Peninsula Insurance Case Study

THE GOAL

Increase new policies

THE STRAIGHT LINE THINKING

Product – unbeatable rates and service in So. Cal.

Strategy – find hidden gems the big boys missed

THE RESULTS

Doubled new policies in one year with same legacy budget

Peninsula General has been providing low cost auto and home insurance to individuals and families in California since 1986. Peninsula General offers some of the lowest rates available by representing A+ rated companies like Mercury Insurance.

THE CHALLENGE

The team at Peninsula General Insurance was looking for a strategic SEM agency to help them get more out of their AdWords budget.

acquire more qualified leads that would translate to paying customers

staying within a certain budget to do so

In the past Peninsula merely had a 15% return on ad spend. This presented a huge opportunity to drive down the overall CPA and increase ROI 2-3 fold.

Solution

The HawkSEM team met with Peninsula General to have an in-depth discussion about key goals, customer persona, unique selling points and competition. Armed with important details from this kick-off meeting, HawkSEM was able to pull together game-changing data that set the stage for Peninsula General’s soaring PPC success

We crafted new high-converting ads.

New campaigns dominated many low-cost keyword gems missed by the competition.

A new PPC landing page was also designed for Peninsula General in order to enhance their PPC results even further.

Upon implementation there was an almost immediate increase in conversions due to the clean, slick, professional and easy to absorb design.

The landing page was so successful and well-received by Peninsula’s clients that the HawkSEM team shortly ended up doing a full website re-design to match the landing page style.

RESULTS

Today Peninsula General pays -66% less per lead, and the relationship HawkSEM has developed with Peninsula General continues to grow to this day.

Now as an important part of their marketing team, Peninsula relies heavily on HawkSEM to continuously drive new qualified home and auto insurance leads, a key aspect to the success of the company. HawkSEM could be content to stop there, yet they do much more than simply manage a PPC account and drive leads.

Each day in order to retain past successes and to go as far as possible to achieve even more amazing results, everything is deeply analyzed. HawkSEM continuously develops new strategies to improve results, optimize the best performing keywords and ads, and make ongoing modifications. This has all led to increased performance month over month for Peninsula General.