
THE GOAL
Increase new policy sales
THE STRAIGHT LINE THINKING
Product – unbeatable rates and service SoCal
Strategy – find hidden gems the big names missed
THE RESULTS
Doubled new policies in one year with same legacy budget

THE CHALLENGE
acquire more qualified leads that would translate to paying customers
staying within a certain budget
Solution

We crafted new high-converting ads

New campaigns dominated many low-cost keywords missed by the competition

A new PPC landing page designed to enhance their PPC results even further

There was an almost immediate increase in conversions due to the clean, professional, and easy-to-absorb design

The landing page was so well-received by Peninsula’s clients that the HawkSEM team ended up doing a full website re-design to match

RESULTS
Today, Peninsula General pays 66% less per lead than they did before, and our partnership continues to grow and provide them with the results they deserve.
Peninsula relies heavily on HawkSEM to continuously drive new qualified home and auto insurance leads, a key aspect to the company’s success. We continue to develop new strategies to improve results, optimize the best performing keywords and ads, and make ongoing modifications. All of this has led to increased performance month over month for Peninsula General.
2x
More than doubled return on ad spend
67%
Reduced CPA
89%
Increased conversion rates
28.53%
Average conversion rates
7+
Healthy average quality scores
50%
Lower CPC vs. industry standard