
THE GOAL
Fill all seats for various educational programs
THE STRAIGHT LINE THINKING
Product – the finest higher-education programs
Strategy – reach the right students where they are
THE RESULTS
Dramatically increased enrollment


THE CHALLENGE
They needed to figure out whether to build out a wholly in-house marketing team or retain outside help. If they opted for an agency, how would they go about vetting out the right partner to meet their needs?
decided to measure HawkSEM against a digital marketing agency they’d worked with in the past to see which company could provide them with the best results.
Solution

We committed the time and attention to cutting out all the segments and parts of their program that didn’t work, and keeping the ones that did.

We continuously experimented on ad copy until we settled on a formula that worked, and worked well.

We opened up bidding to enhanced CPC when that became available, added a healthy list of negatives, applied negative locations, rolled out remarketing campaigns with new banners, and monitored everything regularly.

We only made modifications when the data gave us the green light to do so — all changes were justified.

50%
Increased YoY SEM revenue
50%
Reduced CPA
2x
Almost doubled conversion rate