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Table of Contents
What do Remarketing Services Include?
Our remarketing services are specially designed to drive growth for your unique business. As a crucial piece of your larger PPC strategy, your dedicated team will build campaigns that gently push those users who are on the edge of a conversion.
Here’s a breakdown of the deliverables you can expect with our remarketing services:
Remarketing campaigns for Search & Display ads
Audience builds (based on demographic targeting, interest targeting, email lists, previous website visitors, and more)
Implementation or assessment of Facebook Meta Pixel
Ad copy creation & A/B testing
Conversion tracking
Bidding strategy & optimization
Custom reporting
A dedicated team including a lead strategist and account manager
How Much Do Remarketing Services Cost?
At HawkSEM, remarketing services are included in all of our custom paid search plans. And while pricing will vary depending on your unique business goals, here are our general pricing plans:
For local businesses looking to dominate their geo
Full-service Remarketing campaigns
Larger brands who need more resources
These costs include our full PPC services and are determined by your:
- Goals
- Desired timeline
- Competition
- Account size
We Don’t Do Contracts
Why force you into a contract when your results will blow you away?
A Free Marketing Plan (Yours to Keep)
Before you commit to a remarketing agency, our team of experts will conduct an audit of your existing online presence and PPC campaigns. From there, we’ll offer a customized marketing plan outlining how we would achieve your goals. This is yours to keep — even if we don’t work together.
Setup Fees: A Bit Frivelos, Aren’t They?
It’s true: Most agencies charge a setup fee. But at HawkSEM, we think setup fees are an unnecessary expense for our clients.
Timeline: When Will You See Results?
As a part of a larger PPC strategy, you can expect to see results from a remarketing agency within 2-3 months. For sustainable results that continue to yield growing returns, we see a timeline that follows three phases of success:
Phase One: 2-3 Months
In the first few months, you can expect to see results from “quick wins” our team identifies early on — all while laying the foundation for larger and longer-lasting results to meet (and exceed) your identified goals.
Phase Two: 4-8 Months
With rock-solid remarketing campaigns in place, now is the time we see some big results. From here, we learn what works and optimize like crazy.
Phase Three: 9-12 Months
Consider yourself unstoppable. With your initial goals met and surpassed, it’s time to grow and scale.
Who We Help
At HawkSEM, our remarketing services are customized to meet the needs of a wide range of industries and business sizes. Here’s a sample of the types of businesses we help succeed:
Proud Google Premier Partner
We have been hand-selected and recognized by Google as a top-tier agency based on annual ad spend, product diversification, and client growth. Additionally, we are a Microsoft Advertising Partner, and Meta Business Partner.
Elevated Expertise
Hawks are held to high standards. In fact, our team is exclusively made up of senior-level talent. This means your campaigns will be hand-crafted by experts with decades of combined experience across a wide span of industries.
Additional Marketing Services
As a full-service agency, you get the benefit of a well-rounded team of marketing pros who can ensure your overall marketing efforts are aligned, complementary, and working together to create maximum results.
Along with remarketing, the HawkSEM team offers these additional services:
- SEO
- Paid & organic social media marketing
- Paid search campaigns & PPC management
- Performance display
- Ecommerce marketing management
- Email marketing
- Conversion rate optimization (CRO)
- Landing page design
The Human Touch
Did we mention our campaigns are always customized to our clients’ unique needs? No cookie-cutter templates, no copy-paste strategy — just a data-driven approach from real remarketing experts.
Proprietary Marketing Technology
Speaking of data: ConversionIQ, our proprietary marketing technology, keeps your marketing data from different platforms in one robust reporting dashboard. This allows us to more effectively optimize your campaigns for success.
Enhance Your Remarketing Efforts
Your business is too important to let just anyone handle your remarketing.
You need a partner who can deliver results like these:
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
More on ConversionIQ
HawkSEM’s exclusive platform ConversionIQ has been a game-changer when it comes to remarketing results. That’s because it allows us to better identify the strengths and weaknesses of your marketing efforts in a flash. Think: qualified leads, areas of wasted ad spend to eliminate, and campaign elements to optimize.
Not only that, but it serves as a centralized, easy-to-navigate hub for all of your crucial digital marketing data — from Google Ads and social media channels to CRMs like HubSpot, Google Analytics, and more. The result? A clear picture of your marketing efforts, better reporting, enhanced metrics, and a clear path to manageably (and successfully) scale your business.
ConversionIQ in Action
Helpful Resources
Case Studies
Want to see the remarkable results of our remarketing services in action? Here’s a small sampling of our client success stories:
Results From Our Services
7x increased conversions
Doubled ecommerce conversion rates
30% increase in conversions
Cut CPA in half
3x lead volume
Doubled holiday sales
FAQs
What Is Remarketing?
Remarketing is a digital advertising method that helps connect your product or service with people who are already familiar with your brand.
These could be people who have:
- Purchased from you in the past
- Visited your website
- Downloaded your app
- Abandoned their virtual shopping cart
You can create remarketing campaigns on PPC platforms like Google Ads and Microsoft Advertising, the latter of which surfaces search ads on Bing.
Remarketing vs. Retargeting: What’s the Difference?
Think remarketing and retargeting is a “tomato vs. tomahto” situation? Well, not exactly.
Sure, some marketers use these two terms interchangeably. But while remarketing is focused on a certain platform, like email, retargeted ads are more focused on tactics like paid search or paid social campaigns to re-engage potential leads and draw them back in.
It’s a lot to keep up with. And the team at HawkSEM wanted to make it as easy as possible to get a bird’s eye view of your digital marketing program: the good, the bad, and all the let’s-rework-this in between.
What is Dynamic Remarketing?
Dynamic remarketing is a Google Ads feature that creates an ad showing the exact item a site visitor viewed. Clicking the ad takes the user right back to the product page, so they can complete their purchase. If you’ve ever checked out a product online and then seen an ad featuring the same exact product shortly thereafter, then you’ve experienced dynamic remarketing.
For your business to take advantage of this campaign type, there are a few steps to take:
- Add a dynamic remarketing tag with custom parameters to your website’s pages
- Create a product or service feed with all the necessary details that can be pulled into these dynamic ads
- Create auto-adjusting, asset-based responsive Display ads that can be used for dynamic remarketing campaigns
Different types of remarketing methods
As mentioned above, there are various ways to remarket to your audience.
The six main tactics include:
1. Standard remarketing
You use “cookies” (pieces of code that track user behavior) to track site visitors and remarket accordingly across the Google Display Network.
2. Dynamic remarketing
An auto-adapting ad that mixes up what’s shown to the user based on their behavior, giving them multiple opportunities to return to your site (more on this below).
3. Search ad remarketing
These are keyword-based remarketing ads that display on Google if the user has visited your site in the past.
4. Video remarketing
Based on a customer list, these ads surface on Google’s search engine, an ad partner’s website, or on YouTube.
5. Mobile app remarketing
Similar to standard remarketing campaigns, this type is based on app users who visited your mobile site or app.
6. Email remarketing
Using Google’s Customer Match feature, this method involves surfacing remarketing ads to relevant Google users when they log into their email, leverage Google Search, or watch a video on YouTube.
How Does Remarketing Benefit Campaigns?
Remarketing campaigns benefit businesses of all sizes — here are just a few ways:
1. Stay top of mind
Hardly anyone shopping online for a product or service makes a purchase right away. Most often, people take their time to research options, read reviews, and compare features. Remarketing can target users who have shown interest, remind them of your offering, then (ideally) bring them back around to close the deal.
2. Create more focused ad experiences
You can create audience segments until the proverbial cows come home, but there’s no guarantee you’re always reaching the right people at the right time.
That said, remarketing ads bring you that much closer by giving you the chance to create personalized messaging for these specific audiences who have engaged with you before. You can even create particular lists that allow you to add a layer of customization to your campaign, such as an email that goes out to cart abandoners.
3. Convert more leads
One of the ultimate goals of any marketer is to connect a business with people who can benefit from its product or service.
With remarketing, the hard part is over, because the people you’re targeting have already connected with your brand. This ups your chances of converting a lead into a sale, especially if you can direct the lead right where they left off.
4. Expand your reach
Remarketing ads can surface on millions of sites and apps as static, video remarketing, or mobile app campaigns. They can even show on social platforms like Facebook (aka Meta).
5. Save your budget
Thanks to targeting more qualified leads with higher conversion potential, remarketing can bring about a serious return on ad spend (ROAS) when executed properly. While these campaigns may have a higher CPM (cost per 1,000 impressions) and CPC (cost per click) because of the smaller audience, the end result often means spending less in the long run.
Why Work With an Agency for Remarketing?
The line between intriguing and annoying your target audience can be slim. That’s why it helps to work with experienced marketing experts who know how to capture people’s attention without making them feel pummeled by your campaigns.
The right digital marketing agency (wink-wink) can work alongside you to help you create and optimize targeted yet tasteful remarketing efforts that garner real results. As a bonus: When you work with a full-service agency that also offers a whole slew of digital marketing services, you get the added benefit of better strategy alignment, less wasted ad spend, and a more cohesive plan overall. Who wouldn’t want that?
The Bottom Line
Still not sure if you can trust any ol’ agency with your digital marketing plan?
You can’t.
You need a marketing agency you can trust — one that can offer proof of results and that feels like a true partnership. As an award-winning digital marketing company, HawkSEM’s team is made up of data-driven marketing scientists with years of experience garnering real, significant results.
From small businesses to enterprise brands, we’ve helped companies of all sizes achieve (and exceed) their marketing goals. Not only are we partners with the likes of Microsoft Advertising and Meta, but Google Premier Partners has named us a top 3% agency in the country.
Our experts can work with you to build, optimize, and scale a tailor-made remarketing strategy that’ll help you better connect with custom audiences and increase sales.
Are we a match made in marketing heaven? Let’s find out together.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together