Paid Search Marketing Archives

How to Optimize Google Shopping Campaigns for Maxi...

Posted by Christina Lyon | Sep 16

Optimizing Google Shopping campaigns involves adding unique images, data feed and website alignment, and more. Read on for our top tips....

How to Set Up Your First Google Ads Campaign: A Co...

Posted by Shire Lyon | Sep 15

Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....

PPC for Construction: A Quick Guide to Boost Inqui...

Posted by Patience Hurlburt-Lawton | Sep 9

By using location-based targeting, high-intent keywords, and optimized landing pages, construction businesses can boost online visibility....

Reddit and Paid Search: What Marketers Need to Kno...

Posted by Caroline Cox | Aug 29

Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy....

Quality Score Explained (+ 14 Easy Ways to Improve...

Posted by Saphia Lanier | Aug 22

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

Smart Bidding: What It Is, When to Use It + 5 Prov...

Posted by Christina Lyon | Aug 21

Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....

Google Ads Image Extensions: The Ultimate Image As...

Posted by Anna Sonnenberg | Aug 14

Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....

6 Ways to Improve Impression Share (+ Common Chall...

Posted by Anna Sonnenberg | Aug 11

Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....

5 Ways Remarketing Can Benefit Your Business

Posted by Sam Yadegar | Aug 8

Remarketing connects your brand with people who have already visited your site or app. Here are the key ways it can benefit your business....

CRO Analytics: 14 Reports to Track for Higher Conv...

Posted by Chloe West | Jul 31

Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....

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How to Optimize Google Shopping Campaigns for Maximum ROI