9 Ways Marketing Psychology Can Boost Your Strateg...
Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....
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How to Create Your Ideal Client Persona
Your ideal client persona is the audience you most want to attract to your brand. These are the steps to defining your ICP, and why it's worth your time....
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4 Steps to Create Effective Retargeting Ads
Retargeting ads can be highly effective way to turn window shoppers into leads. Here's how to create successful campaigns that speak to them....
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What 2020’s Google Search Trends Mean for Market...
As 2020 draws to a close, let’s briefly look back at what the year's top search trends mean for digital marketing in 2021 and beyond....
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The 411 on Google Analytics 4
Launched in October 2020, Google Analytics 4 promises more AI insights, cross-device user tracking, enhanced data control and more....
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Increase Lead Gen with the Google Display Network
Whether you're a Google Display Network Ads pro or just getting started, these are the tricks you need to know for the best possible lead gen....
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6 Steps to Create an Annual Marketing Report
Believe it or not, we're almost at the end of 2020. If you need to create an annual marketing report but aren't sure where to begin, let us be your guide....
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Do Your Google Display Campaigns Suck? Here’...
If your Google Display ads aren't bringing you the ROI you want, one of these reasons could be to blame....
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Don’t Fall for These 6 Marketing Email Mista...
Emails not getting the open rates you want? You could be falling prey to these common email marketing gaffs. Here, we break down what they are and how you can avoid them....
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Marketing Agencies vs. Consultants: Which is Right...
When looking to boost your digital marketing ROI, you’ll likely come across consultants and agencies. Here's how to determine which one is right for you....
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