Written by Caroline Cox on Jun 12

HomElectrical Nearly Doubles Revenue in Just 10 Months Through Partnership with HawkSEM

HomElectrical (homelectrical.com) is a one-stop shop for house contractors and those looking for lighting-related products at competitive price points. They offer more than 134,000 wholesale electric supply and lighting options and aim to help customers reduce energy consumption through LED offerings and myriad green initiatives.

Through more than a decade of business experience, they’ve made a name for themselves in the industry through their dedication to customer service and commitment to supplying only high-quality items to their customers. 

The Challenge:

The HomElectrical team tapped HawkSEM to help with their PPC (or paid search) initiatives. They were looking to scale their digital marketing efforts in order to increase efficiency and return on ad spend (ROAS).

Overall, HomElectrical was looking to improve its margins, scale spend, and increase the bottom line, boosting revenue in the process. 

The Solution:

To start, the HawkSEM team dug into HomElectrical’s current ecommerce PPC efforts. With a clear picture of where things stood, we worked to perform a complete overhaul of Google Shopping and Performance Max campaigns. 

We implemented new campaign approaches to cover the entire site catalog of products more efficiently. From there, we worked to reallocate spend to focus more on products that make an impact. We also conducted bid strategy testing to maximize ROAS.

Once campaigns were on the right path, we then pivoted to an ongoing, hands-on approach to ensure continued growth. 

“HawkSEM provides the extra hands needed to keep up with this ever-changing digital environment. Their passion for digital marketing is easily measured through their deliverables and supports. We can’t wait to see what we are going accomplish together for years to come.”
– David Lu, CEO of HomElectrical

The Results:

While partnering with HawkSEM between May 2022 and February 2023, HomElectrical was able to: 

  • Increase clicks by 32%
  • Grow revenue by 99%
  • Increase ROAS by 19%

About HawkSEM

Our mission as an agency is to improve your digital marketing results dramatically. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.


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Caroline Cox

About Caroline Cox

Caroline is HawkSEM's senior content marketing manager. Through more than a decade of professional writing and editing experience, she creates SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of reading, yoga, new vegetarian recipes, and paper planners.