Written by Caroline Cox on Sep 19

Peer Software Partners with HawkSEM to Achieve More Than Double Conversions and Site Clicks Year Over Year

peer software homepage

Peer Software Inc. (peersoftware.com) is an enterprise-class software company. The brand helps customers solve data management challenges with file and object storage in multi-site, multi-vendor, and multi-cloud environments.

Peer Software’s products enable enterprises to create a modern distributed file system. This system seamlessly integrates existing storage platforms across multi-site, on-premises and cloud storage. 

Using an Active-Active data services fabric, Peer’s Global File Service (PeerGFS) facilitates faster file access performance with local access to data, high availability and redundancy of data across synchronized storage systems, and continuous data protection (CDP). 

As a privately funded, engineering-led company, they hadn’t put a ton of focus on marketing efforts. But as they grew, they knew it was time to partner with a digital marketing agency to ensure they were expanding their stake in the market and continuing to meet their goals.

The Challenge

Peer Software partnered with HawkSEM to help increase brand awareness and drive leads through ad campaigns on an international scale. 

They were also looking to reach their target audience of IT and infrastructure roles at multi-site companies. Additionally, they wanted to increase sales of their main product, PeerGFS, which helps prevent issues for companies with multiple locations or offices.

The Solution

After digging into their accounts and current initiatives, our team worked to create ad campaigns for both Google and Microsoft platforms.

We made sure these campaigns were directed to their target audience of people searching for solutions to pain points Peer Software’s product addresses, like file collaboration issues.

“The biggest thing has been that you all have gone above and beyond to understand our business, technology, and differentiators. Hawk has really influenced our way of thinking for the better.”Peer Software CEO Jimmy Tam

The Results

Year over year while partnering with HawkSEM, Peer Software was able to: 

  • Increase conversions 128% 
  • See a more than 46% decrease in cost per conversion
  • Increase clicks to the website by 126%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

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Caroline Cox

About Caroline Cox

Caroline is HawkSEM's senior content marketing manager. Through more than a decade of professional writing and editing experience, she creates SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of reading, yoga, new vegetarian recipes, and paper planners.