SWIMSUITS DIRECT CASE STUDY

THE GOAL

Increase Revenue

THE STRAIGHT LINE THINKING

Product – Huge selection of stylish swimsuits

Strategy – Reach more digital shoppers

THE RESULT

Sales up over 109%

Swimsuits Direct provides women with an extensive selection of swimsuit brands and styles. No matter your style or body type, they offer nearly every color and cut under the sun.

THE CHALLENGE

Swimsuits Direct was looking for a results-driven SEM agency to help meet their e-commerce sales and ROI goals.

increase year-over-year revenue by 100%

maintain at least 400% return on ad spend (ROAS)

Swimsuits Direct was preparing to enter swimwear’s off season, making growth and ROI all the more crucial.

Solution

HawkSEM met with Swimsuits Direct and discussed the customer persona, unique selling points, and performance objectives.

Shopping campaign product segmentations

Continuous bid management in response to swimwear season and product demand

Dynamic search ad segmentation

Remarketing for shopping ads

Display remarketing

RESULTS

Swimsuits Direct’s year-over-year revenue increased by 109.93%, exceeding their goals for year-over-year growth.

Together, the HawkSEM and Swimsuits Direct teams have developed a strong working relationship that involves paid search and SEO management.

In addition to ongoing optimizations and bid management, upcoming strategies for Swimsuits Direct include unique positioning for holiday sales, promoting new swimsuit lines, and preparing expansions for the spring and summer swimsuit seasons.