Travelers explore the mountainous forest map.

Optimize Search Engine Marketing (SEM): A Beginner...

Posted by Christina Lyon | Sep 26

You've seen competitors rake in revenue with SEM — you can, too. Here are expert tips to build and optimize search engine marketing....

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Should I Pause Google Ads Campaigns? (+ Alternativ...

Posted by Josie Rojewski | Sep 25

Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....

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Happy fashionable young woman sitting and holding shopping bags in a smartphone, she is doing online shopping, blank copy space

How to Optimize Google Shopping Campaigns for Maxi...

Posted by Christina Lyon | Sep 16

Optimizing Google Shopping campaigns involves adding unique images, data feed and website alignment, and more. Read on for our top tips....

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google ads campaign collaboration

How to Set Up Your First Google Ads Campaign: A Co...

Posted by Shire Lyon | Sep 15

Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....

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African American mechanic engineer worker is choosing copper tub

PPC for Construction: A Quick Guide to Boost Inqui...

Posted by Patience Hurlburt-Lawton | Sep 9

By using location-based targeting, high-intent keywords, and optimized landing pages, construction businesses can boost online visibility....

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Reddit and Paid Search: What Marketers Need to Kno...

Posted by Caroline Cox | Aug 29

Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy....

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quality score

Quality Score Explained (+ 14 Easy Ways to Improve...

Posted by Saphia Lanier | Aug 22

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

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Rear view of group of business people with signs buying a painting during the auction

Smart Bidding: What It Is, When to Use It + 5 Prov...

Posted by Christina Lyon | Aug 21

Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....

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Image Extensions for Google Ads: How to Use Them + Expert Tips & Examples

Google Ads Image Extensions: The Ultimate Image As...

Posted by Anna Sonnenberg | Aug 14

Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....

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7 Easy Ways to Improve Impression Share (+ Common Challenges)

6 Ways to Improve Impression Share (+ Common Chall...

Posted by Anna Sonnenberg | Aug 11

Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....

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