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TikTok Ads 101: Benefits, Best Practices + How to ...

Posted by Caroline Cox | Dec 19

TikTok continues to take the social media world by storm. We created this step-by-step guide to help you craft TikTok ads like a pro....

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How to Run Facebook Ads: 10 Easy Steps + Expert Ti...

Posted by Samirah Tabassum | Dec 17

We talked to leading experts about how to run Facebook Ads. Here are their top tips, plus examples to show you how to build campaigns like a pro....

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11 Proven Tips for Successful Instagram Ads

Posted by Caroline Cox | Dec 2

Paid social ads on Instagram can be an affordable way to see serious ROI. Here are 11 best practices to follow for killer Instagram ads....

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How to Scale Facebook Ads (Expert Strategies + Tip...

Posted by Sarah Jane Burt | Nov 12

Scaling Facebook ads involves either increasing ad spend or expanding your audience to get more reach, conversions, or revenue (without sacrificing performance). Learn 5 strategies experts u...

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PPC Analytics Reports: How to Build One (+ Which M...

Posted by Sarah Jane Burt | Nov 5

PPC analytics reports summarize your campaign performance based on predetermined goals and important metrics. Here’s how to build your own report to simplify optimizations and increase ROI...

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What is Keyword Difficulty? Why It Matters + Exper...

Posted by Kachi Eloka | Nov 4

What is a good keyword difficulty score and how do you determine your potential to rank? We've got answers, examples, and expert tips....

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11 Conversion Rate Optimization Trends + Tips to G...

Posted by Anna Sonnenberg | Nov 1

Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...

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How to Build a Target Audience: 6 Proven Steps to ...

Posted by Caroline Cox | Oct 30

Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...

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PPC Call Tracking for Google Ads: Setup Guide, Too...

Posted by Anna Sonnenberg | Oct 25

PPC call tracking shows which search ads are driving calls to your business. Learn how to set it up, the best tools, and expert tips to help improve conversions and increase ROI....

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7 Easy Ways to Lower Customer Acquisition Costs fr...

Posted by Aly Goulet | Oct 24

These are the optimization strategies experts use to lower customer acquisition costs and increase customer lifetime value....

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