Paid Social Archives

16 Social Media Marketing Stats You Should Know in...

Posted by Patience Hurlburt-Lawton | Oct 6

Are your followers ghosting you? Use these social media marketing statistics to refine your strategy and spark engagement....

Social Media Competitor Analysis: 10 Steps (+ Free...

Posted by Caroline Cox | Oct 2

A social media competitor analysis offers better visibility into how other businesses in your industry leverage social media. Here’s how to do it right....

B2B Facebook Ads Guide: How to Create a Winning St...

Posted by Caroline Cox | Sep 23

Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...

YouTube Creator Partnerships: How to Use the Lates...

Posted by Patience Hurlburt-Lawton | Sep 17

YouTube Creator Partnerships help advertisers discover relevant creators who can turn existing content into YouTube ads....

AI and Social Media Marketing: How to Do It Right ...

Posted by Caroline Cox | Sep 14

Generative AI and social media marketing can go hand in hand — if you leverage the right strategy. Read on for our top tools, pro tips, and how to avoid the dreaded AI slop. As time goes ...

Paid Social Media: A Complete Guide to Unlock Its ...

Posted by Patience Hurlburt-Lawton | Sep 1

Paid social media allows people and brands to grow their reach through sponsored posts and other content that can reach larger audiences....

How to Create a Social Media Marketing Strategy: 9...

Posted by Sarah Jane Burt | Aug 26

A social media marketing strategy gives you a strategic blueprint for managing content and engagement across social media channels. Learn how to create your own scroll-stopping strategy. If ...

How Much Do Facebook Ads Cost? 2026 Benchmarks + B...

Posted by Anna Sonnenberg | Aug 6

Find out how much to expect to pay for Facebook ads, along with actionable tips to reduce your Facebook ad cost effectively while increasing leads. ...

How to Calculate Your Facebook Ads ROI + Tips for ...

Posted by Chloe West | May 26

A good Facebook Ads ROI is 4x to 5x or more of your spend. Here, learn how to calculate and improve the return on your FB ad campaigns....

11 Social Media Trends for 2026 (+ Predictions fro...

Posted by Shire Lyon | May 13

These are the latest cutting-edge social media trends happening now that can help you increase engagement and grow your reach....

16 Social Media Marketing Stats You Should Know in 2026