Services
- Email marketing
- Content creation
- Bespoke production
- Graphic design
- Copywriting
- CRM
- TV/CTV
Best For
Ecommerce, beauty brands, financial
Services
- Paid Search
- Paid Social
- SEO
- Content Marketing
- Programmatic
- Email Marketing
- CRO
Best For
Small businesses and Medium enterprise companies
Services
- Streaming
- Paid Media
- Earned and owned media
- Content creation
- Analytics and performance monitoring
Best for
Streaming and SaaS brands focused on audience-centric growth marketing
Services
- Search Engine Marketing (SEM)
- PPC and Paid Search
- Paid social
- Conversion rate optimization (CRO)
- Search engine optimization (SEO)
- Content strategy and creation
Best For
B2B, B2C, Ecommerce, SaaS, Finance, Healthcare, Education, Professional services
Services
- Paid Search
- Shopping Ads
- Marketplace Ads
- SEO
- Email & SMS Marketing
- Social Ads
- Conversion Testing
Best For
Online retailers
It’s hard to imagine a world before online shopping, otherwise known as ecommerce.
Today, a staggering 273 million people shop online in the United States alone. And by 2029, that number is expected to jump to 333 million.
And with countless new ecommerce businesses entering the vast online marketplace every year, many are finding it hard to compete.
The answer? Partnering with a reputable ecommerce marketing agency.
Whether your focus is on content marketing or pay-per-click (PPC) advertising, this article will spotlight the top ecommerce marketing companies to help you increase your revenue potential.
A comprehensive ecommerce marketing strategy will include paid ad campaigns as well as organic growth initiatives. (Image: Adobe)
The top 12 ecommerce marketing agencies
When it comes to hiring the best ecommerce marketing company for your needs, it’s rarely one size fits all.
Some agencies provide a wide variety of services, while others may focus on one or two specific channels, such as ecommerce content marketing services, PPC, email marketing, social media marketing, or search engine optimization (SEO) strategies.
The key is finding the marketing agency that’s the best fit for your business, meaning they have the right team and the right resources to help you build a winning ecommerce marketing strategy based on your specific goals and needs.
We’ve put together a list of the top ecommerce marketing agencies below to help you get started.
1. MuteSix
MuteSix specializes in full-funnel performance marketing for direct-to-consumer (DTC) brands.
It combines ecommerce marketing services — including a custom omnichannel strategy tailored to each client — and award-winning creative services.
Clients of MuteSix (including Disney, GNC, Ring, and nutribullet) praise the agency’s fast turnaround time, innovation and creativity, and availability.
MuteSix also maintains key partnerships with top-tier paid media platforms and ecommerce technology providers. They were one of the first agencies to advertise on TikTok.
2. Wpromote
The largest independent digital marketing agency in the country, Wpromote takes pride in being “not your average marketing agency.”
They offer three unique tiers of services designed to help their clients drive growth and stay ahead of the competition: paid media, earned and owned media, and digital intelligence.
Wpromote won Ad Age Performance Agency of the Year and Agency of the Year awards, as well as awards for Best Search Campaign (Digiday Awards) and Most Effective Use of Data (The Drum Digital Advertising Awards USA).
They also won a Google Premier Partner Award for Brand Awareness.
Standout clients of Wpromote include Adobe, KitchenAid, Instacart, and Samsung.
3. Tinuiti
With $4 billion in media managed, Tinuiti has the results to back its claim of being “the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon.”
The agency’s client list includes popular brands such as Olly, The Vitamin Shoppe, Liquid I.V., and e.l.f. Cosmetics, and a robust collection of case studies can be found on the Results page of their website.
Tinuiti leverages a proprietary technology suite called Mobius to unify all performance marketing data in a single location so that clients can instantly see and respond to changing metrics — allowing them to optimize in real time so they can increase brand awareness and drive growth.
4. HawkSEM
We’re going to throw our hat in the ring.
And not just because HawkSEM is among the top 3% of search engine marketing agencies according to Google — but because we believe that even the best online marketing can be better.
Our ecommerce solutions include:
- Shopping campaign management
- Merchant Center setup and product feed setup
- Merchant Center verification and compliance
- Feed quality and identifying warnings/disapprovals
- Bidding management and optimization
- Dynamic remarketing (display)
- Custom reporting
- Site architecture analysis
- Keyword implementation
- Website optimization
- On-page and off-page SEO
- SEO content topics and competitor gaps
- Inbound marketing strategy
- Conversion optimization
- Content creation and development
- Conversion tracking setup
- UX web optimization
But that’s just the tip of the iceberg.
As a full-service ecommerce marketing agency, HawkSEM is made up of experts in multiple digital channels.
These include (but aren’t limited to) ecommerce SEO, PPC management (including Google Ads, Microsoft Advertising, and Facebook Ads), conversion rate optimization (CRO), and content marketing.
With 20 years of experience as industry leaders and a team of exclusively senior-level digital marketing experts, we have the tools and the resources to help your ecommerce sales soar.
But don’t just take our word for it. Check out these impressive results from some of our happy clients.
5. Cuker
Cuker does it all, from digital marketing and branding to UX design services and content creation.
In fact, if content is where you’d like to direct your marketing efforts, Cuker has you covered with video, photography, animation, illustration, and copywriting.
They’ve been the recipient of more than 180 awards and the creative minds behind the brand campaigns of Callaway, Vans, Vuori, Sony, and Oakley.
The full-service digital agency specializes in ecommerce growth and offers an impressive list of services, including the creation of high-performance ecommerce platforms to drive online sales.
But more than an ecommerce content marketing company, the team of strategists at Cuker can also help online businesses with paid search and paid social media marketing campaigns, influencer marketing, SEO strategies, email and SMS marketing, as well as data science and analytics.
6. Jellyfish
Jellyfish homepage (Screengrab)
London-based agency Jellyfish specializes in “giving brands a platform to perform.”
Its proprietary J+ media suites bring together all aspects of digital marketing, from graphic design and content creation to building and managing paid advertising campaigns, tracking and analyzing data, and accelerating growth on leading ecommerce platforms.
Perhaps most notably, Jellyfish worked with Greenpeace to create a compelling creative campaign to tackle the problem of food poverty in France. It resulted in two million impressions across social media, earned seven industry awards, and ultimately received 22,000 petition signatures.
The campaign has been archived in the Museum of Decorative Arts in Paris, where it will be part of a future exhibition.
7. Lounge Lizard
Making our way back across the pond, New York-based Lounge Lizard is a multi-channel digital marketing agency.
Its team delivers a full-spectrum digital marketing service platform, along with brand storytelling, app development, and ecommerce site design, development, and maintenance.
Lounge Lizard has an unmistakably fun vibe, and their team of “brandtenders” and “marketing mixologists” has served up some notable case studies.
The iconic New York City sweet shop Dylan’s Candy Bar saw an “unprecedented increase in conversion rates, lower customer acquisition cost, and impressive ROI” after Lounge Lizard built them a new Shopify ecommerce website.
8. Seer Interactive
Seer Interactive is a data-driven ecommerce marketing agency that focuses on three key elements to help clients overcome their challenges and achieve their goals:
- Uncover (market intelligence and consumer insights)
- Build (creative, paid media, and SEO services)
- Improve (analytics and conversion rate optimization)
Their interactive, cloud-based data platform, Supernova, integrates data from both paid traffic campaigns and organic search efforts to provide an at-your-fingertips view of how their clients’ campaigns are performing so they can confidently move forward or rethink their current digital marketing strategies.
9. Silverback Strategies
Virginia-based Silverback Strategies is a full-service digital marketing agency that works with businesses of all sizes to deliver custom-built solutions that drive growth.
Their three primary service tiers include paid media, SEO and content, and strategy and analytics.
Silverback takes pride in being a people-driven agency, recognized by both Ad Age and Inc. magazine for their workplace culture. They believe success has its foundations in collaborative client relationships, and they strive to be “an extension of your marketing team.”
LexisNexis Digital Marketing Manager Nancy Weaver said, “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”
10. Thrive Agency
Boasting hundreds of 5-star reviews on Google, Clutch, and UpCity, Thrive is a results-driven B2B and B2C web marketing agency with an impressive track record.
The recipient of numerous industry awards, many of them for their expertise in SEO, the team at Thrive handles virtually all aspects of online marketing and brand building.
Their core services include:
- Digital marketing
- Social media marketing
- Amazon marketing
- Web development and design
- Reputation management.
Thrive has also earned multiple certifications, including Google Premier Partner status, and has been featured in numerous industry publications.
11. Lead Horse
Founded in 2012, Lead Horse is an all-in-one digital ecommerce marketing agency based in Atlanta that delivers “big brand expertise to growing companies and savvy start-ups.”
The agency specializes in paid search, paid social, SEO, Google Shopping, Amazon Ads (they are an Amazon Ads Verified Partner), real estate marketing, and website design.
In one case study, the team at Lead Horse helped an online bedding retailer increase their revenue by a whopping 273% with just a 21% increase in ad spend. As a result, the client saw a 200% return on investment (ROI).
12. Merkle
Merkle is a leading customer experience management company that does business in more than 30 different countries worldwide.
With employees across the globe, their list of awards and achievements is as broad as their reach.
Clients include highly recognizable brands such as Neutrogena, Cancer Treatment Centers of America, Royal Caribbean, Humana, Citibank, and Nestlé.
Merkle’s services run the gamut from digital marketing to data solutions to promotions and gamification.
What is an ecommerce marketing agency?
An ecommerce marketing agency is a professional team of marketers who help online businesses promote their products and online store through various digital marketing strategies, such as paid search, search engine optimization (SEO), email marketing, content marketing, and social media marketing.
The best ecommerce marketing agencies prioritize driving sales to online storefronts.
Why hire an ecommerce marketing agency?
Running a business and marketing a business are two very different things — and both should be left to the experts.
Working with an experienced ecommerce marketing company (a full-service agency or a more specialized ecommerce content marketing company) that understands the unique challenges ecommerce businesses face is the first step toward boosting your conversion rate and increasing sales to your online store.
The takeaway
If your ecommerce brand lacks a clear marketing strategy, has poor web design, or low-quality content, it’s time to partner with a marketing agency that specializes in working with ecommerce clients.
At HawkSEM, our in-house team of PPC, SEO, and paid social media marketing experts have years of experience with ecommerce stores and increasing their profitability online.
Whether you’re an entrepreneur or an established online store, our team is versed in effective ecommerce development.
Ready to take your business to the next level? Reach out today.
This article has been updated and was originally published in May 2024.