnership, it can take time to find the right person. Once you know what to look for in a PPC manager, you'll be equipped to spot a good fit....
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Microsoft Advertising 101: What You Need to Know
Get the 411 on Microsoft Advertising, whether you’re interested in leveraging it for paid search or just want to know how it stacks up against Google....
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The SEO Content Strategy You Need: A Step-by-Step ...
An SEO content strategy that engages users and addresses pain points can boost your brand authority and help lift you over your competitors....
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How UTM Parameters Benefit Marketing Campaigns
Adding UTM parameters to your URLs makes tracking easier, which makes analyzing data and improving your digital marketing campaigns easier as well....
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Choosing the Right E-Commerce Ad Platforms: 6 Tips
Between Amazon, search engines, social media and more, here's how to determine which e-commerce ad platforms are right for your brand....
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Marketing Agency Left You in the Dark? Here’s Wh...
Experiencing marketing agency problems? Find out what questions to ask, what to expect from them, the KPIs worth tracking, and more....
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Paid Social Media Marketing: What You Need to Know
From audience targeting to which platform is right for your business, here's everything you need to know about paid social media marketing....
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Why You Need Brand Advertising Campaigns
Brand ad campaigns can benefit nearly any business. From protecting your brand to controlling the message surrounding it, here's what you need to know....
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7 Digital Marketing Fails
Even the most seasoned marketing pros can fall victim to these common missteps...
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6 Ways to Make Google Shopping Ads Work for You
Want to get ahead of the competition by knowing how to optimize your Google Shopping Ads campaign? Here's how....
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SEO Audit: A Step-by-Step Guide
Conducting an SEO audit helps you improve your current strategy and gives you a framework to ensure you’re ranking as highly as possible on the SERP....
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The E-Commerce SEO Strategy Your Website Needs
Competition is stiff for e-commerce — these SEO strategies can help you rise through the ranks Here, you’ll find: The elements of a good e-commerce SEO strategy How to set up your site f...
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Why SEO Should Be Part of Your Marketing Strategy
Here's everything you need to know about why good SEO matters — and how to get it....
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20 Must-Know Digital Marketing Terms
From SEO to ROAS, we're laying out today's must-know digital marketing terms, along with definitions and examples of how to use them....
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7 Tips for Successful Paid Social in 2020
Whether your audience prefers LinkedIn or Instagram, take your paid social marketing to the next level in 2020 with these tactical tips and tricks. ...
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The CRO Benefits for Digital Marketing: A Primer
How to make conversion rate optimization (CRO) work hand in hand with your digital marketing efforts for strategies that lead to success Here, you’ll find: How to calculate conversion rate...
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White Hat vs. Black Hat SEO Explained
What these terms mean, what actions fall under each category, and the big effects they can have on your site Here, you’ll find: Definitions for white hat and black hat search engine optimi...
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6 Ways Digital Marketing Leads to Customer Acquisi...
Digital marketing can get you in front of potential customers, while the right strategy can get them to convert. Here, you’ll find: How search results affect customer acquisition The organ...
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How to Create Quality E-Commerce Content
Having quality e-commerce content on your website is one of the most effective ways to improve your SEO rankings. Here, you’ll find: How content benefits e-commerce brands How to determine...
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Increase Conversions with CRO-Focused Website Desi...
Sure, you’ve got an impressive, well-designed website — but is it set up to convert? Here, you’ll find: How site design plays into conversion rate optimization (CRO) Ideas for redu...
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8 Ways to Make the Most of a Marketing Conference
Marketing conferences can be inspiring — and overwhelming. These conference tips will help ensure you’re making the most of your time. Here, you’ll find: Conference tips for networ...
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How Quality Traffic Improves Conversions
Quality traffic means more conversions, more sales, and a better digital marketing strategy overall. Here, you’ll find: Tips for shifting to a quality-over-quantity mindset What metrics to...
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14 Proven Ways to Grow Your Organic Traffic
And while it’s not entirely impossible to see dramatic increases in a relatively short amount of time, maintaining a steady traffic increase takes work....
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PPC Marketing 101: What You Need to Know
Here's everything you need to know about PPC marketing and management, from the latest stats to all the components of a successful PPC ad and more....
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Paid Search Marketing for Insurance Brokers: Advic...
Directory listings ensure prospects can find you, and good reviews can boost your reputation — but they don’t work like they once did. Here, you’ll learn: How paid search can benef...
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12 Marketing Conferences to Attend in 2020
From paid search to content and everything in between, these are the can’t-miss marketing conferences happening around the country Here, you’ll find: 12 innovative marketing conferences ...
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9 Ways Digital Marketing Builds Brand Trust
How to build brand trust and loyalty with customers and prospects through authenticity Here, you’ll find: Why owning mistakes is key How to respond to positive and negative reviews Tips fo...
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11 Steps to Create Quality Content Marketing
Follow these 11 steps to create quality content marketing that educates your audience and makes your brand an industry thought leader. ...
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Digital Marketing Tactics to Lower SaaS CPA
Lowering your CPA is a broad-based task. PPC is just one tool available to help you accomplish this. As you’ll see, there are other digital marketing strategies that you can also leverage ...
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How a Marketing Agency Can Improve Your In-House T...
Read on to find out about the 7 main ways agencies and in-house marketing teams can come together to produce greater results than the sum of their parts....
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10 Steps to a Successful ROI-Driven PPC Campaign
ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....
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Missed the HubSpot 2019 Inbound Conference? See Ou...
HawkSEM attended the Inbound conference to learn about the latest marketing tools, tips, and trends, from LinkedIn ads to native advertising and more....
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13 Steps to Selecting a PPC Service Agency
Using a PPC service agency can help you increase ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....
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HawkSEM Named a Top Enterprise SEO Company by Clut...
We’re always thinking about ways to improve. Recently, we joined Clutch, a B2B ratings and reviews platform. Clutch uses data, qualitative insights, and client reviews to evaluate the comp...
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