Feedzai Achieves 28% Above Average LinkedIn CTR & Garners 400,000+ Video Views
Feedzai (feedzai.com) is the world’s first RiskOps platform for financial risk management, and market leader in safeguarding global commerce with today’s most advanced cloud-based risk management platform, powered by machine learning and artificial intelligence.
Feedzai is securing the transition to a cashless world while enabling digital trust in every transaction and payment type. The world’s largest banks, processors, and retailers trust Feedzai to protect trillions of dollars and manage risk while improving the customer experience for everyday users, without compromising privacy.
Feedzai is a Series D company and has raised $282M to date. With a valuation of more than $1.5B, the company’s technology protects 900 million people in 190 countries.
The Challenge:
Feedzai came to HawkSEM for help with lead generation and growing their awareness, specifically via LinkedIn for time-sensitive campaigns such as a webinar or newly published article.
Since they’re headquartered in Portugal, increasing awareness globally was also important to the team.
The Solution:
To help the Feedzai team reach their goals, we started by gathering input about the top job titles and industries of their target audience. From there, we were able to create an ideal client persona that would be perfectly aligned with their software offerings.
We then implemented retargeting campaigns to grow conversions, and created LinkedIn campaigns focused on promoting various downloadable collateral such as white papers, along with offering free demos to see their software.
“HawkSEM helped us transform our paid social programs and push experimentation for the sake of testing and learning that has driven positive changes in how we manage our organic and other paid programs.”
– Laura Levy, Feedzai’s Senior Director of Demand Generation
The Results:
Within six months of partnering with HawkSEM, Feedzai was able to:
- Increase click-through rates to 28% higher than the average LinkedIn CTR
- Launch a rebranding video campaign that received more than 419,000 views
- Supplement total leads with LinkedIn Ads conversions by 10%
About HawkSEM
Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Request a consultation or just say hi.