9 Ways Marketing Psychology Can Boost Your Strateg...
Marketing is all about human behavior, so it makes sense that having an understanding of psychology could improve the way we approach marketing initiatives....
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How Negative Keywords Benefit Your PPC Campaigns
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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How to Get Started with PPC for Schools
Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....
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How to Create Your Ideal Client Persona
Your ideal client persona is the audience you most want to attract to your brand. These are the steps to defining your ICP, and why it's worth your time....
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4 Steps to Create Effective Retargeting Ads
Retargeting ads can be highly effective way to turn window shoppers into leads. Here's how to create successful campaigns that speak to them....
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6 Tips for Successful Twitter Ads in 2021
Is your target audience on Twitter? Then you should be, too! Here's how to craft Twitter ads that are eye-catching, effective, and successful....
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What Your SEM Campaign Needs to Succeed in 2021
Search engine marketing is a fast-evolving field. Here are the key elements your SEM campaign needs to succeed in 2021 and beyond....
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What 2020’s Google Search Trends Mean for Market...
As 2020 draws to a close, let’s briefly look back at what the year's top search trends mean for digital marketing in 2021 and beyond....
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Facebook Ads: Which One is Right for You?
Facebook Ads can be a vital part of an engaging digital marketing strategy. Here, you’ll find: How to choose the best objective for your Facebook ads The best FB ads format for reaching ...
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Landing Pages: The Ultimate Guide
Effective landing pages are key tools to have in your digital marketing arsenal. From optimization ideas to design advice, here's what you need to know....
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