Peninsula Insurance Case Study
Increase new policies
THE STRAIGHT LINE THINKING
Product – unbeatable rates and service in So. Cal.
Strategy – find hidden gems the big boys missed
Doubled new policies in one year with same legacy budget
acquire more qualified leads that would translate to paying customers
staying within a certain budget to do so
We crafted new high-converting ads.
New campaigns dominated many low-cost keyword gems missed by the competition.
A new PPC landing page was also designed for Peninsula General in order to enhance their PPC results even further.
Upon implementation there was an almost immediate increase in conversions due to the clean, slick, professional and easy to absorb design.
The landing page was so successful and well-received by Peninsula’s clients that the HawkSEM team shortly ended up doing a full website re-design to match the landing page style.
Today Peninsula General pays -66% less per lead, and the relationship HawkSEM has developed with Peninsula General continues to grow to this day.
Now as an important part of their marketing team, Peninsula relies heavily on HawkSEM to continuously drive new qualified home and auto insurance leads, a key aspect to the success of the company. HawkSEM could be content to stop there, yet they do much more than simply manage a PPC account and drive leads.
Each day in order to retain past successes and to go as far as possible to achieve even more amazing results, everything is deeply analyzed. HawkSEM continuously develops new strategies to improve results, optimize the best performing keywords and ads, and make ongoing modifications. This has all led to increased performance month over month for Peninsula General.
More than doubled return on ad spend
Increased Conversion Rates
Average Conversion Rates
Healthy Average Quality Scores
Lower CPC Vs. Industry Standard
Looking for a talented team dedicated to your success?