Written by Caroline Cox on Aug 16

Happy Ears Hearing Center Sees Dramatic Increases in Traffic, Keywords & Conversions with HawkSEM Partnership

happy ears hearing center hawksem

Happy Ears Hearing Center (happyearshearing.com) is one of the most trusted audiology practices in the greater Phoenix area. They follow best practices when it comes to treating hearing loss and believe everyone should have access to high-quality and personalized hearing healthcare.

Happy Ears is highly recommended by many physicians throughout the valley, and the team has developed relationships with some of the best surgeons to ensure their patients receive the best care possible.

The Challenge

Happy Ears was ready to take the next step in solidifying itself as the industry experts for hearing issues. To do that, they needed to bring in more users and overall traffic.

They also needed to focus on bringing in the local crowd in need of their services. In their search for a digital marketing agency to partner with, they found HawkSEM.

The Solution

To increase traffic, we wanted to cast a big net. We knew that, to become the go-to resource for hearing disorders, we had to expand and improve their content on site to reflect popular search terms people all over the U.S. are looking to learn more about.

Working on conversion rate optimization, we were able to make minimal adjustments to colors, headers, and calls to action to improve user experience. This led to higher conversion rates.

The Results

While partnering with HawkSEM, Happy Ears Hearing Center was able to: 

  • Increase total organic keywords ranked by more than 245%
  • Grow estimated organic traffic by 396% 
  • Increase local conversions by nearly 44%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

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Caroline Cox

About Caroline Cox

Caroline is HawkSEM's senior content marketing manager. Through more than a decade of professional writing and editing experience, she creates SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of reading, yoga, new vegetarian recipes, and paper planners.