Written by Caroline Cox on Mar 8

Opportune Partners with HawkSEM to Dominate the Energy Sector on LinkedIn & Drastically Grow Its Lead Pipeline

Free earth image, public domain planetary science CC0 photo.

Opportune (opportune.com) is one of the leading global energy business advisory firms in the country. They specialize in offering experienced consultants who can add value to clients across the energy industry. Opportune energy-market experts can guide clients through everything from managing challenges to illustrating value to industry stakeholders.

The Challenge

Opportune was looking to expand their reach and engagement on LinkedIn. As a high-powered advisory firm, this social media platform was an obvious choice to focus on and invest in, as it would give them the best chance of directly connecting with their target audience.

Specifically, Opportune wanted to use LinkedIn to grow their leads, boost both engagement and click-through rate (CTR), and experiment with different ad types to potentially improve performance. For all of this and more, they turned to HawkSEM.

The Solution

After analyzing Opportune’s current LinkedIn ads and campaigns, we got to work on helping them refine and expand their footprint. We launched 7 new campaign groups in 2022 alone, ranging from brand awareness to lead generation.

Once we improved the creative and ad types, moving to single image ads over Spotlight ads, we saw better engagement and CTR. We also worked with them to craft a Leadership campaign group for them, highlighting the various partners at the company and their specialties. Through that process, we found that ad creatives with people in them perform much better.

Lastly, we worked on new campaigns like Opportune Articles (promoting articles and blogs on the site to promote them as thought leaders) and Podcasts (driving people to their podcast page to subscribe and listen to new episodes).

The Results

Within six months of partnering with HawkSEM, Opportune was able to: 

  • Increase leads by 3,000% YoY
  • Decrease the cost per lead by 94%
  • Increase company page clicks by 260%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

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Caroline Cox

About Caroline Cox

Caroline is HawkSEM's senior content marketing manager. Through more than a decade of professional writing and editing experience, she creates SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of reading, yoga, new vegetarian recipes, and paper planners.