Blog Archives - HawkSEM

The Evolution of Google Shopping

Posted by Sam Yadegar | Aug 3

As Google Shopping celebrates its 18th birthday, the founders are giving vendors a nice gift: welcoming unpaid organic listings back to search results. Here you’ll learn: The 411 on ne...

How Google Updates (and Rollbacks) Can Impact Your...

Posted by Caroline Cox | Jul 31

In May 2020, Google launched a new update — then conducted rollbacks after issues arose. Here's how these updates can affect your SEO performance....

How to Optimize Your Google My Business Page

Posted by Sam Yadegar | Jul 28

In an uncertain business climate, setting up your Google My Business page properly and thoroughly is important. Here's how do to it right. ...

Direct Response Marketing: What You Should Know

Posted by Sam Yadegar | Jul 27

Unlike other marketing types, direct response marketing can offer immediate results if done properly. Here's what you need to know....

5 Steps to Create More Successful Pinterest Ads

Posted by Caroline Cox | Jul 23

Interested in Pinterest Ads? Here's what you need to know to create successful campaigns on this social media platform. ...

How Google Ad Grants Can Benefit Nonprofit Paid Se...

Posted by Sam Yadegar | Jul 21

When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....

Amazon Advertising 101: What You Need to Know

Posted by Caroline Cox | Jul 20

This primer helps you understand Amazon Advertising, determine which methods are best for you, and gives you the steps to ensure your ads are a success....