What Your SEM Campaign Needs to Succeed in 2021
Search engine marketing is a fast-evolving field. Here are the key elements your SEM campaign needs to succeed in 2021 and beyond....
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Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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Paid Search Marketing for Healthcare: Advice from ...
Marketers experienced in the healthcare space know that it can be finicky — even where there’s not a pandemic....
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Google Ads vs. LinkedIn Ads for B2C & B2B Com...
Whether you already use LinkedIn Ads and Google Ads or are curious about which one is right for your brand, let’s dig into the pros and cons of each....
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Search Engine Algorithms: What You Need to Know
Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....
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How to Get Higher ROI from Search Engine Marketing
Got an established SEM campaign that brings in moderate results? It's time to take your program to the next level. Here's how to get on the right track....
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Paid Search Marketing for Higher Education: Advice...
Higher education digital marketing often aims to achieve high ROI, increase enrollment, and beat competitors. Here's how to paid search makes it possible....
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5 Ways Remarketing Can Benefit Your Business
Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....
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How Paid Search and SEO Can Work Together
Paid search and SEO are key to a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....
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PPC for Financial Services: Advice from an SEM Age...
PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....
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