Branded vs. Non-Branded Keywords: What They Are + ...
Let's break down the differences between branded and non-branded keywords, and how you can use them both to level up your digital marketing program....
Read More
What Percentage of Revenue Should You Spend on Mar...
If you want to determine what percentage of revenue should be used on marketing, you need a 360-degree analysis of your business....
Read More
How to Build Full-Funnel Marketing on LinkedIn (+ ...
Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers....
Read More
Marketing Agency Pricing: How Much They Charge + W...
Marketing agencies charge $500 to $10,000+ ($3,500 on average) per month, depending on the services included, business goals, channels prioritized, and your niche. Read on for a complete bre...
Read More
Digital Marketing for Startups: 8 Steps to Crush Y...
Digital marketing for startups begins with keyword research and a website audit, followed by targeted content creation for your website, social media channels, and email lists....
Read More
Short-Tail vs. Long-Tail Keywords: Key Differences...
Long-tail keywords are specific phrases that attract niche audiences, while short-tail keywords are broader terms that reach a wider audience. Read on to learn the key differences between th...
Read More
SEO vs SEM: What’s the Difference? Costs, Strate...
SEM and SEO are inextricably linked, but the differences are crucial. Learning about each -- and which you need -- can accelerate your marketing success....
Read More
What is Omnichannel Marketing? (+ Examples & ...
Omnichannel marketing weaves together positive client experience with proper goals, branding, customer journey mapping, and performance monitoring metrics....
Read More
SMS Marketing: What It Is, How to Use It + Example...
SMS marketing is a form of digital marketing that involves reaching users via texts to their mobile devices or phone numbers. Here's how to do it right....
Read More
11 Expert Google Business Profile Optimization Tip...
Google Business Profile optimization can drive traffic, engagement, and sales for local businesses. Here’s how to ensure your GBP checks all these boxes....
Read More