hawksem blog: google ads updates 2020

6 Google Ads Updates & Tips to Know in 2020

From the latest algorithm updates to the changing SERP layout and everything in between, here's what you need to know about Google Ads in 2020....

Read More
hawksem: sem specialist

9 Traits to Look for in an SEM Specialist

Know what to look for in an SEM specialist — and which questions you can ask to determine if they're the right for your digital marketing program....

Read More
HawkSEM: E-commerce search ads

Get Started with E-Commerce Search Ads: 6 Tips

Wondering how to best leverage e-commerce search ads? Check out these actionable tips for using search engines to increase leads and boost ROI....

Read More

How to Find Your Quality Score – and Why It Matt...

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

Read More
Microsoft Advertising 101: What You Need to Know

Microsoft Advertising 101: What You Need to Know

Get the 411 on Microsoft Advertising, whether you’re interested in leveraging it for paid search or just want to know how it stacks up against Google....

Read More
Using reviews and rating in ads can help your business gain trust and credibility with your target audience.

How to Use Ratings & Reviews in Google Ads

Using reviews and ratings in Google Ads can boost your credibility and make your brand stand out. Get the 411 on how to add review extensions to your Google Ads....

Read More
HawkSEM: Paid Search Marketing for Healthcare: Advice from an SEM Agency

Paid Search Marketing for Healthcare: Advice from ...

Paid search can be an effective marketing strategy component — here's how to leverage healthcare PPC to build brand recognition and boost conversions....

Read More
HawkSEM: 6 Must-Know Tips to Make Google Shopping Ads Work for You

6 Ways to Make Google Shopping Ads Work for You

Want to get ahead of the competition by knowing how to optimize your Google Shopping Ads campaign? Here's how....

Read More

What 2019’s Top Google Searches Mean for Markete...

From big-name brands to unexpected breakouts, a look at 2019’s biggest Google search trends Here, you’ll find: A look at the biggest Google search trends of 2019 The biggest lessons lear...

Read More

Paid Search Marketing for Insurance Brokers: Advic...

Directory listings ensure prospects can find you, and good reviews can boost your reputation — but they don’t work like they once did. Here, you’ll learn: How paid search can benef...

Read More