Digital Marketing Archives

How to Build a Keyword Strategy: 6 Easy Steps (+ E...

Posted by Aly Goulet | Aug 19

Build a successful keyword strategy in six steps to attract your target audience, improve your content, and rank higher in search engines....

Click-Through Rate Explained: What’s a Good CTR?...

Posted by Chris Collins | Aug 18

Struggling to meet your clickthrough rate goals? Not sure how much CTR affects your search rankings? Here's what you need to know....

What is Marketing Psychology? + How to Use It to I...

Posted by Patience Hurlburt-Lawton | Aug 5

Marketing psychology uses human behavior insights to increase engagement by guiding purchasing decisions. Learn how to use it to boost conversions and more....

PPC for Manufacturing: Tips, Costs, Mistakes + Che...

Posted by Chris Collins | Jul 31

PPC for manufacturing companies can boost visibility, leads, and sales. Learn expert tactics, mistakes to avoid, and how to pick an agency....

ChatGPT Ads Are Here: What Marketers Need to Know

Posted by Caroline Cox | Jul 15

OpenAI has started testing ads on some free and paid subscription levels. Here’s what we know so far....

10 Benefits of Working with a Full-Service Marketi...

Posted by Caroline Cox | Jul 7

Here are the ways a full-service agency can benefit your digital marketing program through improved communication, budget, management, and more....

Virtual Event Marketing: 12 Tips to Drive RSVPs + ...

Posted by Shire Lyon | Jun 29

Virtual events have been trending in the last few years, and experts say they're here to stay. Check out these tips for throwing a successful virtual event....

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How to Build a Keyword Strategy: 6 Easy Steps (+ Expert Tips)