Improve Performance
Fix Problems
Learn
Audit
Case Studies
Guides
Blog
We’re a Top-Tier Team According to Google Partners
98% Client Retention Rate
Voted Best Places to Work
We manage over $80M+ in ad spend
Table of Contents
What Do Ecommerce Marketing Services Include?
When your business involves selling products online, it can feel nearly impossible to stand out from the crowd. (Especially when the crowd consists of hundreds of brands vying for the same market share.)
How do you do it? With the right ecommerce marketing services.
Here’s what deliverables you can expect with our ecommerce marketing services:
Ecommerce PPC Management
We’ve fine-tuned our approach to ecommerce PPC management, so we know the right steps to take to get your performance where it needs to be. From setting up your Google Merchant Center Account (more on that below) and updating your product feed to testing your ads to leveraging data to enhance campaign results, we’ll work with you on a step-by-step plan that ends in better ROI.
Ecommerce SEO
If you truly want to stand out from competitors, then you need a thorough SEO strategy to get there. That means making sure your website has all the proper technical SEO in place, you’ve chosen the right keywords, you’ve prioritized user experience, and your product titles are descriptions are on point. Sound overwhelming? We’ll make it easy for you.
Ecommerce Content Marketing
Experience has shown us that the most effective content is well-written, educational, and easy to digest. No matter what niche your ecommerce business falls under, we can help you craft strategic, high-quality content that addresses search intent and boosts your visibility in organic search results.
Ecommerce Conversion Rate Optimization
If your conversion rates aren’t where you’d like them to be, you’re not alone. We know it’s not easy to convert window shoppers to paying customers. But we also know how to plug up a leaky pipeline by removing barriers, overcoming objections, and addressing FAQs that can lead to more successful purchases.
Shopping Campaign Management
Not only is online shopping more popular than ever before, but the rise of trends like m-commerce (aka mobile commerce) and social shopping via apps also means tons of competition. If you want your products to get noticed, shopping ads can’t be beat. Whether you leverage Google Shopping, Microsoft Shopping Ads for Bing, Amazon Advertising, or all three, our team of marketing experts knows how to make your products stand out online.
Merchant Center Management
We make sure that your Google Merchant Center or other platform’s account and feed are set up accurately, verified properly, and follow compliance standards. We also ensure feed quality through accurate and optimized product listings, thoroughly written descriptions, and enticing titles paired with clear, accurate imagery. If something goes awry, our team can quickly identify warnings, issues, or disapprovals to correct them swiftly and keep you on the right track.
Bidding Management & Optimization
We’ll cut through the noise and choose the right bid strategy for your business goals. Then we’ll use metrics like conversion rates and ROAS to update bidding strategies as the account grows.
Dynamic Remarketing
The cart abandonment struggle is real. Personalized online marketing experiences foster brand trust, nurture customer loyalty, and can be key for boosting sales numbers. Remarketing ads can help re-engage potential customers by targeting those who have already visited your ecommerce website or mobile app.
Custom Reporting
Whether you need data for the higher-ups or want a bird’s eye view of progress for transparency, we take pride in creating custom reports for each of our ecommerce clients that highlights the exact info you want in a way that’s easy to digest.
And speaking of custom reporting…
ConversionIQ
CIQ is our not-so-secret sauce, an exclusive platform that’s been a game-changer for our clients when it comes to identifying qualified leads, eliminating wasted ad spend, and optimizing campaigns. ConversionIQ connects all of your marketing tools – like Google Ads, social media channels, CRMs like HubSpot, Google Analytics and more – into one centralized dashboard for a full picture of your marketing efforts. The result: better reporting, enhanced data, and a clear path to scaling, optimizing, and improving your digital marketing strategy.
Pricing: What Does It Cost?
At HawkSEM, we take a holistic view. That means leveraging best practices for both paid search and organic digital marketing tactics, so the results are greater than the sum of their parts.
And while pricing will vary depending on your unique business goals, here are our general pricing plans:
For local businesses looking to dominate their geo
Full-service management
Larger brands who need more resources
These costs are determined by your:
- Goals
- Desired timeline
- Competition
- Account size
No Contracts
We’re not here to lock you down – plus, when you see the results, we have a feeling you’ll want to stick around.
A Free Marketing Plan (Yours to Keep)
Before you commit to our ecommerce marketing services, our expert team will gladly audit your existing ecommerce marketing initiatives. That way, we can offer a customized plan outlining how we would achieve your goals.
Setup Fees: Thanks, But No Thanks
Most agencies charge some kind of onboarding or setup fee. You won’t find that at HawkSEM.
Timeline: When Will You See Results?
Typically, our paid search services start to show initial results in 2-3 months, while significant SEO results can take up to 12.
Experience has taught us that winning ecommerce marketing strategies are a marathon, not a sprint.
Core phase (0-3 months):
First, we’ll research, create benchmarks, identify low-hanging fruit (aka “quick wins”), and build the foundation your plan needs.
Amplification phase (4-8 months):
Next, we create campaigns, foster predictability, conduct any necessary optimization, and determine how to solidify your position in the marketplace.
Domination phase (9-12 months):
Finally, we focus on market leadership, expansion, and scaling through increased impression share and further fine-tuning.
Who We Help
For more than a decade, we’ve helped hundreds of ecommerce clients across all kinds of industries achieve and exceed their marketing goals, from better lead gen to exponential sales growth. We’re proud that our customer roster includes a wide variety of business sizes, products, and niches. Here’s a sampling:
ConversionIQ
ICYMI, this is HawkSEM’S proprietary marketing technology, built to deliver actionable insights that can help your business achieve full-funnel attribution and generate high-quality conversions. The customized, robust reporting dashboard ensures your ecommerce campaigns are continually optimized and primed to reach the right audience, which significantly benefits your bottom line.
Partnerships with Industry Leaders
HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
No Contracts
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there is never any obligation to continue if you’re unhappy with your campaign performance (though we suspect you’ll be very happy). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
Free Consultation
At the end of the day, our mission at HawkSEM is to significantly improve your digital marketing results. As a full-service ecommerce marketing agency, we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help you dramatically increase your ROI year after year.
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Ecommerce Marketing Platforms
Let’s focus on paid search for a sec.
This is one of the most effective digital marketing methods around, no matter your product or service type. When it comes to ecommerce, there are four main options for your shopping-specific search ads: Google, Bing, Amazon, and social media.
Google Shopping
Google Shopping Ads allow ecomm businesses to set up budget-based campaigns that surface on the search engine results page (SERP) in response to a searcher’s related query. But, unlike standard paid search ads, shopping ads feature elements like an image, product cost, item name, and sometimes additional info like customer ratings.
Microsoft Bing Shopping
Microsoft Advertising’s Shopping campaigns are similar to Google’s. While some companies think Google is the only game in town, experienced ecommerce marketers know better. Not only can part of your target audience prefer Bing, but this search engine usually offers less competition, meaning more bang for your buck. Along with standard campaigns, Microsoft offers local inventory ads (to promote items to nearby customers) and merchant promotions, which entail displaying special offers or site-wide sales.
Amazon
It probably won’t surprise you to know that Amazon offers a ton of potential benefits for an ecommerce business. Amazon Advertising allows you to promote individual products and your entire online store. Plus, Amazon Ads show up not just in search results on the platform, but they can appear in on-site product recommendations, email marketing, and banner ads as well.
Social Selling
As more people continue to shop online via their smartphones and other devices, it’s no surprise that social selling is on the rise. Social selling is the practice of an ecommerce brand leveraging social media apps to sell products, often without the user having to leave the app. From virtual storefronts and interactive, shoppable ads to ecommerce-specific app updates and influencer marketing, we don’t see this trend slowing down anytime soon.
Additional Ecommerce Platforms
Many ecommerce platforms complement advertising across Google, Bing, and Amazon. They allow you to create virtual storefronts, track inventory, and facilitate sales, all while connecting seamlessly to ads.
Shopify
This top ecommerce platform allows brands to easily create an online store with a built-in point-of-sale system.
BigCommerce
This software-as-a-service (SaaS) platform offers ecommerce services like online storefronts, SEO, site hosting, marketing, and security.
WooCommerce
As a WordPress-based platform, WooCommerce is a free plugin that allows you to turn your website into a shoppable ecommerce store.
Why Partner with HawkSEM for Ecommerce Marketing Services
Like chips and dip, some things just go better together. The same can be said for your digital marketing efforts. Having a complete, well-rounded program is bound to bring about better results than a hodgepodge of efforts working in silos.
Not only that, but working with a full-service ecommerce marketing company that offers more than just product feed management can give you an edge over competitors, help you scale manageably, and ensure that you’re not neglecting any marketing avenues that could benefit your bottom line.
Luckily, you don’t have to search further. While HawkSEM has ecommerce experts on our team, we also have senior-level pros who know the ins and outs of all the digital marketing channels out there. You get the benefit of as many services as you want to leverage for maximum success.
Helpful Resources
No matter what avenue you pursue for your ecommerce services, we care about providing helpful, accurate content that educates and informs. That’s why we created the ultimate guide to ecommerce marketing, with 8 chapters full of tips, strategies, and expert insights on creating a best-in-class ecommerce strategy – here’s a sample:
FAQs About Ecommerce Marketing Services
1. What are ecommerce marketing services?
Ecommerce marketing services are the advertising tactics and channels used to connect your ecommerce biz with new and repeat customers online. These deliverables can cover paid ad campaigns (creation, launching, and optimization) and organic initiatives, such as technical SEO, content marketing, and web design.
2. What are ecommerce SEO best practices?
- Start with the basics: Many SEO tactics are the same for businesses of all industries and sizes. As such, actions like having a solid sitemap, easy navigation, and a secure website will take you far, regardless of your offering.
- Target the right keywords: From proper keyword research (focused on search volume, relevance, and competition) to relevant product titles and descriptions, having strategic messaging that includes the right keywords can boost organic traffic to your ecommerce site.
- Leverage canonical tags: When you have a large amount of products, many of your pages will likely feature similar content. Canonical tags are a signal to search engine bots that you have similar pages, but they’re organized to carry different values or weights.
- Create a plan for consistency: Poorly organized product categories, outdated inventory, and inconsistent product photos are all issues that can keep buyers from completing a sale. Avoid this by creating a plan or checklist for keeping inventory updated and adding new products in a consistent way.
3. What are ecommerce service deliverables?
Deliverables typically include Shopping campaign management, Merchant Center and product feed setup, bid management, and optimization, remarketing, and custom reporting.
4. How much do ecommerce services cost?
These services can start at $1,500 per month but typically cost $2,500-$10,000 and up each month, depending on the experience of the ecommerce services company, the desired timeline, scope, and goals.
The Bottom Line
No matter what products are stocking the virtual aisles of your online shop, it can be hard to pinpoint the best ecommerce marketing agency to entrust with your brand name and budget.
We get it – as an award-winning ecommerce marketing company, the HawkSEM team is composed of data-driven marketing scientists with years of experience garnering real, significant results and finding ecommerce solutions for companies of all sizes.
Not only are we partners with the likes of Microsoft Advertising and Meta, but Google Premier Partners has named us a top 3% agency in the country.
Our experts can work with you to build, optimize, and scale a tailor-made ecommerce marketing strategy that’ll help you better connect with buyers and increase sales.
Are we the perfect fit for you? Let’s find out together.
Request a Free ConsultationRequest a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together