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6 Social Media Trends for Marketers in 2021

Learn about the latest cutting edge social media trends for 2021 that can help you increase engagement and grow your reach....

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8 Effective Ways to Use Customer Reviews in Market...

Customer reviews can boost brand loyalty, credibility, and authenticity. Here are some effective ways to leverage reviews in your marketing initiatives....

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Partnering with a PPC Service Agency: What to Expe...

Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....

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How to Conduct SEM Audits & Why You Should

Conducting SEM audits can tell you how you're tracking against your goals, your program's strengths and weaknesses, and put you on the path to better ROI....

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Paid Search Marketing for Higher Education: Advice...

Higher education digital marketing often aims to achieve high ROI, increase enrollment, and beat competitors. Here's how to paid search makes it possible....

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What is Audience Targeting?

Audience targeting can be the make-or-break factor when it comes to your marketing campaign's success. Here's why it's important and how to do it right....

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How to Determine the Best Paid Social Platform for...

Social media can be a great way to grow your reach and boost sales — here's how you can you determine which paid social platform is right for your brand....

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Bounce Rate: Fact vs. Fiction

What does "bounce rate" mean, how can you achieve a good rate, and how important is it in your digital marketing strategy? Let's break it down....

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5 Google Ads Updates & Tips to Know in 2021

From the latest algorithm updates to tracking changes and everything in between, here's what you need to know about Google Ads in 2021....

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HawkSEM: Why SEO Should Be Part of Your Marketing Strategy

Why SEO Should Be Part of Your Marketing Strategy

Here's everything you need to know about why good SEO matters — and how to get it....

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