
686 CASE STUDY
THE GOAL
Take product sales to the next level
THE STRAIGHT LINE THINKING
Product – snowboarding and winter apparel that’s as warm as it is stylish
Strategy – get creative to stand out in a saturated market
THE RESULTS
Dramatically Increased Revenue

THE CHALLENGE
Increase sales for their winter outerwear
Maintain a 350-400% return on ad spend
Their return on ad spend for the previous year was 160%, presenting an opportunity to
increase their returns by at least 200%.
Solution

Search campaigns targeted to U.S. areas with users most interested in 686’s most popular cold-weather gear

A re-optimized product feed and Google Shopping campaign to display product photos and prices on search results pages in order to reach highly qualified customers

Dynamic search ads campaign to deliver dynamically targeted messaging and landing pages to users interested unique and specific products

Remarketing for search and shopping ads to create additional touch points with customers who have expressed interest in 686’s brand and products by previously visiting the website

562.45%
Increased year-over-year SEM revenue
186.56%
Increased conversion rate
714.29%
Increased SEM sales transactions
303%
Increased return on ad spend
67.01%
Reduced cost per conversion
76%
Account’s impressions at Quality Score of 8 or higher