Career Group Partners with HawkSEM to Orchestrate, Align & Expand SEO Efforts to Increase Candidate Pipeline & Crush Organic Traffic Goals
Career Group Companies (careergroupcompanies.com) is a leading administrative staffing agency. They focus on high-end candidates to fill roles across a variety of industries and regions.
As a successful women-owned business, Career Group aims to help both candidates and top companies nationwide cultivate perfect career matches for administrative, IT, creative, fashion, and executive-level professionals.
The Challenge:
As one of the nation’s leading recruiting firms, Career Group deals with stiff competition and a rapidly evolving candidate market. Because of that, they were looking for a digital marketing partner to help orchestrate, align, and expand their SEO marketing efforts.
They wanted the HawkSEM team to help them gather, define and set company-wide goals with the express purpose of expanding their candidate pipeline, raising awareness, and highlighting diversity, equity, and inclusion (DEI) efforts.
The Solution:
We worked with Career Group’s marketing leadership to gather, define and set audience goals based on job openings. Next, we helped disseminate and communicate these goals to all relevant parties through tried-and-true SEO tactics.
From there, we launched several new content assets while expanding the brand’s keyword target portfolio based on long-tail variations and specific job titles/industries.
As a result, they saw increased applicant volume and a better connection with their audience. Continuous improvement with SEO is now in place, ensuring best practices were implemented using sound and intelligent data.
The Results:
While partnering with HawkSEM, Career Group Companies was able to:
- See a 43% increase in job listing page views from organic traffic
- Increase entrances from organic search directly to job listing pages by 71%
- See significant growth in their candidate pipeline YoY
About HawkSEM
Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Request a consultation or just say hi.