686 CASE STUDY
Sell more product
THE STRAIGHT LINE THINKING
Product – ridiculously cool tech snow gear
Strategy – intelligently penetrate saturated market
Dramatically Increased Revenue
skateboarders since 1992. Inspired by Los Angeles street culture and mountain lifestyle,
686 has become synonymous with technical progression and fashion fusion. High
tech, good times, this is 686.
Increase sales for their winter outerwear
Maintain a 350-400% return on ad spend
Their return on ad spend for the previous year was 160%, presenting an opportunity to
increase their returns by at least 200 percentage points.
Search campaigns targeted to United States areas with users most interested in 686’s most popular cold weather gear
A re-optimized product feed and Google Shopping campaign to display product photos and prices on search results pages in order to reach highly qualified customers
Dynamic search ads campaign to deliver dynamically targeted messaging and landing page to users interested unique and specific products
Remarketing for search and shopping ads to create additional touch points with customers who have expressed interest in 686’s brand and products by previously visiting the website
686’s year-over-year SEM revenue has increased by 562% with profitable return on ad spend.
Together, HawkSEM and 686 have developed a close working relationship spending time each week to collaborate on new SEM and social media strategies.
In addition to ongoing keyword optimizations and bid management, new strategies are still on the horizon, including dynamic remarketing on the Google Display Network, dynamic remarketing on Facebook, and website conversion rate optimization. This partnership with focus on long-term strategies has led to consistent month-over-month improvement for 686.
Increased year-over-year SEM revenue
Increased Conversion Rate
Increased SEM sales transactions
Increased return on ad spend
Reduced cost per conversion
Account’s impressions at Quality Score of 8 or higher
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