Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....Read More
Hand off your Google Ads management to the pros. These top Google Ads agencies offer a higher ROI, less wasted budget, and that sweet scalability.
Here, you’ll find:
- A list of the top Google Ads agencies worth exploring
- Highlights from each of these digital marketing agencies
- Advantages of hiring an agency to manage your Google Ads
- Various services that an agency like this might offer
Let’s cut to the chase — I know why you’re here.
It’s in the title, after all. You’re looking for the best Google Ads agency to bring in a bigger return on investment (ROI) for your paid search campaigns.
In the second quarter of 2022 alone, Google’s revenue topped over $69 billion — up from around $62 billion in the same quarter of 2021. Businesses are investing in Google Ads (formerly Google Adwords) now more than ever.
This article will provide a deep dive into eight of the best agencies to ensure your pay-per-click (PPC) campaigns are targeted, optimized, and achieving the maximum ROI.
First, let’s get to the list:
Top 8 Google Ads Agencies
- Rise Interactive
- Spinx Digital
Why invest in Google Ads?
HawkSEM Director of Marketing Operations, Jenny Palmer, perhaps puts it best: “Because your competition already is.”
In other words, if you don’t invest in your own Google Ads campaigns, your competitors will take your share. Furthermore, Palmer explains that you can’t put all your digital marketing eggs in one basket, “You need to have an omni-channel approach.”
Finally, the Google search stats are undeniable: There are more than 3.7 billion Google searches conducted every day and 76% of all global searches take place on Google.
Top 8 Google Ad agencies to consider in 2023
Once you’ve decided to partner with a Google Ads agency, the journey is just beginning. Now, you’ve got to research a roster of agencies to see which one aligns with your goals, communication style, budget, industry, and more.
Luckily, we’ve done a lot of the heavy lifting for you. We’ve taken our years of paid search knowledge and gathered some of the best names in the biz. Below is a rundown of eight outstanding Google Ads agencies worth considering.
Read on to learn more about these agencies’ specialties, client reviews, and their (impressive) results.
HawkSEM (yes, that’d be us) is a Google Ads agency based in Los Angeles. While Google Ads is our specialty, we offer a full suite of digital marketing services, such as:
- Paid social (like LinkedIn and Facebook Ads)
- Non-Google search engine ads (like Amazon and Microsoft Ads)
- Conversion rate optimization (CRO)
- Search engine optimization (SEO)
- Content strategy and creation
- Email marketing
HawkSEM Google Premier Partner, meaning we are among the top 3% of Google Ads agencies in the country. If you’re looking for a full sprawl of PPC advertising, we’re also a Microsoft Advertising Partner and a Meta Business Partner. This means we have dedicated team members partnering with us on these platforms, giving us insider access to the latest beta and newly-launched features.
And since we love data so much around here, we’ll let the numbers speak for themselves. HawkSEM has a:
- 98% client retention rate
- 4.5x average return on investment (ROI)
- 5-star rating on Google Business Profile
HawkSEM client results
As a Google Ads agency, we’ve served clients like Nike, Sierra Nevada University, DIRECTV, Verizon Digital Media, and Avatier. But what results can HawkSEM offer you with Google Ads, you ask? Let’s quickly zoom in on a real use case.
Enterprise-class software company Peer Software wanted to grow brand awareness, increase sales, and drive leads through ad campaigns on an international scale.
We worked with Peer Software to create ad campaigns for Google Ads and Microsoft Advertising platforms that were hyper-targeted and addressed their audience’s pain points. As a result, they were able to increase conversions by 128%, increase clicks to the website by 126%, and see a more than 46% decrease in cost per conversion.
With HawkSEM’s senior-level marketing scientists working hands-on with you to perfect your Google Ads account and campaigns (not to mention, our unique ConversionIQ system that helps scale campaigns, optimize creative assets and focus on more profitable customers), you can be confident you’re set up for success.
Jellyfish wants to help brands create a platform for themselves via digital strategy, conversion optimization, paid media, video production, and email marketing.
This agency has worked with impressive clients such as eBay, Disney, Spotify, Slack, Samsung, Uber, and Booking.com. They also boast an impressive rating of 4.7 out of 5 on Featured Customers.
Jellyfish worked with Sunfoil Sunflower Oil (South Africa’s title sponsor for cricket competitions), a company that was associated more with sports than with the kitchen. Sunfoil Sunflower Oil wanted to change this.
They’ve employed multiple strategies on social media, website, GDN, YouTube, and email. Jellyfish also leveraged Google Ads as part of the client’s website rebrand to get over 5 million impressions.
Lastly, Jellyfish partners include Google, Meta, Salesforce, and Amazon. Along with Google Ads services, they offer clients strategy building, market intelligence, data gathering, training and development opportunities, and more.
3Q/DEPT, formerly known as 3Q Digital, is the self-proclaimed largest independent growth marketing agency in the world. While providing a broad list of services such as SEO, content marketing, paid search, business strategy, and creative help, the company essentially segments its expertise within two domains: full-service digital and strategic advisory
The agency has clients like Pandora, Skechers, Turbotax, Square, and Nextdoor as part of its portfolio.
Here’s a closer look at a time when 3Q/DEPT was able to leverage Google Ads to create excellent results for their client, Blurb.
Blurb is a DIY book-making platform allowing people to create, publish, and sell books, magazines, and art. The company had heavy competition with paid search ads since their competitors kept bidding on the necessary keywords.
To mitigate this, Blurb partnered with 3Q/DEPT, which optimized Blurb’s Google Ads account, changed the way customers were tracked, and created non-brand campaigns that resulted in stronger cost-per-click (CPC) and cost-per-rating (CPR). Despite Blurb reducing its budget by 17%, the end result was better return on ad spend (ROAS) and bookings.
Along with paid search, 3Q/DEPT offers customers services such as paid social, SEO, CRO, and e-commerce campaign management.
With an impressive list of clients such as Adobe, Transunion, Whirlpool, Zenni, and Frontier Airlines, Wpromote has quickly become one of the most sought-after service providers in the digital marketing space.
In its own words, the company builds solutions to tackle the “gnarliest digital marketing challenges.” Paid search, content marketing, search engine optimization, digital experience, and performance creative are just some of the services Wpromote provides.
Wpromote has received awards and accolades from Adweek, Campaign US, US Agency Awards, and The Drum.
Wpromote’s POLYWOOD case study is just one example of how the company leverages Google Ads. The agency analyzed competitor trends and employed conversion-focused strategies to reach Pollywood’s target demographic. They were able to help the outdoor furniture purveyor see a 985% increase in quarterly sales year over year (YoY), a 51% lower cost per order (CPO), and 2% higher average order value YoY.
Along with PPC, Wpromote offers clients services in the realms of paid social, influencer marketing, content marketing, SEO, and performance creative.
As a performance-focused, audience-centric marketing agency, Tinuiti wants to provide each customer with a personalized experience while keeping their privacy in mind. To wit, they’ve garnered a long list of partners who believe in Tinuiti’s vision, leading them to manage media funds of $3 billion for their clients.
One of the reasons Tinuiti has been so successful is because of its program Mobius, which provides smart insights and optimized marketing strategies for clients.
Presently, the company provides a host of services such as paid search, paid social, lifetime marketing, SEO, and Amazon Ads. Here’s how Tinuiti stands with respect to Google Ads and paid search in general:
Jerome Furniture wanted to target past customers through search marketing, so it implemented strategies on Google and Microsoft (the brand also explored channels like Hulu, Pinterest, Meta, YouTube, and TikTok). Through its partnership with Tinuiti, Jerome Furniture was able to increase ROAS by 54% and the AOV skyrocketed by 121%.
Along with the usual digital marketing services mentioned above, Tinuiti offers affiliate marketing, shoppable media, performance creative, mobile app marketing, streaming, and more.
MuteSix is an online advertising agency specializing in direct-to-consumer (DTC) digital marketing. The agency offers services such as Amazon Ads, Google Ads, paid search, content creation, copywriting, and graphic designing.
Actions speak louder than words, so let’s get to the results – MuteSix:
- Delivered 40 billion impressions for clients in 2021
- Generated over $1.5 billion in direct revenue from ads for clients
- Helps clients’ revenue increase by an average of 50% after a year
- Has helped more than 30 clients receive venture capitalist (VC) funding after partnering with their agency
Who are these clients, you may be wondering? Butter Cloth, Pluto, Burst, Ring, and Ministry of Supply are just a few of the names you’ll see on their roster.
GreenPan wanted to scale using Meta Ads and paid search. So, MuteSix helped the cookware brand achieve its business goals by using Google search ads, display ads, shopping, and discovery.
The agency segmented shopping campaigns, researched insights on their target demographic, and promoted GreenPan’s products on-site. Through these efforts, Green Pan saw CTR increase by 3%, ROAS grow by 5%, and conversion rates increase by more than 14% month over month.
7. Rise Interactive
Rise Interactive is an award-winning agency that operates in the domain of performance marketing, digital marketing, customer experience, and analytics.
Much like many other agencies in this list, Rise Interactive provides services such as:
- paid search
- Amazon ads
- affiliate marketing
- social media marketing
- mail marketing
Rise Interactive knows what it’s doing, and its client list is proof. On it, you’ll see brand names like COUNTRY Financial, Navistar International, Ulta Beauty, Reynolds Consumer Products, and ColourPop Cosmetics. The company has also been granted accolades from the Global Agency Awards, DotCOMM Awards, Hermes Creative Awards, and Global Social Media Awards.
Let’s zoom in on one of their satisfied customers. NorthShore University Health System wanted to market its healthcare solutions without spending too much on resources. So, the agency leveraged targeted PPC campaigns and developed an SEO strategy to achieve the organization’s goals.
Rise Interactive also analyzed data and metrics from paid search campaigns, used short-tail keywords to their advantage, and restructured the client’s entire paid search account. The efforts resulted in a 490% increase in appointments and a 27% increase in organic traffic.
As far as services go, Rise offers paid search, Amazon, marketplaces, email, social media, affiliate marketing, and more.
8. Spinx Digital
Spinx Digital is a marketing agency specializing in web design and development, along with paid search. Their client roster covers an array of industries, from beauty, law, hospitality, and automotive to entertainment, fashion, and food producers.
Aside from the aforementioned services, Spinx provides solutions such as SEO, graphic design, e-commerce solution, social media marketing, and CMS management.
Spinx takes every client through its signature “connect, create, and evolve” process to:
- Help your target audience form an emotional connection with your brand
- Create solutions for you using technology and creative strategies to
- Help you grow as a brand by evolving strategies and solutions
Bega, Spexster, BSM Consulting, the Los Angeles Police Department, Willkie Insurtech, and Paul Hasting are just some of the names on Spinx’s client roster.
The agency works to set itself apart through its expert offerings that include:
- enterprise CMS solutions
- strategy and planning
- website solutions
- traditional digital marketing services
What are the advantages of hiring a Google Ads agency?
Now that you’ve got your handy list of agencies, let’s look at the advantages of hiring a PPC agency.
1. Agencies know how to reach the right customers
Setting up a Google Ads account is one thing. Creating effective ads that reach your target audience, beat your competitors, deliver intent, and answer their questions? That’s quite another.
To understand the nuances of your target demographic, effective digital marketing agencies take a deep dive into your data and conduct independent research.
Once an agency has your data, it uses your unique Google Ads account to target (and retarget) your ideal audience.
And remember, great Google Ads agencies will take the time to dig into existing Google Analytics and other demographic metrics to see who think your audience is, which audience segments you might be overlooking, and brainstorm new keywords and campaigns to connect with them.
2. Agencies know which keywords are worth bidding on
Keyword research is an integral part of any Google Ads campaign. However, instead of bidding on the keywords Google auto-suggests, the right digital marketing agency should be able to take things a step further by using search query reports (SQRs) to understand which keywords in your industry gather the most traffic and conversions.
Agencies can then analyze these keywords to ensure your ads see the best CTRs, then conduct A/B tests to see how your audience interacts with each keyword. They can then rework your Google Ads strategy to get you the best results possible.
3. Agencies know how to optimize your ads and campaigns
Keyword research and A/B tests are just one of the many ways to optimize your campaigns for better PPC management.
Aside from that, Google Ads agencies can also make data-driven decisions to improve the quality of your ad copy (thus reducing the price you pay per bid). They should also prioritize aligning your landing pages with your paid search ads to ensure a consistent message and streamlined process to turn a clicker into a qualified lead.
Hiring one of these Google Ads agencies is a worthwhile investment if you want to scale your business, increase your ad spend, and capture more clients.
If you’re on the hunt for a digital ad agency that goes the extra mile, delivers results, and works as a partner (not a service provider), you’re in the right place.
To see what all HawkSEM can do for your Google Ads program and your overall digital marketing strategy, get in touch with us today.