APPDYNAMICS
The Goal
Help AppDynamics expand marketing campaigns and increase market share
THE STRAIGHT LINE THINKING
- Product SaaS Based Application Performance Monitoring Tools
- Strategy Reach more of their audience through SEM
THE Result
Sales up. Percentage of market share up.
Nike
THE Goal
Increase Conversion Rates
THE STRAIGHT LINE THINKING
- Product Everyone knows the Check Mark
- Strategy Design landing pages that are more conversion oriented
THE Result
You guessed it. Conversion went up.
GoENGINEER
THE Goal
Reduce spend while increasing results
THE STRAIGHT LINE THINKING
- Product Industry leading technology for Product Design
- Strategy Restructure marketing campaign to better address their target audience
THE Result
Reduced CPA by 70%, no that’s not a typo, yes 70%
OUR BUDDY SYSTEM
THE Goal
Establish a large social following
THE STRAIGHT LINE THINKING
- Service Social media site for people suffering from Anxiety
- Strategy Execute a social media marketing campaign to generate awareness
THE Result
Achieved over 17,000 followers
SENVIE
THE Goal
Get More Sales!
THE STRAIGHT LINE THINKING
- Product #1 Skin care brand
- Strategy Target people with acne and rosacea
THE Result
Sold a boat load of product
SUMMIT VACATIONS
THE Goal
Increase annual bookings
THE STRAIGHT LINE THINKING
- Service A world-class destination winter and summer booking engine.
- Strategy More intelligent buyer persona targeting, Re-Marketing
THE Result
Bookings are up. Client smiles also up.
AT&T
THE Goal
Get More
THE STRAIGHT LINE THINKING
- Product Largest provider of mobile and fixed telephony in the USA.
- Strategy Content Optimization
THE Result
Increased visits from SEM 75%
PROMARK OFFROAD
THE Goal
Increase sales, while driving down cost per sale.
THE STRAIGHT LINE THINKING
- Product Retailer of ATV Winches. Recognized by Inc. Magazine as the24th fastest growing retailer in the United States.
- Strategy Better keywords, better ad copy, better targeting, better tracking
THE Result
Sales up. Cost per sale down by 25% continuously every month
ZEPHYR
THE GOAL
Increase market share, Increase user base.
THE STRAIGHT LINE THINKING
- Product Provider of an industry leading SaaS Based Test Management Suite
- Strategy Landing page creation, data analysis and SEM optimization
THE Result
More sign ups, increased market share