What is Geographic Segmentation? How to Use it +7 Examples that Work

What is Geographic Segmentation? Examples + Pros a...

Posted by Sarah Jane Burt | Jul 14

Geographic segmentation creates more effective, personalized marketing campaigns. Learn from real-life examples and keep these expert tips in mind....

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Local Services Ads (LSAs): A Complete Guide

Posted by Sarah Jane Burt | Jul 10

Google Local Services Ads are paid ads that help people find your local service-based business online. Read on for all the latest tips and tricks....

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What Are DSA Campaigns? How to Use Them + Pro Tips

Posted by Shire Lyon | Jul 7

Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly....

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Google Ads Scripts: How to Get Started (+ Top 10 t...

Posted by Shire Lyon | Jun 4

From time-saving automation to precision targeting and more, Google Ads scripts are key to making the most out of your paid search campaigns. ...

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What is the Google AI Max Campaign Setting? + How ...

Posted by Caroline Cox | Jun 3

AI Max (formerly Search Max) is a new Google Search Ads campaign feature offering search term matching along with text and URL optimization....

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How to Duplicate a Google Ads Campaign: 7 Simple S...

Posted by Caroline Cox | May 29

Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....

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What is Google Ads Change History? (+ How It Helps...

Posted by Shire Lyon | May 21

The Google Ads Change History feature records all the changes and edits made to a Google Ads campaign. Here’s how to leverage this helpful tool....

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9 Ways to Recession-Proof Your PPC Marketing Strat...

Posted by Caroline Cox | May 15

When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....

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Google Ads Not Matching Analytics? Here’s How to...

Posted by Shire Lyon | May 8

If your Google Ads aren't matching your analytics, our digital marketing experts will tell you what to do -- and how to fix the discrepancies....

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Google Maps Ads: Setup Guide, Real-Life Examples + Expert Tips

Google Maps Ads: Setup Guide, Real-Life Examples +...

Posted by Anna Sonnenberg | May 2

Google Maps ads place your local business in front of customers. Learn how to set up these ads, see proven examples, and get expert tips to ensure success....

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