How Paid Search and SEO Work Together
Paid search and SEO are key to a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....
Read More
Voice Search Optimization & Why It Matters
It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....
Read More
How to Use Ratings & Reviews in Google Ads
Using reviews and ratings in Google Ads can boost your credibility and make your brand stand out. Get the 411 on how to add review extensions to your Google Ads....
Read More
How to Get Started with Google Ads
Looking for a primer on the Google Ads platform? Find out what it is, how to use it, the types of ads you can create, and expert tips for success....
Read More
What Your SEM Campaign Needs to Succeed in 2021
Search engine marketing is a fast-evolving field. Here are the key elements your SEM campaign needs to succeed in 2021 and beyond....
Read More
Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
Read More
Paid Search Marketing for Healthcare: Advice from ...
Marketers experienced in the healthcare space know that it can be finicky — even where there’s not a pandemic....
Read More
Google Ads vs. LinkedIn Ads for B2C & B2B Com...
Whether you already use LinkedIn Ads and Google Ads or are curious about which one is right for your brand, let’s dig into the pros and cons of each....
Read More
Search Engine Algorithms: What You Need to Know
Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....
Read More
How to Get Higher ROI from Search Engine Marketing
Got an established SEM campaign that brings in moderate results? It's time to take your program to the next level. Here's how to get on the right track....
Read More