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Subdomain vs. Subdirectory: What’s Best for Your...

If you're unsure about whether you should host your company's blog on a subdomain or a subdirectory, you're in the right place....

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Why Schema Belongs in Your SEO Plan

Let's take a look at what Schema markup is, how it affects your website's SEO, and tips for finding the Schema that's right for your business....

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7 Success Secrets for Partnering with an SEO Agenc...

Leveraging an SEO agency can get you enhanced visibility in search results, boost your credibility, and more. Here's what to expect from the partnership....

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What is Google’s MUM Update?

Google's new Multitask Unified Model, or MUM update, aims to help the search engine understand complex questions without direct answers. Here's what you need to know....

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hawksem: site architecture article

Why Website Architecture is Key for SEO

Website architecture is how your site’s structure can help users quickly find information and drive conversions — and it's key to good SEO....

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What is Structured Data? What Marketers Need to Kn...

Find out what what structured data is, how it works, why it matters to marketers, and all the ways it's key to proper SEO....

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Video Marketing with SEO in Mind: 8 Quick Tips

Video can be crucial to a digital marketing strategy. But if you're not creating video marketing with SEO in mind, you may not get the maximum results....

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Website UX: 6 Things Digital Marketers Should Know

Whether you're launching a site or revamping an existing one, these tips will help ensure user experience (UX) doesn't fall to the wayside in the process....

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White Hat vs. Black Hat SEO Explained

You've probably heard the phrases "white hat" and "black hat" when referring to SEO, but what exactly do they mean? Here's what you need to know....

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hawksem blog: serp features guide

SERP Features 101: What You Need to Know

Curious about how to break into SERP features like Google My Business, Featured Snippets, and Knowledge Graph? You've come to the right place....

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