HawkSEM - Marketing Psychology

9 Ways Marketing Psychology Can Boost Your Strateg...

Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....

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hawksem blog: ideal client personas

How to Create Your Ideal Client Persona

Your ideal client persona is the audience you most want to attract to your brand. These are the steps to defining your ICP, and why it's worth your time....

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retargeting ads blog

4 Steps to Create Effective Retargeting Ads

Retargeting ads can be highly effective way to turn window shoppers into leads. Here's how to create successful campaigns that speak to them....

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google search trends 2020

What 2020’s Google Search Trends Mean for Market...

As 2020 draws to a close, let’s briefly look back at what the year's top search trends mean for digital marketing in 2021 and beyond....

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explore the new google analytics

The 411 on Google Analytics 4

Launched in October 2020, Google Analytics 4 promises more AI insights, cross-device user tracking, enhanced data control and more....

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HawkSEM: The Best Google Display Network Ads for Lead Generation

Increase Lead Gen with the Google Display Network

Whether you're a Google Display Network Ads pro or just getting started, these are the tricks you need to know for the best possible lead gen....

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annual marketing report tips

6 Steps to Create an Annual Marketing Report

Believe it or not, we're almost at the end of 2020. If you need to create an annual marketing report but aren't sure where to begin, let us be your guide....

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Problems with Google Display campaigns

Do Your Google Display Campaigns Suck? Here’...

If your Google Display ads aren't bringing you the ROI you want, one of these reasons could be to blame....

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email marketing mistakes to avoid

Don’t Fall for These 6 Marketing Email Mista...

Emails not getting the open rates you want? You could be falling prey to these common email marketing gaffs. Here, we break down what they are and how you can avoid them....

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HawkSEM blog: Marketing Agencies vs. Consultants

Marketing Agencies vs. Consultants: Which is Right...

When looking to boost your digital marketing ROI, you’ll likely come across consultants and agencies. Here's how to determine which one is right for you....

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