Digital Marketing Archives

These Clients Achieved Greatness — And You Can, ...

Posted by Caroline Cox | Oct 19

These HawkSEM clients have received significant funding or even IPOed — here's how digital marketing can help you follow in their footsteps....

The Downsides of Automated Marketing

Posted by Sam Yadegar | Oct 15

It's easy to see the appeal of automated marketing. But these methods just can't compare to hands-on, personalized attention to your marketing program. ...

The State of E-Commerce Marketing

Posted by Caroline Cox | Oct 13

From building your merchant accounts to optimizing your ads, here's everything you need to know about e-commerce marketing....

5 Marketing Tips & Tools for the Best Holiday...

Posted by Caroline Cox | Oct 5

This is no ordinary holiday season, so why stick to ordinary ads? These marketing tools and expert tips can help you craft your best-ever holiday ads....

Keyword Research 101: What Marketers Need to Know

Posted by Sam Yadegar | Oct 1

Keywords are the backbone of any digital marketing program. Here's how to conduct effective keyword research to boost your PPC, SEO and more....

9 Tried and True Marketing Email Design Tips

Posted by Caroline Cox | Sep 29

Whether you're launching a campaign or want to give your newsletter a refresh, here are the email design tips that'll help you get opens, clicks, and more....

9 Benefits of Working with a Full-Service Marketin...

Posted by Caroline Cox | Sep 16

Here are the ways a full-service agency can benefit your digital marketing program through improved communication, budget, management, and more....

8 Success Strategies for Franchise Digital Marketi...

Posted by Caroline Cox | Sep 14

These best practices will help you craft a solid franchise digital marketing strategy that's cohesive, competitive, and poised for maximum growth....

7 Marketing Reporting Problems (And How to Fix The...

Posted by Sam Yadegar | Sep 2

From double-counting conversions to improper setup, these are the most common marketing reporting errors we see -- and how to avoid them....

12 E-Commerce Tips for the 2020 Holiday Season

Posted by Caroline Cox | Aug 24

E-commerce is going to play an even larger role in holiday shopping this year because of the pandemic — here's what e-commerce marketers can do to compete....

These Clients Achieved Greatness — And You Can, Too