Paid Search Marketing Archives

How to Get Higher ROI from Search Engine Marketing

Posted by Sam Yadegar | Oct 23

Got an established SEM campaign that brings in moderate results? It's time to take your program to the next level. Here's how to get on the right track....

Paid Search Marketing for Higher Education: Advice...

Posted by Sam Yadegar | Oct 7

Higher education digital marketing often aims to achieve high ROI, increase enrollment, and beat competitors. Here's how to paid search makes it possible....

5 Ways Remarketing Can Benefit Your Business

Posted by Caroline Cox | Sep 25

Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....

How Paid Search and SEO Can Work Together

Posted by Sam Yadegar | Sep 18

Paid search and SEO are key to a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....

PPC for Financial Services: Advice from an SEM Age...

Posted by Caroline Cox | Sep 4

PPC for financial services can be an effective component of a marketing strategy — use it to build brand recognition and boost conversions quickly....

The 5 Google Ads Shortcuts You Need to Know

Posted by Sam Yadegar | Aug 17

When you're managing Google Ads campaigns, any time saved is valuable. These Google Ads shortcuts will help you save some serious time and effort....

7 Steps to Create Successful Ads for Bing

Posted by Sam Yadegar | Aug 7

You're a pro at making your Google ads stand out. But what about Bing? This search engine can bring you serious success if leveraged right — here's how....

The 5 Newest Google Ads Tools: What You Need to Kn...

Posted by Caroline Cox | Aug 5

These 5 new Google Ads tools can enhance your targeting, make editing ads easier while on the go, and help campaigns better address your business goals....

How Google Ad Grants Can Benefit Nonprofit Paid Se...

Posted by Sam Yadegar | Jul 21

When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....

Paid Search Marketing for Real Estate: Advice from...

Posted by Sam Yadegar | Jul 8

Real estate paid search marketing can help you achieve high ROI, attract clients, and beat your competition. Here's how to do it right. ...