THE GOAL
Increase Revenue
THE PLAN
Product: An experienced approach to the market
Strategy: Reach more people, make more sales
THE RESULT
Sales up over 109%
THE CHALLENGE
INCREASE PARTICIPATION AND SALES, BRING IN MORE TARGETED LEADS
CREATE LANDING PAGES THAT ADDRESSED THE NEEDS OF THEIR IDEAL CLIENTS
Solution
To set the stage for TimeWarp Trading’s PPC success, the HawkSEM team dove into researching the search behaviors of professional traders.
HawkSEM then crafted new highly-targeted ads, using in-depth trend and competitive research to find low-cost keyword gems the competition had missed out on.
A new optimized landing page was also designed for TimeWarp Trading to enhance their PPC results even further. The page was then fully A/B tested to ensure optimal results were achieved.
Over time, the account was refined and fully optimized to capitalize on the best performing keywords and ads.
RESULTS
Today, TimeWarp Trading benefits from a high ROI, with CPA of just around 5% of the sale.
Over a 2-year time period, the account has been continually optimized for the best click-through rate (CTR) and conversion rates. By using a combination of PPC and landing page optimization to improve engagement with the website and promote the premium webinar offer, we were able to generate hundreds of leads a week and increase webinar sales.
30.22%
Conversion Rate
471%
Increased Return On Ad Spend
9.09%
Ad CTR
1.7
Average Position
75.86%
Majority Impression Share
19.22%
Average Ad Extension Click Conversion Rate
