Tag Archives: PPC guide

Facebook
Twitter
LinkedIn
Written by Caroline Cox on Nov 4 , 2021

Got lackluster landing pages? This guide is for you.

If paid search was a basketball team, landing pages just might be the MVPs.

That’s because they do a lot to “carry the team” once your ad has successfully garnered a click. Landing pages are tasked with engaging the viewer, informing them about what you offer, and finally, getting them to take that next desired action.

Sounds simple enough, right? Well, not exactly.

Like much of digital marketing, landing pages are part art, part science. Along with a strategic design and targeted copy, you’ve also got to factor in things like form length, testing, optimization, and more. But don’t let the prospect overwhelm you.

This guide covers:

  • Psychology tricks for landing page success
  • Examples of effective landing pages
  • Design tips to create a better user experience
  • Easy-to-follow landing page element checklists

 

Download the free guide here.

A Modern Marketer's Guide to Effective Landing Pages
Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

Related Posts

Online Privacy & Digital Marketing in 2021

Three industry pros from HawkSEM dive into new privacy changes, how marketers can continue to reach new and existing customers, and more....

Read More
58% said they’re “very likely” to make a holiday-shopping purchase via their phone this year, while nearly 30% said they were “somewhat likely.”

The Trend of M-Commerce Marketing

From mobile shopping for the holidays to personalized ads, here’s what hundreds of consumers think about the m-commerce experience....

Read More
ethink case study - hawksem

eThink

Digital Learning Platform eThink Sees a 74% Increase in First-Page Keyword Rankings and 370% Boost in Organic Users in Just One Year...

Read More
Facebook
Twitter
LinkedIn
Written by Sam on Nov 18 , 2019

Are your PPC efforts driving results?

There are plenty of potential reasons you’re not seeing the results you want, and it can be frustrating when the answers for how to fix the problems aren’t clear.

We get it. We want to help, so we created The Ultimate Guide to Problem-Solving for Your PPC Program and Getting the ROI You Deserve.

We’ve broken down 7 common PPC problems we’ve gleaned from years of experience in the digital marketing space. And because we’re problem solvers, not seekers, we went ahead and offered solutions to help you, too.

This guide covers:

  • 7 of the most common problems marketers experience with PPC
  • Actionable solutions to each of these issues
  • Fun PPC facts and stats from expert research

Claim Your Free PPC Guide

Avatar

Sam

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard.

Questions or comments? Join the conversation here!

Related Posts

A Modern Marketer’s Guide to Effective Landing Pages

This guide breaks down how to create successful landing pages, from psychology tricks and helpful checklists to effective landing page examples and more....

Read More

Online Privacy & Digital Marketing in 2021

Three industry pros from HawkSEM dive into new privacy changes, how marketers can continue to reach new and existing customers, and more....

Read More
58% said they’re “very likely” to make a holiday-shopping purchase via their phone this year, while nearly 30% said they were “somewhat likely.”

The Trend of M-Commerce Marketing

From mobile shopping for the holidays to personalized ads, here’s what hundreds of consumers think about the m-commerce experience....

Read More
Facebook
Twitter
LinkedIn
Written by Sam on Oct 7 , 2019

Not sure where to begin? This is for you!

Think all PPC agencies are the same? Think again.

A recent eMarketer survey found that companies leave agency partners for a variety of reasons that can be chalked up to misaligned expectations about anything from pricing and value (33%) to being unhappy with the strategy (%13) or needing different capabilities (14%).

Ensuring you’re on the same page from day 1 can make or break the relationship.

There’s no one-size-fits-all solution for PPC management, but the tips in this guide will help you hire the right agency for your unique business needs.

This guide covers:

  • Phase 1: How to prepare for your agency search
  • Phase 2: How to interview agencies with your goals in mind
  • Phase 3: Getting started with your new agency
  • Plus a handy checklist to leverage during your evaluation!

Claim Your Free Guide

Avatar

Sam

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard.

Questions or comments? Join the conversation here!

Related Posts

A Modern Marketer’s Guide to Effective Landing Pages

This guide breaks down how to create successful landing pages, from psychology tricks and helpful checklists to effective landing page examples and more....

Read More

Online Privacy & Digital Marketing in 2021

Three industry pros from HawkSEM dive into new privacy changes, how marketers can continue to reach new and existing customers, and more....

Read More
58% said they’re “very likely” to make a holiday-shopping purchase via their phone this year, while nearly 30% said they were “somewhat likely.”

The Trend of M-Commerce Marketing

From mobile shopping for the holidays to personalized ads, here’s what hundreds of consumers think about the m-commerce experience....

Read More