rowing teamwork

How Paid Search and SEO Work Together

Paid search and SEO are key to a quality digital marketing program. Here's how to make paid and organic efforts work together for your brand....

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Voice Search Optimization & Why It Matters

It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....

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thumbs up in the wild

How to Use Ratings & Reviews in Google Ads

Using reviews and ratings in Google Ads can boost your credibility and make your brand stand out. Get the 411 on how to add review extensions to your Google Ads....

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google ads 101

How to Get Started with Google Ads

Looking for a primer on the Google Ads platform? Find out what it is, how to use it, the types of ads you can create, and expert tips for success....

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hawksem: sem campaign article 2021

What Your SEM Campaign Needs to Succeed in 2021

Search engine marketing is a fast-evolving field. Here are the key elements your SEM campaign needs to succeed in 2021 and beyond....

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brand name bidding

Can Competitors Use My Brand Name in Google Ads?

Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....

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HawkSEM: Paid Search Marketing for Healthcare: Advice from an SEM Agency

Paid Search Marketing for Healthcare: Advice from ...

Marketers experienced in the healthcare space know that it can be finicky — even where there’s not a pandemic....

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linkedin ads vs. google ads

Google Ads vs. LinkedIn Ads for B2C & B2B Com...

Whether you already use LinkedIn Ads and Google Ads or are curious about which one is right for your brand, let’s dig into the pros and cons of each....

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search engine algorithms blog - puzzle

Search Engine Algorithms: What You Need to Know

Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....

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HawkSEM blog: How to Get Higher ROI from Search Engine Marketing

How to Get Higher ROI from Search Engine Marketing

Got an established SEM campaign that brings in moderate results? It's time to take your program to the next level. Here's how to get on the right track....

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