We’re a Top Tier Team According to Google Partners

98% Client Retention Rate

Best Places to Work

Voted Best Places to Work

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We manage over $80M+ in ad spend

What do PPC services include?

Our full suite of PPC services includes everything you need to drive growth, from a detailed audit to fresh landing pages, campaign buildouts, strategy, and execution. We take a hands-on approach to PPC management, which means we’ll be with you each step of the way. Here is a breakdown of all the included services:

Check and Audit

PPC audit of current campaigns

You can’t know where you’re going without knowing where you’ve been. If you’ve already been running PPC ads and have a plan in place, your PPC management agency may want to conduct an audit to get an in-depth, clear picture of where your current initiatives stand. This is also a great time to align with our team about your overall digital marketing plans and business objectives.

Competitive analysis & market research

While our primary focus is creating a winning program tailored to your unique business needs, we also have a keen interest in what your competitors are doing and your industry’s current landscape looks like. That means auditing direct and indirect competitors, keeping up with Google Trends, and other insights.

Conversion & goal tracking review

You may think you have your PPC account set up and tracking properly, but working with hundreds of clients over the years has taught us that conversion and tracking errors are more common than you might think. That’s why we take the time to audit all conversion points to ensure all goals are being tracked properly – including forms, calls, emails, and appointments.

Identifying key opportunities & platforms

The opportunities and platforms you leverage as part of your PPC program will depend on your program’s scope and the agreement you’ve made with your PPC partner. Whether that means PPC only or other avenues like Display, Shopping campaigns, and the like. Once these parameters are put in place, we can work with you to pinpoint your biggest areas of opportunity and even identify some potential quick wins.

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Campaign buildouts, strategy & execution

Consider this PPC deliverable stage the building blocks that will help you reach those goals you’ve solidified and set. It involves building an advertising strategy that takes factors like budget, bid type, optimization objective, and creative recommendations into account. It may also include projections about what can be accomplished with the current budget.

Keyword research & development

Launching PPC ads without doing proper keyword research? Yikes. This deliverable is one of the most crucial because of how it informs everything from your ad copy to the targeting parameters you put in place. Along with the audit mentioned above, keyword research and development help you find new opportunities for targeting based on your ideal client personas, company goals, and your product or service selling points.

Audience, ad copy & creative buildout

Once your ideal client personas have been fleshed out, the next step is to create these custom audiences so you’re targeting strategically rather than creating generic ad campaigns that are less likely to resonate. From there, you can create an ads management plan and brainstorm better ad copy that speaks to these audiences using the keywords identified previously within the overarching strategy.

A/B testing and landing pages

Testing, testing, 1-2-3. Testing is a key factor when optimizing your campaigns – leave the “set it and forget it” mindset to your competitors. Meanwhile, you can test headlines, ad copy, landing page design, imagery, and more, then see what your audience responds to best. This is also the time to start updating or building out custom landing pages for paid, conversion rate-focused campaigns. Heatmapping is a great resource for this stage of the process, since it helps pinpoint areas of improvement on your landing pages.

Custom Reporting

Having customized reports on your PPC campaign’s progress not only keep everyone on the same page, but it’s helpful to bring your company’s C-Suit level when they ask about how things are progressing. The reports we build will depend on your desired key performance indicators (KPIs), applicable customer relationship management (CRM) tool data, and any other valuable insights.

Full List of PPC Deliverables:

  • Initial Audit of Marketing Plans & Business Objectives
  • Campaign Strategy & Execution
  • Campaign Restructuring & Build Outs
  • Competitor Analysis & Industry Research
  • Keyword Research & Development
  • Remarketing for Display & Search
  • Ad Copy Creation & A/B Testing
  • Conversion & ROI Tracking Setup
  • Sale, Lead, & Google Call Tracking
  • Access to Exclusive Google Ads Beta Opportunities
  • Geo-targeting, Dayparting, & Device Analysis
  • Demographic Analysis (age, gender, household income)
  • Extension Implementation
  • Bid Management
  • Search Terms report & Negative Keyword Management
  • Trend Analysis & Relative Market Share Research
  • Display & YouTube Campaigns
  • Static Image Assets for Display
  • Custom Reporting

How much do PPC services cost?

While specific needs and PPC goals may be different for each business, here are a few general pricing guidelines:


For local businesses looking to dominate their geo


Full-service PPC management


Larger brands who need more resources

Here are a few things we consider when determining costs:

  • Business goals
  • Speed (desired time to goal)
  • Competition
  • Account size
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No Contracts

We don’t believe in locking you into a contract. We believe that earning your trust should be based on great results and a great relationship.

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Detailed Plan Before Working Together

Our team will be more than happy to do a free audit of your existing digital footprint and provide a detailed plan of what to expect even before we start working together.

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No Setup Fees

While other agencies charge upfront or set up fees, we don’t do that here at HawkSEM.

Timeline: How long it takes to see results

Typically, our PPC services start to show initial results in 2-3 months. We’ve been around long enough to know: digital marketing strategies that win are a marathon, not a sprint. We believe in an intelligent, measured action plan set up to stand the test of time.

Core phase (0-3 months):

This is when we research, create benchmarks, identify low-hanging fruit (those “quick wins”), and build the foundation.

Amplification phase (4-8 months):

From there, we create predictability, conduct any necessary pruning and optimizing, and determine how to defend — and boost — your position in the marketplace.

Domination phase (9-12 months):

Finally, we focus on market leadership, expansion, and scaling through increased impression share and more.

Who We Help

For more than a decade, we’ve helped hundreds of clients across all kinds of industries achieve and exceed their marketing goals. We’re proud that our customer roster includes a wide variety of business sizes, products, and niches. Here’s a sampling:
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The HawkSEM Difference

At HawkSEM, every member of our team is an experienced digital marketer who’s well-versed in the industry.

As a result, each client gets a dedicated team of professionals consisting of a senior-level strategist, account manager, and client success manager with intimate knowledge of your particular business needs. We also offer design and development services for those who may not have an in-house professional.

We stand out for a few other reasons, too:


Our proprietary marketing technology, allows us to build robust reporting dashboards to continually optimize your PPC campaigns, reach the right audience, and deliver actionable insights.

HawkSEM is a Proud Google Partner

This means that Google has consistently recognized us as being in the top tier of participating companies each year based on factors such as annual ad spend, product diversification, and client growth. Along with this, we are also a Microsoft Advertising Partner, and Meta Business Partner

Our Expertise

We hold Hawks to high standards. That’s why our team includes only senior-level talent. Our combined decades of experience span a wide variety of industries, methodologies, and platforms, so you get the best of the best.

Contracts? Nope

With HawkSEM, we offer transparent pricing, zero-hassle flat fees, and month-to-month services. There’s never any obligation to continue if you are unhappy with your campaign performance (although, we think you’ll be pretty happy.

Free Consultation

When it comes down to it, our mission is to significantly improve your digital marketing results. We offer a full range of PPC and SEM services run by top-notch professionals who are focused on data-driven optimization and delivering awesome results. Interested? Let’s chat.

Results From Our PPC Services

DirecTV Logo

7x increased conversions

Nike Logo

Doubled ecommerce conversion rates

Microsoft Logo

30% increase in conversions

California State University Northridge Logo

Cut CPA in half

LegalZoom Logo

3x lead volume

Mighty Leaf Tea Logo

Doubled holiday sales

Meet the Minds Behind the Madness

We make things happen, but
don't take our word for it.

Rave reviews from our lovely clients...

Google Review - Rob Google Review - Marcelo Google Review - Samuel Google Review - Hope Google Review - Allison Clutch Review - Univera Clutch Review - Athletic Tape Clutch Review - LendingPoint
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The ConversionIQ System: Our smart way of marketing to drive more revenue.

ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.

The full-suite HawkSEM digital marketing services

Along with PPC, here are the other services we offer:

  • SEO
  • Content marketing
  • Paid and organic social media marketing (LinkedIn, Instagram, Facebook, Twitter, TikTok, and Pinterest)
  • Conversion rate optimization (CRO)
  • Display ads
  • Retargeting & remarketing campaigns
  • Video ads
  • Ecommerce marketing
  • Amazon advertising
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When It's Time to Scale

By now, you know PPC marketing should be the right move for your business. You have the budget and a solid biz model that can handle the growth. Maybe you’re even working with a PPC management company right now!

(We won’t tell.)

But it might be time to hire a (new) digital marketing partner if:

  • You’re ready to scale and improve performance
  • You plateaued with your existing efforts, or PPC agency, and need an upgrade
  • You tried to manage ad campaigns in-house, but it takes too much time or too many resources
  • Your internal marketing team is doing great — but could use additional horsepower to level up
  • You had a disappointing experience with a paid search management company before but are ready to try again (with a more performance-focused partner)
  • You’re an established company or entrepreneur looking to expand and grow revenue, and Google Ads is your next step

If this sounds familiar, we need to talk.

Helpful Resources

Whether or not you decide to work with us, we care about providing helpful, accurate content that educates and informs. That’s why we created the ultimate guide to PPC marketing, with 16 chapters full of tips, strategies, and expert insights on running a successful campaign.

FAQs about PPC Services

What are PPC services?

PPC Services are methods and strategies that help manage, monitor and optimize a company’s PPC campaign.

What are PPC service deliverables?

Deliverables typically include a PPC audit, competitive analysis, market research, ad copy, campaign builds, conversion tracking, keyword research and reporting.

How much do PPC Services cost?

The average business that invests in PPC marketing spends around $5,000 – $10,000 a month, typically including both media spend and PPC management service fees.

What is a PPC ad?

A PPC ad is a form of digital advertising appearing on search engine sites or apps. The aim is for your ad to show up in search results when someone is seeking out your company, product, or service.

Every time someone clicks on your ad, you pay a fee, (hence the “pay per click” nomenclature). This fee varies depending on factors like the industry you’re in, how much the competition is spending, Quality Score, keywords, negative keywords, and more.

Sponsored ad results are one of the quickest and most effective digital marketing methods to get your brand in front of the right people at the right time in the right place (that place being Google).

With the right strategy, you can land one of the coveted sponsored slots on the search engine results page (SERP). SEO is just as important as PPC, but the latter usually takes less time to show significant results.

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The better your SEO and PPC campaigns, the higher your changes are of showing up on the first page of both the paid and organic sections of search results. This is a philosophy that Search Engine Land coined “search incrementality,” which basically means the result of the SEO and PPC working together is worth more than the sum of its parts. As a bonus, seeing your brand’s name multiple times in search results can do wonders for credibility.

Why is SEO important to PPC services?

If you ask us, no well-rounded search engine marketing (or SEM) plan is complete without both SEO and PPC strategies in place.

After all, you can have the most well-written, dynamic search ads on the block. But if those ads lead to a sub-par website with outdated content, poor UX, and little change of appearing in search results? Then you’re simply not allowing your efforts to reach their full potential.

Taking advantage of the latest and greatest SEO best practices can bring plenty of benefits to the PPC services you have in play.

One of the main ways is through keywords. As a key component of both PPC and SEO, keywords that bring you lot s of quality leads are likely good keywords to create content marketing around as well.

Next, you can cross-analyze data from both of these initiatives to enrich your metrics and give you a better picture of your overall digital marketing performance. This will also result in more effective A/B tests to gauge how your buyer personas are reacting to both your efforts.

Where do PPC ads show up?

Many marketers think of Google Ads first and foremost when they think of PPC campaigns. And while Google is certainly the most popular search engine globally, it’s not the only game in town.

Non-Google search platforms include:

  • Bing AdsMicrosoft Ads (Bing Ads)
  • YandexYandex
  • YahooYahoo!
  • EcoslaEcosla
  • AmazonAmazon
  • BaiduBaidu
  • DuckDuckGoDuckDuckGo

If you haven’t already, it may be worth exploring one or more of these alternative search engines, depending on your budget and which platforms your audience tends to use. If a good chunk of your audience uses one of these platforms, see ow the campaign-creation process and bidding strategies stack up against Google

You may be surprised to find less competition and more affordable options elsewhere. (Not only that, but it’s relatively simple to import a Google Ads campaign onto another platform such as Microsoft Advertising, which manages Bing ads.)

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Compter with Analytical Report

All of these benefits can result in increased sales and revenue. When you craft targeted, action-oriented ad campaigns that lead to clear, high-quality landing pages, you’re setting your PPC program up to bring you more qualified leads and higher return on investment (ROI).

How can PPC services help scale your business, drive sales & increase revenue?

There’s a reason why brands invest a significant portion of marketing spend into paid search ads. Think about it: People see ads in so many places. They pop up when we’re scrolling social media, driving or walking around, and when visiting most websites.

But when people are using a search engine, whether on their smartphone or desktop, they’re searching for answers. Depending on the query, your offering could be just what they’re looking for.

Leveraging paid search management gives you the opportunity to:

  • Connect with your target audience
  • Build better brand visibility on the SERP
  • Increase lead gen
  • Grow your website traffic

What are the benefits of working with a PPC services provider?

You get the benefit of teaming up with experienced professionals who are PPC experts who know the latest and greatest strategies when it comes to marketing campaign building, optimizing, and more when you partner with a PPC management company.

A DIY approach can work for smaller businesses or those just starting out with pay-per-click initiatives. But when it’s time to take your program to the next level (and see those next-level results), partnering with a PPC management agency can be your one-way ticket to scalable upward growth.

And if it’s pricing you’re worried about (who isn’t?), then look at the data. Many agencies can pinpoint both missed opportunities and areas of wasted ad spend, not only helping you save money, but oftentimes see a dramatic increase in your ROI, making the partnership a cost-effective, well-worth-it, investment in the end.

This is what we’ve been able to do for brands like Nike, ADT, and Merrill Lynch.

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At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.

No BS, just results. Clients see an average 4.5X ROI

  • Dramatically improve ROI
  • Outperform the competition
  • Increase conversion volume
  • Better track ROI
  • Reduce cost per acquisition
  • Improve lead quality

Ready to see if we're a match made in marketing heaven? Let's find out together