Manage Email and Communication

What is a Paid Search Specialist (and How Do You B...

Paid search is an indispensable arm of modern-day marketing. Whether you want to outsource your PPC, hire a paid search specialist to work with your team, or become one yourself, you need to...

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SEM Expert as an Employee

How to Hire an SEM Expert (+ Top 5 Agencies to Con...

Hiring an SEM marketing expert is a nuanced process. Here's how to find the right professional to manage your organization's search engine marketing....

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Optimization goals

Paid Search Optimizations: The Quick-and-Dirty Gui...

Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....

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How to Start a Successful SEM Campaign

What is Search Engine Marketing (SEM) and How Does...

Search engine marketing is a process that mostly uses paid ads to secure top rankings in search engine results. This guide explains how SEM strategies work....

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Best Search Engine Marketing Blogs to Follow

20 of the Best Search Engine Marketing Blogs to Fo...

Here are our favorite search engine marketing blogs to follow to track industry news, learn advanced strategies, and find success on your SEM journey....

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rowing teamwork

SEO & Paid Search: Why They Work Better Toget...

Paid search and SEO are key pillars of a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....

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person looking at RSAs on laptop and phone

Understanding Responsive Search Ads (RSAs)

With extended search ads (ETAs) officially discontinued, responsive search ads (RSAs) have taken their place. Here's what you need to know about the change....

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Hand holding a light bulb

6 SEM Success Secrets to Hit Your Goals in 2022 (&...

Search engine marketing is a fast-evolving field. These SEM success secrets can help you reach your digital marketing goals in 2022 and for years to come....

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hawksem: google ads expert

8 Things Every Google Ads Expert Should Know

Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....

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quality score

How to Find Your Quality Score — and Why It ...

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

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