hawksem: voice search blog

Voice Search, Language Trends & the Future of...

Voice search gains popularity as algorithm updates aim to better understand natural language. Here's what that means for the future of digital marketing....

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HawkSEM: digital marketing trends 2020

5 Cutting-Edge Digital Marketing Trends for 2020

Expand the reach of your business with the most effective digital marketing trends of 2020, resulting in a customized, innovative approach....

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HawkSEM: Find the right SEM agency

5 Things to Look for in an SEM Agency

Finding the right SEM agency can lead to explosive business growth — or become a costly learning experience. Here's how to do it right....

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hawksem - utm parameters

How UTM Parameters Benefit Marketing Campaigns

Adding UTM parameters to your URLs makes tracking easier, which makes analyzing data and improving your digital marketing campaigns easier as well....

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HawkSEM: branded vs. non-branded keywords

Branded vs. Non-Branded Keywords in Digital Market...

We're breaking down the difference between branded and non-branded keywords, and how you can use them both to boost your digital marketing program....

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hawksem: e-commerce ad platforms

Choosing the Right E-Commerce Ad Platforms: 6 Tips

Between Amazon, search engines, social media and more, here's how to determine which e-commerce ad platforms are right for your brand....

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marketing agency problems

Marketing Agency Left You in the Dark? Here’s Wh...

Experiencing marketing agency problems? Find out what questions to ask, what to expect from them, the KPIs worth tracking, and more....

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HawkSEM: The Best Google Display Network Ads for Lead Generation

The Best Google Display Network Ads for Lead Gener...

Whether you're a Google Display Network Ads pro or are just getting started, these are the tricks you need to know for the best possible lead gen....

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HawkSEM: Here’s Why Your Marketing Strategy Needs Brand Advertising Campaigns

Why You Need Brand Advertising Campaigns

Brand ad campaigns can benefit nearly any business. From protecting your brand to controlling the message surrounding it, here's what you need to know....

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HawkSEM: 7 Digital Marketing Fails — And How to Avoid Them

7 Digital Marketing Fails

Even the most seasoned marketing pros can fall victim to these common missteps...

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