PPC for HVAC: Expert Tips to Drive More Customers +( Costs)

PPC for HVAC: Expert Tips to Drive More Customers ...

PPC for HVAC uses paid search advertising to drive HVAC company leads. Learn how our experts use PPC to boost traffic and conversions....

Read More

Google Ads Not Matching Analytics? Here’s How to...

If your Google Ads aren't matching your analytics, our digital marketing experts will tell you what to do -- and how to fix the discrepancies....

Read More

How to Add a Manager in Google Ads in a Few Simple...

Wondering how to add a manager in Google Ads? Use these step-by-step instructions to share access with your team and partners....

Read More
Glass glowing light bulb and business sketched ideas

What is BLUF? How to Use It to Improve Your Writin...

Bottom Line Up Front (BLUF) is an old military communication term. See how you can use this technique in effective content marketing....

Read More

13 PPC Case Studies: Challenges, Solutions + Resul...

These 13 PPC case studies highlight common marketing and sales challenges for businesses across industries — along with expert paid search strategies, solutions, and results....

Read More
Google Maps Ads: Setup Guide, Real-Life Examples + Expert Tips

Google Maps Ads: Setup Guide, Real-Life Examples +...

Google Maps ads place your local business in front of customers. Learn how to set up these ads, see proven examples, and get expert tips to ensure success....

Read More
Director of photography with a camera in his hands on the set. P

The AIDA Model: What It Is + How to Use It

The AIDA model can help you craft content marketing that compels and converts. Here's everything you need to know to leverage the AIDA model with success....

Read More
Optimizations

10 Expert Tips to Optimize Google Ads for Maximum ...

Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....

Read More
what percentage of revenue should I spend on marketing

What Percentage of Revenue Should You Spend on Mar...

If you want to determine what percentage of revenue should be used on marketing, you need a 360-degree analysis of your business....

Read More
hand putting pins in a map

What’s a Sitemap? How It Works + Steps to Build ...

Sitemaps keep your website organized, make it easy for visitors to navigate, and help search engines better understand what your pages are about. ...

Read More
Are Facebook Ads Worth It? We Did the Math + Pros & Cons

Are Facebook Ads Worth It? We Did the Math

Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost all industries... if done right....

Read More
Successful team leader, Businessman hand choose people standing out from the crowd.

Topical Authority: What It Is + How to Build It

Topical authority is a website’s credibility as a resource on a topic. You can earn topical authority by creating robust, helpful content....

Read More
keys hanging on a lego key holder

Branded vs. Non-Branded Keywords: What They Are + ...

Let's break down the differences between branded and non-branded keywords, and how you can use them both to level up your digital marketing program....

Read More
Hand sketching sales or revenue funnel marketing concept with white marker on transparent wipe board.

How to Build Full-Funnel Marketing on LinkedIn (+ ...

Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers....

Read More
search engine algorithms blog - puzzle

Search Engine Algorithms: What You Need to Know

Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....

Read More
Vertical shot of thoughtful dark skinned woman has idea in mind, keeps finger on lips, looks pensively above, tries to decide how to act, poses against blue background, blank copy space above

How to Run Facebook Ads: A Beginner’s Guide to S...

We talked to leading experts about how to run Facebook ads. Here are their top tips, plus examples to help you build campaigns like a pro....

Read More

Marketing Agency Pricing: How Much They Charge + W...

Marketing agencies charge $500 to $10,000+ ($3,500 on average) per month, depending on the services included, business goals, channels prioritized, and your niche. Read on for a complete bre...

Read More
brand name bidding

Can Competitors Use My Brand Name in Google Ads?

Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....

Read More
career group header

14 SEO Case Studies: Challenges, Solutions + Resul...

Check out these dynamic SEO case studies from HawkSEM and other agencies for inspiration and insight into SEO best practices that led to impressive results....

Read More
YouTube SEO

YouTube SEO: 14 Tips to Improve Rankings and Views...

Is your YouTube channel optimized for search engines? Follow these YouTube SEO steps to get your video content the maximum reach possible....

Read More
What are Google Search Partners? How to Make it Work + 7 Pro Tips

What Are Google Search Partners? + 7 Pro Tips

Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....

Read More
hawksem: digital marketing for startups

Digital Marketing for Startups: 8 Steps to Crush Y...

Digital marketing for startups begins with keyword research and a website audit, followed by targeted content creation for your website, social media channels, and email lists....

Read More
short and long-tail keywords

Short-Tail vs. Long-Tail Keywords: Key Differences...

Long-tail keywords are specific phrases that attract niche audiences, while short-tail keywords are broader terms that reach a wider audience. Read on to learn the key differences between th...

Read More
Core Web Vitals health

Core Web Vitals: What They Are + Why They Matter

Core Web Vitals are an important set of Google ranking factors. Find out what they are, why they matter, and how they can affect your SEO....

Read More
view from the ground looking up at the corner of a column building structure

What Is a Pillar Page? How to Create One (+ Proven...

Pillar pages keep your content organized, easy to find, and more likely to land on the SERP. Here's how to incorporate them into your SEO strategy....

Read More
best google ads headlines

How to Write Google Ads Headlines That Click (+ Ex...

The best Google Ads headlines grab the attention of qualified leads and get them to click. Learn the tips our experts use to write headlines that get attention — examples included....

Read More
technical SEO tips

Technical SEO: An Easy-to-Follow Guide + 6 Improve...

There's more to SEO than keywords, meta tags, and quality content. Here's how technical SEO can help search engines crawl your site more effectively. ...

Read More
Content marketing concept with person using a laptop computer

How to Conduct Content Optimization (15 Proven Tip...

Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...

Read More
How the Facebook Algorithm Works & How to Beat It

How the Facebook Algorithm Works — And How to Be...

The Facebook algorithm is an automated system of rules the social media network uses to determine who sees your content. Learn how it works and our top expert tips to improve your reach....

Read More
hawksem: google ads expert

Find the Right Google Ads Expert For Your Business...

Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....

Read More
9 Expert Tips to Increase Share of Voice and Beat Competitors

How to Grow Share of Voice (and Beat Competitors):...

On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....

Read More
How to Setup Your Website Architecture for SEO (+Examples that Work)

Website Architecture: What It Is + Best Practices

Website architecture is how your site’s structure can help users quickly find information and drive conversions — and it's key to good SEO....

Read More
AdobeStock_603687540

6 Best SEO Tools and Platforms to Boost Your Ranki...

SEO tools can focus on keyword research, auditing, rank tracking, and more. Here are the top tools our SEO experts use every day....

Read More
sales and marketing team

What is Revenue Marketing? A Guide to Creating a S...

Revenue marketing unifies marketing and sales teams to build scaled strategies for a revenue-driven customer journey that rakes in sales. ...

Read More
image3

Entity SEO Explained (+ Examples and Expert Tips)

Entity SEO is a search engine marketing tactic that focuses on an entity itself (such as a person or business) rather than just keywords. Below, our marketing experts lay out what it means, ...

Read More
Search engine marketing

SEO vs SEM: What’s the Difference? Costs, Strate...

SEM and SEO are inextricably linked, but the differences are crucial. Learning about each -- and which you need -- can accelerate your marketing success....

Read More

Google Ads vs. Facebook Ads: Pros, Cons + How to B...

Google offers a wide reach and high-intent audiences. Facebook has customized targeting and brand awareness. Here's our take on Google Ads vs Facebook Ads....

Read More
G_Partners

HawkSEM Named a 2025 Google Premier Partner

Our Los Angeles-based digital marketing agency has once again achieved Premier Partner status in the Google Partners program....

Read More
omnichannel marketing hawksem

What is Omnichannel Marketing? (+ Examples & ...

Omnichannel marketing weaves together positive client experience with proper goals, branding, customer journey mapping, and performance monitoring metrics....

Read More
PPC for Small Business: 8 Tips to Drive More Revenue

PPC for Small Business: 12 Tips to Drive More Reve...

PPC helps small businesses boost visibility, drive traffic, and increase sales. Learn how our experts use PPC ads to help small businesses grow (checklist included)....

Read More
What is Evergreen Content? How to Use It

What is Evergreen Content? How to Use It + Proven ...

Evergreen content is relevant to readers, stays “fresh,” and attracts consistent search traffic over time. Learn how to leverage it here....

Read More
What Are Local Search Citations? How to Use Them +Pro Tips

What Are Local Citations? + Pro Tips on How to Bui...

Local SEO citations are mentions of your business name, address, and phone number that appear on websites you don't own. Here's what to know....

Read More
Sad upset woman pensive with phone in hands working inside office at workplace, businesswoman financier received notification message with bad news online, uses app on smartphone

Google Ads Not Showing Up? 14 Reasons Why + How to...

Vanishing acts are fun at magic shows, but not when your Google Ads have disappeared. Find the solution to get your campaigns back on track in this guide....

Read More
A hand making notes on a piece of paper on a desk with a computer monitor and a phone

14 B2B Content Marketing Agencies That Get Results

Need help with your B2B lead generation? Our team of editors vetted and reviewed these top 14 B2B content marketing agencies. Those in the B2B world know selling products and services to bus...

Read More
PPC for Cybersecurity: Benefits, Cost & How to do it Right

PPC for Cybersecurity: Benefits, Cost + How to Do ...

PPC for cybersecurity is the method of displaying online ads on search engines and social media platforms to promote cybersecurity services. The advertiser only pays a fee when the ad is cli...

Read More
10 Landing Page Copy Examples + Tips and Template

10 Landing Page Copy Examples (+ Tips and a Free T...

Need inspo for your next landing page? You're in the right place -- we've got landing page copy examples, pro tips, and more. ...

Read More
b2b content marketing funnel

How to Build a Content Marketing Funnel (+ Expert ...

Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....

Read More
A man is using a notebook computer to searching for information. A virtual screen of the Search website browser for finding data on the internet. Global network, search engine optimization technology

Google AI Overviews: How It Affects SEO (+ How to ...

Google AI Overviews are AI-generated summaries at the top of search results that highlight the most relevant information for that search — without clicking on a link. Authoritative content...

Read More
classroom representing google ads learning phase

How Long is the Google Ads Learning Phase? (+ Key ...

Google ads learning phase is the timeframe when your bid strategy is learning instead of helping you get optimal results. Here's what to know....

Read More
Social Media Marketing Agency

Top 11 Social Media Agencies to Boost Your Brand

Ready to boost brand awareness? Find the best social media agency for your business....

Read More
Load More