Home For Sale Real Estate Sign in Front of Beautiful New House

PPC Services for Realtors + 6 Top Agencies to Cons...

Posted by Shire Lyon | May 24

Learn how PPC services for Realtors can send you enough qualified leads to fill your calendar....

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Woman is holding credit card and using laptop computer. Conversion tracking concept. Close up.

Conversion Tracking for Google Ads: How to do it R...

Posted by Shire Lyon | May 18

What is Google Ads conversion tracking and how do you do it right? Learn everything you need to know in this step-by-step guide....

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hands typing on computer, someone setting up paid search campaigns

The Ultimate Guide to Paid Search Marketing

Posted by Shire Lyon | Apr 13

Get ready to become a paid search marketing master and score some of the most valuable real estate on the SERPs....

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Optimization goals

Paid Search Optimizations: The Quick-and-Dirty Gui...

Posted by Patience Hurlburt-Lawton | Mar 30

Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....

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stack of papers of different paid search company options

Top 10 Paid Search Company Options for 2023 Succes...

Posted by Alexandra Thompson | Mar 23

Looking to ramp up your paid search efforts? Then check out this list of the top paid search company options to find one that's the perfect fit for you....

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linkedin ads vs. google ads

Google Ads vs. LinkedIn Ads for B2C & B2B Com...

Posted by EJ Velos | Mar 17

Let's dive into a comparison of Google Ads and LinkedIn Ads, from the pros and cons of each to the benefits for B2C and B2B companies....

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brand name bidding

Can Competitors Use My Brand Name in Google Ads?

Posted by Caroline Cox | Mar 13

Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....

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woman using smartphone on staircase in public areas, during leisure time. The concept of using the phone is essential in Google Ads and shopping.

How to Set Up a Google Ads Call-Only Campaign: A S...

Posted by Shire Lyon | Mar 9

Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...

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Awesomely Effective Bidding Strategies: Expert Tip...

Posted by Christina Lyon | Mar 6

Which bidding strategies help you conquer Google’s search engine results pages (SERPs) without breaking the budget? Find out in this guide. Here, you’ll find:  What Google Ads biddi...

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Optimizations

9 Expert Tips for Optimizing Google Ads for 2023 S...

Posted by Shire Lyon | Mar 2

From audience targeting and A/B testing to keyword research and bidding, there’s a lot that goes into optimizing Google Ads. Here's what you need to know....

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