local business e-commerce

The Evolution of Google Shopping

As Google Shopping celebrates its 18th birthday, the founders are giving vendors a nice gift: welcoming unpaid organic listings back to search results. Here you’ll learn: The 411 on ne...

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How Google Updates (and Rollbacks) Can Impact Your...

In May 2020, Google launched a new update — then conducted rollbacks after issues arose. Here's how these updates can affect your SEO performance....

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How to Optimize Your Google My Business Page

In an uncertain business climate, setting up your Google My Business page properly and thoroughly is important. Here's how do to it right. ...

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direct response marketing: hawksem

Direct Response Marketing: What You Should Know

Unlike other marketing types, direct response marketing can offer immediate results if done properly. Here's what you need to know....

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5 Steps to Create More Successful Pinterest Ads

Interested in Pinterest Ads? Here's what you need to know to create successful campaigns on this social media platform. ...

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hawksem: nonprofit paid search blog

How Google Ad Grants Can Benefit Nonprofit Paid Se...

When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....

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amazon-advertising

Amazon Advertising 101: What You Need to Know

This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....

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8 Proven Tips for Successful Display Ads in 2020

These expert insights will help ensure you're leveraging all of the latest and greatest tactics to make your display ads stand out in 2020....

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How to Determine KPIs for Your PPC Program

When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....

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HawkSEM: youtube ads blog

How to Create More Successful YouTube Ads

YouTube ads can be a game-changing digital marketing tool. Here are some ways you can make sure yours are set up to succeed....

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