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What is Geotargeting? How to Use it + Expert Tips

Geotargeting uses location-based targeting to connect your audience with personalized messaging. We asked an expert for tips, tricks, and best practices....

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8 PPC Trends You Can’t Ignore This Year: Expert ...

The year's breakout PPC trends include voice search, Bing-LinkedIn audience targeting, AI, and fully automated Google campaigns....

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What is CRO Testing? How To Do It in 8 Easy Steps + Checklist

What is CRO Testing? How To Do It in 8 Easy Steps ...

PPC helps small businesses boost visibility, drive traffic, and increase sales. Learn how our experts use PPC ads to help small businesses grow (checklist included)....

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Google’s Search Generative Experience (SGE): How...

Learn more about Google's Search Generative Experience: how to prepare, what to expect, and how it might affect your rankings. ...

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11 Benefits of PPC Advertising (+ Expert Tips)

Top 11 Benefits of PPC Advertising (+ Expert Tips)

From outcomes to costs, pay-per-click campaigns offer a long list of benefits. Here, we've laid out more than 10 top benefits when it comes to PPC ads....

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7 Successful Customer Acquisition Strategies for G...

The best customer acquisition strategies include paid search, tailored remarketing, great content, referrals, and SEO. Learn how the experts do it in this guide....

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14 CRO Analytics Reports & Examples (+ Checklist)

14 CRO Analytics Reports & Examples (+ Checkl...

Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....

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What Are Topic Clusters for SEO? (+ Pro Tips to Cr...

A content strategy with organized topic clusters can lead to better site architecture, higher search rankings, and a more satisfied audience....

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What are Google Callout Extensions? How to Use Them + Examples That Work

What are Google Callout Extensions? How to Use The...

Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....

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Successful PPC Campaigns: Proven Examples + 22 Bes...

What makes successful PPC campaigns? Read on for plenty of examples, 22 of our best practices for succesful campaigns, and some highly successful PPC ads....

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