Google Ads App Campaigns 101 (+ 5 Best Practices)
Google App campaigns are a marketing method specifically made for those who want to promote their apps and see more user engagement....
Read More
How to Setup Google Ads Campaigns: An Easy-To-Foll...
Google Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...
Read More
7 Easy Ways to Improve Impression Share (+ Common ...
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....
Read More
What is Google Ads Optimization Score? (+ How to I...
Ready to improve your Google Ads performance? Let us introduce you to Google Ads Optimization Scores. Here’s how (and how not) to use it. ...
Read More
How Much Should I Spend On Google Ads? Cost Breakd...
PPC for electricians involves strategically placing ads on search platforms. Read on to learn how to drive more qualified leads with PPC....
Read More
Quality Score Explained (+ 14 Easy Ways to Improve...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
Read More
Ad Strength in Google Ads: What It Is + How to Imp...
Ad Strength is a Google Ads metric that scores ad creatives. The better your score, the higher your ad’s visibility. Learn from experts why this metric is important, how to increase Ad Str...
Read More
PPC for Financial Services: 15 Tips to Drive Reven...
PPC for financial services uses initiatives like search ads, display ads, and remarketing to drive more leads and sales, while being mindful of regulatory compliance. Read on to learn 15 str...
Read More
How to Set Up a Remarketing Campaign in Google Ads
Setting up remarketing campaigns in Google ads helps turn prior visitors into customers read on for an easy-to-follow, step-by-step process. ...
Read More
SEO & Paid Search: Why They Work Better Toget...
Paid search and SEO are key pillars of a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....
Read More