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Real Estate Law Center Case Study

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REAL ESTATE LAW CENTER CASE STUDY

THE GOAL

More New Clients

THE STRAIGHT LINE THINKING

Product – law firm fighting predatory mortgage

Strategy – educate audience, new landing page, dominate search impressions

THE RESULTS

More than doubled new client acquisition

Since 2011, Real Estate Law Center has been helping California homeowners battle predatory mortgage lending and wrongful foreclosures. Through a variety of effective strategies, Real Estate Law Center has become a trusted source for real estate and foreclosure litigation for California homeowners.
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THE CHALLENGE

Real Estate Law Center’s goal was to get a high
volume of leads at the lowest cost possible.
1.

need to build an AdWords account from scratch

2.

high volume of leads at the lowest cost possible.


They had never done PPC before so HawkSEM would need to build an AdWords
account from scratch and establish a baseline upon which to improve.

Solution

HawkSEM began by meeting with Real Estate Law Center in order to better understand their business, goals, and target audience. Using information from the meeting and keyword research tools, HawkSEM built :
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Robust, well-organized keyword list along with enticing ad copy

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During the PPC build, HawkSEM also designed a new, conversion-focused landing page for Real Estate Law Center that looked more professional, credible, and modern.

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Once the campaigns got rolling, HawkSEM implemented smart optimizations and adjustments to the account based on the data gathered.

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These included keyword expansion, addition of negative keywords, and bid adjustments for day, device, and ad position, just to name a few.

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RESULTS

Real Estate Law Center’s metrics have improved month over month, with their lead volume increasing and their cost per lead decreasing.

Below are some key metrics that compare the first month’s data to this month’s. The numbers below are a testament not only to HawkSEM’s expertise in PPC, but also their use of a solid strategy as well as their ability to learn from available data and take action effectively using this information

238%

Increased number of conversions

25%

Reduced cost per lead

64%

Increased Conversion Rates

107%

Increased clicks

37%

Increased CTR

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CONTACT HAWKSEM

Looking for a talented team dedicated to your success?

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