Paid Search Marketing Archives

6 Google Ads Updates & Tips to Know in 2020

Posted by Caroline Cox | May 21

From the latest algorithm updates to the changing SERP layout and everything in between, here's what you need to know about Google Ads in 2020....

9 Traits to Look for in an SEM Specialist

Posted by Sam Yadegar | May 18

Know what to look for in an SEM specialist — and which questions you can ask to determine if they're the right for your digital marketing program....

Get Started with E-Commerce Search Ads: 6 Tips

Posted by Neelie Palmer | May 7

Wondering how to best leverage e-commerce search ads? Check out these actionable tips for using search engines to increase leads and boost ROI....

How to Find Your Quality Score – and Why It Matt...

Posted by Sam Yadegar | Apr 14

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

Microsoft Advertising 101: What You Need to Know

Posted by Caroline Cox | Apr 8

Get the 411 on Microsoft Advertising, whether you’re interested in leveraging it for paid search or just want to know how it stacks up against Google....

How to Use Ratings & Reviews in Google Ads

Posted by Caroline Cox | Mar 17

Using reviews and ratings in Google Ads can boost your credibility and make your brand stand out. Get the 411 on how to add review extensions to your Google Ads....

Paid Search Marketing for Healthcare: Advice from ...

Posted by Caroline Cox | Mar 5

Paid search can be an effective marketing strategy component — here's how to leverage healthcare PPC to build brand recognition and boost conversions....

6 Ways to Make Google Shopping Ads Work for You

Posted by Jane Serra | Feb 12

Want to get ahead of the competition by knowing how to optimize your Google Shopping Ads campaign? Here's how....

What 2019’s Top Google Searches Mean for Markete...

Posted by Caroline Cox | Jan 3

From big-name brands to unexpected breakouts, a look at 2019’s biggest Google search trends Here, you’ll find: A look at the biggest Google search trends of 2019 The biggest lessons lear...

Paid Search Marketing for Insurance Brokers: Advic...

Posted by Jane Serra | Nov 20

Directory listings ensure prospects can find you, and good reviews can boost your reputation — but they don’t work like they once did. Here, you’ll learn: How paid search can benef...