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Reddit and Paid Search: What Marketers Need to Kno...

Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy....

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quality score

Quality Score Explained (+ 14 Easy Ways to Improve...

The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....

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Smart Bidding: What It Is, When to Use It + 5 Prov...

Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....

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Image Extensions for Google Ads: How to Use Them + Expert Tips & Examples

Google Ads Image Extensions: The Ultimate Image As...

Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....

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7 Easy Ways to Improve Impression Share (+ Common Challenges)

6 Ways to Improve Impression Share (+ Common Chall...

Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....

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5 Ways Remarketing Can Benefit Your Business

Remarketing connects your brand with people who have already visited your site or app. Here are the key ways it can benefit your business....

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14 CRO Analytics Reports & Examples (+ Checklist)

CRO Analytics: 14 Reports to Track for Higher Conv...

Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....

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What are Google Callout Extensions? How to Use Them + Examples That Work

What are Google Callout Extensions? How to Use The...

Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....

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Value-Based Bidding in Google Ads: How to Use It L...

Value-based bidding helps you bid on the conversions worth most to your business. Read on to learn how our team of experts use VBB to drive conversions....

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b2b content marketing funnel

LinkedIn Ads for B2B Marketing: 6 Steps to Scale

LinkedIn Ads for B2B brands can generate quality leads and conversions when you harness precise targeting options, personalized messaging, valuable document ads, and the platform’s B2B dec...

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