Written by Caroline Cox on Jun 5

NurseRegistry Doubles Qualified Leads in Six Months While Cutting Cost Per Qualified Lead Nearly in Half Through Partnership with HawkSEM

nurseregistry case study - hawksem

NurseRegistry (nurseregistry.com) helps connect people and businesses looking to hire reliable, skilled nurses with qualified candidates. As an award-winning company, its mission is to deliver the best experiences for nurses, patients, and organizations. 

The NurseRegistry team has been able to partner with top-tier talent through a commitment to providing nurses with flexible options and businesses with high-quality professionals to help them and their patients thrive.

The Challenge:

The NurseRegistry team was looking to increase the number of qualified clients looking for private-duty nurses from their pay-per-click (PPC) ads. 

They also wanted to optimize their existing paid search campaigns to increase performance while reducing wasted spend.

The Solution:

We started off by familiarizing ourselves with NurseRegistry’s audience, goals, and current paid search marketing efforts. 

From there, we created a tailor-made action plan. This involved adjusting campaign and conversion settings, pausing underperforming ad groups and keywords, and updating ad copy and landing pages. 

We also optimized their account by funneling more ad spend to best-performing areas and refreshed their ad campaigns to better target their ideal client personas, resulting in more qualified leads.

The Results:

While partnering with HawkSEM, NurseRegistry was able to: 

  • Double qualified clients
  • Decrease cost per qualified client by 46%
  • Boost overall conversion rates by 32%

About HawkSEM

Our mission as an agency is to improve your digital marketing results dramatically. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

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Caroline Cox

About Caroline Cox

Caroline is HawkSEM's senior content marketing manager. Through more than a decade of professional writing and editing experience, she creates SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of reading, yoga, new vegetarian recipes, and paper planners.