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Table of Contents
Content Marketing Services: Our Deliverables
Let’s talk tangibles. What would you get if you worked with our content marketing team? Here’s a look into our deliverables:
Keyword research and SEO strategy
Keyword research involves identifying specific words and phrases people use when searching for something online. When it comes to content, knowing what and how your audience searches works wonders for your overall digital marketing strategy.
Once you’ve done your research, it’s time to implement it. Search Engine Optimization (SEO) involves techniques used to increase your website’s visibility in search engine results pages (SERPs).
Google Search Console & Analytics setup
Google is far and away the most used search engine, and it comes with a lot of handy tools you can use to help take your content to the next level. Google Search Console (GSC) allows website owners to manage and monitor how their site appears on Google. Google Analytics tracks and reports website traffic. Our experts at HawkSEM use these tools to develop data-driven content plans.
Organic traffic goal assessment
This piece of your content marketing plan involves measurable goals for increasing website traffic generated through search engines. (That was a mouthful! But don’t stress. The Hawks have your back).
Pieces of content according to your unique content plan
Your business is unique – your content should be, too! Our services include providing great content that raises brand awareness and lets your voice shine through.
Content analysis & production
We’ll help you figure out what’s working and why – then ramp up production so you can start seeing awesome results.
Page title & meta description optimization
These types of structured data (AKA schema markup) help search engines understand the content of your webpage. The better-optimized page titles and meta descriptions you have, the more likely your site will come out on top.
Keyword analysis & recommendations
Keyword analysis involves evaluating those specific words and phrases folks use when searching for information on the internet. This process helps identify the most valuable keywords for your website’s content, SEO strategy, and more.
Content publication & distribution
You’ve got killer content – time to release it into the wild. Our experts have all the latest tricks and tools at their disposal to ensure your content reaches your core audience.
Content planning
Search engine algorithms change all the time, so it’s important to plan ahead. Content planning helps ensure your pieces get published in a timely manner and stay fresh.
Content Marketing Services: Pricing
Content marketing services can cost $2,500 – $10,000 and up per month depending on needs, timeline, scope, and desired goals.
Here are a few things we consider when determining costs:
- Business goals
- Speed (desired time to goal)
- Competition
- Account size
We don’t do contracts
We won’t have you sign on a dotted line. We believe that successful partnerships begin with earning your trust through great results and building a great relationship.
Detailed content plan before take-off
We offer a free content audit and provide a detailed plan of what to expect before we begin working together.
Setup fees? Nope.
Other companies charge setup fees before diving in – we don’t do that here at HawkSEM.
How Long it Takes to See Results
On average, it takes 3-6 months before seeing the results of your content marketing efforts. It requires strategy, persistence, constant editing, pivoting, and refining to maximize results.
Short-term results (0-3 months):
Quick wins may include an initial increase in website traffic or engagement after publishing high-quality, relevant content. You’ll likely also see immediate visibility in search engine results for long-tail keywords and social media shares & interactions.
Mid-term results (3-6 months):
In this phase, you’ll start to see improved search engine rankings for targeted keywords, gradual growth in lead generation and organic traffic, and increased brand awareness.
Long-term results (6+ months):
Long-term is where it’s at. Here, you’ll be establishing authority and thought leadership in your industry. You’ll also start to see consistent growth in organic traffic and higher rankings for competitive keywords.
Who We Help
We take pride in hiring only senior-level talent here at HawkSEM – and with that comes some of the best content strategists in the biz.
We think elevated expertise and experience are worth searching for to bring the greatest results for our clients. With more experienced content marketers, we’re lucky enough to work with folks who are not only specialists in content marketing, but also creating content for a wide range of industries.
Lead generation
More qualified leads mean more potential customers – and content is key! Whether you need social media posts, videos, web pages, whitepapers, or blog articles, we’ll meet your content needs.
Ecommerce
From product descriptions to compelling ad copy, quality content in ecommerce goes a long way.
SaaS
It’s crucial that SaaS content is thorough, trustworthy, and relevant. Our content marketing experts can help ensure your content is up to snuff.
Finance
Trust and authority are vital for content related to finance, and with years of expertise on our side, we can elevate your content straight to page one.
Education
Attract more students with relevant, in-depth, engaging content provided by our esteemed content experts.
Healthcare
Our prescription? Don’t skimp on content. Our team of experts can help you grow your practice and attract new patients in no time.
So, if you’re just getting started with content marketing but want to grow your other online marketing channels later, our team has you covered the entire way.
At HawkSEM, we pick up on the big and small nuances of your business to provide content that you’re proud of.
Each client is assigned their own content marketing team that has years of experience under their belts, ready to build custom content strategies, create killer content, and distribute like crazy. Creative, clever, and scientifically strategic.
As an extra layer of support, our clients also have access to our powerhouse Performance Team. These specialists are available to answer any questions you might have along the way, while seeking additional growth opportunities just for you.
Results From Our Services
7x increased conversions
Doubled ecommerce conversion rates
30% increase in conversions
Cut CPA in half
3x lead volume
Doubled holiday sales
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Our proprietary platform: ConversionIQ
We have a (sort of) secret weapon here at HawkSEM.
ConversionIQ is our proprietary software that’s part reporting system, part marketing tool. This easy-to-use dashboard connects all your digital marketing channels into one place. In other words, all your data and metrics are easy to access and inspire some crazy-effective content planning.
With insight into where prospects drop off in the buyer’s journey and where conversions happen, we can further strengthen your messaging, fill in the gaps, and make instant optimizations.
Another bonus?
ConversionIQ gives you visibility into your account performance, so you never have to wait for our monthly reports to get the full picture.
Why Content Marketing Matters
Content marketing services are the creation and publication of high-quality online content (such as articles, infographics, and website copy) to improve brand awareness and increase website traffic. These services are typically offered by digital marketing experts who specialize in content strategy and production, often from a content marketing company, in-house content creator, or freelance content marketer.
While this digital marketing method is creative, demanding emotional intelligence and expression to connect with your target audience — it also requires high-level technical skills and best practices to rank highly in the SERPs for relevant keywords.
Most importantly, the content produced by an agency or provider should be helpful and engaging to your target audience.
It’s also worth noting that while content marketing campaigns often exclusively entails content writing, some content marketers may offer video production or graphic design as well.
Helpful Resources
Whether you decide to partner with us or not, we care about creating content that educates and informs. That’s why we’ve crafted our content marketing hub.
With 20+ chapters of resources, this content hub can help answer all your burning content questions.
FAQs About Content Marketing Services
What are content marketing services?
Content marketing services are the actions of strategizing, planning, creating, publishing, and distributing content (such as articles, case studies, and videos) to attract and engage a brand’s target audience. These services are offered by digital marketing experts who specialize in the field of content marketing.
What are content marketing service deliverables?
Content marketing service deliverables include research and strategy, a content plan and calendar, content creation and publication, and regular reports — specifically:
- Keyword research
- SEO strategy
- Content calendar
- Content creation
- Organic traffic goal assessment
- Content analysis
- Page title & meta description optimization
- Google Search Console & Analytics setup
- Content publication & distribution
How much do content marketing services cost?
Content marketing services can cost $2,500 – $10,000 and up per month depending on experience, timeline, scope, and desired goals.
How long does it take to see results from content marketing services?
On average, it takes 3-6 months before seeing results from content marketing. It requires strategy, persistence, constant editing, pivoting, and refining to maximize results.
Benefits of Content Marketing Services
Content marketing does wonders for a business’s online presence, for engaging audiences, and driving business results. Here are some of the key benefits that come with partnering with a content marketing service company:
Increased visibility: Regularly creating and publishing high-quality content helps improve a website’s visibility in search engine results, meaning, your site is more likely to be discovered by users searching for relevant information.
Establishing authority and credibility: Thoughtful and informative content positions a brand as an authority in its industry. This helps build trust among the audience, and leads to a positive brand reputation.
Audience engagement: Content marketing allows businesses to connect with their target audience on a deeper level. Engaging and valuable content encourages audience interaction, comments, and shares, fostering a sense of community.
Lead generation: Well-crafted content can serve as effective lead magnets. By offering stellar resources, businesses can capture contact information and generate leads.
SEO: Content marketing plays a crucial role in SEO. Search engines value fresh, relevant content, and regularly updating a website with quality content can contribute to higher search engine rankings.
Customer education: Content marketing enables businesses to educate their audience about products, services, industry trends, and best practices. (And informed customers make informed purchasing decisions).
Analytics and optimization: We’re data junkies here at HawkSEM, and a data-driven approach to content marketing allows businesses to refine content marketing strategies, assess what works, and optimize content for better results.
Our Content Marketing Process
Content comes in all shapes, sizes, and formats, but throwing stuff at the wall to see what sticks isn’t the best way to go about choosing which ones to use.
Inbound marketing success is part art and part science — and our content process is proof. Here’s a sneak peek at what that process looks like:
- Audit
- Strategize
- Create
- Distribute
- Report
- Thrive
Audit
First, our content experts take a thorough look into your existing content. While checking out your online presence, we’re doing a few things: taking inventory of what types of content you’ve produced so far, your current voice and tone, the topics you’ve covered, and where this content currently exists. We’ll check in on what keywords you currently rank for — and which keywords are your highest priority.
From there, we’ll create a list of improvement opportunities, from content gaps to optimizations. This can range from website content (like adding a pricing or about us page) to articles to case studies and ebooks. But we’re just getting started with our audit. Next, we want to focus on your business goals. What are your key performance indicators (KPIs)? What other digital marketing strategies are you using, and how can your content elevate those channels? Who is your target audience and what are their biggest pain points?
Once we understand your goals and challenges, we can build your custom content strategy.
Strategize
This is the fun part. Our marketing plans provide solutions to questions you may have had for months. These thorough proposals show how to best reach your goals with your unique challenges (and strengths) in mind. The best part? This marketing plan is yours to keep, no strings attached.
Create
Our content creators get to work. After you approve our proposed strategy, we follow a strict deadline to ensure all content is complete, approved by you, and scheduled on time.
Distribute
Once the final draft of our content is approved, we publish and distribute to the appropriate channels. A reliable and predictable publication is helpful for recurring visitors — and looks more professional and trustworthy on your site (win-win).
Report
Content results take time, but we’ll report to you every month to show you how your content is impacting your website’s organic traffic and rankings. During these reports, it’s a great opportunity to highlight optimizations we can make and new content ideas for the upcoming content plan.
Thrive
Your organic traffic is a-flowin’. But from here, it’s back to step one, because this endless cycle of reviewing, creating, optimizing, and reporting ensures your content is always relevant and pushes you up the rankings.
Need More Services? Here’s What Else We Do
Not to sound like an infomercial – but there’s more!
Because digital marketing requires a holistic approach, encompassing all online channels, our full-service agency has a team of experts for each one.
In addition to content marketing, HawkSEM also offers:
- PPC management
- SEO services
- Paid social media marketing
- Email marketing
- Conversion rate optimization
- Performance display
- Remarketing
- Ecommerce marketing
So, if you’re just getting started with content marketing but want to grow your other online marketing channels later, our team has you covered the entire way.
The Bottom Line
It’s true. There are a ton of content marketing agencies to choose from; but you deserve the best.
Not every agency will work as hard as you do. And certainly not every agency will produce captivating content that speaks directly to your target audience. With over 15 years in business and a 98% client retention rate, we continue to provide content marketing services that are a step above the rest.
Remember, your business is one-of-a-kind.
And your content has to be one-of-a-kind, too.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together