marketing team

9 Effective Ways to Use Customer Reviews in Market...

Customer reviews can boost brand loyalty, credibility, and authenticity. Here are some effective ways to leverage reviews in your marketing initiatives....

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local business e-commerce

The Evolution of Google Shopping

As Google Shopping celebrates its 18th birthday, the founders are giving vendors a nice gift: welcoming unpaid organic listings back to search results. Here you’ll learn: The 411 on ne...

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How to Optimize Your Google My Business Page

In an uncertain business climate, setting up your Google My Business page properly and thoroughly is important. Here's how do to it right. ...

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direct response marketing: hawksem

Direct Response Marketing: What You Should Know

Unlike other marketing types, direct response marketing can offer immediate results if done properly. Here's what you need to know....

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amazon-advertising

Amazon Advertising 101: What You Need to Know

This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....

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8 Proven Tips for Successful Display Ads in 2020

These expert insights will help ensure you're leveraging all of the latest and greatest tactics to make your display ads stand out in 2020....

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hawksem blog: customer lifetime value

Customer Lifetime Value: What You Need to Know

Customer lifetime value (CLV) is one of the most important metrics to measure. Here's what it means, why it matters, and how to calculate it for yourself....

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hawksem blog: ideal client personas

How to Create Your Ideal Client Persona

Your ideal client persona is the audience you most want to attract to your brand. These are the steps to defining your ICP, and why it's worth your time....

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hawksem: digital marketing for startups

Digital Marketing for Startups: Advice from an SEM...

For startups, strategies change often. The same goes for digital marketing. These SEM agency tips can help you navigate digital marketing for startups....

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hawksem blog: email marketing tactics

9 Cutting-Edge Tactics to Boost Your Email Open Ra...

Sending out stellar email marketing that no one is seeing? Here's how to boost your open rate to get the clicks you deserve....

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