Paid Search Marketing Archives

CRO Analytics: 14 Reports to Track for Higher Conv...

Posted by Chloe West | Jul 31

Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....

What are Google Callout Extensions? How to Use The...

Posted by Anna Sonnenberg | Jul 30

Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....

Value-Based Bidding in Google Ads: How to Use It L...

Posted by Christina Lyon | Jul 24

Value-based bidding helps you bid on the conversions worth most to your business. Read on to learn how our team of experts use VBB to drive conversions....

LinkedIn Ads for B2B Marketing: 6 Steps to Scale

Posted by Christina Lyon | Jul 23

LinkedIn Ads for B2B brands can generate quality leads and conversions when you harness precise targeting options, personalized messaging, valuable document ads, and the platform’s B2B dec...

Bing vs. Google: We Compare Users, Search Features...

Posted by Sarah Jane Burt | Jul 21

Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...

What’s a Good ROAS? How to Calculate (+ Improve)...

Posted by Saphia Lanier | Jul 17

What's a good ROAS, and how can you improve yours? Read these expert insights to maximize ROAS on your next campaign....

What is Geographic Segmentation? Examples + Pros a...

Posted by Sarah Jane Burt | Jul 14

Geographic segmentation creates more effective, personalized marketing campaigns. Learn from real-life examples and keep these expert tips in mind....

Local Services Ads (LSAs): A Complete Guide

Posted by Sarah Jane Burt | Jul 10

Google Local Services Ads are paid ads that help people find your local service-based business online. Read on for all the latest tips and tricks....

What Are DSA Campaigns? How to Use Them + Pro Tips

Posted by Shire Lyon | Jul 7

Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly....

Google Ads Scripts: How to Get Started (+ Top 10 t...

Posted by Shire Lyon | Jun 4

From time-saving automation to precision targeting and more, Google Ads scripts are key to making the most out of your paid search campaigns. ...

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CRO Analytics: 14 Reports to Track for Higher Conversions