HawkSEM - Marketing Psychology

9 Ways Marketing Psychology Can Boost Your Strateg...

Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....

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HawkSEM: How Negative Keywords Benefit Your PPC Campaigns

How Negative Keywords Benefit Your PPC Campaigns

Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....

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PPC for schools tips

How to Get Started with PPC for Schools

Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....

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hawksem blog: ideal client personas

How to Create Your Ideal Client Persona

Your ideal client persona is the audience you most want to attract to your brand. These are the steps to defining your ICP, and why it's worth your time....

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retargeting ads blog

4 Steps to Create Effective Retargeting Ads

Retargeting ads can be highly effective way to turn window shoppers into leads. Here's how to create successful campaigns that speak to them....

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hawksem: twitter ads blog

6 Tips for Successful Twitter Ads in 2021

Is your target audience on Twitter? Then you should be, too! Here's how to craft Twitter ads that are eye-catching, effective, and successful....

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hawksem: sem campaign article 2021

What Your SEM Campaign Needs to Succeed in 2021

Search engine marketing is a fast-evolving field. Here are the key elements your SEM campaign needs to succeed in 2021 and beyond....

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google search trends 2020

What 2020’s Google Search Trends Mean for Market...

As 2020 draws to a close, let’s briefly look back at what the year's top search trends mean for digital marketing in 2021 and beyond....

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facebook ads

Facebook Ads: Which One is Right for You?

Facebook Ads can be a vital part of an engaging digital marketing strategy.  Here, you’ll find: How to choose the best objective for your Facebook ads The best FB ads format for reaching ...

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landing pages pillar page

Landing Pages: The Ultimate Guide

Effective landing pages are key tools to have in your digital marketing arsenal. From optimization ideas to design advice, here's what you need to know....

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