Content is Connection

The words on your website are the first interaction most people have with your brand. And as your first impression, content can quickly make or break whether those visitors stick around to become customers.

But often, content marketing is an afterthought.

The thing is, to stand out against your competitors, your website needs to captivate fast. Not to mention that all other forms of digital marketing, like pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, and social media marketing, rely on killer content that pulls incoming traffic deeper into your website.

A successful content marketing campaign is about more than putting words on a (virtual) page. It’s about providing your target audience with exactly what they need — often before they even ask.

Content represents your brand. It offers answers to your audience’s questions. It sets you apart as the go-to source in your industry — if you do it right.

And with the right content marketing agency, you will.

What Are Content Marketing Services?

Content marketing services are the creation and publication of high-quality online content (such as articles, infographics, and website copy) to improve brand awareness and increase website traffic. These services are typically offered by digital marketing experts who specialize in content strategy and content production, often from a content marketing agency, in-house content creator, or freelance content marketer.

While this digital marketing method is creative, demanding emotional intelligence and expression to connect with your target audience — it also requires high-level technical skills and best practices to rank highly in the search engine results pages (SERPs) for relevant keywords.

Most importantly, the content produced by an agency or provider should be helpful and engaging to your target audience.

It’s also worth noting that while content marketing often exclusively entails content writing, some content marketers may offer video production or graphic design as well.

Types of Content

A full content marketing strategy will include different types of digital content for your audience at every stage of the sales funnel. For example:

  • Education

    • Blogs and articles
    • Infographics
    • Podcasts
    • Press releases
    • Landing pages
    • Video
  • Consideration

    • Webinars
    • White papers
    • Quizzes
  • Conversion

    • Demos
    • Case studies
    • Spec sheets

Are Content Marketing Services Right for Your Business?

It’s easy to put content on the back burner. But here’s the thing:

Your competitors are already using a content marketing team. From building a content marketing plan to content creation to publication and promotion, there is so much more to content marketing than writing a blog here and there.

So if your organic traffic is lacking or your website still isn’t ranking for your most valuable keywords — the right content marketing services can not only push your site up to page one of the SERP, it also has the power to turn visitors into lifelong customers.

Results are everything

HawkSEM in 90 seconds

HawkSEM: A Digital Marketing Agency Specializing in Content Marketing Services

We’re an award-winning digital marketing agency, sure. But that’s just the beginning.

We’re a team of content marketing experts who specialize in creating exceptional content that attracts, engages, and sustains. When the content you publish is enjoyable to consume and provides helpful solutions to specific problems, you become a leader in your industry — no matter how competitive.

And what sets us apart from other content marketing agencies is our highly diversified experts.

While content marketing is one of our specialties, we have a team of experts for every vital digital marketing channel: from PPC to SEO to paid social media marketing. That means our content marketing specialists always have insight into how your content strategy can influence other aspects of your digital marketing channels.

And with so many specialized experts on hand, we offer services that deliver real results.

DILO came to HawkSEM after a website redesign led to decreased organic traffic and keyword rankings. After a thorough audit, HawkSEM worked with their team to ensure future content on their website was optimized with elements like targeted keywords and meta tags. This content shift resulted in a 36% increase in organic clicks in six months, an increase in Google clicks for high-value keywords by 24% in three months, and a 46% increase in Google impressions in three months.

See the full case study

Enhance Your Content Marketing Efforts

Your business is too important to let just anyone handle your content marketing.

You need a partner who can deliver results like these:

Our Content Marketing Services

Quality content changes everything.

From staking your claim as an industry authority to earning the trust of potential customers, how you present yourself through your content dramatically impacts your business’s success.

At HawkSEM, we bridge the gap between the struggles and desires of your target audience and the solution you can provide. We become experts in your business and experts in your customers’ daily life. This deep understanding allows us to create resources that captivate.

Our Content Writing Services:
A Hawk’s Eye View

It’s about so much more than just writing. HawkSEM’s professional content writing services take a holistic approach.

  • 1.

    Content Strategy

    It starts with a plan. From keyword research to understanding the most helpful pieces of content for your target audience, we prepare a content strategy that provides value to your audience while carrying your website up the ranks.

  • 2.

    Content Production

    Incredible writers are rare; which makes our team pretty darn unique. Our writers create engaging pieces of content using your brand’s voice to hook your ideal audience early on. From blog writing to proofreading to our excellent turnaround time, our content quality is just one of the many things that sets us apart.

  • 3.

    Content Distribution

    Ready, set, launch. Our content writing services include the publication and distribution of your content in the right place at the right time for maximum exposure and engagement.

  • 4.

    SEO Content

    Excellent writing is one thing, excellent SEO optimized content is another. Our team’s expertise in both allows us to get your content ranked on page one and increase your organic traffic (and conversions).

  • 5.

    Conversion Rate Optimization

    Content that drives traffic means nothing if that traffic doesn’t convert.

    Our easy-to-read landing pages, convincing calls to action (CTAs), and engaging website content pushes people to take the leap with your brand. And why shouldn’t they? You have an incredible offer — we’re just the messengers.

Our Content Marketing Services: The Deliverables

Let’s talk tangibles. What would you get if you worked with our content marketing team? Here’s a look into our daily deliverables:

  • Keyword research and SEO strategy

  • Google Search Console & Analytics setup

  • Organic traffic goal assessment

  • Pieces of content according to your unique content plan

  • Content analysis & production

  • Page title & meta description optimization

  • Keyword analysis & recommendations

  • Content publication & distribution

  • Content planning

The HawkSEM Difference: Your Content Dream Team

You know when someone just gets it?

At HawkSEM, we pick up on the big and small nuances of your business to provide content you’re proud of.

How do we do it?

Our Team

HawkSEM clients are assigned their own content marketing team. This team of content creators have at least three years of experience under their belts, ready to build custom content strategies, create killer content, and distribute like crazy. Creative, clever, and scientifically strategic.

As an extra layer of support, our clients also have access to our powerhouse Performance Team. These specialists are available to answer any questions you might have along the way, while seeking additional growth opportunities just for you.

Meet The Team

Our Process

nbound marketing success is part art and part science — and our content process is proof.

Here’s a sneak peek into what that process looks like:

  1. 1.Audit
  2. 2.Strategize
  3. 3.Create
  1. 4.Distribute
  2. 5.Report
  3. 6.Thrive
  • 1. Audit

    First, our content experts take a thorough look into your existing content. While checking out your online presence, we’re doing a few things: taking inventory of what types of content you’ve produced so far, your current voice and tone, the topics you’ve covered, and where this content currently exists. We’ll check in on what keywords you currently rank for — and which keywords are your highest priority.

    From there, we’ll create a list of improvement opportunities, from content gaps to optimizations. This can range from website content (like adding a pricing or about us page) to articles to case studies and ebooks. But we’re just getting started with our audit. Next, we want to focus on your business goals. What are your key performance indicators (KPIs)? What other digital marketing strategies are you using, and how can your content elevate those channels? Who is your target audience and what are their biggest pain points?

    Once we understand your goals and challenges, we can build your custom content strategy.

  • 2. Strategize

    This is the fun part. Our marketing plans provide solutions to questions you may have had for months. These thorough proposals show how to best reach your goals with your unique challenges (and strengths) in mind. The best part? This marketing plan is yours to keep, no strings attached.

  • 3. Create

    Our content creators get to work. After you approve our proposed strategy, we follow a strict deadline to ensure all content is complete, approved by you, and scheduled on time.

  • 4. Distribute

    Once the final draft of our content is approved, we publish and distribute to the appropriate channels. A reliable and predictable publication is helpful for recurring visitors — and looks more professional and trustworthy on your site (win-win).

  • 5. Report

    Content results take time, but we’ll report to you every month to show you how your content is impacting your website’s organic traffic and rankings. During these reports, it’s a great opportunity to highlight optimizations we can make and new content ideas for the upcoming content plan.

  • 6. Thrive

    Your organic traffic is a-flowin’. But from here, it’s back to step one, because this endless cycle of reviewing, creating, optimizing, and reporting ensures your content is always relevant and pushes you up the rankings.

Our Proprietary Platform: ConversionIQ

We have a (sort of) secret weapon here at HawkSEM.

ConversionIQ is our proprietary software that’s part reporting system, part marketing tool. This easy-to-use dashboard connects all your digital marketing channels into one place. In other words, all your data and metrics are easy to access and inspire some crazy-effective content planning.

With insight into where prospects drop off in the buyer’s journey and where conversions happen, we can further strengthen your messaging, fill in the gaps, and make instant optimizations.

Another bonus?

ConversionIQ gives you visibility into your account performance, so you never have to wait for our monthly reports to get the full picture.

Our Expertise

We take content marketing seriously. And that’s why we only hire senior-level talent here at HawkSEM.

We think elevated expertise and experience are worth searching for to bring the greatest results for our clients. With more experienced content marketers, that means we’re lucky enough to work with folks who are not only specialists in content marketing — but also creating content for a wide range of industries, such as:

  • Lead generation
  • Ecommerce
  • SaaS
  • Finance
  • Education
  • Healthcare

So, if you’re just getting started with content marketing but want to grow your other online marketing channels later, our team has you covered the entire way.

Honda trusted us to increase their organic sessions by 200%. Microsoft turned to us to achieve 4,000 new page one keyword rankings. At HawkSEM, the biggest names in these industries trust us to deliver tangible results. Check out our case studies to learn more.

HawkSEM has been hand-selected as a Google Premier Partner and Microsoft Advertising Partner

We make things happen …but don’t take our word for it:

  • CSUN

  • Patch Of Land

  • Google Partner

  • Google Premier Agency

But Wait, There’s More

Content marketing is just one of our specialties here at HawkSEM. Because digital marketing requires a holistic approach, encompassing all online channels, we have a team of experts for each one.

In addition to content marketing, HawkSEM also offers:

So, if you’re just getting started with content marketing but want to grow your other online marketing channels later, our team has you covered the entire way.

Our Culture

HawkSEM has been a fully remote agency since day one. Why?

This allowed us the ability to hire the best talent in the country. And, seeing as HawkSEM was voted a top company for remote workers, this strategy has served us well.

When you work with the best people, you get the best results.

PPC Services

The Bottom Line

It’s true. There are a ton of content marketing agencies to choose from; but you deserve the best.

Not every agency will work as hard as you do. And certainly not every agency will produce captivating content that speaks directly to your target audience. With over 15 years in business and a 98% client retention rate, we continue to provide content marketing services that are a step above the rest.

Remember, your business is one-of-a-kind.

And your content has to be one-of-a-kind, too.

FAQs About Content Marketing Services:

  • What are content marketing services?

    Content marketing services are the actions of the strategizing, planning, creating, publishing, and distributing content (such as articles, case studies, and videos) to attract and engage a brand’s target audience. These services are offered by digital marketing experts who specialize in the field of content marketing.

  • What are content marketing service deliverables?

    Content marketing service deliverables include research and strategy, a content plan and calendar, content creation and publication, and regular reports — specifically:

    • Keyword research
    • SEO strategy
    • Content calendar
    • Content creation
    • Organic traffic goal assessment
    • Content analysis
    • Page title & meta description optimization
    • Google Search Console & Analytics setup
    • Content publication & distribution
  • How much do content marketing services cost?

    Content marketing services can cost $2,500 – $10,000 and up per month depending on experience, timeline, scope, and desired goals.

  • How long does it take to see results from content marketing services?

    On average, it takes 3-6 months before seeing results from content marketing. It requires strategy, persistence, constant editing, pivoting, and refining to maximize results.

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No BS, just results. Average clients see a 4.5x ROI

  • Dramatically improve ROI
  • Outperform the competition
  • Increase conversion volume
  • Better track ROI
  • Reduce cost per acquisition
  • Improve lead quality