ThriftBooks Partners with HawkSEM to Take Paid Search Campaigns to the Next Level & Scale with Success
Align campaign strategies to boost ROAS and grow revenue
Prior to partnering with HawkSEM, ThriftBooks was working with an agency that started with them when they were a smaller company. As ThriftBooks scaled, they needed an agency partner who could help them strategize on bigger, more complex campaigns and initiatives and that could think about their business on a different level.
- Increased clickthrough rate by 35% year over year
- Uncovered a new customer acquisition strategy resulting in 50% higher AOV
- Helped maintain a high ROAS
We love how much the Hawk team cares about us and our business. They go out of their way with client support and develop strategies that take more than just our digital campaigns into account. We truly feel like we have a partnership and not just a client/agency relationship.
Vice President, Sales and Marketing
Once we were all on the same page, we consolidated their campaigns with new structures, then tested and implemented new campaign types.
We built a close relationship with high-level Google reps, which led to multiple beta opportunities for ThriftBooks and a strong partnership of support.
We put an increased focus on customer acquisition strategies for specific audience segments.
Our team prioritized improving the “adjustment” strategy for underperforming campaigns.
Our engagement efforts and discussions around the details of multi-touch attribution, the difference in reporting sources, and conversion windows culminated in a change in ThriftBooks’s company culture with regard to how they measure success and their understanding of multi-touch attribution.
Through our partnership, we conducted profitable customer acquisition strategy tests that led us to discover a profitable niche with a 50% higher average order value (AOV). Lastly, our team was able to increase year-over-year search clickthrough rates (CTR) by 35% while maintaining an internal target ROAS.
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