Paid Search Optimizations: The Quick-and-Dirty Gui...
Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....
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The Latest Google Ads Updates Marketers Need to Kn...
From mobile app updates to privacy changes and everything in between, here's what you need to know about Google Ads in 2022....
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Search Ads vs. Display Ads: Differences + Which Wo...
Search ads reach people with high purchase intent. Display ads build brand awareness and attract potential customers not actively searching for your products. Learn when to use each (or both...
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How to Set Up Shopping Campaigns in Google Ads
Shopping Campaigns in Google Ads help you generate more sales for your ecommerce store. Use this step-by-step guide to get started....
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HawkSEM Wins Clutch 2025 Global Awards
On the heels of our spring 2025 awards announcement, we’re thrilled that Clutch has given HawkSEM four additional awards to round out the year....
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Proven Competitor Keyword Strategies to Outrank Yo...
Competitor keyword strategies can help you see where your competition is outranking you. Here's what the experts recommend. ...
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How to Structure Your Google Ads Campaign: 5 Succe...
Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
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Google Merchant Center Disapproved Products: 5 Fix...
Learn how to fix Google Merchant Center disapprovals -- and get tips to avoid future headaches -- in this no-nonsense guide....
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How to Increase Sales with Google Ads: 7 Proven St...
To increase sales with Google Ads, stack strategies like targeting high-intent audiences, recapturing warm leads, maximizing local demand, and using automation. Learn all the expert tactics ...
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Remarketing vs. Retargeting: Are They the Same or ...
Remarketing uses organic channels to re-engage potential customers, and retargeting uses paid ads. While both aim to re-engage potential customers, the main difference between the two is the...
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