Gaming Advertising: What Marketers Need to Know

Gaming is a multi-billion-dollar industry -- and marketers are starting to take notice. Here, we break down what to know about gaming advertising....

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Your Guide to Creating an Apparel & Fashion M...

Get expert tips for making your fashion and apparel brand stand out in this enormous market. Here you’ll find: How to use the Ps of marketing for your fashion and apparel brand Tips fo...

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Don’t Fall for These 6 Marketing Email Mista...

Not getting the open rates you want? You could be falling for these marketing email mistakes. Find out what they are and how you can avoid them....

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How Call Tracking Enhances Your Digital Marketing

Not tracking calls? You could be missing a key element in your conversion mapping -- here's how to connect call tracking to your ads, and why you should....

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8 Expert Food & Beverage Marketing Tips for 2...

As the food & beverage industry begins rebuilding, these creative marketing strategies can serve you well for years to come....

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8 Success Strategies for Franchise Digital Marketi...

These best practices will help you craft a solid franchise digital marketing strategy that's cohesive, competitive, and poised for maximum growth....

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The Best Marketing Tools to Enhance Productivity, ...

Marketing tools help teams work better and faster. Here are a few that can help streamline your processes, save you time, and keep you connected....

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Branded vs. Non-Branded Keywords in Marketing

Let's break down the differences between branded and non-branded keywords, and how you can use them both to level up your digital marketing program....

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HawkSEM blog: Marketing Agencies vs. Consultants

Marketing Agencies vs. Consultants: Pros & Co...

When looking to boost digital marketing ROI, you may come across both consultants and agencies. Here's how to determine which one will best fit your needs....

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ROI vs. ROAS: Similarities & Differences

What's the difference between ROI (return on investment) and ROAS (return on ad spend) when it comes to marketing metrics? Here's what you should know....

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