SWIMSUITS DIRECT CASE STUDY

THE GOAL

Increase Revenue

THE STRAIGHT LINE THINKING

Product – fantastic line of swimsuits

Strategy – Reach more digital shoppers

THE RESULT

Sales up over 109%

SwimsuitsDirect.com provides women with extensive and constantly updated lines of swimsuit brands and styles at affordable prices. Whether you’re a woman over forty or in her twenties, Swimsuits Direct will have the right swimsuit to help you look fabulous.

THE CHALLENGE

Swimsuits Direct was looking for a results-driven SEM agency to help meet their ecommerce sales and ROI goals.

increase year-over-year revenue by 100%

maintain at least 400% return on ad spend

Swimsuits Direct was preparing to enter swimwear’s off season making growth and ROI all the more crucial.

Solution

HawkSEM met with Swimsuits Direct and discussed the customer persona, unique selling points, and performance objectives.

Shopping campaign product segmentations

Continuous bid management in response to swimwear season and product demand

Dynamic search ad segmentation

Remarketing for shopping ads

Display remarketing

RESULTS

In October 2015, Swimsuits Direct’s year-over-year revenue increased by 109.93%, exceeding their goals for year-over-year growth.

Together, the HawkSEM and Swimsuits Direct teams have developed a strong working relationship that involves paid search and SEO management.

In addition to ongoing optimizations and bid management, upcoming strategies for Swimsuits Direct include unique positioning for holiday sales, promoting 2016 swimsuit lines, and preparing expansions for the spring and summer swimsuit seasons.