Vintage Tub & Bath Partners with HawkSEM to Rank #1 Organically on Google
Ecommerce Home Brand
About Vintage Tub & Bath
For more than two decades, Vintage Tub & Bath has been crafting quality-made kitchen and bathroom products to beautify homes across the country. Their values of quality, trust, and passion are at the core of the company’s mission, meaning every piece is hand-selected to meet their standards of high quality and luxury.
The Goal
Vintage Tub & Bath wanted to enhance and expand its SEO strategy to improve rankings and generate more organic traffic to each bathtub category page.
The Challenge
While Vintage Tub & Bath’s website was getting traffic, we noticed some of their web pages could include more product information, particularly when it came to specifics like dimensions.
The Solution
We began by recording all of the current ranking positions of each bathtub page for their core keywords. This data helped us better determine which pages to prioritize, while also serving as benchmark numbers to help us evaluate progress after implementing the optimizations.
We created an ideal “formula” to follow when building the optimal bathtub category page by analyzing competing pages and the corresponding content strategies. From there, we went one step further by making sure our content was more descriptive and helpful to the reader — i.e. dissecting each size of a clawfoot tub (standard, small, etc.) and including information on shower curtains, drains, and faucets.
Revamped the brand’s sizing guide with fresh, educational content 
Focused on ensuring product pages were are detailed and helpful to the buyer as possible 
Added more modernized graphics to refresh the look and feel 
Increased clicks by 53%
Gained 57% more impressions
#1 ranking position for core, non-branded keywords
The Impact
HawkSEM’s work with Vintage Tub & Bath showcases that SEO doesn’t always take several months to see results. It also illustrates that there is great power in being strategic and intentional about content. This type of content not only generates organic traffic to the site but can influence purchases by leaving the user more informed. It also creates a space for VTB to be a go-to source for this type of educational content.
Trusted By
Ready to See Real Results?
Connect with us to get started on your own marketing success journey.
Browse More Case Studies
Case Study
Peninsula Insurance Case Study
Posted by Sam | Dec 8
Peninsula More Than Doubles Their Return on Ad Spend (Without Increasing Their Budget)
Case Study
Case Study 686
Posted by Sam | Dec 9
Apparel Brand 686 Leverages Ecommerce to Increase Year-Over-Year SEM Revenue Five Times Over While Reducing Cost Per Conversion by 67%
Case Study
CSUN Case Study
Posted by Sam | Dec 9
California State University – Northridge Dramatically Increases Enrollment & Cuts CPA in Half