What is a Content Marketing Consultant? (+ Benefits, Costs & Top 8)

What Does a Content Marketing Consultant Do? Benef...

Posted by Kate Ingham-Smith | Nov 17

A content marketing consultant helps brands grow visibility through content. Learn about benefits, top picks, and more....

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Artificial Intelligence, Knowledge Expertise Intelligence Learn

How to Use Generative AI for Content Marketing: To...

Posted by Sam Yadegar | Oct 27

AI writing tools can streamline the content creation process to boost productivity and efficiency. Learn the advantages of AI-generated content and how to effectively integrate it into your ...

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PPC vs Content Marketing: Why They Work Better Together + Pros and Cons

PPC vs. Content Marketing: How They Work Together ...

Posted by Asif Ali | Oct 23

PPC uses paid advertising for immediate, targeted traffic. Content marketing creates helpful content to attract and engage an audience organically over time. Learn how to use each and why th...

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woman creating a content calendar

What Is a Content Calendar? (+ How to Create One)

Posted by Caroline Cox | Oct 21

Creating valuable content is key for proper SEO. Here's how to craft a content marketing calendar that'll keep you organized and on track....

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Meta Descriptions: Why They (Still) Matter + How t...

Posted by Patience Hurlburt-Lawton | Jun 2

Find out what meta descriptions are, how to create your own, and why they're key for proper content marketing and SEO strategies....

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What is BLUF? How to Use It to Improve Your Writin...

Posted by EJ Velos | May 6

Bottom Line Up Front (BLUF) is an old military communication term. See how you can use this technique in effective content marketing....

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Director of photography with a camera in his hands on the set. P

The AIDA Model: What It Is + How to Use It

Posted by Josie Rojewski | May 1

The AIDA model can help you craft content marketing that compels and converts. Here's everything you need to know to leverage the AIDA model with success....

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What Is a Pillar Page? How to Create One (+ Proven...

Posted by Christina Lyon | Apr 4

Pillar pages keep your content organized, easy to find, and more likely to land on the SERP. Here's how to incorporate them into your SEO strategy....

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Content marketing concept with person using a laptop computer

How to Conduct Content Optimization (15 Proven Tip...

Posted by Christina Lyon | Apr 1

Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...

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Sales marketing funnel showed on a tablet screen by a young marketer, sales manager pointing data with his pen.

5 Easy Steps to Build a Full-Funnel Content Strate...

Posted by Christina Lyon | Feb 17

A full-funnel content strategy engages customers at every stage of the buyer’s journey to drive more leads and conversions. ...

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