Written by Caroline Cox on Mar 13

Caring Places Management Partners with HawkSEM to Triple Keyword Rankings & Grow Organic Traffic by 79%

two seniors sitting together outside

Caring Places Management’s mission is to provide personal care through assisted living, memory care, and independent living communities for seniors when living at home is no longer feasible. 

With more than a dozen facilities across Washington and Oregon, Caring Places (caringplaces.com) sets itself apart through innovative programs, hands-on care, and a stellar reputation for providing personalized living environments that encourage dignity, independence, privacy, and safety.

The Challenge:

Caring Places Management was looking to boost its organic presence and bring in more organic traffic as a result. They hadn’t worked with a previous SEO agency and didn’t have tracking set up on their website, which left us without historical data to base our strategies on.

As far as content marketing, the team mainly had published newsletters, thin content, and event announcements, rather than long-form content or blog articles. 

The Solution:

Once we implemented tracking on their website, our team got to work on creating a solid, long-term SEO strategy that would allow Caring Places Management to gain more visibility on search engine results pages (SERPs). We created categories for blogs, filtered all existing blogs into these categories, and optimized existing content for location-based keywords. 

From there, we included local schema markup on community pages to help improve local presence on the SERP for location queries. Then, we added more content to the program pages and rewrote all meta titles and descriptions.

Through conducting technical audits, we were able to identify and fix broken links, canonical tags, and redirects to create a faster page load speed.

Lastly, we partnered with developers to add more call-to-action (CTA) buttons and boost their website’s user experience (UX).

The Results:

While partnering with HawkSEM, Caring Places Management was able to: 

  • Increase keyword rankings by 212%
  • Increase organic traffic by 85%
  • Improve keyword ranking in the top 3 positions by 215%

“I couldn’t ask for a better marketing team. My account managers have been excellent – they are always prompt and responsive to any questions or concerns. Hawk has helped Caring Places create and grow an online presence that has significantly increased website traffic and customer conversions. We wouldn’t be where we are today without our partnership with HawkSEM and implementing their expert advice in improving our marketing practices.” – Hanna Hales, Marketing & Design, Caring Places Management

About HawkSEM

Our mission as an agency is to improve your digital marketing results dramatically. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

This entry was posted in Case Study, Resources on by .
Caroline Cox

About Caroline Cox

Caroline is HawkSEM's senior content marketing manager. Through more than a decade of professional writing and editing experience, she creates SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of reading, yoga, new vegetarian recipes, and paper planners.