Digital Marketing Archives

How Online Privacy is Changing Digital Marketing

Posted by Caroline Cox | Nov 25

Learn how new data transparency and online privacy changes are affecting the marketing landscape, and how marketers can continue to reach their audience....

How to Add Video to Your Website: A Step-by-Step G...

Posted by Patience Hurlburt-Lawton | Nov 24

The right performance marketing software can lead to better productivity, reduced overhead costs, and more high-performing campaigns....

Top 14 Performance Marketing Software Platforms

Posted by Anna Sonnenberg | Nov 18

The right performance marketing software can lead to better productivity, reduced overhead costs, and more high-performing campaigns....

User-Generated Content: Complete Guide + Examples ...

Posted by Saphia Lanier | Nov 12

Leveraging user-generated content is win-win for marketers and for content creators -- find out how to use this content type in various forms of marketing....

15 Search Engine Marketing Strategies [Tested on 2...

Posted by Sarah Jane Burt | Nov 6

Use this HawkSEM guide to brush up on the latest search engine marketing strategy basics and get inspired by successful paid search campaigns....

SaaS Market Overview: Highlights, Statistics + Pre...

Posted by Christina Lyon | Oct 29

We gathered the latest SaaS market trends and insights to help you navigate the rapidly changing market. Learn the most recent growth statistics to help fuel your innovation and gain a compe...

How to Create an Ideal Customer Profile (+ Templat...

Posted by Caroline Cox | Oct 17

Your ideal customer profile (ICP) is the group of people you most want to attract. Buyer personas are fictional representations of your ideal customers....

Holiday Marketing: 2025 Trends, Predictions + Expe...

Posted by Saphia Lanier | Oct 16

Recycling your same old holiday marketing plan again? Stay competitive with expert tools and tips to help you craft your best-ever holiday ads this season....

20 Best Marketing Blogs: The Ultimate Guide for Ma...

Posted by Sarah Jane Burt | Oct 14

Here’s our list of the top marketing blogs to stay up-to-date on marketing trends while getting expert insights you can apply to your campaigns. ...

13 Holiday Ecommerce Tips for Your Best End-of-Yea...

Posted by Caroline Cox | Oct 10

E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....

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