hawksem: sem specialist

Traits to Look for in an SEM Specialist (+ Questio...

Know what to look for in an SEM specialist and which questions you can ask to determine if they're the right fit for your team....

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paid search for banking - hawksem blog

Paid Search for Banks: Advice from an SEM Agency

When it comes to paid search for banks, these strategies can help you achieve high ROI, increase your clients, beat the competition, and more....

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Paid Search Marketing for Higher Education: Advice...

Higher education digital marketing often aims to achieve high ROI, increase enrollment, and beat competitors. Here's how to paid search makes it possible....

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hawksem blog: google ads updates 2020

5 Google Ads Updates & Tips to Know in 2021

From the latest algorithm updates to tracking changes and everything in between, here's what you need to know about Google Ads in 2021....

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quality score

How to Find Your Quality Score – and Why It Matt...

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

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Microsoft Advertising 101: What You Need to Know

Your Guide to Microsoft Advertising

Get the 411 on Microsoft Advertising, whether you’re interested in leveraging it for paid search or just want to know how it stacks up against Google....

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rowing teamwork

How Paid Search and SEO Work Together

Paid search and SEO are key to a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....

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Voice Search Optimization & Why It Matters

It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....

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thumbs up in the wild

How to Use Ratings & Reviews in Google Ads

Using reviews and ratings in Google Ads can boost your credibility and make your brand stand out. Get the 411 on how to add review extensions to your Google Ads....

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google ads 101

How to Get Started with Google Ads

Looking for a primer on the Google Ads platform? Find out what it is, how to use it, the types of ads you can create, and expert tips for success....

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