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7 Food & Beverage Marketing Strategies Fit fo...

As the food & beverage industry begins rebuilding, these creative marketing strategies can serve you well for years to come....

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How Quality Traffic Improves Conversions

When it comes to traffic, it's not simply about how much you drive, but about the right traffic that leads to conversions. Here's how to do it right....

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Marketing Agency Left You in the Dark? Here’s Wh...

Experiencing marketing agency problems? Find out what questions to ask, what to expect from them, the KPIs worth tracking, and more....

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What is First-Party Data?

Between new privacy and online tracking changes, there's a lot of talk about first-party data. Let's break down what it means, why it matters, and how to use it....

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5 Marketing Tips & Tools for 2021 Holiday Ads

This is no ordinary holiday season, so why stick to ordinary ads? These marketing tools and expert tips can help you craft your best-ever holiday ads....

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8 Steps to Craft Perfect Auto-Send Emails (+ Examp...

From "welcome" to "thank you" missives and everything in between, we highlight expert tips for creating auto-send emails that stand out and get results....

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HawkSEM blog: 10 Ways to Take Holiday E-Commerce Sales to the Next Level

13 Holiday E-Commerce Tips for 2021

E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....

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Lower SaaS CPA & Keep Sales High: 6 Quick Tip...

Get 6 quick strategies to lower cost-per-acquisition (CPA) for software-as-a-service (SaaS) companies without sacrificing sales....

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Why You Need Brand Advertising Campaigns

Brand ad campaigns can benefit nearly any business. From protecting your company to controlling the message surrounding it, here's what you need to know....

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The 411 on Google Analytics 4

Launched in October 2020, Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...

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