Paid Search Marketing Archives

Google Ad Grants for Nonprofits: A Guide to Eligib...

Posted by Asif Ali | Dec 10

When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....

Top 8 Google Ads Optimization Software Platforms: ...

Posted by Shire Lyon | Dec 9

Google Ads optimization software automates and enhances campaign performance. Here are our top 8 choices to help supercharge your campaigns....

LinkedIn Text Ads: The Ultimate Guide (+ Expert T...

Posted by Kate Ingham-Smith | Dec 4

Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...

Google Ads Campaign Manager 360: What It Is (+ How...

Posted by Shire Lyon | Nov 13

Google Ads Campaign Manager 360 is Google’s advertising management tool for enterprise teams. Learn the cost, benefits, mistakes to avoid, and how to use it...

How Long is the Google Ads Learning Phase? (+ Key ...

Posted by Shire Lyon | Nov 11

Google ads learning phase is when your bid strategy is learning instead of helping you get optimal results. Here's what to know....

Google Ads Audience Manager: Ultimate Guide + Tips...

Posted by Christina Lyon | Nov 3

Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....

What are Google Ads Local Campaigns? (+ Proven Str...

Posted by Shire Lyon | Oct 28

Google Ads Local campaigns can help you reach potential customers within a specific location, like a neighborhood, town, or region....

Smart Bidding Exploration: What It Is + Who Should...

Posted by Patience Hurlburt-Lawton | Oct 24

A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....

PPC vs. Content Marketing: How They Work Together ...

Posted by Asif Ali | Oct 23

PPC uses paid advertising for immediate, targeted traffic. Content marketing creates helpful content to attract and engage an audience organically over time. Learn how to use each and why th...

A/B Tests for Paid Search: 4 Strategies That Boost...

Posted by Patience Hurlburt-Lawton | Oct 13

A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Google Ad Grants for Nonprofits: A Guide to Eligibility and Management