Tag Archives: choose a PPC agency

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Written by Caroline Cox on Nov 4 , 2021

Got lackluster landing pages? This guide is for you.

If paid search was a basketball team, landing pages just might be the MVPs.

That’s because they do a lot to “carry the team” once your ad has successfully garnered a click. Landing pages are tasked with engaging the viewer, informing them about what you offer, and finally, getting them to take that next desired action.

Sounds simple enough, right? Well, not exactly.

Like much of digital marketing, landing pages are part art, part science. Along with a strategic design and targeted copy, you’ve also got to factor in things like form length, testing, optimization, and more. But don’t let the prospect overwhelm you.

This guide covers:

  • Psychology tricks for landing page success
  • Examples of effective landing pages
  • Design tips to create a better user experience
  • Easy-to-follow landing page element checklists

 

Download the free guide here.

A Modern Marketer's Guide to Effective Landing Pages
Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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Written by Sam on Oct 7 , 2019

Not sure where to begin? This is for you!

Think all PPC agencies are the same? Think again.

A recent eMarketer survey found that companies leave agency partners for a variety of reasons that can be chalked up to misaligned expectations about anything from pricing and value (33%) to being unhappy with the strategy (%13) or needing different capabilities (14%).

Ensuring you’re on the same page from day 1 can make or break the relationship.

There’s no one-size-fits-all solution for PPC management, but the tips in this guide will help you hire the right agency for your unique business needs.

This guide covers:

  • Phase 1: How to prepare for your agency search
  • Phase 2: How to interview agencies with your goals in mind
  • Phase 3: Getting started with your new agency
  • Plus a handy checklist to leverage during your evaluation!

Claim Your Free Guide

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Sam

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Questions or comments? Join the conversation here!

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